All Angles Photography Podcast
All Angles Photography Podcast is a business podcast for wedding photographers wanting to build and scale their careers. Hosted by Claire Hunt, a destination photographer and educator to hundreds, she’s here to share it all from how she went full-time in just 3 months to how she was able to scale to a multi-six figure business. Every 2 weeks, Claire brings an inviting presence while providing no-fluff, actionable strategies that you need. If you’re wanting to grow in your marketing knowledge, refine booking processes, elevate your client experience, scale your business, increase your income, and operate your business as a CEO and not just photographer, then that’s what Claire’s here to help you do. Grab your coffee, because we’re about to hit on all angles of running a fulfilling photography career. | @itsclairehunt
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85 - Jess's Scale It Experience: Outsourcing, Systems, + an Associate Team
11/14/2025
85 - Jess's Scale It Experience: Outsourcing, Systems, + an Associate Team
What if your photography business could keep booking clients, serving couples beautifully, and generating revenue—even when you're going through the hardest season of your life? Most photographers think scaling means raising prices or shooting more weddings. But true scaling means building a business that runs without you, whether you're on vacation, navigating a personal crisis, or simply choosing to step back for a season. In this episode, I'm sitting down with Jess, one of my Scale It graduates who transformed her thriving-but-exhausting photography business into a sustainable model with an associate team, full outsourcing, and systems that gave her freedom when she needed it most. Jess specializes in intimate weddings with 30 guests or less, and she's not just a photographer—she's also a planner and day-of coordinator for her couples. When she joined Scale It in January 2025, she was in her fourth year of business, financially successful but stuck in "creative robot mode" every busy season. Fast forward to August 2025, and Jess has built and booked her associate team, fully outsourced key areas of her business with a VA, blog and Pinterest manager, and social media manager, and created systems that allow her to serve clients seamlessly without being hands-on. Most importantly, when Jess went through a difficult personal season, her business kept running smoothly in the background—even booking four 2026 weddings in one week while she was navigating one of life's toughest transitions. In this episode of All Angles Photography Podcast, you will hear: How to build a photography business that runs without you through strategic outsourcing and systems Why you don't have to be burned out to need to scale your photography business How to structure an associate team for unique business models (like combining photography with planning services) The systems and workflows that allow your business to keep booking clients even during hard personal seasons How outsourcing actually works when you have the right training and SOPs in place Why scaling isn't just about vacations—it's about building a sustainable photography business that serves your life SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: —my five-month group mentorship focused on building associate teams, outsourcing effectively, and scaling your photography business for work-life balance Follow Jess on Instagram (changing this off-season, so keep your eye out!) Visit Jess's website to see her planning portal and unique photo + planning services at FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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84 - Associate Weddings Profiting 4k+ and Cutting Her Weddings in Half: Maddy's Scale It Case Study
10/31/2025
84 - Associate Weddings Profiting 4k+ and Cutting Her Weddings in Half: Maddy's Scale It Case Study
You don't need to shoot every wedding to scale your income — and my student Maddy is living proof. If you've been grinding through wedding season after wedding season, trading every weekend for income and wearing burnout like a badge of honor, this episode will show you exactly how to build an associate photography team that frees up your time while increasing your profit. Maddy joined my Scale It mentorship program in January 2025 after finishing her first full wedding season feeling completely overwhelmed. She had big goals but zero idea how to tackle them without spending her entire off-season stressed out. Just six months later, she's already cut her wedding load in half for next year, hired 3 associates, received 22 applications for her team, and booked her first associate wedding for around $4,000 in profit—without having to shoot it herself. In this episode, Maddy shares the exact strategies she used to build her team the right way, create workflows that save her hours every week, shift her mindset around outsourcing, and finally gain the clarity and freedom she was craving. Whether you just finished your first wedding season or you've been photographing for years, this conversation will inspire you to see what's possible when you have the right systems and support in place to scale your photography business sustainably. In this episode of All Angles Photography Podcast, you will hear: How Maddy built an associate photography team from scratch and received 22 applications within months of joining Scale It The exact process for hiring associates who align with your brand so couples are excited (not disappointed) about the option How organizing her Gmail and creating client workflows saved Maddy hours every week and freed up her mental load Why outsourcing is an investment that pays for itself when you focus on the money-making activities that actually scale your business How Maddy booked her first associate wedding for $4K in profit without having to shoot it herself The long-term planning strategy that allowed Maddy to cut her wedding load in half for next year while increasing profit SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: and get immediate access to my brand-new freebie, "From Reactive to Proactive: Your CEO Day Framework," plus exclusive discounts, one-on-one time with me, and first access when enrollment opens November 4th! to identify what's taking up your time that doesn't actually need you to do it Follow Maddy on Instagram at to see her beautiful documentary-style work Visit Maddy's website at Listen to more Scale It student success stories on FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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83 - Nicole's Highest Revenue Year Through Outsourcing, Email Marketing, and Albums
10/17/2025
83 - Nicole's Highest Revenue Year Through Outsourcing, Email Marketing, and Albums
