72 - You Should Launch Your Photography Services... Here's How with Kelsey McCormick
All Angles Photography Podcast
Release Date: 06/20/2025
All Angles Photography Podcast
Are you convinced that outsourcing means losing control of your photography business? That no one can do it as well as you? Here's the perspective shift you need: every time you delay outsourcing, you're trading your time, energy, and presence with the people who matter most for the illusion of control. The truth is, outsourcing isn't about dropping the ball as a business owner - it's about stepping fully into your CEO role. Think about it: how many successful CEOs do you know who actually do everything themselves? They don't, and neither should you. In this episode, I'm pulling back the...
info_outlineAll Angles Photography Podcast
Picture this: You're spending your entire weekend editing wedding galleries while your personal life sits on the back burner, and you're telling yourself "this is just what wedding photographers do." But what if I told you that's actually keeping you stuck in a cycle that's capping your income and burning you out? The truth is, you can deliver stunning wedding galleries in just 2 hours of hands-on work while maintaining complete artistic control—and I'm about to share with you exactly how. In this episode, I'm sharing my complete workflow for outsourcing wedding photography editing while...
info_outlineAll Angles Photography Podcast
Getting nervous when it's time to talk pricing with potential wedding clients? You're probably not being salesy at all – you're just missing the strategy behind confident package recommendations. Most wedding photographers fall into one of two camps: either underselling by default because you assume couples want the cheapest option, or pitching low packages out of fear of rejection. But what if I told you that your highest package is often exactly what couples want when you know how to present it as the perfect solution for their dream wedding day? In this episode, I'm sharing how to sell...
info_outlineAll Angles Photography Podcast
"The photography market is so saturated" – Sound familiar? Here's the perspective shift you need: your beautiful portfolio isn't what's keeping you from booking your highest packages, and market saturation isn't real when you master what actually makes photographers stand out. In this episode, I'm breaking down why competing on portfolio, pricing, and experience keeps wedding photographers trapped in the "starving artist" cycle, and revealing the one business foundation that eliminates competition entirely. Most photographers think branding means having a pretty logo and website design, but...
info_outlineAll Angles Photography Podcast
If you've been piecing together free photography education for years but still find yourself accepting any client just for the income, getting ghosted by potential dream clients, and wondering why other wedding photographers seem to book consistently while you're stuck in feast or famine, this episode is going to be a wake-up call. I'm sharing the incredible transformation story of my Book It student, Toria, who went from commenting in Facebook wedding groups to booking five lead weddings and making back her entire mentorship investment in just 30 days. Toria's journey from struggling wedding...
info_outlineAll Angles Photography Podcast
Your website should be working overtime (so you don't have to), but what if it's actually turning them away? You're pouring your heart into Instagram content and Pinterest pins, but potential clients are clicking away from your website faster than you can say "authentic moments." Here's the thing with increasing inquiries: it's likely not your photography skills or your marketing strategy that's the problem — it's your website itself. After auditing hundreds of photographer websites inside my mentorship program , I've discovered that even photographers who've invested four figures into...
info_outlineAll Angles Photography Podcast
Getting ghosted after sending your wedding photography pricing? It's probably not your pricing that's the problem. If you're constantly second-guessing whether to share your rates on your website or wait until after a discovery call, you're focusing on the wrong thing entirely. Most wedding photographers think they need to lower their prices, add more value to packages, or find the "perfect" timing to share pricing, but none of that addresses the real issue keeping you from booking consistently at premium rates. The truth is, when you share your photography pricing matters far less than how...
info_outlineAll Angles Photography Podcast
Are you tired of posting "I have three spots left for 2025" on Instagram and hearing nothing but crickets? What if I told you that the problem isn't your photography skills or even your pricing – it's that you're treating your photography services like they're always available instead of creating strategic launch campaigns that make people excited to book you? Most wedding photographers rely on random Instagram inquiries and word-of-mouth referrals, leaving them feeling powerless over their sales and constantly wondering when the next booking will come. But there's a game-changing approach...
info_outlineAll Angles Photography Podcast
If you find yourself completely exhausted by October, dreading your next wedding weekend, or feeling like your photography business is running you instead of you running it, you're not alone. Here's the truth: photographer burnout isn't about being too busy – it's about having a reactive business structure instead of a proactive one. I know photographers who shoot 30 weddings a year and love every minute, while others burn out at just 15. The difference? How their business is structured for long-term sustainability. In this episode, I'm sharing real strategy that helped me transform my own...
info_outlineAll Angles Photography Podcast
Ever wonder if that free contract template you're using is actually protecting your photography business? Or if calling your upfront payment a "deposit" instead of a "retainer" could cost you thousands if a client cancels? The legal side of your photography business might not be as exciting as new gear or stylized shoots, but it's the foundation that protects everything you're building. I sat down with Paige Griffith from The Legal Paige (who's both a lawyer AND a photographer!) to demystify what it really takes to run your photography business legally. Whether you're just starting out or...
info_outlineAre you tired of posting "I have three spots left for 2025" on Instagram and hearing nothing but crickets? What if I told you that the problem isn't your photography skills or even your pricing – it's that you're treating your photography services like they're always available instead of creating strategic launch campaigns that make people excited to book you? Most wedding photographers rely on random Instagram inquiries and word-of-mouth referrals, leaving them feeling powerless over their sales and constantly wondering when the next booking will come. But there's a game-changing approach that could help you book thousands within days of opening your calendar.
In this episode, I'm joined by Kelsey from Coming Up Roses, the absolute launch queen who helps creative service providers turn their skills into consistent sales. We're diving deep into how photographers can apply launch strategies typically used for digital products to their photography services. Kelsey shares how she went from $100K to $450K in revenue by implementing quarterly launch campaigns, and I reveal my own waitlist strategy that's transformed how I book wedding clients. We cover everything from building effective waitlists (and nurturing them) to creating urgency without discounting your services, plus the crucial mindset shift you need to sell with confidence.
In this episode of All Angles Photography Podcast, you will learn:
- Why posting "spots available" doesn't work and how creating strategic launch campaigns instead could change everything
- The importance of building and nurturing waitlists that will convert your hottest leads into bookings
- The quarterly launch model that creates predictability and consistency in your photography business
- Incentive strategies that create urgency without cheapening your wedding photography services
- An essential mindset shift around sales and marketing that will transform your booking success
- How to market your photography services from a place of generosity rather than as a pushy promotion
SHOW NOTES:
https://clairehunt.co/blog/you-should-launch-your-photography-services-heres-how-with-kelsey-mccormick/
RESOURCES MENTIONED:
- Kelsey's course: Launch Your Own Way
- The Warm Up podcast (private subscription)
- Coming Up Roses on Instagram: @cominguproses.co
- Book It Mentorship Program
FOLLOW CLAIRE:
OFFERINGS:
FREE OFFERINGS:
The Secret to Scaling Your Photography Business Freebie
Attract and Book Dream Couples Free Workshop