Why You're Failing at Follow-Ups (And How to Fix It) | Episode 28
Release Date: 03/11/2025
The Winning Formula for Real Estate Teams | TBORE S2E14
The Business of Real Estate
⏱️ Top 10 Timestamps 0:00 – Introduction: Recruiting, Teams & The Business of Real Estate 1:20 – Jessica’s Recruiting Journey Across Major Brokerages 3:05 – Why Most Team Leads Don’t Actually Know What They’re Looking For 5:10 – The Real Cost of a 50/50 Split: Value vs. Income 7:50 – Why Agents Leave Teams (and What Team Leads Miss) 10:05 – Leads, Support & Camaraderie: Why Agents Join Teams 13:00 – The Sweet Spot Agent: Why 3–5 Deal Agents Win on Teams 17:25 – Why New Agents Should Start on a Team 20:10 – What Agents Should Look for in a Team Leader 27:15...
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Real Estate Power Couples: The Pros and Cons | TBORE S2E13
The Business of Real Estate
⏱️ Timestamps 0:00 – Introduction: Working in Real Estate With Your Spouse — Can It Really Work? 0:45 – Meet Kelsey Cumberland & Andrew DeMars: A Family-Run Real Estate Business 2:00 – How COVID Changed Everything: From One Agent to a Husband-Wife Team 4:00 – Blurred Lines: Balancing Marriage, Kids & a 24/7 Business 6:15 – Playing to Strengths: Dividing Roles at Home and in the Business 8:30 – Two Personalities, One Presentation: Reading Clients in Real Time 10:45 – The Real Risks of Dual Commission Income & How to Prepare 13:00 – Building a “Family-First”...
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Burnout to Balance with Matthew Regan | TBORE S2 E12
The Business of Real Estate
⏱️ Top 10 Timestamps 0:00 – Introduction: Can You Build a Massive Real Estate Business and Have a Life? 2:10 – From Lawn-Cutting at 12 to $500M+ in Sales: Early Lessons in Time & Focus 6:50 – Burnout, Anxiety & the Dark Side of “Success” in Your 20s 9:00 – The Cottage Epiphany: Redefining What Success Actually Means 12:05 – Stepping Out of Production: How Letting Go Changed Everything 15:40 – Working ON the Business vs. IN the Business 19:10 – The Two-Month Test: How to Know If You Truly Have a Business 26:30 – Time Boundaries, Client Expectations & Saying...
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The Power Of Authenticity And Grit in Real Estate With John Gaida
The Business of Real Estate
⏱️ Top 10 Timestamps 0:00 – Introduction: Grit, Authenticity & The Business of Real Estate 1:02 – John’s Evolution as a Realtor & Becoming His True Self 3:15 – Learning to Fire Clients and Protect Mental Energy 5:09 – Delegation, Admins & Letting Go of “Doing It All” 8:25 – The Messy Journey of Hiring the Right Support 9:53 – Becoming “The Rural Hipster” & Moving to Country Life 12:31 – Creative Client Events: Burn Parties, Pigs & Community Fun 13:32 – Facing Kidney Disease: Fear, Vulnerability & Asking for Help 18:14 – The Power of...
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The Secret Community No One Talks About — Inside the World of Modular & Mobile Homes
The Business of Real Estate
⏱️ Timestamps 00:01:10 – How Tina became the “Queen” of mobile & modular home sales 00:02:04 – Why professional photos help sell mobile homes faster 00:05:25 – What a land lease community really means for homeowners 00:08:25 – No-financing zones: how to sell cash-only mobile home properties 00:13:22 – Common buyer misconceptions about trailer parks 00:17:50 – Renovation & approval rules: what realtors must know 00:22:06 – How land-lease transactions differ from traditional home sales 00:29:27 – Modular home growth & the future of park communities 00:39:26...
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Turning Passion into Purpose With Andrea Florian | TBORE S2 E8
The Business of Real Estate
In this inspiring episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Andrea Florian, team leader of The Florian Team and community powerhouse in Burlington. Andrea shares her incredible journey — from her early days as a professional musician to becoming one of Burlington’s most community-driven real estate leaders. She opens up about starting the Burlington Cares Food Drive during the pandemic, integrating her love for music into her brand, and leading her team with authenticity and compassion. This episode is a masterclass on how passion...