You're working 70-hour weeks, manually tracking every client, taking days to respond to inquiries—and while your business looks successful on paper, you're completely drowning behind the scenes. What if I told you that your highest revenue year could also be your most sustainable one? That scaling your photography business isn't about working more, but about building systems, email funnels, and strategic outsourcing that actually give you your life back? In this episode, I'm sitting down with my Scale It graduate Nicole, a wedding and elopement photographer who transformed her business from constant overwhelm to her highest revenue year yet (and it's not even over). Nicole shares how she went from doing everything herself to booking $8-10K weddings through automated email marketing, launching an associate team that booked within the first month (though, this isn't her primary way she's scaled as she's still figuring out how it fits in her business model), adding album and print sales that skyrocketed her profit margin, and outsourcing strategically so she comes back with 3 discovery calls booked when she's been shooting in Glacier National Park. If you've been wondering whether it's actually possible to scale past your capped income without burning out, this conversation will show you exactly how. In this episode of All Angles Photography Podcast, you will hear: How to set up email marketing funnels that nurture leads and convert $8-10K bookings with warmer, ready-to-book clients The systems and client experience upgrades that attract luxury photography clients who value professionalism How to strategically outsource (email assistant, blogger, social media manager) to buy back your time without sacrificing quality Why print and album sales are a sustainable revenue stream that serves your clients and increases your profit margin How to launch an associate team the right way—with proper client care and collaboration that books weddings within the first month The mindset shifts required to scale from working 70-hour weeks to having your highest revenue year while working less SHOW NOTES: RESOURCES MENTIONED: at @nicolelkiser to see her stunning work and follow her scaling journey : My Client Files: A Recent Booking and a Recent Rejection FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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82 - Five-Figure Months in Motherhood: Annika's Scale It Experience
10/03/2025
82 - Five-Figure Months in Motherhood: Annika's Scale It Experience
You know that feeling when you're sitting on the couch during your baby's contact nap, desperately trying to balance your laptop while answering client emails—all while wishing you could just soak up this precious moment? If you're nodding along thinking "that's literally me," then you need to hear Annika's story. She went from survival mode as a new mom photographer to celebrating back-to-back five-figure months, one of them while on vacation without her laptop. This isn't about working harder or hustling more—it's about implementing the right systems so your photography business can run in the background while you're fully present with your family. In today's episode, I'm sitting down with Annika Frame, a Scale It graduate who completely transformed her fifth-year wedding photography business in just a few months. She shares exactly how she went from being exhausted and unable to dream about her business's future to having the freedom, profit, and work-life balance she always wanted. If you've ever felt like your business is running you instead of the other way around, this conversation will show you what's possible when you have strategic outsourcing, proven marketing systems, and the right mentorship support. In this episode of All Angles Photography Podcast, you will hear: How to scale your photography business through strategic organization and outsourcing so you can reclaim your time and mental energy The truth about Google ads and advanced marketing strategies—why they take 3+ months to see results and how to implement them effectively How to add albums to your photography packages as a service-focused offering (not just an upsell) that clients actually get excited about Why building an associate team isn't as overwhelming as you think when you have the right systems in place first The mindset shifts that transformed Annika from "I could never do that" to confidently hiring three team photographers SHOW NOTES: RESOURCES MENTIONED: : Follow Annika on Instagram at or visit her website at : My five-month group mentorship program for established photographers ready to scale their businesses. Join the waitlist for first access, exclusive discounts, and bonus offerings. FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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81 - My Client Files: A Recent Booking and a Recent Rejection
09/26/2025
81 - My Client Files: A Recent Booking and a Recent Rejection
What if I told you that the photography inquiry you lost last week wasn't because your prices were too high, but because your business didn't feel professional enough? In today's behind-the-scenes episode, I'm sharing the raw truth about a recent $15,000+ wedding inquiry rejection that taught me everything about luxury client expectations, plus a $10,000 booking story where the couple chose me over cheaper photographers specifically because of my business foundations. These real client experiences reveal exactly what separates profitable wedding photographers from hobbyists in today's competitive market. Through my recent rejection for a dream New York destination wedding, you'll discover how paying attention to client objections can transform your business strategy and why you don't need expensive gear to meet evolving market demands. Then I'll walk you through my complete booking process for a couple who had a $9,000 budget but happily paid $10,000 because of the value and professionalism I demonstrated. You'll hear direct client feedback about what made other photographers feel "lackadaisical" and unprofessional, plus learn the discovery call strategies and follow-up techniques that convert luxury inquiries even when you're the highest-priced option. In this episode of All Angles Photography Podcast, you will hear: How to turn client rejections into business growth opportunities and market insights The exact professionalism factors that make couples choose higher-priced photographers My complete booking process from inquiry to signed contract for premium weddings Why business foundations matter more than portfolio or pricing for luxury clients Specific discovery call techniques that build confidence and convert inquiries How to handle price objections and follow up with prospects who are "shopping around" SHOWNOTES: RESOURCES MENTIONED: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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80 - $22K Months, 6 Figures, and Her Husband Home: Trinity’s Scale It Experience
09/19/2025
80 - $22K Months, 6 Figures, and Her Husband Home: Trinity’s Scale It Experience
