Question Everything
Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, Chief Development Officer and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.
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How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group
01/20/2026
How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group
How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group Robin and Steve Boehler have seen the good, bad, and ugly in countless pitches for culture-shaping brands like Starbucks, Microsoft, Abbott, and Nintendo. Lucky for us, they wrote a book on how agencies can shift the pitch spotlight from core capabilities and humble brags to solving your prospect’s problems. Cause that’s how you win. In this episode of Question Everything, we cover major insights every agency needs to hear from the Boehlers’ new book, It’s Not About You: Winning New Business In A Crowded Agency World. You’ll learn what a prospect-friendly pitch looks like, how to get to the root of a prospect’s problem quickly, and how to seal the deal before leaving the boardroom. What you’ll learn in this episode: Why agencies need to stop talking about themselves in the pitch The five slides that agencies can use for every pitch deck The types of questions agencies need to ask during a Q&A session Making the most out of a 60-minute presentation Uncovering the prospect’s problem, quickly What needs to be true to be invited to pitch Unconventional ways to sound like a genius in the room How agencies should think about scope What clients are looking for from agencies in 2026 Resources: Connect with Robin Connect with Steve Learn more about Mercer Island Group Get a copy of
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The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel
01/06/2026
The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel
What CMOs need to know about Gen Alpha with Mintel’s Director of Consumer Trends, Diana Kelter Diana Kelter, Mintel’s Director of Consumer Trends, is always one step ahead of where consumer behavior is headed. By combining data, cultural observation, and brand analysis, she helps marketers understand not just what people buy – but why. In this episode, Diana unpacks the newest generation of consumers, Gen Alpha. You’ll learn what makes these 15 and unders an experimental and disruptive generation, how they discover and evaluate brands, and why cross-category marketing is becoming one of the most powerful drivers of relevance and presence. What you’ll learn in this episode: What sets Gen Alpha apart from Gen Z The powerful role of aesthetics in Gen Alpha’s life Why the most successful brands must become Gen Alpha’s “friends.” Why Gen Alpha will seek out experimentation and disruption over stability and comfort Marketing strategies in response to the anti-algorithm movement How brands can act as guests and not landlords in consumer spaces How CMOs can earn Gen Alpha’s trust What draws Gen Alpha to in-store shopping Gen Alpha’s relationship with AI Resources: Connect with Diana on Learn more about Mintel See more Mintel See how Rhode participates in
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How CMOs can win in the never normal with best-selling author and technologist Peter Hinssen
12/02/2025
How CMOs can win in the never normal with best-selling author and technologist Peter Hinssen
Peter Hinssen has spent his career helping leaders make sense of a world that refuses to slow down. A technologist, bestselling author, and keynote speaker, Peter has advised companies like Apple, Amazon, and Google on how to thrive in what he calls the “never normal” a new era defined by nonstop disruption and exponential change. In this episode, Peter shares what CMOs must do to successfully lead in a world of constant acceleration, the power of “day after tomorrow” thinking for your business, and why failing fast has quietly become one of the biggest competitive advantages in modern marketing. What you’ll learn in this episode: Peter’s three keys for leaders facing uncertainty Why Peter is a pathological optimist as a technologist Why AI isn’t a real threat to ad agencies The harm “tomorrow thinking” is causing business leaders How to exercise “day-after-tomorrow” thinking How you can use uncertainty to your advantage Why organizations should shift from a scalable execution model to a scalable learning one How leaders can give their teams courage facing the never-normal climate Resources: Connect with Peter on Learn more about Peter Find more on his latest book, Get your hands on his survival guide for the never-normal, Why you should be an optimist in the face of massive technological change from one of Peter’s biggest influences, Hans Rosling and his book See a less optimistic view on the digital world by Cory Doctorow with his book
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How legacy brands can innovate like startups with Nicole Ayers, Business Unit Director @ General Mills
11/04/2025
How legacy brands can innovate like startups with Nicole Ayers, Business Unit Director @ General Mills
Nicole Ayers has built a career out of scaling brands that make mealtime 1000x more fun. She once managed cereal icons like Lucky Charms and Cinnamon Toast Crunch. These days, she’s all about four-legged foodies. Partnering with Curiosity, Nicole and Blue Buffalo are stepping into the fresh pet food game with their newest product innovation: Love Made Fresh. In this episode, Nicole pulls back the curtain on how you can confidently bring new product innovations to market, why you should never let consumer testing dictate the fate of your work, and how to make the most of your marketing dollars. What you’ll learn in this episode: The keys to a successful new product launch Why Glossier has the best product launches Nicole’s thoughts about AI-generated spots Brand-building strategies Blue Buffalo can learn from Lucky Charms General Mills' strategy behind Edgard & Cooper’s exclusive partnership with PetSmart The secret to selling bold creative to companies like General Mills How to maximize your marketing dollars against big category spenders How to know when the strategy and creative are right Why concept testing shouldn’t be the final verdict for creative How to turn your “thinks” into “knows” by asking the consumer A BTS look at Cinnamon Toast Crunch’s cereal cannibalism campaign Resources: Connect with Nicole on Learn more about Blue Buffalo Read more about See the new Love Made Fresh Watch Cinnamon Toast’s
