All Angles Photography Podcast
All Angles Photography Podcast is a business podcast for wedding photographers wanting to build and scale their careers. Hosted by Claire Hunt, a destination photographer and educator to hundreds, she’s here to share it all from how she went full-time in just 3 months to how she was able to scale to a multi-six figure business. Every 2 weeks, Claire brings an inviting presence while providing no-fluff, actionable strategies that you need. If you’re wanting to grow in your marketing knowledge, refine booking processes, elevate your client experience, scale your business, increase your income, and operate your business as a CEO and not just photographer, then that’s what Claire’s here to help you do. Grab your coffee, because we’re about to hit on all angles of running a fulfilling photography career. | @itsclairehunt
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62 - Student Case Study - Kianna Booked More Weddings Than Ever Before, Increased Profit, and Made 2x Her Investment While In Book It
01/17/2025
62 - Student Case Study - Kianna Booked More Weddings Than Ever Before, Increased Profit, and Made 2x Her Investment While In Book It
Are you tired of feeling stuck in the mini session cycle, wondering how other photographers seem to book those dream weddings and destination clients? If you're a wedding photographer questioning whether investing in education is really worth it when you're already struggling to get consistent bookings, this episode is for you. Join me as I chat with my former Book It student Kianna Martinez, who transformed her photography business from sporadic mini sessions to booking destination weddings and doubling her income in just three months - all while being a full-time psychology student and running a dog rescue. In this candid conversation, Kianna shares her journey from Marine Corps veteran to successful wedding photographer, including how she overcame her fears about investing in education during a time when bookings were low. She reveals how focusing on foundational elements like finding her "why" and refining her client experience led to booking higher-paying clients, destination weddings, and creating a sustainable business model she loves. One year after completing the Book It program, she continues to implement new strategies and exceed her business goals. In this episode of All Angles Photography Podcast, you will learn: * Why investing in photography education can fast-track your business growth (even when finances are tight) * The unexpected ways finding your "why" can transform your entire business approach * The importance of getting out of your own way when making business decisions SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: * * Special Offer: Mention this episode for $100 off Book It * Connect with Kianna: @kiannamartinezphoto on Instagram FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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61 - Maternity Leave, Returning to Work, Retiring my Husband, and More
01/03/2025
61 - Maternity Leave, Returning to Work, Retiring my Husband, and More
As business owners, we often fear taking extended time away will tank our income or hurt our client experience. But what if I told you I maintained consistent $20k+ months during my maternity leave while being fully present with my newborn? In this raw, unfiltered episode, I'm sharing how I navigated maternity leave as a photography business owner, from planning to execution, and the unexpected challenges of returning to work. Whether you're planning for maternity leave or simply want to create systems that allow you to step away from your business without sacrificing income, this episode will show you how scaling your business now can create the flexibility you desire later. In this episode of All Angles Photography Podcast, you will learn: How to maintain consistent income during extended leave through proper business scaling Why you should plan for more leave time than you think you'll need The reality of balancing work and motherhood, including unexpected challenges How to build systems and a team that supports your business while you're away The importance of remaining flexible in your return-to-work strategy SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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60 - Email Marketing for Photographers? In or Out?
12/20/2024
60 - Email Marketing for Photographers? In or Out?