Are you an exhausted photographer feeling trapped in the endless cycle of posting on Instagram, getting ghosted by potential clients, and watching your income fluctuate wildly while you trade every weekend for barely enough profit? What if I told you that one of my Scale It students went from that exact place to booking out her entire year with Google ads, hitting $22,000 months, and creating enough financial freedom for her husband to quit his corporate job - all while spending more time with her kids? In this episode, I'm sharing Trinity's complete transformation story, from struggling with inconsistent wedding photography bookings to building a six-figure photography business with systems that actually work. Trinity, a busy mom of two and owner of Stills by Trinity, breaks down exactly how she implemented the Scale It strategies to revolutionize her photography business. She shares the specific pricing guide changes that led to $12,000 in bookings within one week, how Google ads brought her a 20X return on investment and booked out her entire year (bringing her to 6-figures for the first time), and the mindset shifts that allowed her to build a thriving associate team. This isn't just another success story - it's a roadmap for wedding photographers who want to scale their business without sacrificing family time or burning out from constant social media marketing and nothing to show for it. In this episode of All Angles Photography Podcast, you will learn: How Trinity used my Google ads strategy to generate 90% of her photography leads with 2-5 inquiries daily, allowing her to book out her year The pricing strategies and inquiry process changes that stopped client ghosting and led to immediate $12K in bookings How to build and market an associate team that clients actually get excited about booking The mindset shifts from scarcity to abundance that transformed how Trinity approaches client consultations and business decisions Why investing in VIP mentorship provided the accountability and personalized guidance needed for rapid business growth SHOW NOTES: RESOURCES MENTIONED: - Join for first access, exclusive discounts, and the free "From Reactive to Proactive: Your CEO Day Framework" (doors open again November 2025) : @stillsbytrinitiy - Feel free to DM her with any questions about her Scale It experience FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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79 - Things I Outsource In My Business + Life
09/12/2025
79 - Things I Outsource In My Business + Life
Are you convinced that outsourcing means losing control of your photography business? That no one can do it as well as you? Here's the perspective shift you need: every time you delay outsourcing, you're trading your time, energy, and presence with the people who matter most for the illusion of control. The truth is, outsourcing isn't about dropping the ball as a business owner - it's about stepping fully into your CEO role. Think about it: how many successful CEOs do you know who actually do everything themselves? They don't, and neither should you. In this episode, I'm pulling back the curtain on exactly what I outsource in both my photography business and personal life, from wedding photo editing and content marketing to bookkeeping, podcast production, and even house cleaning. I'll share how I knew it was time to let go of each task, the strategic approach I use to determine what gets outsourced first, and how you can start small without feeling overwhelmed. Whether you're an established photographer drowning in editing queues during busy season or struggling to find time for the money-making parts of your business, this episode will give you the roadmap and permission you need to build a sustainable, scalable photography business that doesn't require you to sacrifice your personal life. In this episode of All Angles Photography Podcast, you will hear: Why outsourcing wedding photo editing was the first game-changing decision for my photography business growth The three key questions to ask yourself to determine when you're ready to outsource specific tasks Specific business functions I outsource: content marketing, bookkeeping, admin support, podcast production, and operations management Personal life outsourcing that contributes to business success: house cleaning, grocery delivery, and childcare support How to start small with outsourcing and gradually build your support team without losing control The unexpected value of mindset coaching as a form of business outsourcing for scaling your photography business SHOWNOTES: RESOURCES MENTIONED IN THIS EPISODE: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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78 - I Spend 2 Hours Editing a Wedding... Here's How
09/05/2025
78 - I Spend 2 Hours Editing a Wedding... Here's How
Picture this: You're spending your entire weekend editing wedding galleries while your personal life sits on the back burner, and you're telling yourself "this is just what wedding photographers do." But what if I told you that's actually keeping you stuck in a cycle that's capping your income and burning you out? The truth is, you can deliver stunning wedding galleries in just 2 hours of hands-on work while maintaining complete artistic control—and I'm about to share with you exactly how. In this episode, I'm sharing my complete workflow for outsourcing wedding photography editing while still ensuring every single photo gets my finishing touch. This isn't about sacrificing quality or losing your artistic vision—it's about working smarter so you can scale your photography business, increase your profit margins, and actually enjoy your weekends again. Whether you're drowning in your editing queue right now or just tired of trading all your time for income, this episode will give you the permission slip and practical steps to transform how you handle post-production in your wedding photography business. In this episode of All Angles Photography Podcast, you will hear: How to track your current editing time to understand the real cost of doing everything yourself My exact step-by-step workflow for outsourcing editing while maintaining artistic control Why finishing touches are crucial and how they only take 1-2 hours per wedding How to overcome common fears about outsourcing your wedding photography editing The business impact of reclaiming 75% of your editing time for revenue-generating activities Specific strategies for training editors and maintaining your photography style consistency SHOW NOTES: https://clairehunt.co/blog/i-spend-2-hours-editing-a-wedding-heres-how/ RESOURCES MENTIONED IN THE EPISODE: for photographers ready to scale their businesses Honest Editors discount code: Get 25% off with code CLAIRE25 Claire's Instagram: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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77 - Selling Your Highest Package Without Feeling Salesy
08/22/2025
77 - Selling Your Highest Package Without Feeling Salesy
Getting nervous when it's time to talk pricing with potential wedding clients? You're probably not being salesy at all – you're just missing the strategy behind confident package recommendations. Most wedding photographers fall into one of two camps: either underselling by default because you assume couples want the cheapest option, or pitching low packages out of fear of rejection. But what if I told you that your highest package is often exactly what couples want when you know how to present it as the perfect solution for their dream wedding day? In this episode, I'm sharing how to sell your highest wedding photography packages without feeling pushy or sales-y by focusing on value building from your very first brand touchpoint. We'll dive into the mindset shift that transforms selling into serving, plus I'm sharing the personal discovery call story that completely changed how I approach package recommendations. Whether you're struggling with pricing confidence, getting ghosted after sending proposals, or just want to book more of your premium wedding packages, this episode will give you the photography business strategy you need. In this episode of All Angles Photography Podcast, you will hear: Why most wedding photographers unconsciously undersell their packages and how to break this pattern How to build value from the very first moment couples interact with your photography brand The essential mindset shift that makes selling feel like serving your wedding clients Why being genuine in your package recommendations actually builds more trust and bookings The discovery call strategy that helps couples confidently choose your highest wedding photography package SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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76 - How To Stand Out in a Saturated Photography Market
