Why scrappy creativity leads to big opportunities with Ben Nunery, Co-founder @ Powerhouse Factories
Release Date: 11/06/2023
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info_outlineBen Nunery is the co-founder and brain behind the incredible work at Powerhouse Factories, which makes “kick-ass design work for kick-ass bands.” Ben and a friend started Powerhouse out of a garage in 1999, and since his work has been used for artists like The Black Keys and Lizzo, and brands like Herbal Essences and Redbull. He is, at his core, a creative strategist with a passion for the ways music and design evoke emotional responses in people, but also a music knowledge connoisseur.
Today, Ben sits down with us (live and in person!) to talk shop about how he built his brand from a garage to a full-blown media corporation. He dives into all things creative - from the art of printmaking to the intersection of music and marketing - teaching us that so long as you have the ideas, the drive, and a good partner, you can make your passions your day job.
Here are some of the notes we hit:
What poster bombing on college campuses can teach you about consumer behavior.
Why over-inspiring yourself with the work of others is actually counterproductive.
NFTs are defining a growing movement - why jumping on board could be your big break.
Why not having resources can actually spur creativity.
Going into business with your friend can work - if you treat it like a marriage.
How working out of a garage can turn into working for top global brands.
Must-reads from this episode:
Show Posters by Pat Jones and Ben Nunery