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Building a challenger brand that wins with Stefan Lagerqvist, CEO @ Nick’s
10/07/2025
Building a challenger brand that wins with Stefan Lagerqvist, CEO @ Nick’s
Stefan Lagerqvist is a proven business leader best known for his unique blend of elevated financial expertise, strategic insight, and world-class brand-building experience, honed at P&G and Unilever. Currently, Stefan serves as the Group CEO at NICK’S, a Swedish better-for-you ice cream and protein bar brand that’s made a name for itself in snack aisles across Europe and the US. In this episode, we cover the unexpected difficulties Stefan and Nick’s faced during their high-growth era, the keys to pulling off the best experiential marketing, and how Nick’s crafted their flirtatiously bold brand voice. What you’ll learn in this episode: The unexpected business challenges of extreme growth How to uncover your true target consumer The Nick’s product that outperformed Snickers Why having legacy brands copy you is great for business How to evaluate creative without paid testing Why cynicism is necessary for business growth The keys to pulling off the best experiential marketing When challenger brands truly challenge legacy brands How Nick’s retooled their marketing approach for the US How Bethenny Frankel became Nick’s #1 fan What to remember in influencer marketing How Nick’s balances their messaging to be both fun and functional Resources: Connect with Stefan on Learn more about Nick’s on their Follow Nick’s on See Bethenny Frankel
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Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny
08/05/2025
Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny
Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny Damaune Journey’s leap into advertising was inspired by purpose. A lack of representation across media inspired his mid-career pivot, and since then, he's made historic strides as the Global Chief Growth Officer at 72andSunny. Damaune has helped lead the agency to global recognition, award-winning campaigns, and an internal creative culture rooted in optimism. From filming Super Bowl spots in Ghana to co-founding Sport Beach at Cannes, he’s proving that advertising is bigger than driving sales. In this episode of Question Everything, Damaune unpacks his formula for impactful advertising, 72andSunny’s internal litmus test used to judge their work, and the agency’s unique process for democratizing culture-shifting campaigns. What you’ll learn in this episode: The power of Purpose x Perspective x Persistence Damaune’s charge for advertisers to consider representation Why agencies should seek perspectives from every department 72andSunny’s “Murph Meter” and what it means for their work Why it’s crucial to think beyond the traditional TV spot Why AI won’t replace your job, people who know how to use it will The most star-studded names at Cannes Sport Beach Damaune's career moments that his daughter is most proud of Resources: Learn more about 72andSunny on their Watch 72andSunny’s campaign Watch 72andSunny’s campaign See more on Tinder’s campaign Connect with Damaune on
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The Gen Z ad industry playbook with Geno Schellenberger, Co-founder @ Breaking and Entering Media
07/01/2025
The Gen Z ad industry playbook with Geno Schellenberger, Co-founder @ Breaking and Entering Media
Breaking and Entering's Media’s Geno Schellenberger is writing Gen Z’s ad industry playbook Geno Schellenberger’s Breaking and Entering Media takes pretension out of the press by using Gen Z-native content strategies to keep advertisers entertained and in the know. In this episode of Question Everything, Geno opens up about the power of personal brand building in the age of AI, the most impactful Gen Z marketing strategies, and trends the industry should retire. It’s a party, and Geno’s inviting the industry’s newest talent to dance. What you’ll learn in this episode: How Breaking and Entering Media started The best way to stand out as a Gen Zer in an AI-fueled world An outdated adland mindset that should retire The most surprising thing Geno has learned about the ad industry How theater and improv can boost presentation skills What agencies get wrong with their positioning What CMOs still get wrong about Gen Z The brand campaign that first made Geno say, “I want in.” The most overused breakthrough tactic right now What it really means to be authentic, and why it’s non-negotiable Resources: Connect with Geno on Learn more about Breaking and Entering Media on their
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The strategy behind the stir with Oliver McAteer, Partner at Mischief @ No Fixed Address
06/03/2025
The strategy behind the stir with Oliver McAteer, Partner at Mischief @ No Fixed Address
Oliver McAteer shares Mischief’s secrets to successful disruptive creative campaigns Oliver McAteer is in the business of making brands unignorable. As Partner and Head of Development at Mischief @ No Fixed Address, he’s helped shape one of the world's most talked-about and awarded creative agencies. In this episode of Question Everything, Ollie gets candid about how Mischief arrives at their disruptive creative strategies, how agency culture fuels talked-about campaigns, and what it takes to get CMOs outside their comfort zone. From viral cheese pulls to deepfake diplomacy, he shares what it takes to earn attention and keep it. What you’ll learn in this episode: What award Mischief has received means the most to Ollie Mischief’s response when a spot was pulled from networks at the last minute How Mischief gets CMOs to trust that the stir is worth it How Mischief helped Chili’s make its comeback How Mischief’s agency culture shapes their success The truth behind the rumor about presenting 24 briefs to Greg Hahn Mischief’s approach to the pitch process Ollie’s recent favorite non-Mischief campaign Who in the industry Ollie wants to grab a Coors Light with Resources: See more about Mischief and RepresentUs “Dictators” Ollie’s recent favorite non-Mischief campaign from Connect with Ollie on Learn more about Mischief on their
