EP 12. Why Brand Matters More Than Ever in Sports
BENCH Talk with Dasarte Yarnway
Release Date: 01/23/2026
Ep 14. Super Bowl Week Lessons for Creators: How to Actually Prepare for Growth
BENCH Talk with Dasarte Yarnway
Super Bowl week isn’t just about football. It’s a masterclass in preparation, execution, and scale. In this episode of BENCH Talk, Dasarte breaks down what Super Bowl week in San Francisco reveals about how cities, brands, and creators prepare for massive attention—and why most creators skip the same fundamentals in their own journey. Instead of predictions and hot takes, this episode focuses on the real work creators need to do before growth shows up, including: • Stating a clear goal before creating content • Building a realistic execution plan • Setting timelines that don’t...
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EP 13. What the NFL’s Championship Weekend Taught Us About Content Creating
BENCH Talk with Dasarte Yarnway
The NFL’s Championship Weekend wasn’t just great football. It was a masterclass in content creation. In this episode of BENCH Talk, we break down what the biggest games of the year reveal about creating content that actually connects. From resilience and pressure to environment, competition, and consistency, the same principles that separate Super Bowl teams from everyone else apply to creators trying to break through. Everyone has creative capability. The winners are the ones who turn it into output. If you’re trying to create, grow an audience, or turn attention into opportunity, this...
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EP 12. Why Brand Matters More Than Ever in Sports
BENCH Talk with Dasarte Yarnway
This past weekend in sports was not just entertaining. It was revealing. In this solo episode of Bench Talk, Kerwin breaks down an unforgettable stretch of college football and NFL playoff games, from Indiana’s historic national championship run to a wild slate of professional matchups that showcased every brand of football. But the real conversation goes beyond the field. Using examples from Indiana Football, the NFL playoffs, Anthony Edwards, Steph Curry, and the evolution of athlete and creator brands, this episode explores why brand, authenticity, and storytelling are becoming the most...
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EP 11. Everyone Is Becoming a Sports Media Company
BENCH Talk with Dasarte Yarnway
Sports media isn’t changing quietly. Everyone is becoming a media company. In this episode of Bench Talk, Dasarte Yarnway and Kerwin start with Wild Card Weekend and quickly zoom out to a much larger shift happening across sports, content, and business. Leadership matters. Parity is real. And the lines between teams, creators, brands, and media companies are disappearing fast. From Fanatics launching a content studio, to Netflix investing heavily in sports podcasts, to athletes, leagues, and creators building their own shows, the signal is clear. Sports content is exploding, and the money is...
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Ep 10. Founder's Note: What’s Broken in Sports Media
BENCH Talk with Dasarte Yarnway
Sports media is not short on platforms. It is short on monetization infrastructure. In this Founder’s Note episode of Bench Talk, Dasarte Yarnway breaks down why distribution is no longer the bottleneck, why legacy advantage is fading across sports, and why creators, teams, and leagues need systems that turn attention into real, sustainable revenue. Drawing from what we are seeing across college football, the NFL, NIL, and the creator economy, this episode lays out the core belief behind BENCH and why infrastructure, not another platform, is the missing layer in sports media.
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EP 9. Legacy Doesn’t Protect You Anymore
BENCH Talk with Dasarte Yarnway
What happened this weekend in sports was not random. It was a signal. The old advantages do not protect teams anymore. History does not win games. Reputation does not stop disruption. In this episode of Bench Talk, Dasarte Yarnway and Kerwin break down how college football chaos, NFL playoff races, NIL, and shifting fan behavior all point to the same reality. “Whatever you did last year does not count anymore.” They discuss: Why legacy programs are losing their built-in edge How underdogs are closing the gap faster than ever Why coaching, culture, and execution still decide winners...
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EP 8. Jake Paul, Winning Culture, and the Real Business of Sports
BENCH Talk with Dasarte Yarnway
This episode is not about box scores. It is about leverage. Dasarte Yarnway and Kerwin Ferrette break down a weekend that exposed how modern sports, media, and creators actually win. Jake Paul’s fight was not a boxing story. It was a decade-long content strategy paying off in real time. The NFL and college football reminded us that winning culture beats talent when accountability is real. And media platforms showed their hand. Some empower creators. Others extract from them. This episode connects the dots between audience ownership, monetization, and long-term power. Inside the episode: ...
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EP 7. Content Is King. Data Is Queen.
BENCH Talk with Dasarte Yarnway
This episode of BENCH Talk covers a wide-ranging week across college and professional football, starting with Fernando Mendoza’s Heisman Trophy win and what it reveals about the importance of environment in today’s transfer era. The conversation explores how opportunity, timing, and surrounding talent can unlock a player’s ceiling, and why this year’s Heisman race looked different from historic seasons dominated by record-breaking statistics. Topics discussed include: Fernando Mendoza’s Heisman win and the nature vs nurture debate in college football How the transfer portal and...
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EP 6. Championship Chaos: Dogs, Upsets, and the Business Behind the Game
BENCH Talk with Dasarte Yarnway
Championship Weekend was wild! Georgia smashed Alabama. Indiana shocked the world. Texas Tech looked dangerous. The entire CFP picture shifted in real time. Dasarte and Kerwin break it all down with real sports energy, real culture, and real perspective. They take you inside the biggest moments across college football. They highlight the rise of underdog programs. They call out the teams that showed up and the ones that got exposed. The conversation does not stop there. The guys tap into the NFL storylines heating up, including the rise of Shedur Sanders and the changing QB landscape. They...
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EP 5. Inside the Rise of the United Grid League with Ruby George
BENCH Talk with Dasarte Yarnway
In a world where fans crave community, competition, and culture, building a movement isn’t luck. It is intentional. In this episode, we are joined by Ruby George, Co-Founder of the United Grid League (UGL), to unpack the origin story behind one of the fastest growing functional fitness leagues in the world and how they have built a rabid community of more than 1 million cross-training fans. What you’ll learn in this episode: How the United Grid League started and the surprising spark that launched the movement The playbook behind building a die-hard community in fitness Why...
info_outlineThis past weekend in sports was not just entertaining. It was revealing.
In this solo episode of Bench Talk, Kerwin breaks down an unforgettable stretch of college football and NFL playoff games, from Indiana’s historic national championship run to a wild slate of professional matchups that showcased every brand of football.
But the real conversation goes beyond the field.
Using examples from Indiana Football, the NFL playoffs, Anthony Edwards, Steph Curry, and the evolution of athlete and creator brands, this episode explores why brand, authenticity, and storytelling are becoming the most powerful advantages in sports and media.
This episode covers:
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What the college football playoff proved about NIL and leadership
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Why parity and challenger brands are winning in sports
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How NFL teams showcase distinct brand identities
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What athletes like Steph Curry and Anthony Edwards get right about branding
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Why authenticity and narrative drive long-term value
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How everyday creators should think about building their own brand
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Why ownership, IP, and consistency matter more than virality
This is a conversation about sports, business, and why the strongest brands are the ones that know exactly who they are and show it consistently.