Is email marketing for photographers in or out? Is it worth spending your time and energy on? Spoiler alert: Yes! It absolutely is! We’re diving deep into why email marketing isn’t just relevant—it’s thriving. Learn how I turned simple, monthly emails into over $10k in dream bookings—and how you can too. In this episode, I share why email marketing is more reliable than social media, the true email reach versus other social platforms, and actionable steps to get started with email marketing. Press play and start building the email list that will transform your photography business! In this episode, we cover: Why you shouldn't overlook email marketing The real reach of email marketing vs. social media My email marketing journey How you can get started with email marketing SHOW NOTES: https://clairehunt.co/blog/email-marketing-for-photographers/ RESOURCES MENTIONED IN THIS EPISODE: for email marketing - Use my code CLAIREHUNTEDUCATION to get 50% off. FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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59 - Financial Planning to Build Wealth as a Photographer with Derek Kilgore
12/06/2024
59 - Financial Planning to Build Wealth as a Photographer with Derek Kilgore
As a photographer or any kind of entrepreneur, it’s really important to have someone on your team to help you build wealth and plan for the future. That’s why I have my own personal financial advisor, Derek Kilgore. Derek is a wealth management advisor and growth and development director with Northwestern Mutual. He has been working with business owners for the past 8 years, so he understands many of the challenges entrepreneurs face. During this episode, we talk about everything you need to know when it comes to financial planning and building wealth, including the first steps to creating a financial plan, how to balance saving for the future, which retirement accounts entrepreneurs should have, and more! This episode is truly going to give you a financial planning 101 kind of feel. And if you decide that you want to prioritize planning for the future when it comes to finances in 2025, Derek is truly the best of the best! In this episode, we cover: The first step in financial planning Where to start with investments How to pay yourself, especially when expenses are higher Recommendations for retirement accounts How much should we be saving toward retirement? Should contributions toward retirement accounts come out of our business or personal accounts? How to start working with Derek Derek's 3 final tips SHOW NOTES: Connect with Derek: Derek’s Phone: 303-579-7341 Follow Claire: OFFERINGS: FREE OFFERINGS:
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58 - Biggest Sale Ever?! My 5 Days of 5 Deals for Black Friday
11/22/2024
58 - Biggest Sale Ever?! My 5 Days of 5 Deals for Black Friday
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57 - Pivot into Education and Launch Your Offer with Effective, Pressure-Free Funnels with Jess Haney
11/15/2024
57 - Pivot into Education and Launch Your Offer with Effective, Pressure-Free Funnels with Jess Haney
Are you ready to pivot into education, but not sure where to start? I’m thrilled to welcome our special guest, Jess Haney. Jess is a copywriter specifically for creative service providers with group coaching programs. In this episode, we explore the journey of pivoting into education and how to launch your offer using effective, pressure-free funnels. Jess shares valuable insights on the essential first steps for anyone considering a move into education, including testing your idea, understanding your audience, and choosing the right type of educational offer to launch. We also delve into how to show up during the launch so people are ready to hire you. In this episode, we cover: The first steps you need to pivot into education Where your email list should lead as you get into education Do you really need a freebie to start your email list? Testing your idea and getting to know your audience When you doubt your offer will work for your clients How to show up during your launch so people are ready to hire you The number 1 thing that has allowed Jess to have success in her business SHOW NOTES: Resources mentioned in this episode: Connect with Jess: Instagram: Website: Follow Claire: OFFERINGS: FREE OFFERINGS:
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[Scale Your Business] 5 Myths on Scaling Your Photography Business
11/08/2024
[Scale Your Business] 5 Myths on Scaling Your Photography Business