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The TRUTH About Building Your Real Estate Team! | The Business Of Real Estate (TBORE) S2 E7
The Business of Real Estate
⏱️ Timestamps 00:00 – Introduction to Matthew Regan & Team Building in Real Estate 02:00 – The Early Entrepreneurial Mindset: From Lawn Mowing to Real Estate 04:15 – Why Building a Real Estate Team Matters 06:00 – The Power of Hiring the Right Admin and Paying for Talent 08:00 – Leverage, Leadership, and the Apple Analogy 10:30 – Creating Culture and Accountability in a Team 13:00 – Building Horizontal Growth vs. Top-Down Leadership 16:00 – Lessons from Failure, Mentorship, and Finding Your “Why” 20:00 – Recruiting the Right Agents and Setting Benchmarks 33:00 –...
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Struggling With Unsold Listings? Do THIS | The Business Of Real Estate (TBORE) | S2 E6
The Business of Real Estate
⏱️ Timestamps – Don’t Miss These Key Moments: 0:45 – Why agents are turning down listing appointments 2:54 – What to do when clients demand an unrealistic price 4:30 – The hidden emotional toll of overpriced listings 5:11 – “Your Home Sold Guaranteed” strategies explained 8:03 – Time vs. money: The #1 question every agent must ask 9:37 – How to promote the lifestyle of a home (not just features) 12:11 – The weekly call that can save your client relationships 17:12 – The secrets to making a house show-ready (cheap fixes!) 26:00 – Why networking with other agents is...
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How TikTok Grew My Real Estate Business w/ Madelyn Townes | S2 E5
The Business of Real Estate
In this episode of The Business of Real Estate podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Madelyn Townes, a rising star in real estate who has built a powerful personal brand through TikTok and Instagram. Madelyn shares her journey from traditional lead generation to becoming a social media powerhouse, attracting clients with authenticity, consistency, and valuable content. If you’re a real estate professional looking to harness social media marketing, grow your personal brand, and understand what it takes to connect with today’s digital-savvy clients, this conversation is...
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TO CONDO OR NOT TO CONDO | The Business Of Real Estate (TBORE) | S2 E4
The Business of Real Estate
Timestamps⏱️ – Welcome & today’s topic: The complexities of condos – Key considerations for listing a condo (bylaws, reserve funds, special assessments) – Status certificates: Why timing is everything – Hidden condo issues lawyers & agents should watch for – Bylaws & lifestyle rules: Pets, rentals, and Airbnbs – Real stories: Rules that surprise buyers (noise, renovations, move-in restrictions) – What buyers don’t realize: Renovations, flooring, and condo board approvals – Inspections in condos: What matters and what doesn’t – Special...
info_outline🚀 Struggling to Find New Clients? Here’s How to Fix That! 🚀
In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Erik Johnson dive deep into real estate lead generation, client retention, and how to build a referral-based real estate business without spending a fortune on marketing.
✅ Key Topics Covered:
🔹 How to use real estate database marketing to stay top of mind with clients
🔹 The power of handwritten notes for real estate agents and why they work
🔹 The best follow-up techniques for real estate agents that turn leads into clients
🔹 Why you should stop buying leads and start leveraging your sphere of influence
🔹 How AI tools for real estate agents and CRMs can help you work smarter, not harder
🔹 Real estate phone scripts & cold calling tips to start more conversations
🔹 The #1 real estate prospecting strategy to increase referrals and boost sales
🔹 How to generate real estate leads without cold calling
🔹 The secret to effective real estate networking and winning more clients
🔹 Why documenting client interactions can protect your business
👥 Who is this for?
New and experienced real estate agents looking to grow their business Agents struggling with follow-ups, referrals, and lead generation
Anyone who wants to build long-term client relationships and stop chasing cold leads
💡 Resources Mentioned:
📌 Best CRM for real estate agents – How to use it for better follow-ups
📌 Real estate sales techniques that work in any market
📌 Tools to help you stay in touch with past clients and generate more referrals
🔥 Want to Grow Your Real Estate Business? Hit SUBSCRIBE & Turn on Notifications!
🔥 📩 Let’s Connect!
👉 Drop a comment below: What’s your biggest struggle with real estate prospecting?
#RealEstateLeadGeneration #RealEstateReferrals #RealEstateCRM #RealEstateMarketing #ColdCallingTips #RealEstateNetworking #ClientRetention #LeadFollowUp #HandwrittenNotes #RealEstateBusinessGrowth