033: From Pitch to Contract - Integrating AI into Every Stage of Brand Deals

In this episode of The Contract Playbook, host Casey Handy-Smith sits down with Phe Morgan, influencer manager and founder of For Creator Good. Phe discusses how AI is integrated into every step of the brand deal process, from researching brands to curating content. She shares her process and how AI empowers creators by increasing efficiency without replacing their creativity.

Timestamps:

00:00 - Introduction to The Contract Playbook
Casey introduces the episode and the importance of AI in brand deals.

00:22 - Exploring AI in Brand Deals
Casey and Phe discuss how AI can be a powerful tool for streamlining the creator-business relationship and improving efficiency in brand collaborations.

02:18 - Interview with Phe Morgan
Phe shares her journey into the creator economy and how she launched For Creator Good, an organization designed to empower creators through tools, resources, and campaign management.

03:11 - Phe's Journey and For Creator Good
Phe talks about her background in design, marketing, and social good, and how her passion for supporting creators led her to start For Creator Good.

06:20 - Utilizing AI for Brand Research
Phe explains how AI helps her research brand history, controversies, and positive campaigns to ensure alignment with her creators’ values before entering partnerships.

09:17 - Custom AI Bots for Creators
Phe walks through how she creates custom AI bots for each creator she manages, detailing their goals, bio, niche, and previous partnerships to tailor pitches effectively.

14:19 - AI in Content Strategy and Pitching
Phe shares how AI helps her generate creative content ideas, streamline pitching strategies, and optimize the outreach process to brands.

21:19 - Curating Content with AI
Phe explains how AI aids in content curation by identifying gaps, addressing weaknesses, and crafting an editorial calendar for creators.

24:25 - Getting Started with AI Tools
Phe offers actionable advice for creators and talent managers looking to integrate AI into their business processes, including finding the right tools and practicing with them.

27:21 - Conclusion and Resources
Phe wraps up with resources for learning more about AI tools and how to implement them effectively for greater efficiency in the creator economy.

Key Takeaways:

• AI as a Support Tool: Phe emphasizes how AI enhances creators’ capabilities without replacing their core skills, making it an invaluable support tool.
• Custom AI Bots for Creators: Phe uses custom bots to manage individual creator profiles, tailoring brand outreach and content strategies to each creator’s goals.
• AI in Brand Research: AI helps speed up the process of vetting brands by providing insights into their history and public image, ensuring the best partnerships.
• Content Strategy & Efficiency: By automating content strategy, AI helps creators pitch and produce more effectively, saving time while maintaining authenticity.
• Tools for Success: Phe recommends experimenting with AI tools and customizing them to suit specific needs for more efficient campaign management.

Resources:

• Blog Post - 5 AI Tools Every Influencer Manager & Content Creator Should Use to Streamline Operations
• Connect with Phe on Instagram & Threads
• Visit Phe’s website: For Creator Good
• Join Casey's Substack Newsletter - https://aicontractlab.substack.com/

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🎧 Tune in to discover how AI can boost your efficiency, elevate your creativity, and transform your brand deal process.