#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation
Release Date: 06/28/2023
TMW Case Study #004 | Building a better data foundation by HP
Making Sense of Martech
From third-party to first-party: Building a better data foundation
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TMW Case Study #001 | Scaling Martech QA with computer vision and robots
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Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.
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Making Sense of Martech Special Announcement
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Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
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A conversation with Tim Mason & Sarah Jarvis from Eagle Eye.
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#63 | Chris Baker on the promise and peril of Generative AI for marketing
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#61 | Ari Paparo on the fool’s errand of media
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A conversation with Ari Paparo.
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#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
Making Sense of Martech
A collaboration with Kerry Guard.
info_outlineA conversation with Jay Sanderson.
In this episode I’m joined by Jay Sanderson. He’s the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, including 1,700 software companies and 3.5 million developers, depend on Progress everyday to deploy customer experiences.
Jay has worked across companies such as Sitecore, AT&T and Thomson Reuters. After moving from development and technical roles into the world of digital marketing, he quickly realised the need for data-driven decision-making and new ways to leverage mar-tech platform features to achieve growth and becoming an advocate.
In this episode we talk about the changing category of digital experience platforms, how Jay approaches and defines composability in the CDP and DXP space, Generative AI and the new interfaces for building CX, and what the leading edge of personalisation looks like for the enterprise.
Go here for show notes, links, and resources.
Follow Juan Mendoza on LinkedIn and Twitter.
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You can find Jay on LinkedIn .