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The future of AI-driven creativity with PJ Pereira, Founder @ Silverside AI

Question Everything

Release Date: 05/06/2025

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PJ Pereira schools us on the best AI tools for CMOs and overcoming AI anxiety.

 

PJ Pereira is an industry legend whose success is fueled by creatively embracing eras of extreme innovation. Starting his career when the internet was in its infancy, he has conquered the digital age of marketing and is setting his sights on taming the AI giant in the room. His third agency, Silverside AI, has already solved creative problems for some of the biggest brands in the world using AI. Most of all, PJ is fiercely passionate about helping creatives facing AI anxiety head-on by retooling their skillsets for the next generation of advertising.

 

Must-hear moments for this episode include: How a CMO can avoid paralysis when integrating AI into their business, why the future of big ideas is actually small ideas, and why ad professionals need to embrace AI or risk losing relevance.

 

What you’ll learn in this episode: 

  • How agency and in-house creative teams can work together

  • Why an underdog mindset wins more Cannes Lions

  • The one time a Cannes Lion jury got it wrong

  • How a CMO can implement AI into their operations ASAP

  • Where the ad industry is headed in the next five years

  • What AI for agencies looks like

  • PJ’s reaction to the Coca-Cola AI-generated campaign backlash

  • Why the industry must embrace AI-driven creative to survive

  • How industry professionals can overcome their AI anxiety

  • PJ’s incredible story of overcoming his first 6 months in America



 Resources:

 

  • Learn more about Silverside AI on their website

  • See Silverside’s AI Coca-Cola campaign 

  • Get a copy of PJ’s latest novel, The Girl from Wudang, on Amazon

  • Connect with PJ on LinkedIn