She Bought 3 Triplexes by 25 — Here’s What Every REALTOR® Can Learn From Her | TBORE S2 E1
The Business of Real Estate
🎙 She Bought 3 Triplexes by 25 — Here’s What Every REALTOR® Can Learn From Her | TBORE S2 E1 w/ Rachel Stempski 00:51 – Bought Her First Triplex at 22 03:07 – Lessons from Owning 3 Triplexes by 25 06:26 – Is Airbnb Still Worth It? 10:14 – Agents: Know the Airbnb Rules! 16:16 – Why She Only Uses Month-to-Month Leases 18:02 – The Only Legal Way to Remove a Tenant in Ontario 22:15 – Cash-for-Keys Horror Stories ($50K!?) 25:12 – Every Agent Should Know the Landlord-Tenant Act 32:09 – Rachel’s #1 Tip: Start Investing Yourself What does it take to build a real estate...
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Episode 34 - Master the Market Use Stats to WIN Every Deal with Special Guest Conrad Zurini
The Business of Real Estate
Episode 34 - Master the Market Use Stats to WIN Every Deal with Special Guest Conrad Zurini "Stop Guessing. Start Knowing: Why Stats Make You the Smartest Agent in the Room." ✨ Episode 34 of The Business of Real Estate (TBORE) dives deep into: In Episode 34 of The Business of Real Estate, Lynn Hoffmann and Eric Johnson welcome back RE/MAX Escarpment's own "Stat King" Conrad Zurini to break down how market stats, price per square foot, absorption rates, and HPI can give REALTORS® the ultimate edge. Learn how to remove emotion from pricing, become the local market expert, and...
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Episode 33 – The Questions Every REALTOR® Regrets Not Asking
The Business of Real Estate
✨ Episode 33 of The Business of Real Estate (TBORE) dives deep into: Before you hand over keys or ink a deal, make sure you're protected. In this episode, Lynn Hoffman and Eric Johnson share real-world horror stories, hard-learned lessons, and essential systems that every real estate agent must implement to avoid getting blindsided. 🎓 What You’ll Learn: How to qualify clients early and avoid wasted time The power of Buyer Representation Agreements Key financial and legal red flags to watch for How to build a strong intake process and...
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Episode 32 - Are You SabotagingYour Own Listings? | TBORE
The Business of Real Estate
🎙️ TBORE Episode 32: What’s Your Plan? 📌 In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson tackle a crucial question every agent should be able to answer: "What's your listing plan?" With new legislation affecting listing agreements—especially in Ontario—agents must now clearly outline and follow through on their marketing commitments. Lynn and Eric dive into how a well-structured, client-focused listing presentation sets the tone for expectations, builds trust, and ultimately, wins listings. You’ll learn: ✅ What must be included in your...
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STOP saying "I'm a Realtor"... say THIS instead | TBORE Episode 31
The Business of Real Estate
🎙️ TBORE Episode 31: STOP saying "I'm a Realtor"... say THIS instead 🚀 Are you still introducing yourself as “just a realtor”? In this powerful episode of The Business of Real Estate (TBORE) podcast, hosts Lynn Hoffmann and Eric Johnson break down why your elevator pitch matters more than ever—and how to craft one that sets you apart from the sea of agents in the industry. Learn how to create a pitch that showcases: ✅ Who you are ✅ What you do ✅ Who you help ✅ And why YOU are the trusted guide your clients need Discover 4-step and 5-step frameworks, storytelling tips, and...
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BRANDING, MINDSET & SALES SECRETS : Luxury Real Estate Masterclass | TBORE Episode 30
The Business of Real Estate
🎙️ Mastering Luxury Real Estate | How to Break Into the High-End Market 🏡✨ In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson sit down with luxury real estate expert Peter Philip Papazach. Discover how to break into the luxury real estate market, stand out as a specialist, and serve affluent clients with confidence and excellence. Learn the secrets to luxury branding, niche specialization, mastering high-end property knowledge, and delivering a world-class client experience. Perfect for agents looking to elevate their career in luxury residential...
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Phase 1, 2 & 3 EXPLAINED!! The Commercial Real Estate Minefield | Episode 29
The Business of Real Estate
Are you considering getting into industrial or commercial real estate? 🏗️ In this episode of The Business of Real Estate podcast, we break down the critical and often misunderstood Phase 1, Phase 2, and Phase 3 environmental assessments that can make or break a deal! 🛑 Learn why these phases are essential when working with industrial properties, and how environmental risks, contamination, and remediation could cost millions. Join hosts Lynn Hoffman and Eric Johnson as they sit down with Frank Salvatore, a leading expert in industrial commercial real estate, to uncover the hidden...
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Why You're Failing at Follow-Ups (And How to Fix It) | Episode 28
The Business of Real Estate
🚀 Struggling to Find New Clients? Here’s How to Fix That! 🚀 In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Erik Johnson dive deep into real estate lead generation, client retention, and how to build a referral-based real estate business without spending a fortune on marketing. ✅ Key Topics Covered: 🔹 How to use real estate database marketing to stay top of mind with clients 🔹 The power of handwritten notes for real estate agents and why they work 🔹 The best follow-up techniques for real estate agents that turn leads into clients 🔹...
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Episode 26 - The Business of Real Estate - “To Admin or Not to Admin?”
The Business of Real Estate
“To Admin or Not to Admin?” In Episode 26 of The Business of Real Estate Podcast, Lynnn Hoffman and Eric Johnson tackle the critical question: "To Admin or Not to Admin?" They explore how hiring an administrative assistant can help agents focus on income-generating activities instead of being bogged down by non-revenue tasks. The discussion emphasizes the importance of recognizing when to bring in an admin—often around 30-36 transactions per year—and understanding the value of delegating tasks that agents may not excel at or enjoy....
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Episode 25 - The Business of Real Estate - Exceeding Client Expectations
The Business of Real Estate
Exceeding Client Expectations In Episode 25 of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss how realtors can go above and beyond to exceed client expectations during the moving process. Drawing from personal experiences, they emphasize the stress and challenges clients face when relocating and highlight strategies for agents to alleviate those pressures. Key points include the importance of empathy, understanding emotional attachments, and offering practical support like personalized checklists, moving resources, and referrals to...
info_outlineThe Business of Real Estate – Episode 21
Episode 21 – Luxury Real Estate
Welcome to The Business of Real Estate Podcast
This week, Lynn Hoffmann and Eric Johnson explore the world of luxury real estate. Many agents aspire to scale their business, and luxury properties offer the perfect opportunity to increase earnings while selling fewer homes. But stepping into the luxury market requires a shift in mindset, skills, and strategy.
Luxury real estate isn’t just about price points—it’s about offering an exceptional experience. Building trust with high-net-worth clients requires confidence, knowledge, and professionalism. Clients may live modest lifestyles or exhibit understated wealth, so avoid stereotypes. Clean cars, polished appearances, and sharp communication make strong first impressions.
Networking is vital. Collaborating with other luxury agents expands opportunities, especially for off-market listings or exclusives. Selling luxury often involves tailored marketing—like lifestyle videos, exclusive portals, and networking events—to target specific buyers and preserve privacy.
Preparation is key. Learn the finer details of luxury living—art, wine, architecture, and design trends. Develop comprehensive marketing strategies that highlight a home’s unique lifestyle. Confidence and continuous self-improvement are essential.
Luxury real estate offers immense potential for growth. It’s about listening, adapting, and delivering exceptional value. Thanks for tuning in—stay connected for more insights on thriving in this unique space!