Have you ever thought that scaling your business is passive? Do you think of scaling as “six-figures” because you see that as the dream all over the place? Have you thought of scaling as just pivoting into education or selling digital products? Maybe you’ve thought of scaling as increasing your pricing or opening a studio to take on more creative shoots? Have you felt like you don’t have enough experience to scale or felt like it’s not possible for you? This is just a sneak peek into all of the myths we’re talking about in depth and you can expect that I’m going to bust these myths and give you the why behind why they aren’t true. At the same time, we are going to chat through some of the misconceptions I have discovered from having so many conversations around scaling your photography business with photographers over the last year. In this episode, we cover: Why scaling is more than just passive income The reason you don’t have to pivot into education to scale Why increasing your prices could actually be a detriment to scaling your business How opening a studio will just give you more work and increase your expenses Imposter syndrome taking over and prohibiting your chances of scaling Some details about my new program Scale It and a special offer for my podcast listeners SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: , which reopens for enrollment in November 2024 Ep 30: Ep 31: Ep 32: Ep 33: Follow Claire: OFFERINGS: FREE OFFERINGS:
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[Scale Your Business] Avoiding Short Term Thinking and Planning Long Term Growth
11/01/2024
[Scale Your Business] Avoiding Short Term Thinking and Planning Long Term Growth
Are you caught in the short-term hustle of your photography business and ready to break free so you can plan for long-term growth? As we continue the scaling series, this is an important topic to cover whenever you talk about scaling your photography business because we end up getting stuck in this trap of the content creation hamster wheel, the never-ending to-do list, or the countless hours spent editing, and none of it is sustainable, friend. We are exploring the essential strategies to help you escape the trap of getting stuck in the short-term so you can create a sustainable photography business. In this episode, we cover: Understanding your goals and what you need to do in order to get where you want to be Implementing CEO days Starting to scale now for 2024 and 2025 SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: , which reopens for enrollment in November 2024 Episode 15: Follow Claire: OFFERINGS: FREE OFFERINGS:
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[Scale Your Business] How I Took an Entire Month Off and Still Made 5 Figures As A Photographer
10/25/2024
[Scale Your Business] How I Took an Entire Month Off and Still Made 5 Figures As A Photographer
We are continuing with the scaling series, and talking specifically about how I got to the point in my business where I have a work/life balance and could enjoy 2 weeks completely off while in Japan in May while barely working the rest of the month and still bringing in 5 figures. My hope is that this will leave you feeling inspired with some tangible takeaways on how you can set your business up in a way that actually supports your work/life balance rather than you having to be a slave to your business in order to be “profitable.” So, let’s dive into today’s episode where I’m holding nothing back, including the hard parts of talking about money and scaling your business. In this episode, we cover: My personal relationship with money during the month of May Why you need to learn how to manage your finances Outsourcing the money-making pieces of your business to a trusty admin assistant How to implement multiple streams of income The benefit of batching content prior to taking time off SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: , which reopens for enrollment in November 2024 Episode 31: Follow Claire: OFFERINGS: FREE OFFERINGS:
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[Scale Your Business] 5 Modern Ways to Scale Your Photography Business
10/18/2024
[Scale Your Business] 5 Modern Ways to Scale Your Photography Business
In this second episode of the scaling series, we are talking through the 5 modern ways to scale your photography business. I began scaling back in 2021 and realized very quickly how impactful scaling could be. Just to scratch the surface, I am now booking a max of 15 weddings per year instead of 30 and I’m still hitting $25k months consistently while working 30 hours a week rather than 65. I truly believe these 5 ways to scale are your ticket to a better work-life balance, more freedom, and more profit while still working less and still enjoying your life and your business. So, without further ado, let’s get into these 5 ways to scale your photography business. In this episode, we cover: Why you need to have systems, funnels, and outsourced tasks in place The importance of advanced marketing and advertising strategies Selling prints and albums on repeat How to build a team of photographers Pivoting into education SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: - This link gets you 50% off your entire subscription. Follow Claire: OFFERINGS: , which reopens for enrollment in November 2024 FREE OFFERINGS:
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[Scale Your Business] When It’s Time to Scale Your Photography Business
10/11/2024
[Scale Your Business] When It’s Time to Scale Your Photography Business