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The future of AI-driven creativity with PJ Pereira, Founder @ Silverside AI
05/06/2025
The future of AI-driven creativity with PJ Pereira, Founder @ Silverside AI
PJ Pereira schools us on the best AI tools for CMOs and overcoming AI anxiety. PJ Pereira is an industry legend whose success is fueled by creatively embracing eras of extreme innovation. Starting his career when the internet was in its infancy, he has conquered the digital age of marketing and is setting his sights on taming the AI giant in the room. His third agency, Silverside AI, has already solved creative problems for some of the biggest brands in the world using AI. Most of all, PJ is fiercely passionate about helping creatives facing AI anxiety head-on by retooling their skillsets for the next generation of advertising. Must-hear moments for this episode include: How a CMO can avoid paralysis when integrating AI into their business, why the future of big ideas is actually small ideas, and why ad professionals need to embrace AI or risk losing relevance. What you’ll learn in this episode: How agency and in-house creative teams can work together Why an underdog mindset wins more Cannes Lions The one time a Cannes Lion jury got it wrong How a CMO can implement AI into their operations ASAP Where the ad industry is headed in the next five years What AI for agencies looks like PJ’s reaction to the Coca-Cola AI-generated campaign backlash Why the industry must embrace AI-driven creative to survive How industry professionals can overcome their AI anxiety PJ’s incredible story of overcoming his first 6 months in America Resources: Learn more about Silverside AI on their See Silverside’s AI Coca-Cola Get a copy of PJ’s latest novel, The Girl from Wudang, on Connect with PJ on
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Build community like a boss with Helen Morrison, CMO @ Frownies
04/01/2025
Build community like a boss with Helen Morrison, CMO @ Frownies
Don’t let the name fool you: Frownies, the miracle wrinkle patch, has delivered cheese-worthy results for over 100 years. Helen Morrison, Frownie’s Chief Marketing Unicorn, has breathed new life into the family-owned brand thanks to her best-in-class organic social media approach. The secret? She prioritizes building a true community around her audience’s shared goal – not just to sell product. Can’t-miss moments for this episode include: how brands can win the trust of their target, key do’s and don’ts for building a community on social, and how your brand can sustain success for over a century. What you’ll learn in this episode: How to scale a smaller business and remain authentic Ways to show your audience you truly care about them on social Steps to building a community on social How Frownies is targeting the increasing number of men investing in skincare The moment Frownies went viral and what happened The secret to keeping a brand relevant for over 100 years How CMOs can make a big impact with a smaller marketing budget The perks and oddities of working with family Resources: Learn more about Frownies on their Join the Frownies community on See Frownies on Connect with Helen on Message her on her personal See Helen’s latest beauty obsession: Anastasia’s facial massage methods on
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Underrated CPG strategies with Jordan Howell, Sr. Brand Director @ Splenda
03/04/2025
Underrated CPG strategies with Jordan Howell, Sr. Brand Director @ Splenda
Jordan Howell’s tips on strengthening your brand and facing cultural headwinds. You can always count on a sweet meetup when Splenda’s Sr. Director of Marketing Jordan Howell is in the building. Known for his strong data skills, Jordan is trailblazing a new era of social for Splenda after epic stints as Global Marketing Director for brands like Glade and Ziploc at SC Johnson. Plus, his confidence navigating consumer pushback has led him to notable marketing wins across four continents. Must-hear moments for this episode include: How to turn cultural headwinds into tailwinds, why data should be the backbone of any brief, and how his team reacted to Nicholas Spark’s viral chicken salad recipe. Yes, it contains 16 packets of Splenda. What you’ll learn in this episode: The challenges of being well-known for one product despite a full portfolio Why chemistry is critical in every client agency relationship Why data serves as a strong foundation for any brief How Jordan’s global experience shaped his marketing POV How Splenda is navigating the “Make America Healthy Again” movement How brands can leverage viral social media mentions How Splenda built trust within the diabetic population The most iconic campaigns Jordan led at SC Johnson and Crayola Resources: Learn more about Splenda on their See Nicholas Spark’s viral chicken salad Connect with Jordan on
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The CMO-agency strategy guide with Christine Olivas, CEO @ No Single Individual
02/04/2025
The CMO-agency strategy guide with Christine Olivas, CEO @ No Single Individual
Christine Olivas has changed the way many agencies think about strategy. Since 2021, her business No Single Individual emphasizes that strategy is no small deal, providing a team of strategists to “team-lance” for agencies and their client projects. She and her team have worked with dozens of agencies – racking up experience working with hundreds of clients. Must-hear moments from this episode include: why CMO-agency teamwork is essential for a good brief, what goes into an effective strategy presentation, and how to turn your agency ownership dreams into reality. What you’ll learn in this episode: Why improv is the secret ingredient for an effective brief Why the presentation is just as important as the brief When it’s appropriate to break the template When to sprint and when to walk for a strategic process What defines “good strategy” Advice for aspiring women agency owners How an American Idol audition made Christine a better leader Resources: Learn more about No Single Individual on their Connect with Christine on
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Feedback, friendship, and creative philosophy with Curiosity Leadership
01/07/2025