08/08/2025
76 - How To Stand Out in a Saturated Photography Market
"The photography market is so saturated" – Sound familiar? Here's the perspective shift you need: your beautiful portfolio isn't what's keeping you from booking your highest packages, and market saturation isn't real when you master what actually makes photographers stand out. In this episode, I'm breaking down why competing on portfolio, pricing, and experience keeps wedding photographers trapped in the "starving artist" cycle, and revealing the one business foundation that eliminates competition entirely. Most photographers think branding means having a pretty logo and website design, but I'm sharing what brand positioning actually includes and why it's the thing that will help you attract clients who book your highest packages without hesitation. From finding your unique white space in the photography industry to developing a personal brand that speaks directly to your dream clients, this episode will shift how you think about growing your photography business. If you're ready to start having ideal clients say "she's the one for us" before they even inquire, this episode is for you. In this episode of All Angles Photography Podcast, you will hear: Why your portfolio won't make you stand out and what actually will in today's photography market The breakdown of brand positioning (it's so much more than logo and website design) How to discover your unique white space in the industry so you stop sounding like everyone else The psychology behind why dream clients choose certain photographers over others Real strategies to attract wedding clients who value your work and book your highest packages SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: Register for the free : Thought Leadership Content and How It's More Important Than the Algorithm FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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75 - Student Case Study: Toria Made Her Investment Back in ONE Month in Book It
08/01/2025
75 - Student Case Study: Toria Made Her Investment Back in ONE Month in Book It
If you've been piecing together free photography education for years but still find yourself accepting any client just for the income, getting ghosted by potential dream clients, and wondering why other wedding photographers seem to book consistently while you're stuck in feast or famine, this episode is going to be a wake-up call. I'm sharing the incredible transformation story of my Book It student, Toria, who went from commenting in Facebook wedding groups to booking five lead weddings and making back her entire mentorship investment in just 30 days. Toria's journey from struggling wedding photographer to confident business owner proves that success isn't about working harder—it's about building the right business foundations. After two and a half years of trying to grow her photography business using only free education, she finally invested in herself through my Book It mentorship program and saw incredible results. Her story will show you exactly what's possible when you stop treating your photography business like a hobby and start operating as the CEO you need to become. In this episode of All Angles Photography Podcast, you will learn: Why free photography education keeps you stuck in the same patterns without real growth How to stop attracting budget clients from Facebook groups and start booking dream weddings The specific business foundations every wedding photographer needs Why investing in your photography business creates confidence that transforms more than just your business How to know when you're ready to take your wedding photography business to the next level SHOW NOTES: https://clairehunt.co/blog/student-case-study-toria-made-her-investment-back-in-one-month-in-book-it/ RESOURCES MENTIONED IN THIS EPISODE: You can connect with Toria on Instagram @ If you're interested in learning more about Book It, . Once enrollment opens on August 19th, you can apply and book a no-pressure coffee chat with me to discuss whether the program would be a good fit for your business. - Booked + Valued - for FREE on August 12 FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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74 - 3 Things Your Website Needs to Increase Wedding Inquiries
07/18/2025
74 - 3 Things Your Website Needs to Increase Wedding Inquiries
Your website should be working overtime (so you don't have to), but what if it's actually turning them away? You're pouring your heart into Instagram content and Pinterest pins, but potential clients are clicking away from your website faster than you can say "authentic moments." Here's the thing with increasing inquiries: it's likely not your photography skills or your marketing strategy that's the problem — it's your website itself. After auditing hundreds of photographer websites inside my mentorship program , I've discovered that even photographers who've invested four figures into professional website design are still missing these three crucial elements that convert website visitors into booked clients at their highest packages. In this episode, I'm breaking down the exact website mistakes I see over and over again that are costing you dream clients, and more importantly, how to fix them so your website becomes your biggest selling machine. Whether you're working with a basic Squarespace template or a custom Showit design, these foundational changes will help you stand out from the crowd of other wedding photographers and attract couples who are ready to book your highest packages without hesitation. In this episode of All Angles Photography Podcast, you will learn: The three essential questions your homepage must answer above the fold to stop visitors from bouncing Why curated galleries convert better than massive portfolio dumps and how to create them How to create separate service pages that speak directly to your ideal clients and improve SEO The psychology behind clear website messaging and why generic language hurts your bookings Real examples of how these changes lead to more wedding inquiries (the goal) SHOW NOTES: https://clairehunt.co/blog/3-things-your-website-needs-to-increase-wedding-inquiries/ RESOURCES MENTIONED IN THE EPISODE: (enrollment opens August 19th and you'll get first access to 1:1 time, up to $1000 off, my Meta and Google Ads trainings, and more) on August 12th: Booked and Valued. As mentioned, if you register and show up live, you'll have the chance to get your website audited by me as a bonus! "" and "" by Simon Sinek Instagram: @ FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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73 - When Should I Share Pricing? Before or After a Discovery Call?
07/04/2025
73 - When Should I Share Pricing? Before or After a Discovery Call?