In this first episode of the scaling series, we’re going to talk about when it’s time to scale your photography business, as well as what scaling actually means for your life and business. In this 5-episode series of scaling your business, I will be showing you how your life and business can look different whenever you decide to scale so that you can avoid burnout year after year. During this first episode, I will be sharing the 7 different ways you will know it’s time for you to scale, and even a bit about my personal story about why I decided to scale and start that process back in 2021. These next 5 episodes of this scaling series are going to be so powerful for you, and I truly believe it has the ability to change your life and your business just like it has changed mine. So, what do you say we get into this first episode of the scaling series? This episode is a replay. It originally aired as episode 30 on September 22, 2023. SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: , which reopens for enrollment in November 2024 Follow Claire: OFFERINGS: FREE OFFERINGS:
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56 - How to Bring in Inquiries Through a Long-Term SEO Strategy with Rachelle Gyetvai
09/27/2024
56 - How to Bring in Inquiries Through a Long-Term SEO Strategy with Rachelle Gyetvai
Are you done with the days of having to post on Instagram to receive inquiries? Are you tired of feeling like your marketing channels are running in more of a short-term kind of way? Then SEO is the way to go. It’s such a powerful strategy you can start implementing now for more of those long-term effects. I brought Rachelle Gyetvai from Photography Workflows to speak with us about how to implement SEO in your photography business. Rachelle helps photographers build sustainable businesses. With a rich background in visual communications, over a decade as a corporate marketing consultant, and a former photographer, she brings a unique blend of expertise to the industry. During our conversation, we talk about the first 3 things Rachelle recommends doing to optimize your website for SEO. We also discuss keywords, how to know what keywords to rank for, blogging and Pinterest, and how SEO helps you to build more of a sustainable business. In this episode, we cover: Rachelle’s journey from communications to photographer to SEO strategist The first 3 things you should be doing to optimize your website for SEO The best platforms for keyword research How to prioritize looking for keywords to actually rank for Should blogging and Pinterest be part of your SEO strategy? How often new photographers should be blogging and how many pins should be posted per day Other SEO strategies Rachelle recommends How SEO allows photographers to build sustainable businesses Ways to work with Rachelle SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Connect with Rochelle: - Mention All Angles in the inquiry form Follow Claire: OFFERINGS: FREE OFFERINGS:
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55 - Planning For Maternity Leave as a Multi 6-Figure Entrepreneur
09/13/2024
55 - Planning For Maternity Leave as a Multi 6-Figure Entrepreneur
Planning for maternity leave as an entrepreneur can feel overwhelming. How long should you take off? What do you want your maternity leave to look like? What needs to get done? The thing about your maternity leave is that it’s going to look different for everyone. There is no right or wrong way to do it. One thing I said from the very beginning when I found out I was pregnant was that I want to be a mom when I’m a mom and I want to be an entrepreneur when I’m an entrepreneur. That is why I’m so passionate about planning for this maternity leave and allowing myself to enjoy my life rather than my business feeling like a burden to me. During this episode, I’m sharing the 7 things I did to plan for my maternity leave. Regardless of where you are in your journey, I truly hope it helps you to feel more confident in your decision of how to operate during your leave. In this episode, we cover: Dealing with immediate and urgent matters first Getting clear on the non-negotiables you want to continue pursuing during maternity leave Creating a maternity leave protocol and plan, and then planning tasks around that plan Putting tasks on the calendar that need to get done Have some would-be-nice tasks laid out Always be flexible SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: - How I Took an Entire Month and Still Make 5-Figures - PODSQUAD discount code Follow Claire: OFFERINGS: FREE OFFERINGS:
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54 - Student Case Study: How Tara Paid Off Over $10k in Debt and Went Full Time in Book It
08/30/2024
54 - Student Case Study: How Tara Paid Off Over $10k in Debt and Went Full Time in Book It
Have you heard about my programs and wondered what your life could look like if you were to join? Well, I’m doing something I’ve never done before! I’m bringing on one of my students, Tara to share her experience while she was in my mentorship program, Her story is guaranteed to inspire the heck out of you! Not only did she go full-time and make $62k in her first 6 months, but she was also able to pay off over $10k in debt. Tara also raised her prices, created systems that up-leveled her client experience, and became more confident in the industry. During our conversation, Tara opens up about her journey with going full-time and taking the leap which gave her the opportunity to make that $62k in her first 6 months of business. She says that networking and connecting with other vendors has been a huge part of what she considers to have made her successful, along with my program Book It. I hope this episode gives you inspiration and encouragement after hearing where she was and where she is now. In this episode, we cover: Tara's background as a nurse The goals Tara had and why she ultimately decided to join Book It What her first month in Book It looked like - including raising her prices from $1500 to $5000! How Book It has helped set Tara up for success Where Tara is now in her photography business SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Connect with Tara: Instagram: Website: Follow Claire: OFFERINGS: FREE OFFERINGS:
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53 - A Look Into My Post-Event Client Experience
08/15/2024
53 - A Look Into My Post-Event Client Experience
Do you communicate with your couples once the wedding is over? In the past, I have talked about the pre-booking client experience and even the client experience while you’re actively serving your couple. However, I’ve never actually talked about how to continue to give a client experience after the event is over. In this snapshots episode, I’m sharing my strategies for maintaining a client relationship after the wedding, including delivering previews, engaging on social media, and sending personalized notes and gifts. Your post-client communication doesn’t have to be overwhelming. You can keep it simple and effective without being overly extravagant. In this episode, we cover: What my album workflow process looks like Maintaining client relationships even long after the wedding Keeping the communication simple RESOURCES MENTIONED IN THIS EPISODE: Get on the waitlist for for the next Snapshots episode SHOW NOTES: Follow Claire: OFFERINGS: FREE OFFERINGS:
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52 - Raising Your Pricing and Maximizing Your Demand as a Photographer with Nathan Chanski
08/02/2024
52 - Raising Your Pricing and Maximizing Your Demand as a Photographer with Nathan Chanski
The thought of raising your prices can feel daunting, especially if you don’t know where to begin. You may be asking yourself, “When is it time to raise prices?” “How much do I raise my prices?” “Am I worth charging this much?” My guest today, Nathan Chanski, is an expert on raising your prices and maximizing your demand as a photographer. Nathan is a wedding photographer, a business coach, and a course creator based in Grand Rapids, Michigan. He runs a full-time photography business, education, and coaching platform for photographers. He’s also the host of The Passion with Purpose Podcast, a podcast for photographers and creators. His primary passion is always centered around glorifying God through everything he does, building a life with his wife, Kayla, and inspiring individuals to create the life and career of their full potential. Nathan has talked about pricing quite a bit and I love the perspective he brings. We talk a lot about maximizing your demand and how to increase demand around your brand specifically. We also talk about the value of how you’re presenting yourself. There is so much we cover and you will find so much value from my conversation with Nathan. In this episode, we cover: Nathan's business journey How long it took Nathan to get to the place he's at now in his business Setting your prices with confidence When to know it's time to raise your prices Analyzing bottlenecks How demand has an impact on how much you can charge Overcoming scarcity and fear around raising your prices SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Passion With Purpose Podcast - Connect with Nathan: Follow Claire: OFFERINGS: FREE OFFERINGS:
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51 - Discovering and Marketing Your Unique Selling Point: My Interview on Gold Biz Podcast
07/19/2024
51 - Discovering and Marketing Your Unique Selling Point: My Interview on Gold Biz Podcast
If you struggle with talking about yourself, knowing what sets you apart, understanding your why, and how to communicate these things effectively to clients, then you’re going to want to listen to today’s episode. I’m doing something a little different and sharing an interview I did on The Gold Biz Podcast where we dive into discovering and marketing your unique selling point. During this episode, I share practical tips for discovering your unique selling point, infusing it into your brand, and leveraging it to stand out from the crowd. In this episode, we cover: What your unique selling point means and why it's important The first step in finding your unique selling point Ways to communicate your unique selling point Mapping out your marketing strategy once you’ve discovered your unique selling point Making things easy and being yourself SHOW NOTES: Follow Claire: OFFERINGS: FREE OFFERINGS:
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50 - Becoming a Lead Generation Machine WITHOUT Social Media with Rachel Traxler
07/05/2024
50 - Becoming a Lead Generation Machine WITHOUT Social Media with Rachel Traxler