Feedback, friendship, and creative philosophy with Curiosity Leadership
Curiosity owners share their learnings, friendship, and journey after six years of leading an independent creative agency. Question Everything host Ashley Walters sits down with fellow owners President Trey Harness and Chief Creative Officer Jeff Warman. Besides being long-time partners, they’re also long-time friends – and in this episode – they share the most defining moments from their six years of ownership. Plus, they give a sneak peek at what we’re cooking up for 2025. Must-hear moments from this episode include: feedback that changed the trajectory of their careers, why Curiosity views special creative as “Art in Overalls,” and what Curiosity is bringing to the table in 2025 – including a brand new office space. What you’ll learn in this episode: The incredible Curiosity origin story Impactful feedback that will propel anyone forward in their career Why Curiosity decided to buy and design a new office space The most meaningful ways all three have leaned in as owners What the Shelf Theory is and where Curiosity sits Jeff’s creative philosophy: Art in Overalls Moments where Curiosity’s culture went above and beyond What the industry can expect from Curiosity in 2025 Resources: See more of what Curiosity is about on our Connect with Jeff on Connect with Trey on Connect with Ashley on
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How CMOs can repair a broken agency relationship with Dan Jeffries, CEO @ Jeffries Consulting
12/03/2024
How CMOs can repair a broken agency relationship with Dan Jeffries, CEO @ Jeffries Consulting
Dan Jeffries shares how agency and client relationships can get off track and how to get the chemistry back. Dan Jeffries is a seasoned consultant who has worked with some of the most recognizable brands in the world, including Samsung, PetSmart, Capital One, Sonic, and AutoZone. His consulting firm doesn’t stop at matching CMOs with agencies, he offers a comprehensive agency management program to maintain top-notch performance throughout the client-agency relationship. Must-hear moments from this episode include: How CMOs can repair broken client-agency relationships, why the pitch will never fully be ditched, and how to end a client-agency relationship with grace. What you'll learn in this episode: How CMOs can repair a broken client-agency relationship The number one reason why clients and agencies butt heads Why agencies should never rewrite their own brief The difference between agency compensation models Dan’s POV on the ditch the pitch movement How clients can be better clients How an agency can end a client relationship with grace Resources: Learn more about Dan and Jeffries Consulting on his Connect with Dan on
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Why CMOs should pay attention to indie agencies with Doug Zanger, Founder @ Indie Agency News
11/04/2024
Why CMOs should pay attention to indie agencies with Doug Zanger, Founder @ Indie Agency News
Doug Zanger unpacks why the industry is in its indie agency era and the power of asking great questions. Doug Zanger, or Uncle Advertising, as he likes to call himself, is the founder of Indie Agency News: A global platform for independent agencies to connect, collaborate, and promote their best work. Before founding Indie Agency News, Zanger was a student of the industry, cutting his teeth at Adweek, The Martin Agency, Nike, and more – helping him develop the underrated skill of asking better questions to uncover better insights. Must-hear moments from this episode include: why CMOs should pay attention to independent agencies, stumping Oprah with a killer question, and some of the best ads from indies in 2024. What you will learn in this episode: Why the best creative work is coming from independent agencies The power of asking great questions The power of a light-up question How to embody a top CMO’s voice The Indie Agency News sister agency program What the next generation can teach the industry about marketing Some of the best independent agency campaigns from 2024 What goes into the perfect VO read Resources: Indie Agency News Indie Agency News Top 40 Alzheimer’s Research UK Dude Wipes Manscaped
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Why the accurate representation of women fuels business growth with Christine Guilfoyle, President @ SeeHer
10/01/2024
Why the accurate representation of women fuels business growth with Christine Guilfoyle, President @ SeeHer
Christine Guilfoyle reveals the power of the SHEconomy and how brands can be a force for growth, good, and girls. President of SeeHer Christine Guilfoyle believes if you see her, you can be her. But how do you convince CMOs that the accurate representation of women in marketing and media isn’t just a moral decision, but a savvy business decision? By creating SeeHer’s Gender Equality Measure (GEM) tool: the first data-driven methodology for identifying gender bias in media to deliver insights that grow businesses and help push the industry forward. Must-hear moments from this episode include how CMOs can tap into the SHEconomy, how brands can be a force for growth and good, and why your brand’s next big move should be supporting women in sports. What you will learn in this episode: The SHEconomy and how marketers are tapping into it Why Marc Pritchard says “Brands must be a force for growth and a force for good.” The power of GEM, how SeeHer measures it, and what CMOs can learn Behind-the-scenes of the SeeHer Award at the Critics Choice Awards The Taylor Swift effect on the NFL How women sports has grown in popularity The brands doing the best job representing women accurately Resources: Read our top 5 takeaways from this episode Learn more about Connect with Christine on See Curiosity’s work for SeeHer on P&G Dove “”
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Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop
09/03/2024
Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop
Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa. Stop & Shop’s Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa’s experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels. Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building. What you will learn in this episode with Lisa: Brands that are bold and first to market make it Why it’s important to be purpose-led How a brand can get on a major grocer's shelf How innovative technology can improve customer experience What a review is like from a CMO’s perspective Why one of the most important audiences for a brand is its employees What brand loyalty looks like and how to build it The impact of a viral TikTok on a business How to live your brand purpose How a CMO evaluates strategy The benefits of an in-house content studio Resources: Watch the viral Stop & Shop Connect with Lisa on Learn more about
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Leveraging your network and living your positioning with Simone and Rachel, Co-founders @ NBZ
08/05/2024
Leveraging your network and living your positioning with Simone and Rachel, Co-founders @ NBZ
Simone and Rachel discuss best practices for agencies to gain new business. Listen to this podcast with Simone and Rachel. NBZ Co-founders Simone Mandel and Rachel Segall compare agency matchmaking to setting a friend up on a blind date. They tell us about their process with brands looking to work with agencies that will approach their brief with modern solutions. These two are working with the unusual suspects to secure long-term relationships with clients. Simone brings 18 years of experience driving new business for agencies Ogilvy, VMLYR, and Futurebrand. Rachel is a master brand builder – helping launch iconic brands like Seedlip AND leading global accounts for Colgate, Intel, and General Mills in her 15-year career. Safe to say they know a thing or two about the industry. In today's episode, they drop some knowledge on effective agency branding, how to build a pipeline without cold calling, and how to win with CMOs who choose project-based work. What you will learn in this episode with Simone Mandel & Rachel Segall: How agency branding can fill your pipeline Why showing up as yourself is vital for a successful pitch How to activate your network What happens in the exclusive NBZ Slack Channel How modern technology is changing the BD space How to have an engaging meeting in the shortest amount of time How an agency can find its superpower Why there are fewer AOR gigs and more project-based work in the industry Resources: Read our top 5 takeaways from this episode Connect with Simone Mandel on Connect with Rachel Segall on Checkout a new AI tool that is helping BD
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Ditching the pitch and agency matchmaking with Pete Carter, Founder & CEO @ Creative Haystack
07/01/2024
Ditching the pitch and agency matchmaking with Pete Carter, Founder & CEO @ Creative Haystack
Pete Carter shares his top P&G marketing campaigns and what catches a CMO's attention. Listen to this podcast with Pete Carter. If you have pitch fatigue, you’re not alone. This week, we’re sitting down with one of the original “ditch the pitch” advocates, Pete Carter of Creative Haystack. With an impressive 41-year tenure at P&G, Pete knows all about memorable marketing campaigns and what really catches the attention of a CMO. For over four decades, Pete had a role in creating some of the most iconic campaigns of all time and reshaped how P&G thinks about its relationships with agencies. Today, we talk about gems like the heart-warming Pampers "Peace on Earth" spot and the Pantene "Strong is Beautiful" anthem that made the Top 3 best Super Bowl ads...without even airing nationally. After we unpack P&G’s best moments, Pete shares his battle-tested wisdom for CMOs and marketers. He emphasizes nailing your brand positioning before anything else, the importance of finding agency partners who are a culture fit, and why he believes agencies need to “ditch the pitch” — which is easier said than done. Pete Carter gives great advice for agencies and CMOs on how to work better together to create impactful campaigns with staying power—from perfecting selling lines to bringing impressive case studies to brands that really show them what you’re capable of. What you will learn in this episode with Pete Carter: How to last more than 18 months as a CMO How P&G accidentally earned Super Bowl coverage The best work P&G has ever created, according to Pete Carter Why agencies and brands should consider ditching the pitch The best and worst elevator pitches Pete has seen Why CMOs should consider implementing a fixed and flow process How to write a selling line that sticks with people for years Resources: Read our top 5 takeaways from this episode Email: LinkedIn: Watch the Watch the Watch the Read this
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How to embody courageous leadership with Todd Henry, author and Founder @ Daily Creative
06/03/2024
How to embody courageous leadership with Todd Henry, author and Founder @ Daily Creative
Author and Founder of Daily Creative Todd Henry, shares inspiration for marketing leaders and creative leadership. You’ll get inspiration, insights, and more from our conversation with Todd Henry the “arms dealer for the creative revolution.” Arms dealer for the creative revolution is a fitting title for Todd as he spent two decades researching the best practices talented people can undergo to get the most out of themselves. Lucky for us, we got a sliver of his extensive knowledge in this episode. You can find more of what he has to say on his podcast, the Daily Creative, or in the many books he has written. In this episode, Todd shares his how-to’s for several topics ranging from courageous leadership to curing imposter syndrome. Our conversation gives you the tools needed to navigate different conflicts in your career. You’ll take away important lessons like why it is better to lead by influence, not control, and how morning routines disrupt the status quo. Tune in. What you will learn in this episode is about capturing the attention of big brands as a small agency from Mercer Island Group: Why the future and the present belong to the curious The danger of wanting to always be liked vs being effective as a leader Why a lack of conflict is often a sign of a tremendous lack of health in an organization Why leading by fear is not sustainable in the long term How to lead teams by influence, not control The difference between self-awareness and imposter syndrome The key to overcoming imposter syndrome The two things talented people need from their leaders to avoid creative burnout Why managing teams and agencies through bounded autonomy sets you up for success How morning routines disrupt the status quo and carve out space for your life Todd’s journey from country singer to the creative leader he is today Resources: Find Todd’s newest book on what it takes to be an exceptional leader, The Brave Habit Read for more tips that’ll help those leading creatives Creatives can learn how to avoid burnout in Todd’s Accidental Creative Listen to more of Todd’s thoughts on the Daily Creative podcast on by Warren Burger Visit to see more of his books and podcast Connect with Todd on