Getting ghosted after sending your wedding photography pricing? It's probably not your pricing that's the problem. If you're constantly second-guessing whether to share your rates on your website or wait until after a discovery call, you're focusing on the wrong thing entirely. Most wedding photographers think they need to lower their prices, add more value to packages, or find the "perfect" timing to share pricing, but none of that addresses the real issue keeping you from booking consistently at premium rates. The truth is, when you share your photography pricing matters far less than how you position your brand, craft your marketing message, and build your business foundations. Whether you're a $2,000 photographer or charging $15,000 for wedding packages, your pricing strategy success comes down to mastering your brand positioning, client experience, and sales psychology. In this episode, I'm breaking down exactly why transparency works in today's market, sharing my personal approach to pricing that's helped me book five-figure wedding packages, and revealing the three biggest roadblocks that keep photographers stuck in the feast-or-famine cycle. In this episode of All Angles Photography Podcast, you will learn: Why getting ghosted after sending pricing isn't actually about your rates (and what's really causing it) The truth about sharing wedding photography pricing on your website vs. after discovery calls How to attract more qualified wedding inquiries through pricing transparency My exact approach to sharing pricing information that leads to $10k-$15k bookings The business foundations that matter more than pricing timing for booking dream clients Why buyers are changing in 2025 and what wedding photographers need to know SHOW NOTES: RESOURCES MENTIONED: - Learn the 3 step framework to Attract + Book Dream Weddings at $5k+. This is LIVE on August 12th, 2025 (and a replay is available through this same link if you're seeing this after the live date) - Join the waitlist for $500 off, 1:1 time with me, my Meta and Google Ads trainings, and more. Doors are opening again in August! - The Difference Between a 2k and 5k Wedding Photographer - The Difference Between a 5k and 10k Wedding Photographer FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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72 - You Should Launch Your Photography Services... Here's How with Kelsey McCormick
06/20/2025
72 - You Should Launch Your Photography Services... Here's How with Kelsey McCormick
Are you tired of posting "I have three spots left for 2025" on Instagram and hearing nothing but crickets? What if I told you that the problem isn't your photography skills or even your pricing – it's that you're treating your photography services like they're always available instead of creating strategic launch campaigns that make people excited to book you? Most wedding photographers rely on random Instagram inquiries and word-of-mouth referrals, leaving them feeling powerless over their sales and constantly wondering when the next booking will come. But there's a game-changing approach that could help you book thousands within days of opening your calendar. In this episode, I'm joined by Kelsey from , the absolute launch queen who helps creative service providers turn their skills into consistent sales. We're diving deep into how photographers can apply launch strategies typically used for digital products to their photography services. Kelsey shares how she went from $100K to $450K in revenue by implementing quarterly launch campaigns, and I reveal my own waitlist strategy that's transformed how I book wedding clients. We cover everything from building effective waitlists (and nurturing them) to creating urgency without discounting your services, plus the crucial mindset shift you need to sell with confidence. In this episode of All Angles Photography Podcast, you will learn: Why posting "spots available" doesn't work and how creating strategic launch campaigns instead could change everything The importance of building and nurturing waitlists that will convert your hottest leads into bookings The quarterly launch model that creates predictability and consistency in your photography business Incentive strategies that create urgency without cheapening your wedding photography services An essential mindset shift around sales and marketing that will transform your booking success How to market your photography services from a place of generosity rather than as a pushy promotion SHOW NOTES: https://clairehunt.co/blog/you-should-launch-your-photography-services-heres-how-with-kelsey-mccormick/ RESOURCES MENTIONED: Kelsey's course: (private subscription) Coming Up Roses on Instagram: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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71 - Caring for Yourself in Busy Season: How to Avoid Burnout
06/06/2025
71 - Caring for Yourself in Busy Season: How to Avoid Burnout
If you find yourself completely exhausted by October, dreading your next wedding weekend, or feeling like your photography business is running you instead of you running it, you're not alone. Here's the truth: photographer burnout isn't about being too busy – it's about having a reactive business structure instead of a proactive one. I know photographers who shoot 30 weddings a year and love every minute, while others burn out at just 15. The difference? How their business is structured for long-term sustainability. In this episode, I'm sharing real strategy that helped me transform my own photography business from 33 weddings and 60-hour work weeks (where I completely lost myself) to a scalable, profitable business that serves my life instead of consuming it. We're diving deep into wedding photographer business strategies, scaling your photography business, avoiding burnout in busy season, and creating multiple revenue streams that don't require trading your time for money. This isn't surface-level self-care advice – this is about fundamentally shifting how you operate as a photography business owner and CEO. Whether you're struggling with double headers, editing until 2 AM, or just feeling overwhelmed by your photography business workload, this episode will give you the roadmap to work less while making more. I'm sharing the importance of implementing CEO days, planning for long-term growth instead of short-term fixes, and building systems that allow your business to run without you being "on" all the time. In this episode of All Angles Photography Podcast, you will learn: Why "success" can burn you out in your photography business How to shift from reactive to proactive business planning for sustainable growth The framework for implementing CEO days to work ON your business instead of just IN it Strategies for scaling beyond trading time for money through multiple revenue streams How to plan ahead so busy season doesn't consume your personal life and relationships Resources Mentioned: (get the free CEO Day Framework bonus immediately, as well as exclusive early access details, first access when enrollment opens, up to $1500 off, 1:1 time with me, and more) From Reactive to Proactive: Your CEO Day Framework (free bonus for members) FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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70 - How to Legally Run Your Photography Business with Paige Griffith
