#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation
Release Date: 06/28/2023
Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe
Making Sense of Martech
“We see the future of digital experiences as living — personalized and self-improving 24/7.” - Josh Payne In this episode, Jacqueline Freedman puts Josh Payne in The Hot Seat to unpack “living interfaces,” AI-driven experimentation, and what agentic marketing really looks like in practice. Josh shares lessons from collaborating with OpenAI, why most CRO tests fail, and where generative engine optimization (GEO) is headed next. We delve into enterprise realities, including privacy and governance, avoiding spaghetti code, and what a “living interface” entails....
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Trapped by Tech? Data as an Asset, and Smarter CDP Investments
Making Sense of Martech
In this episode of Office Hours, Jacqueline Freedman and Juan Mendoza unpack the overwhelming success of their podcast launch, share details about the upcoming Martech World Forum London 2025, and dive into AI adoption, vendor dependency, and the evolving world of customer data platforms (CDPs). Highlights Podcast launch success & what’s next: global reach, sponsorship buzz, and better audio quality coming January 2025 Martech World Forum London 2025: key speakers, VIP dinner, and how to network with enterprise leaders Vendor partnerships: the dark side of over-reliance...
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Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
Making Sense of Martech
“Design thinking isn’t just about aesthetics - it’s about solving the right problems with empathy.” - Eric Miao In this episode of Making Sense of Martech, Jacqueline Freedman sits down with Eric Miao, Chief Strategy Officer at Attentive, to unpack the future of messaging with the rollout of RCS (Rich Communication Services) in the U.S. Together, they explore how RCS is poised to transform mobile messaging into an interactive, commerce-driven channel that merges personalization, AI, and trust at scale. If you’re a marketing leader, mobile strategist, or just curious whether SMS is...
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Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In
Making Sense of Martech
"The most important conversations about your career are happening when you're not in the room." - Jessica Vogol In this episode of Making Sense of Martech, host Jacqueline Freedman speaks with Jessica Vogol, former CMO of OfferFit, acquired by Braze, and marketing leader at Movable Ink. Jessica brings a practical lens to hot-button topics in marketing like AI, personalization, and vendor hype. They dive into what real personalization means today, why marketers should be skeptical of vague AI claims, and how to build high-impact teams without chasing every new tool. Whether you're in marketing...
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Inside Iterable: Exclusive Interview with New CEO Sam Allen
Making Sense of Martech
"The secret is you don't let the old man in." - Sam Allen, quoting Clint Eastwood In his first official interview as CEO of Iterable, Sam Allen joins host Jacqueline Freedman for an unfiltered conversation on leadership, AI, and the future of marketing technology. Drawing on lessons from the Marine Corps and Salesforce, Sam shares his philosophy of servant leadership, why AI should act as a marketer’s co-pilot, and how companies can move beyond “vendor” status to become trusted advisors. He also reveals his strategic vision for Iterable’s future and what CMOs must do to stay...
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Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future
Making Sense of Martech
Martech is in upheaval: welcome to your must-listen podcast to understand the current state of the Martech industry. In this Office Hours episode, hosts Jacqueline Freedman and Juan Mendoza dig into the corporate shakeups, shifting power dynamics, and AI debates that are reshaping the industry. From Yotpo abruptly shutting down its email arm before the holidays, to Litmus layoffs after acquisition, to Amplitude dethroning Adobe in the latest Forrester Wave, no corner of Martech feels stable. The duo also questions whether analyst firms like Gartner still matter and get "spicy"...
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The Resurrection
Making Sense of Martech
Are you overwhelmed by the ever-changing world of marketing technology? Searching for clarity, insight, and insider knowledge? Welcome to Making Sense of Martech, the official podcast from The Martech Weekly, hosted by Juan Mendoza and Jacqueline Freedman. Each week, we break down the tools, strategies, and trends shaping the future of marketing. You’ll hear candid conversations with top industry leaders in The Hot Seat, and get practical answers to real-world challenges in our Office Hours format. What to expect every Wednesday: The Hot Seat: Jacqueline interviews leaders at the...
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TMW Case Study #004 | Building a better data foundation by HP
Making Sense of Martech
From third-party to first-party: Building a better data foundation
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TMW Case Study #001 | Scaling Martech QA with computer vision and robots
Making Sense of Martech
Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.
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Making Sense of Martech Special Announcement
Making Sense of Martech
Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
info_outlineA conversation with Jay Sanderson.
In this episode I’m joined by Jay Sanderson. He’s the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, including 1,700 software companies and 3.5 million developers, depend on Progress everyday to deploy customer experiences.
Jay has worked across companies such as Sitecore, AT&T and Thomson Reuters. After moving from development and technical roles into the world of digital marketing, he quickly realised the need for data-driven decision-making and new ways to leverage mar-tech platform features to achieve growth and becoming an advocate.
In this episode we talk about the changing category of digital experience platforms, how Jay approaches and defines composability in the CDP and DXP space, Generative AI and the new interfaces for building CX, and what the leading edge of personalisation looks like for the enterprise.
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You can find Jay on LinkedIn .