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Building a legendary creative review board with Michelle Hillman, Chief Campaign Development Officer @ Ad Council
05/02/2024
Building a legendary creative review board with Michelle Hillman, Chief Campaign Development Officer @ Ad Council
What’s it like to be in charge of deploying some of the nation’s most important messages? Just ask Ad Council’s Chief Campaign Development Officer Michelle Hillman. She gives us insight into launching public service campaigns that tackle complex issues such as gun violence, the opioid crisis, and buzzed driving. Spoiler alert, it ain’t easy, but after working on it for 24 years with a stacked Creative Review Committee she makes it look like it is. In this episode, Michelle reveals how Ad Council uses emotional advertising to change behavior, how CMOs can build a world-class creative review committee, and tips for how to be a top-tier mentor. Here’s a quick recap of the convo: Why Michelle believes working at Ad Council is one of the best jobs in advertising The importance of immersive research when creating effective emotional advertising What grabs the attention of judges at the Effie Awards How Ad Council’s legendary creative review committee evaluates ideas How CMOs can build a creative review board to vet their ideas – including how to entice industry legends like Cindy Gallop, Susan Credle, and Margaret Johnson to sign on How Ad Council uses influencers and the importance of a trusted messenger strategy How Michelle creates separation between the tough issues she’s tackling at work and her home life What it’s like to work with the government on public service campaigns How to make it on Ad Council's trusted roster of agency partners The most challenging public issues to build awareness for and why What it takes to be a world-class mentor Plus, some rapid-fire questions that reveal whether Michelle prefers puppies or kittens Connect with Michelle and find out more about Ad Council . Catch our with Ad Council and the NHTSA for “Buzzed Driving Prevention.” If you’d prefer to read the biggest takeaways from our conversation, catch the write-up .
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Leading an insurgent brand with Deeannah Seymour, CEO @ pH-D Feminine Health
04/01/2024
Leading an insurgent brand with Deeannah Seymour, CEO @ pH-D Feminine Health
They say entrepreneurs are self-starters with high energy. We definitely felt that was true after chatting with the Co-Founder and CEO of pH-D Deeannah Seymour. Deeannah started pH-D, with the goal of creating affordable and convenient vaginal suppositories, that make women confident in their everyday lives. In this episode, Deennah tells us her story and mission for pH-D. We talk about destigmatizing feminine hygiene and what it’s like to be one of the few women CEOs in the category. On top of that, we touch on what it means to be an Insurgent Brand and how to leverage TikTok as a marketing tool. Here’s a quick recap of the convo: How to walk in and own the room – especially when you’re the only woman How conviction leads to courage and what that has looked like for pH-D Challenges that came with being the first brand to say the word “vagina” on TV The secret to getting and staying on the shelves of major retailers across North America Knowing when to take that leap of faith The miraculous experience of being a living organ donor and how it’s shaped Deeannah as a leader Seeing firsthand how pH-D has changed the lives of women across the nation What it means to make Bain and Company’s 2024 Insurgent Brand list How to leverage TikTok as a powerful marketing tool Plus, some rapid-fire questions that showed where Deeannah’s heart lies. Connect with Deeannah on and learn more about pH-D on their If you’d prefer to read the biggest takeaways from our conversation, catch the write-up . Articles Mentioned: Bain & Company’s 2024 Insurgent Brand NSFW TikTok
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How small agencies can win big clients with Robin & Steve Boehler, Founders @ Mercer Island Group
03/01/2024
How small agencies can win big clients with Robin & Steve Boehler, Founders @ Mercer Island Group
Consider this your all-access pass to advertising’s top agency/client matchmakers. We’re chatting with power couple Robin and Steve Boehler of Mercer Island Group, the West Coast's top consultancy firm helping both brands and agencies solve critical business and organizational challenges. In this episode, Robin and Steve reveal all the insider info behind the agency review process — from how to catch a marketer’s attention to what clients want to see in a pitch. They share tips on mastering the all-important "tissue session," the magic small agencies bring to a pitch, why chemistry and listening skills are make-or-break for agencies and so much more. Here’s a quick recap of the convo: What the agency landscape looks like in 2024 What an agency can do to get a CMO's attention Robin and Steve's perspective on DEI in the industry and what role it plays in agency matchmaking The magic smaller shops bring to the pitch that larger agencies should take note of Three things a CMO should consider when hiring a new agency Whether or not the awards an agency wins matters to CMOs How to master the tissue session When it is acceptable for agencies to pull out of a pitch Why agency pitch teams are not favorable for many clients Plus, some rapid-fire questions that’ll have you on the edge of your seat Connect with and on LinkedIn. Catch our favorite takeaways from this can't-miss episode here: Feast your eyes on Robin and Steve's tissue session strategies .