05/16/2025
70 - How to Legally Run Your Photography Business with Paige Griffith
Ever wonder if that free contract template you're using is actually protecting your photography business? Or if calling your upfront payment a "deposit" instead of a "retainer" could cost you thousands if a client cancels? The legal side of your photography business might not be as exciting as new gear or stylized shoots, but it's the foundation that protects everything you're building. I sat down with Paige Griffith from The Legal Paige (who's both a lawyer AND a photographer!) to demystify what it really takes to run your photography business legally. Whether you're just starting out or you've been shooting for years, Paige breaks down exactly what you need to know about contracts, business insurance, and when it's time to form an LLC - all in plain English that actually makes sense. In this episode of , you will learn: The "triangle of protection" every photographer needs and why your contract should be your first line of defense (even before forming an LLC!) Why saying "deposit" instead of "retainer" could leave you legally obligated to refund a client's payment if they cancel The compelling case for flat-fee retainers vs. percentage-based retainers for wedding photographers (this perspective shift alone could save you from difficult client conversations) Exactly when you need a privacy policy on your website and the simple rule for whether you can add inquiry contacts to your email list When it's time to form an LLC and how to do it yourself without paying a lawyer or accountant SHOW NOTES: https://clairehunt.co/blog/how-to-legally-run-your-photography-business-with-paige-griffith/ RESOURCES MENTIONED IN THE EPISODE: The Legal Paige website: The Legal Paige Instagram: The Legal Paige Facebook Group (TLP Community): tlpfacebook.com Legally Legit Podcast The Legal Paige 40% off sale: May 19-22, 2025 Use my personal discount code for The Legal Paige contracts for an additional discount - CLAIRE10 (works year-round!) Claire's recommended contracts: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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69 - How I'm Using AI In My Photography Business
05/09/2025
69 - How I'm Using AI In My Photography Business
Are you spending hours staring at blank screens trying to create content that converts? Maybe you've tried AI but you end up with robotic, generic captions that sound nothing like you? I've been there! After initially dismissing AI as just another trendy tool that felt so inauthentic to me, I learned how to train AI and now I've been using it almost daily. In this episode, I'm pulling back the curtain on exactly how I went from AI skeptic to strategically implementing it across my business — saving hours each week while maintaining the personal touch. Whether you're struggling with content creation, email marketing, or business optimization, I'm sharing my step-by-step process for training AI to understand your unique brand voice and create content that actually converts. In this episode of All Angles Photography Podcast, you will learn: The five specific ways I'm using AI in my photography and education business (including email marketing, caption creation, business optimization, podcast production, and brand refreshing) The importance of training AI to understand your unique voice, to avoid producing generic, robotic content How to save hours on content creation The importance of verifying AI produced content for accuracy and authenticity Resources Mentioned: Podcast Listener Discount Code for the AI Content Creation Guide: PODSQUAD FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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68 - Before Going Viral: The #1 Thing to Have In Place Now
04/25/2025
68 - Before Going Viral: The #1 Thing to Have In Place Now
Ever had a post unexpectedly take off, only to feel overwhelmed by the flood of comments and have no idea how to capitalize on all that attention? Going viral on Instagram or TikTok seems like every photographer's dream, but the truth is most of us aren't actually prepared when it happens! In this episode, I dive into my own recent experience with viral reels that generated hundreds of comments and what I wish I'd had in place beforehand. Rather than just celebrating those vanity metrics, I'll share exactly how to optimize your social media marketing systems so that when your moment comes (and it will!), you're ready to turn that temporary visibility into photography bookings, client inquiries, or program signups (if you're an educator too). In this episode of All Angles Photography Podcast, you will learn: The #1 thing to have in place prior to going viral Why and how to optimize your profile How to structure your link in bio and website to effectively capture leads from viral content The exact workflow system you need to handle sudden engagement without getting overwhelmed Why 10,000 views from your ideal client is infinitely more valuable than 100,000 views from the wrong audience SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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67 - How I Was Able to Get Debt-Free Because of my Photography Business
04/11/2025
67 - How I Was Able to Get Debt-Free Because of my Photography Business
Ever find yourself making great money in your photography business but still drowning in debt? There's a reason for that, friend—and it's not about how many weddings you book. In this candid episode, I'm pulling back the curtain on my personal journey to becoming debt-free through my photography business. I'm not here to brag about financial wins, but to share the exact systems I implemented that allowed me to eliminate debt while building a sustainable photography career. If you've been feeling the weight of student loans, credit card debt, or equipment financing while trying to grow your business, this episode will completely transform how you think about money management as a photographer. In this episode of All Angles Photography Podcast, you will learn: The crucial difference between "good debt" and "bad debt" for photographers and how to leverage investments strategically What the Profit First method looks like for a photography business The debt snowball method that creates psychological wins and keeps you motivated through your debt-free journey What to focus on after becoming debt-free to build true wealth through your photography business Resources Mentioned in This Episode: - See how my mentorship program can help you build consistent inquiries and bookings - The financial management system I used to transform my business - The exact email templates I use for every inquiry and follow-up - Hear how one student went full-time and paid off $10,000 in debt in three months - Interview with my financial planner for more wealth-building strategies - Recommended resource for mindful budgeting This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no extra cost to you. FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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66 - New York Bridal Fashion Week with Leah Strozeski
03/21/2025
66 - New York Bridal Fashion Week with Leah Strozeski