Marketing is consistently changing, and the days of being able to make a post on Instagram and see a bunch of inquiries come in is just not the reality anymore. We have to start learning how to build our business marketing strategies that go beyond just being present on social media. My guest today, Rachel Traxler, a wedding photographer, business coach, and podcaster, shares her tips on how to generate leads without relying on showing up on social media every single day. In this episode, we cover: How Rachel started to generate leads beyond social media Rachel's 5 favorite ways to generate leads without social media The importance of networking and putting yourself out there Grab Rachel's where she shares her 10 favorite ways to generate leads SHOW NOTES: Resources Mentioned in this Episode Lead Generation Freebie - Gold Biz Podcast - Connect with Rachel: Website: Instagram: Podcast: Follow Claire: OFFERINGS: FREE OFFERINGS:
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49 - How I Lead a Discovery Call as a Photographer
06/21/2024
49 - How I Lead a Discovery Call as a Photographer
In this snapshots episode, we are covering a question that was submitted by quite a few of you and that was how to lead a discovery call. Discovery calls have the ability to make or break your sales process, so I understand why so many of you asked this question. By the time a client gets to the point of inquiring with you and booking a discovery call with you, they are in that second phase of the marketing funnel, so this call really is the final step before a couple gets to the third phase, which is hiring you. We are diving into why discovery calls matter in the first place, how I view discovery calls, how I remain the leader of the conversation during those calls, and how I measure the success of a discovery call. In this episode, we cover: Why discovery calls matter in the first place How to remain the leader of the conversation The 3 pillars to remain the leader - Connection, Communication, Confidence My favorite question to ask during a discovery call How to measure success during your discovery calls SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: - Get 10% off with the code PODSQUAD - How Client Experience Could Be Impacting Your Inquiries and Bookings for the next Snapshots episode Follow Claire: OFFERINGS: FREE OFFERINGS:
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48 - The Difference Between a $2000 and $5000 Wedding Photographer
06/07/2024
48 - The Difference Between a $2000 and $5000 Wedding Photographer
A huge goal for so many photographers is to reach six figures, whether that just looks like a hundred thousand or you actually have the goal to profit six figures, which I personally do yearly. As someone who has gone from charging $2K for weddings to charging $5K for weddings, and then now up to $10K for weddings, I want to share what some of those differences might look like between the $2K range and the $5K range. I’m also talking about how to get from one tier to the other. A lot of this does depend on your location, expertise, and experience. So, we’re going to talk through all of these things as well as reverse engineer what your goal is and what would be needed from you to be able to reach that goal. In this episode, we cover: The nuances when it comes to pricing The different pricing tiers and what each of those photographers looks like Changes a $2K photographer should make if they want to reach $100K a year Viewing yourself as a business owner first and finding a mentor SHOW NOTES: Resources Mentioned in This Episode: Follow Claire: OFFERINGS: FREE OFFERINGS:
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47 - Snapshots: Biggest Lessons for Building a Photography Associate Team
05/17/2024
47 - Snapshots: Biggest Lessons for Building a Photography Associate Team
This is the first Snapshots episode, and today, we are diving into a question about associate teams. This question was submitted by Cassie, and she asked, “What was the biggest lesson you learned through having an associate team?” I started my associate team in 2022 and it has been one of the most rewarding ways I have scaled. There are definitely lessons that have come with it, and it’s something I teach in-depth inside of my mentorship program Scale It, but today, I plan to share some positive lessons I’ve learned, as well as some not-so-great lessons. My hope is that it will help you avoid some of the common mistakes and pitfalls that I’ve made in my own business so you can scale in a way that feels easy because that’s what it’s all about, my friend. In this episode, we cover: Snapshots question: What was the biggest lesson you learned through having an associate team? The work that’s still on you as the lead photographer How bringing on a team can bring in more revenue Getting your time back to do more of what you love for Scale It - Doors open November 2024 SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: for the next Snapshots episode - When It's Time to Scale Your Photography Business - 5 Modern Ways to Scale Your Photography Business - How I Took an Entire Month Off and Still Made 5 Figures - Avoiding Short Term Thinking and Planning Long Term Growth - 5 Myths on Scaling Your Photography Business Follow Claire: OFFERINGS: FREE OFFERINGS:
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46 - All Angles is 2 Years Old! Exciting Changes Coming…
05/03/2024
46 - All Angles is 2 Years Old! Exciting Changes Coming…