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Making the Ad Age A-List with Brian Bonilla, Senior Reporter @ Ad Age
02/05/2024
Making the Ad Age A-List with Brian Bonilla, Senior Reporter @ Ad Age
Who doesn’t love a good inside scoop? As a Senior Reporter for Ad Age, Brian Bonilla is not only a captivating writer but also a crystal ball for the industry. He’s written countless articles on topics ranging from agency mergers and acquisitions to top campaigns from the biggest brands. For Brian, the challenge isn’t a lack of industry tea to cover, it’s sifting through the mountain of emails vying for his attention. Today’s episode is our Super Bowl special. In preparation for the Big Game, we settled in for Brian’s hottest takes on upcoming Super Bowl spots, the do’s and don'ts when promoting your agency, DEI improvements in the industry, and how to make the Ad Age A-List. Here’s a quick recap of the convo: Why the most talked about Super Bowl spots will come from snack and sportsbook brands Three things agencies should know about when promoting themselves Spots that missed the mark at last year’s big game How are DEI efforts progressing in the industry and what’s left to do How the agency Highdive consistently produces spots that score big with audiences What Martin Scorsese will bring to the short-form content world with his advertising debut Why the Super Bowl may be losing relevance despite drawing a huge audience What it’s like to be in the room that decides who makes the Ad Age’s A-List Plus, some rapid-fire questions that’ll leave you breathless Connect with Brian on or . If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here. Articles mentioned: Meet the mayors of Drip City How agencies are marketing themselves – and why it’s more important than ever The Ad Age Super Bowl playbook: What Gen Z Wants to See from Super Bowl Advertisers:
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The secret to excellent client-agency relationships with Grace Whitman, Senior Brand Director @ P&G
12/29/2023
The secret to excellent client-agency relationships with Grace Whitman, Senior Brand Director @ P&G
Secret’s out – P&G Brand Director (and Curiosity bestie) Grace Whitman has been (lightly) grilled by the Question Everything gameboard. And yes, all your burning questions about working in those iconic towers have been answered. Grace serves as the Senior Brand Director for Secret – but we know her best from being the lead client on our Native work. Grace is known to be a master brief writer, data nerd, and an absolute blast on set. Before Secret, Grace got her start at P&G working in R&D for baby care. After earning her stripes in P&G Consumer Market Knowledge, Grace went on to lead Native’s retail launch efforts and left her stamp on Old Spice. Between astute marketing insights, prepare to catch some antics – including Grace’s choir career, her Yagoot FOMO, and her fascination with death. This is a can’t-miss episode. Why the best briefs often take 5 months to create – and the consequences of rushing the process. What P&G looks for in an agency and what totally turns them off. Why it pains your client to give executional feedback and how to avoid it. Why your brief should be like a contract that agencies and clients both sign. Why the most successful people are the ones who ask the questions everyone’s thinking. How small shifts in language can make a brief endlessly more inspiring. Why giving your agency internal political context can set them up for success. What DTC brands have to learn from legacy brands and vice versa. Why Cincinnati’s startup scene is one of the best. Connect with Grace on LinkedIn . If you’d prefer to read the biggest takeaways from our conversation, catch the write-up .
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Fearless creative wins clients with Jameson Fleming, Managing Editor @ Adweek
12/04/2023
Fearless creative wins clients with Jameson Fleming, Managing Editor @ Adweek
Extra, extra – Adweek’s Jameson Fleming has entered the chat. This news guru has held just about every role possible in the Adweek newsroom – now serving as Managing Editor of Marketing and Agencies. Our favorite thing about Jameson? His passion for agencies big and small makes him very accessible. Even to independent shops like ours. But it hasn’t always been all advertising for Jameson. Before getting his start in the industry, he earned his stripes in sports: covering a Super Bowl, Final Four, and the longest college hoops game in history – all before he was 24, NBD. You may even have a hard time keeping up with all his sports references in this episode. We sure did. On today’s episode, we unpack Jameson’s hottest takes on client-agency relationships, how to get on Adweek’s radar, industry talent, and the subtle art of creating edgy work without getting canceled. Here’s a quick recap of the convo: Why risky work is worth it – nobody talks about playing it safe. Why brands shouldn’t be shy about sharing their work with the press – your competitors already know what you’re up to. Mischief’s Greg Hahn on why building your agency’s brand is essential. Why talent retention involves mentoring young minority talent. Why striking a balance between remote and in-office work is essential for maintaining the productivity and creativity of a team. Why having kids makes you a more empathetic leader. Messaging masterclass: brands that nailed turning bad press into not-so-bad press. What holiday gifts actually get the press’s attention. Plus, the one person Jameson would drop everything to happy hour with. Connect with Jameson on , , or . If you’d prefer to read the biggest takeaways from our conversation, catch the write-up .