Ever wonder how photographers get those amazing shots at New York Bridal Fashion Week? The secret might be easier than you think! In this conversation with wedding photographer Leah Strozeski, we pull back the curtain on what it's really like to photograph bridal runways, presentations, and designer collections. If you've been curious about how to get your foot in the door at high-end fashion events, build connections with luxury wedding vendors, or elevate your portfolio with editorial bridal photography, this episode is for you! In this episode of All Angles Photography Podcast, you will learn: The simple way to get invited to shoot at New York Bridal Fashion Week What the actual experience is like, from photographer pits at runway shows to backstage access with designers like Berta and Galia Lahav How fashion week photography can elevate your brand and help you book luxury wedding clients How staying ahead of bridal trends can position you as an expert in the wedding industry The unexpected networking opportunities that can transform your business SHOW NOTES: https://clairehunt.co/blog/new-york-bridal-fashion-week/ RESOURCES MENTIONED IN THE EPISODE: Connect with Leah on Instagram: Leah's website: My free FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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65 - The Difference Between a $5000 Photographer and a $10000 Photographer
02/28/2025
65 - The Difference Between a $5000 Photographer and a $10000 Photographer
Ever feel stuck in the $5,000 wedding photography range, wondering what it really takes to command those premium $10,000+ prices? If you're questioning whether it's just about adding zeros to your pricing guide or if there's something more substantial separating these tiers, this episode is your roadmap to higher pricing. As someone who spent years in the $5-7K range before successfully making the leap to $10-13K packages, I'm pulling back the curtain on exactly what changed in my business, portfolio, and client approach that made this pricing jump possible. This isn't about overnight transformations—it's about understanding the strategic shifts in your business foundations, artistic approach, and client relationships that genuinely justify premium wedding photography pricing. In this episode of All Angles Photography Podcast, you will learn: The six key differences between $5K and $10K wedding photographers that go beyond just the price tag Why planner relationships are absolutely critical for accessing high-end wedding clients How to shift from service-focused packages to storytelling-focused coverage that luxury clients actually want Why simplifying your offerings with multi-day coverage is more valuable than adding "extras" to justify higher prices The practical steps I took to gradually transition my business and build the confidence to charge premium rates RESOURCES MENTIONED IN THE EPISODE: : The Difference Between a $2,000 Photographer and a $5,000 Photographer - My signature mentorship for photographers ready to build solid business foundations that support premium pricing FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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64 - From Skeptical to Over 25k in Bookings in 5 Months - Elena's Book It Experience
02/14/2025
64 - From Skeptical to Over 25k in Bookings in 5 Months - Elena's Book It Experience
Have you ever felt so burned by photography education that you considered giving up your dream completely? In this powerful episode, I sit down with Elena, a Chicago-based elopement and wedding photographer who almost didn't join Book It because of past negative experiences with photography education. But taking that leap of faith transformed her business - she went from struggling to book clients to bringing in over $25K in just five months as a city hall elopement photographer. If you're feeling stuck in your photography business, doubting whether investing in education is worth it, or wondering if it's really possible to go full-time, this conversation will show you what's possible when you combine the right strategy with authentic implementation. In this episode of All Angles Photography Podcast, you will learn: How Elena went from skeptical shopper to successful full-time photographer in 3 months Why diversifying your income through associate work can actually strengthen your own brand The mindset shift that helped Elena raise her prices 3-4 times (and have clients not blink at the price) How to overcome the fear of success that might be holding you back more than the fear of failure SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: : @elena.ececreative.co If this is the episode that prompts you to apply for Book It, mention it in your application and I have a secret discount code to extend to you. FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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63 - 3 Strategies to Sell Your Services on Stories
01/31/2025
63 - 3 Strategies to Sell Your Services on Stories
Are you a wedding photographer who feels stressed every time you need to promote your services on Instagram? Maybe you've been avoiding Stories altogether because you're worried about coming across as "too salesy," or you're stuck in the cycle of endless portfolio dumps and "one spot left!" posts that aren't bringing in those premium wedding photography clients. Here's the truth: if you're not selling, you're not selling. In this episode, I'm breaking down how to transform your Instagram Stories strategy from uncomfortable self-promotion to authentic connection that attracts $5K+ wedding photography clients who are excited to work with you. Whether you're a destination wedding photographer looking to book more weddings or a portrait photographer ready to raise your rates, I'm sharing the exact Instagram marketing strategies I've used to build a multi-six-figure photography business - and how my students are using them too. We're diving deep into why your current approach might be sending potential clients running (hello, discount announcements!), and I'm giving you actionable steps to show up online in a way that feels genuine while effectively selling your photography services. In this episode of All Angles Photography Podcast, you will learn: Why endless portfolio dumps on Instagram Stories aren't converting to wedding photography bookings (and what to do instead) How to create FOMO-inducing content that attracts wedding clients without constantly posting about availability Personal branding that every photographer needs to stand out from the competition 3 strategies to indirectly sell your services with confidence on Stories SHOW NOTES: https://clairehunt.co/blog/3-strategies-to-sell-your-photography-services/ RESOURCES MENTIONED IN THE EPISODE: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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62 - Student Case Study - Kianna Booked More Weddings Than Ever Before, Increased Profit, and Made 2x Her Investment While In Book It
01/17/2025
62 - Student Case Study - Kianna Booked More Weddings Than Ever Before, Increased Profit, and Made 2x Her Investment While In Book It
