The secret to excellent client-agency relationships with Grace Whitman, Senior Brand Director @ P&G
Release Date: 12/29/2023
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The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel
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How CMOs can win in the never normal with best-selling author and technologist Peter Hinssen
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How legacy brands can innovate like startups with Nicole Ayers, Business Unit Director @ General Mills
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Nicole Ayers has built a career out of scaling brands that make mealtime 1000x more fun. She once managed cereal icons like Lucky Charms and Cinnamon Toast Crunch. These days, she’s all about four-legged foodies. Partnering with Curiosity, Nicole and Blue Buffalo are stepping into the fresh pet food game with their newest product innovation: Love Made Fresh. In this episode, Nicole pulls back the curtain on how you can confidently bring new product innovations to market, why you should never let consumer testing dictate the fate of your work, and how to make the most of your...
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Building a challenger brand that wins with Stefan Lagerqvist, CEO @ Nick’s
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Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny
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The future of AI-driven creativity with PJ Pereira, Founder @ Silverside AI
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PJ Pereira schools us on the best AI tools for CMOs and overcoming AI anxiety. PJ Pereira is an industry legend whose success is fueled by creatively embracing eras of extreme innovation. Starting his career when the internet was in its infancy, he has conquered the digital age of marketing and is setting his sights on taming the AI giant in the room. His third agency, Silverside AI, has already solved creative problems for some of the biggest brands in the world using AI. Most of all, PJ is fiercely passionate about helping creatives facing AI anxiety head-on by retooling their...
info_outlineSecret’s out – P&G Brand Director (and Curiosity bestie) Grace Whitman has been (lightly) grilled by the Question Everything gameboard. And yes, all your burning questions about working in those iconic towers have been answered.
Grace serves as the Senior Brand Director for Secret – but we know her best from being the lead client on our Native No is our whoa work. Grace is known to be a master brief writer, data nerd, and an absolute blast on set.
Before Secret, Grace got her start at P&G working in R&D for baby care. After earning her stripes in P&G Consumer Market Knowledge, Grace went on to lead Native’s retail launch efforts and left her stamp on Old Spice.
Between astute marketing insights, prepare to catch some antics – including Grace’s choir career, her Yagoot FOMO, and her fascination with death. This is a can’t-miss episode.
Why the best briefs often take 5 months to create – and the consequences of rushing the process.
What P&G looks for in an agency and what totally turns them off.
Why it pains your client to give executional feedback and how to avoid it.
Why your brief should be like a contract that agencies and clients both sign.
Why the most successful people are the ones who ask the questions everyone’s thinking.
How small shifts in language can make a brief endlessly more inspiring.
Why giving your agency internal political context can set them up for success.
What DTC brands have to learn from legacy brands and vice versa.
Why Cincinnati’s startup scene is one of the best.
Connect with Grace on LinkedIn here.
If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here.