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Why scrappy creativity leads to big opportunities with Ben Nunery, Co-founder @ Powerhouse Factories
11/06/2023
Why scrappy creativity leads to big opportunities with Ben Nunery, Co-founder @ Powerhouse Factories
Ben Nunery is the co-founder and brain behind the incredible work at Powerhouse Factories, which makes “kick-ass design work for kick-ass bands.” Ben and a friend started Powerhouse out of a garage in 1999, and since his work has been used for artists like The Black Keys and Lizzo, and brands like Herbal Essences and Redbull. He is, at his core, a creative strategist with a passion for the ways music and design evoke emotional responses in people, but also a music knowledge connoisseur. Today, Ben sits down with us (live and in person!) to talk shop about how he built his brand from a garage to a full-blown media corporation. He dives into all things creative - from the art of printmaking to the intersection of music and marketing - teaching us that so long as you have the ideas, the drive, and a good partner, you can make your passions your day job. Here are some of the notes we hit: What poster bombing on college campuses can teach you about consumer behavior. Why over-inspiring yourself with the work of others is actually counterproductive. NFTs are defining a growing movement - why jumping on board could be your big break. Why not having resources can actually spur creativity. Going into business with your friend can work - if you treat it like a marriage. How working out of a garage can turn into working for top global brands. Must-reads from this episode: by Pat Jones and Ben Nunery
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Bringing excitement and curiosity to food with Derek Wallace, Cofounder & CEO @ Kalamata’s Kitchen
11/06/2023
Bringing excitement and curiosity to food with Derek Wallace, Cofounder & CEO @ Kalamata’s Kitchen
Mind open, fork ready. Derek Wallace is the Co-founder and CEO of Kalamata’s Kitchen – a food adventure startup set to inspire the next generation of curious, courageous, and compassionate eaters. After leaving his comfy corporate gig, Derek bet on himself and combined his passion for food and world exploration to live out new shared experiences with his son. Derek’s delicious new venture helps kids and grown-ups explore new cultures through food via the adventures of fictional character Kalamata – think Dora the Explorers meets Anthony Bourdain. Her adventures span children's books, activities, kitchen gear, and more – and only have one rule: You must try everything at least twice. Between sound bites, Derek takes a moment to discuss how becoming a dad influenced his decision to break away from the corporate world and create something his son can be proud of. His mantra? “Doing nothing should scare you more than doing something bold.” Dig into a few of the topics we covered: Why you should MAKE it til you make it. Having a villain in your field is more motivating than an advocate. Normalizing betting on yourself when you take a risk. Why adventurous-eating kids are more likely to grow into empathetic adults Why becoming a working parent can be one of the best things for your career. How to be one of 39% of campaigns that win on Kickstarter. (With a little help from .) Connect with Derek on or , and check out everything Kalamata’s Kitchen .
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The link between DEI & comedy with Luna Malbroux, Founder @ Joy Channel
08/31/2023
The link between DEI & comedy with Luna Malbroux, Founder @ Joy Channel
Luna Malbroux is the founder and “Chief Vibe Officer” of Joy Channel. She’s an experienced facilitator, speaker, and leader in creating inclusive spaces. A self-described “joy evangelist” – she believes that fostering belonging, community, communication, connection and fun is the missing link in many approaches to DEI initiatives. She’s also an award-winning comedian, writer, musician, and public intellect whose work has been featured in KQED, NPR, Glamour Magazine, The Atlantic, and more. Today, Luna sits down to chat how unwavering dedication to a community, thought, or idea will take you and your brand far - and why building spaces where people can feel human is the best practice for an authentic (and fun!) work environment. Along the way, she shares the essentials of creating these connected communities. Between laughs and hard lessons, Luna teaches us about what it’s like to be a comedian, DEI consultant, and joyful human in this cultural climate. Here’s a peek at some of the topics we explore: Why drag queens and burlesque dancers are the best teachers of equitable business practices. How humor can be the key to opening people’s minds to difficult topics. “Nothing about us, without us.” - The best way to partner with marginalized communities. The key to doing it all is to give everything its season. How to know if you’re practicing equity or just performing it – most brands aren’t good actors. Why it’s not dangerous to be a comedian right now – unless you’re lazy. Can’t get enough of Luna? Reach out on and .
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Mastering the “yes, and” mentality with Kelly Leonard, VP of Creative Strategy @ Second City, Pt. 2
07/31/2023
Mastering the “yes, and” mentality with Kelly Leonard, VP of Creative Strategy @ Second City, Pt. 2
On this episode of the QE podcast, listener-favorite Kelly Leonard is taking a well-earned victory lap. After dropping countless stories and lessons from his time at The Second City, he’s ready to once again face our gameboard and humor us with his industry wisdom for a second installment. His first episode is a must-listen, so if you missed it, be sure to check it out on and . If you’re new to Kelly, here’s a reintroduction: Kelly Leonard is the VP of Creative Strategy, Innovation, and Biz Dev @ The Second City where he’s hired and developed shows with Tina Fey, Stephen Colbert, Seth Meyers, Steve Carell, Keegan-Michael Key, Amy Poehler, and others. On top of this, he wrote the best-selling book and hosts the "" podcast for Second City and WGN Radio in Chicago. Here’s a preview of the gold he offers up in today’s episode: If you want a raise in 2023, take a page from Ted Lasso’s book and work on your soft skills. Why saying “yes, but” is just like saying “no” with a top hat. You’ll never understand everything going on in a room - that’s why selfless curiosity is mandatory. When you have an Amy Poehler on your team, find their place and don’t waste their talent. Nothing truly innovative looks like it should make sense - otherwise it wouldn’t be innovative. You achieve authenticity through your fiascos - not your perfections. Why building the pedestal first is only the illusion of progress. Connect with Kelly on and Must-read mentions from this episode: by Annie Duke by Morten H. Christiansen and Nick Chater by Seth Godin by Melissa Daimler
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