Ep. 58 Navigating Sexual Wellness Retail With Nicole Leinbach Hoffman
Release Date: 06/11/2025
Ep. 58 Navigating Sexual Wellness Retail With Nicole Leinbach Hoffman
Head South Radio
Let’s talk shop—literally. In Navigating Sexual Wellness Retail, the founder of Stimulate, Nicole Leinbach Hoffman and Cat get into the nitty-gritty of showing up on shelves (and staying there). If you’ve ever wondered what buyers actually look for, how to hire smart, or how to make your brand matter in-store, this one’s your insider pass. Key takeaways: ✨Nicole is a self-described retail geek focused on sexual health and wellness. ✨Retailers often struggle with understanding the unique needs of the sexual wellness category. ✨Emerging brands should focus on smaller boutiques...
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Ep: 57 Community over Competition: a love letter to indie sexual wellness founders
Head South Radio
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Head South Radio
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Head South Radio
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Head South Radio
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Head South Radio
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Head South Radio
Last week we dropped part one of Mindful Intimacy with Natassia Miller, the founder of and the brilliant mind behind the Mindful Intimacy card deck game If you missed it You can listen to episode 51 here: | | This week’s episode features our founder and host Cat Meyer and her partner, John Freeman playing the Mindful Intimacy game. It’s different from our other episodes as it's not an interview but an inside peek into their relationship and a demonstration of how mindful intimacy decks are a great way to initiate conversations that deepen and strengthen your relationship. Receive...
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Ep. 51: Mindful Intimacy Part One, with Natassia Miller
Head South Radio
Today’s episode features Natassia Miller founder of . Wonderlust launched in 2022 with its iconic intimacy card deck, which makes it easy for couples to talk about sex. Natassia's first product went viral multiple times, and she is now launching online courses driven by her passion for education. Her work is focused on cisgender, straight couples in long-term relationships, which she specializes in through her certification as a sexologist with Modern Sex Therapy Institutes (as an educator, not a therapist). She is on the path to building a library of accessible courses for you to design the...
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Head South Radio
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Ep. 49: Closing the Orgasm Gap with Dr. Laurie Mintz
Head South Radio
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info_outlineLet’s talk shop—literally. In Navigating Sexual Wellness Retail, the founder of Stimulate, Nicole Leinbach Hoffman and Cat get into the nitty-gritty of showing up on shelves (and staying there). If you’ve ever wondered what buyers actually look for, how to hire smart, or how to make your brand matter in-store, this one’s your insider pass.
Key takeaways:
✨Nicole is a self-described retail geek focused on sexual health and wellness.
✨Retailers often struggle with understanding the unique needs of the sexual wellness category.
✨Emerging brands should focus on smaller boutiques before approaching larger retailers.
✨Participating in trade shows like Stimulate can provide valuable networking opportunities.
About Nicole | Stimulate:
Nicole Leinbach Hoffman is the Founder of STIMULATE, North America’s only sexual wellness trade show and conference, as well as Retail Minded, a well-respected industry resource for merchants and vendors founded in 2007.
With a passion for both retail and sexual well-being, Hoffman has made bold strides in supporting the growth of sexual wellness products in retail ranging – as Hoffman describes it – from “head to toe, young to mature, purpose to pleasure”. Hoffman is a frequent guest and contributor to various media outlets that have included The Today Show, Forbes, Fox News, Entreprenuer.com and countless B2B publications, as well has supported American Express’s Small Business Saturday as a Spokesperson in America and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill.
In 2022, Hoffman was recognized as one of Women Wear Daily’s “25 Most Inspiring Women in Retail” and has been on the list of the world’s most influential retail leaders from Rethink Retail since 2015. In 2023, Hoffman was recognized by American Eagle on a billboard in Times Square in NYC for being a Global Change Maker for her work in sexual wellness and retail collectively, and in both 2023 and 2024, Hoffman’s trade show and conference, STIMULATE, was nominated as one of Trade Show Network News best shows in the United States. In February 2025, Hoffman also received an award from China’s SHE Conference for her work in helping to grow the sexual wellness category in retail.
Hoffman is happily married and resides in Denver, Colorado, where she is also a mom of 4, 3 dogs and a Professor at Columbia College where she teaches Retail Marketing. Hoffman proudly describes herself as a “retail geek”.
You can find Nicole and Stimulate here:
Please support Nicoles’s foundation of choice:
Let’s connect:
Head South Website
Head South Instagram
Sponsored By:
This episode is sponsored by STIMULATE: A B2B Sexual Wellness Trade Show + Conference, which launched in 2023 and is heading into their third year this summer. Their event, which is held in Nashville on August 4+5 @StimulatetheShow
Head South Partners:
-The New Way to Wash Hair - Hairstory- 1st-time customers use the link for discount
-Non-Hormonal Birth Control- Natural Cycles- Use link for discount
-Receive 15% when you purchase Wonderlust Mindful Intimacy Deck with code: HEADSOUTH15