From Grinding to Unstoppable. A Mega Agent Shares His Secret Weapon.
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Join Mike Oddo and his guest, Ryan Ruehel, a sucessful mega agent with 22 years of experience in the real estate industry. Ryan shares his story of frustration and transformation, from feeling lost and struggling to find leads to building a thriving business with a team of 41 agents and closing over 400 transactions per year. In this episide, Ryan opens up about his early days in real estate, including his experiences with door knocking and cold calling. He shares how he developed a neighborhood expert approach, building relatinships with homeowners and providing valuable market...
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How to Win Buyers Agency Post Nar Settlement
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Hey everyone! Welcome back to the Podcast. Today, I'm joined by the amazing Brian Moses, a true expert in the real estate industry. Brian's wealth of knowledge on working with buyers is unparalleled, and I'm excited to pick his brain today! Back in the day, I used to watch Brian's buyer training religiously on VHS tapes. Yeah, you heard me right, VHS tapes! But let me tell you, those timeless lessons have stuck with me throughout my career. Brian and I dive deep into the N.A.R. proposed settlement and how it's going to reshape the industry. This isn't just a shift; it's a massive opportunity...
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How the NAR Settlement Could Help You Set Personal GCI Records
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In this video Mike Oddo breaks down the how one of the biggest opportunities in real estate comes out of the NAR settlement! 🏡💼 Hey there, it's Mike Oddo! On this channel, we dive into marketing, business, and finance to help you grow your real estate business. If you're ready to level up, hit that subscribe button! Now, let's get real about the NAR ruling. While everyone else is spreading fear, let's flip the script. Remember Napoleon Hill's wisdom: every challenge hides a golden opportunity. In past recessions, I turned the reasons people were getting out of my the industry into...
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Shocking Details of the NAR Settlement No One is Telling You.
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Join hosts Mike Oddo and Todd Newcomb as they dive into the real estate industry rocking NAR lawsuit and its implications for real estate professionals. Here are some shocking details about the NAR Settlement that no one is telling you. Get ready for a candid conversation filled with valuable insights and actionable tips. In this video, Mike and Todd discuss the shocking revelations from the NAR lawsuit, including critical information about liability insurance and the consequences of policy limitations. Discover why it's crucial for organizations to ensure they have adequate coverage to...
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Why You are Losing Clients, Even Friends and Family
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Hey there, real estate agents and business people in general! 👋 Mike Oddo and Jake Houle here, your goto guides for all things real estate and sales. Today, we're diving into the wild and often hilariously misunderstood world of real estate marketing and differentiating pitches. Buckle up for a rollercoaster of anecdotes, tips, and hacks that will not only entertain but also elevate your game in the competitive realm of helping clients buy and sell their homes. 🎢💼 🕵️♂️ Why Choose You as Your Agents? The Hilarious Side of Pitches! 🤣 Picture this: You ask a real estate...
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Hacks to Double Your Conversion
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🔥 Join Mike and Jake, as we dive deep into the game-changing strategies that will skyrocket your success in sales in general. 🚀 👉 The Think Technique: Breaking the Ice with Leads Every successful sales journey starts with overcoming the biggest mistake: hesitation. Imagine having a neuralizer like in Men in Black, where doubts vanish with a blink. I guide you through the power of the "double tap" – don't overthink, just call. Your leads are seeking information, and it's your duty to connect. No fear, no overthinking. Just do it. 🔍 The Art of Scripting: Planning for Sucess...
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Why Is Your Marketing Failing? How To Fix It.
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Welcome to the Business Marketing Mastery Podcast with Mike Oddo and Jake Houle! 🚀 Dive into the world of strategic marketing for growth and profit with actionable shortcuts and hacks. Discover the pitfalls of the wrong advertising and learn why understanding consumer needs is key. Explore the art of creating a universal offer and maintaining it for lasting impact. Uncover the secrets of intent-based marketing versus interruption-based marketing, and gain valuable tips on tracking your marketing and budget to gurarantee success across various channels. Join us for expert advice on turning...
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Welcome to The Blank Buiness podcast: Busy or Productive, How Doing A Lot May Be Doing Nothing.
