026: What Is a Contract Playbook - And How AI Can Supercharge Yours

In this episode of The Contract Playbook, host Casey Handy-Smith dives into the essentials of contract playbooks and how AI can enhance their effectiveness. Casey explains why having a contract playbook is essential for running a successful agency, particularly when negotiating brand deals for creators. She also discusses how AI can streamline the review and negotiation process, saving time and minimizing errors.

Timestamps:

00:00 - Welcome to Season Four
Casey introduces the fourth season of The Contract Playbook and encourages new listeners to start with the first episode of the season for foundational context.

00:52 - Introduction to Contract Playbooks
Casey explains the importance of contract playbooks for talent managers and agency owners who frequently handle brand deals for creators.

01:42 - Real-Life Example: Women in Influencer Marketing
Casey shares a moment from a presentation she gave at Women in Influencer Marketing (WIM) about contract redlining and negotiation, where the concept of a contract playbook resonated with attendees.

05:00 - The Power of AI in Contract Playbooks
Casey discusses how pairing a contract playbook with AI can drastically improve the efficiency and effectiveness of contract review, making the process faster and more accurate.

08:11 - Benefits of Contract Playbooks for Agencies
Casey outlines how contract playbooks are crucial for agencies, especially as they scale. They help streamline contract review, delegate tasks, and maintain consistency across the team.

13:33 - Case Studies and Success Stories
Casey shares examples from her own membership, The Contract Collective, where AI-driven playbooks helped talent managers spot risks, improve negotiations, and protect creators.

16:28 - Final Thoughts and Takeaways
Casey wraps up by encouraging listeners to implement contract playbooks in their agency workflows and consider using AI to supercharge their process.

18:01 - Closing Remarks
Casey encourages listeners to leave a review, share the podcast with a friend, and stay tuned for more insights in future episodes.

Key Takeaways:

• What Is a Contract Playbook?
  A contract playbook is a customized strategy document for negotiating brand deals. It includes sections on common clauses like indemnification, termination, and force majeure, along with instructions on what to negotiate and how to handle each clause.
  
• AI Enhances Contract Playbooks:
  Pairing a contract playbook with AI significantly speeds up the process by identifying risks and suggesting solutions, making contract review faster and more accurate.
  
• Benefits for Agencies:
  A contract playbook helps agencies scale by making it easier to train new team members, delegate contract reviews, and maintain consistency. AI-driven playbooks also help reduce errors and improve negotiation outcomes.
  
• Success Stories:
  AI-powered contract playbooks have helped agency owners save time, improve negotiations, and protect creators by spotting risky clauses and suggesting better terms.
  

Links & Resources:

• The Contract Collective™ – Join the membership for access to our AI-powered Influencer Agreement Playbook and a supportive community of influencer talent managers and creators.
• Boss Contract Society – Find lawyer-drafted contract templates to protect your business and intellectual property.
• Connect with Casey on LinkedIn – Stay up to date with more contract tips and insights from the entertainment and influencer marketing worlds.
• Join Casey's Substack Newsletter - https://aicontractlab.substack.com/

If you enjoyed today’s episode, share it with a friend and leave a review. Reviews help us get the podcast to more creators and talent managers who need this info. Thank you so much for tuning in!