Ep.44UNCUT: How Robinson Toyota WOWs Its Customers w/Ronnie Patterson

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Summary

In this conversation, Ronnie Patterson, the Fixed Operations Director at Robinson Toyota, shares his unique journey into the automotive industry, detailing his transition from retail to automotive sales and eventually to service management. He discusses the growth of Robinson Toyota, the importance of company culture, and the strategies implemented to enhance customer experience through a 'wow' factor. Patterson emphasizes the significance of hiring the right people and maintaining a positive work environment, which contributes to the dealership's success and customer satisfaction. In this conversation, Ronnie Patterson discusses the implementation of video multipoint inspections in the automotive service industry, emphasizing the importance of continuous improvement and innovative customer recovery strategies. He highlights the impact of technology, particularly video MPI, on building customer trust and satisfaction. Patterson also shares insights on measuring success through customer feedback and the significance of creating a 'WOW' experience for clients.

 

Takeaways

 

• Ronnie Patterson transitioned from retail to automotive sales.
• Robinson Toyota has grown significantly since its early days.
• Company culture is crucial for employee retention and customer satisfaction.
• The 'wow' factor in customer service sets Robinson Toyota apart.
• Hiring for personality is key to maintaining a positive work environment.
• Long-term employees contribute to a stable and knowledgeable team.
• Customer feedback is essential for continuous improvement.
• Innovative service practices enhance customer engagement.
• Maintaining a clean and welcoming environment is important.
• Community involvement and legacy are integral to the dealership's identity. Video multipoint inspections can significantly enhance customer trust.
• Continuous improvement is essential for long-term success.
• Offering gift cards can be a more effective recovery strategy than free services.
• Video MPI allows customers to see the condition of their vehicle firsthand.
• Texting has become a preferred communication method for customers.
• In-lane alignment checkers can prevent costly tire replacements.
• Customer satisfaction scores are a key indicator of service quality.
• The WOW experience is a mindset that can transform customer interactions.
• Technological advancements are crucial in modern customer service.
• Building a culture of improvement can lead to greater profitability.

 

Sound Bites

"It's been a great time and a lot of fun."

"If you surround yourself with good people, you look really good."

"We need to figure a way to bottle it and sell it."

"We're going to make everybody more money."

"There is no best, only better."

"I hope our worst day is better than anybody else's best day."

 

Music

Reveille-Crack O Dawn

SPARKZ-Flavor

Cast Of Characters-Tarantino

Desert Dive-Humid Blues

Desert Dive-Better Sweater

This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit.  Find out more at: https://visperio.com/