All Angles is officially 2 years old! I cannot believe it! When I started this podcast in May of 2022, I had no idea how much I would love podcasting, how much this would grow, and how much fulfillment it would bring into my life. So, today, thinking about the future of All Angles and my education brand as well, I want to share an update about what you can expect from here on out and what’s to come, because they are very exciting, including some that you are welcome to take part in literally right now! In this episode, we cover: A huge thank you to all of my amazing listeners! How the podcast structure will change Why I would like to invite more guests onto the show How you can be involved in these changes More newsletters coming your way! SHOW NOTES: Follow Claire: OFFERINGS: FREE OFFERINGS:
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45 - “Bookings Are Different This Year”… Let’s Talk About It
04/19/2024
45 - “Bookings Are Different This Year”… Let’s Talk About It
Inquiries and bookings seem to be slower and you’re getting ghosted more than ever? If this is happening to you, you aren’t alone, and your feelings are valid. BUT this episode is here to give you some real things to think about, to ponder on, because what got you where you are now isn't going to get you where you want to be. You CAN move forward out of this rut and have clear direction for your business. In this episode, we cover: What to do about bookings being different Why you need to stop focusing on who isn't booking and start focusing on who is The reason desperate energy is repelling What happens when you ghost your business Fixed mindset vs. growth mindset The wedding boom being over and what that means for you Questions to ask yourself for clear steps forward SHOW NOTES: Resources mentioned in this episode: Follow Claire: OFFERINGS: FREE OFFERINGS:
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44 - How to Move Your Photography Business to a New State
04/05/2024
44 - How to Move Your Photography Business to a New State
Are you about to make a big move, or thinking about making one soon? It can be scary to make the move, especially if you already have an established business where you are, but I know from experience that it’s possible. I moved my photography business from Tennessee to Colorado just within one year of starting my business, and it definitely threw me for a loop. I was already established and successful in the Tennessee market, so having to completely uproot that and move was a learning curve for sure. While this is more of a niched episode for a niched kind of audience, you may be moving sometime soon or even just thinking about possibly moving in the future, so I hope this will be helpful for you to share my experience of what attributed to my success quickly, even in a saturated market. In this episode, we cover: My experience moving my business from Tennessee to Colorado Why you need to go back to the basics with your business foundations The 3 key tips to help you succeed when moving your photography business to a new state SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: - My Photography and Coaching Journey - Evergreen Content That Always Brings in New Inquiries Follow Claire: OFFERINGS: FREE OFFERINGS:
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43 - Living in Alignment + Pivoting: A Personal Story
03/22/2024
43 - Living in Alignment + Pivoting: A Personal Story
Have you ever felt really aligned, whether in your business or life, with all of the direction you’re taking or the moves you’re making? Where you’re honoring your core values and what makes you, you, and it all just feels so easy? Then, maybe life throws a curveball at you, good or bad, that requires some kind of pivot, and then that pivot or season of life or business feels misaligned. Have you ever been there? I know I have, and my hope is to share a little bit of the behind-the-scenes for me being in a very huge pivot of entering motherhood and owning my own business, and how I have been feeling a bit misaligned in my own pivot recently. I want you to know that you’re not alone if you’ve ever found yourself in this kind of season, and I hope to give you some next steps on how to get out of it. In this episode, we cover: Feeling aligned with your core values in both your business and your life How I’ve been feeling misaligned lately in my own business The process of pivoting back into alignment The 4 key takeaways from dealing with misalignment SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Follow Claire: OFFERINGS: FREE OFFERINGS:
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42 - Thought Leadership Content: More Important Than The Algorithm
03/08/2024
42 - Thought Leadership Content: More Important Than The Algorithm