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Struggling to make your mark in the real estate world? Tune in to our latest podcast where we bust some myths and reveal the key to success—focusing on high-dollar productive activities. We discuss why open houses may not be the best lead generator and why following up with existing leads could be a game-changer. Whether you're a buyer's agent or a listing agent, we break down the simple mentality you need to excel. Skip the conflicting advice and start optimizing your efforts for results. Learn how to collapse time and hit career milestones faster. Don't just work hard;...
info_outlineHey there, real estate agents and business people in general! 👋 Mike Oddo and Jake Houle here, your goto guides for all things real estate and sales. Today, we're diving into the wild and often hilariously misunderstood world of real estate marketing and differentiating pitches. Buckle up for a rollercoaster of anecdotes, tips, and hacks that will not only entertain but also elevate your game in the competitive realm of helping clients buy and sell their homes.
🎢💼 🕵️♂️ Why Choose You as Your Agents? The Hilarious Side of Pitches!
🤣 Picture this: You ask a real estate agent, "Why should I pick you as my agent over anybody else?" and get a response like, "Well, Dick, here's the deal. I'm the best there is, plain and simple. I mean, I wake up in the morning, I piss excellence and nobody can hang with my stuff. If you ain't first, you're last."
😂 Classic Talladega Nights reference, right?
🔍 The Importance of a Strong USP (Unique Selling Proposition)
💪 Now, let's get serious for a moment. Not having a strong USB is like driving without a map in the real estate world. Jake emphaizes the importance of understanding marketing and the psychology of what makes people move. "I'm in a listening interview," he says, recounting a client's question. Imagine the power of being able to say, "I'm pretty lucky" and then actually sealing the deal. It's about making that personal conection and turning it into a win for both parties. 🤝✨
💬 Expert Negotiation: More Than Just Words!
🗣️ Mike sheds light on the claim of being an expert negotiator. "This car is crap. I will buy it for next to nothing. How next to?" he hilariously quips. Negotiation isn't just about stating you're an expert; it's about quantifying results. Jake adds, "So if you're going to use, 'I am an expert at negotiating,' what you have to do is then take the math."
📢 Marketing Mistakes: Billboards and Beyond!
🚗 Ever seen those billboards with a real estate agent's face but no clear message? Jake and Mike cringe at this common marketing mistake. "It's just a glorified business card with your picture on it," Mike remarks. The duo breaks down the flaws in such approaches, emphasizing the need to cut through the noise and make marketing meaningful.
📈 Quantifying Your Expertise: Proof in Numbers!
🔢 Quantifying expertise is key. Whether you're in construction or real estate, proving your value is crucial. Mike shares insights on getting testimonials that are "bangers" and emphasizes the power of doing the math. "My sellers on average get 2% more out of their home sale than the industry average." Now, that's a quantifiable claim that speaks volumes!
💼💰 🎭 The Art of Differentiation: Making Your Mark!
🌟 The conversation shifts to differentiation. Mike points out that it's not about just saying you've been in construction; it's about explaining how you understand the difference between a good house and a bad house. Attorneys transitioning to real estate often miss this point, thinking it's an easier field. It's about making your unique selling proposition (USP) compelling and understandable to the public.
🌐 Cutting Through the Marketing Noise: A Real Challenge!
🤯 Traditional marketing methods may not cut it in a world where we're exposed to thousands of advertisements daily. Jake stresses the need to cut through the noise and go direct to the customer. It's not about having billions like CocaCola; it's about finding creative ways to be memorable without a massive budget. 🚀
👥 Relationships and Obligations: The Hard Truth!
💔 Mike shares a party anecdote highlighting a common misconception. Just because you have a relationship with someone doesn't mean they're obligated to do business with you. People will go where the tangible benefits are. "I'm going where the benefit is," says a client, emphasizing the power of clear, tangible value propositions.
🤔 Beynd the Surface: The Power of Storytelling!
📖 Jake and Mike delve into the art of storytelling for real impact. A wellcompiled book of success stories can be a gamechanger in listing presentations. It's not just about saying you sold a house in 17 days; it's about showing the proof, the numbers, and the satisfied customers.
✨ Conclusion: Elevate Your Real Estate Game!
🚀 And there you have it, folks! An epic journey through the minds of two real estate and sales gurus, sharing insights, laughs, and invaluable tips. Whether you're a seasoned agent or just stepping into the real estate arena, these hacks and anecdotes are your secret weapons. So, go out there, make those connections, and let excellence be your morning ritual! 💼🏡