When it comes to Instagram, it seems like we’re always being told to focus on the algorithm, use trending audio, you need to have a ton of followers, etc. I’ve seen so many of my students get stuck on the content creation. They usually feel as if they have to post more educational content to “give value.” If this is something you can relate to, then this episode is for you because I am giving you more knowledge on how to create some more white space in your content, also known as thought leadership content. I’m sharing what thought leadership content is, how you can figure out your own white space, and an example of how you can turn an overused piece of content into thought leadership content. In this episode, we cover: What thought leadership content is and why it’s so important How to come up with your own thought leadership content How to turn overused content into thought leadership content SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Follow Claire: OFFERINGS: FREE OFFERINGS:
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41 - Evergreen Content That Always Brings in New Inquiries
02/23/2024
41 - Evergreen Content That Always Brings in New Inquiries
Want to know the key to continuously bring in new inquiries? It’s evergreen content. Within the last half year or so, I have not been marketing my photography services on Instagram or any other platform. The main way I’ve been marketing is just by having my organic website search and also the evergreen content I’ve created over the years. This is such a powerful way to get out of that rat race of having to constantly post on Instagram, and so I want to teach you how to create evergreen content for your own business so you can bring in new inquiries in this organic way. You are going to learn what evergreen content is, how to know if you’re creating a good piece of evergreen content, how to even create it, and how to use Pinterest in conjunction with your blogs to optimize for SEO even further. In this episode, we cover: What evergreen content is Why it's important to create evergreen content How evergreen content can bring in new inquiries What makes a good piece of evergreen content How to create evergreen content SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Follow Claire: OFFERINGS: FREE OFFERINGS:
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40 - 3 Website Mistakes You Might Be Making
02/02/2024
40 - 3 Website Mistakes You Might Be Making
When it comes to attracting your dream clientele, guiding potential clients through your website, and even just encouraging them to inquire with you and feel confident enough to get on a call before they end up hearing from you, your website is incredibly important. However, if you’re struggling to attract and book your dream clients, there are 3 mistakes that might be hindering your success. In this episode, I’ll share these 3 errors, as well as provide some tactical and simple tweaks that you can make to your website to ensure your potential clients recognize they have found the right photographer and are compelled to choose your services. In this episode, we cover: The 3 biggest mistakes you could be making that are hindering you from booking your dream clients Tweaks you can make for each of these that can make a huge difference The new format of Book It and a special discount for you, my podcast listeners UPDATE: After pivoting Book It into a course, I update you in episode 43 about how it wasn't actually an aligned change for me. Listen in to episode 43 to hear more. SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Follow Claire: OFFERINGS: FREE OFFERINGS:
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39 - Why I'm Changing my Business Instagram Into a Personal Account
01/26/2024
39 - Why I'm Changing my Business Instagram Into a Personal Account
Something that has been on my heart for a while is wanting to change my business Instagram account into more of a personal account. Even though my business account has always been more so personal, I felt this was a needed change this year. Some of the reasons are more personal, while some are more strategy, but I’m sharing the 3 main reasons why I’ve decided to make this pivot. This change feels so exciting and freeing for me, because it will take a lot of pressure off of having the perfect feed, but will also give you more relatable content. So, if you are feeling any kind of tugging or pulling to go in the same direction, I want you to consider this your permission slip to also do the same or a similar thing that feels good to you. I will be rooting for you! I truly think 2024 is going to be the year of less curation. SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: - Why Personal Branding Is a Non-Negotiable for Photographers Follow Claire: OFFERINGS: FREE OFFERINGS:
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38 - Q+A: Your Business and Personal Questions Answered
01/05/2024
38 - Q+A: Your Business and Personal Questions Answered
Happy New Year! I hope you had a wonderful holiday season with your family and friends. I’m so excited to get into this episode because it is long overdue, and that’s me answering your pressing questions you asked about me personally and my business. I let you ask me any question, and now I’m answering them today on this episode. I’m so excited to share these answers and for you to get to know me a little better. Resources mentioned in this episode: - How Client Experience Could Be Impacting Your Inquiries and Bookings - Why Personal Branding Is a Non-negotiable for Photographers - If You Feel Behind, This Episode is For You SHOW NOTES: Follow Claire: OFFERINGS: FREE OFFERINGS:
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