Are you tired of feeling stuck in the mini session cycle, wondering how other photographers seem to book those dream weddings and destination clients? If you're a wedding photographer questioning whether investing in education is really worth it when you're already struggling to get consistent bookings, this episode is for you. Join me as I chat with my former Book It student Kianna Martinez, who transformed her photography business from sporadic mini sessions to booking destination weddings and doubling her income in just three months - all while being a full-time psychology student and running a dog rescue. In this candid conversation, Kianna shares her journey from Marine Corps veteran to successful wedding photographer, including how she overcame her fears about investing in education during a time when bookings were low. She reveals how focusing on foundational elements like finding her "why" and refining her client experience led to booking higher-paying clients, destination weddings, and creating a sustainable business model she loves. One year after completing the Book It program, she continues to implement new strategies and exceed her business goals. In this episode of All Angles Photography Podcast, you will learn: * Why investing in photography education can fast-track your business growth (even when finances are tight) * The unexpected ways finding your "why" can transform your entire business approach * The importance of getting out of your own way when making business decisions SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: * * Special Offer: Mention this episode for $100 off Book It * Connect with Kianna: @kiannamartinezphoto on Instagram FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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61 - Maternity Leave, Returning to Work, Retiring my Husband, and More
01/03/2025
61 - Maternity Leave, Returning to Work, Retiring my Husband, and More
As business owners, we often fear taking extended time away will tank our income or hurt our client experience. But what if I told you I maintained consistent $20k+ months during my maternity leave while being fully present with my newborn? In this raw, unfiltered episode, I'm sharing how I navigated maternity leave as a photography business owner, from planning to execution, and the unexpected challenges of returning to work. Whether you're planning for maternity leave or simply want to create systems that allow you to step away from your business without sacrificing income, this episode will show you how scaling your business now can create the flexibility you desire later. In this episode of All Angles Photography Podcast, you will learn: How to maintain consistent income during extended leave through proper business scaling Why you should plan for more leave time than you think you'll need The reality of balancing work and motherhood, including unexpected challenges How to build systems and a team that supports your business while you're away The importance of remaining flexible in your return-to-work strategy SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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60 - Email Marketing for Photographers? In or Out?
12/20/2024
60 - Email Marketing for Photographers? In or Out?
Is email marketing for photographers in or out? Is it worth spending your time and energy on? Spoiler alert: Yes! It absolutely is! We’re diving deep into why email marketing isn’t just relevant—it’s thriving. Learn how I turned simple, monthly emails into over $10k in dream bookings—and how you can too. In this episode, I share why email marketing is more reliable than social media, the true email reach versus other social platforms, and actionable steps to get started with email marketing. Press play and start building the email list that will transform your photography business! In this episode, we cover: Why you shouldn't overlook email marketing The real reach of email marketing vs. social media My email marketing journey How you can get started with email marketing SHOW NOTES: https://clairehunt.co/blog/email-marketing-for-photographers/ RESOURCES MENTIONED IN THIS EPISODE: for email marketing - Use my code CLAIREHUNTEDUCATION to get 50% off. FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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59 - Financial Planning to Build Wealth as a Photographer with Derek Kilgore
12/06/2024
59 - Financial Planning to Build Wealth as a Photographer with Derek Kilgore
As a photographer or any kind of entrepreneur, it’s really important to have someone on your team to help you build wealth and plan for the future. That’s why I have my own personal financial advisor, Derek Kilgore. Derek is a wealth management advisor and growth and development director with Northwestern Mutual. He has been working with business owners for the past 8 years, so he understands many of the challenges entrepreneurs face. During this episode, we talk about everything you need to know when it comes to financial planning and building wealth, including the first steps to creating a financial plan, how to balance saving for the future, which retirement accounts entrepreneurs should have, and more! This episode is truly going to give you a financial planning 101 kind of feel. And if you decide that you want to prioritize planning for the future when it comes to finances in 2025, Derek is truly the best of the best! In this episode, we cover: The first step in financial planning Where to start with investments How to pay yourself, especially when expenses are higher Recommendations for retirement accounts How much should we be saving toward retirement? Should contributions toward retirement accounts come out of our business or personal accounts? How to start working with Derek Derek's 3 final tips SHOW NOTES: Connect with Derek: Derek’s Phone: 303-579-7341 Follow Claire: OFFERINGS: FREE OFFERINGS:
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58 - Biggest Sale Ever?! My 5 Days of 5 Deals for Black Friday
11/22/2024
58 - Biggest Sale Ever?! My 5 Days of 5 Deals for Black Friday
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57 - Pivot into Education and Launch Your Offer with Effective, Pressure-Free Funnels with Jess Haney
11/15/2024
57 - Pivot into Education and Launch Your Offer with Effective, Pressure-Free Funnels with Jess Haney
Are you ready to pivot into education, but not sure where to start? I’m thrilled to welcome our special guest, Jess Haney. Jess is a copywriter specifically for creative service providers with group coaching programs. In this episode, we explore the journey of pivoting into education and how to launch your offer using effective, pressure-free funnels. Jess shares valuable insights on the essential first steps for anyone considering a move into education, including testing your idea, understanding your audience, and choosing the right type of educational offer to launch. We also delve into how to show up during the launch so people are ready to hire you. In this episode, we cover: The first steps you need to pivot into education Where your email list should lead as you get into education Do you really need a freebie to start your email list? Testing your idea and getting to know your audience When you doubt your offer will work for your clients How to show up during your launch so people are ready to hire you The number 1 thing that has allowed Jess to have success in her business SHOW NOTES: Resources mentioned in this episode: Connect with Jess: Instagram: Website: Follow Claire: OFFERINGS: FREE OFFERINGS:
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[Scale Your Business] 5 Myths on Scaling Your Photography Business
11/08/2024
[Scale Your Business] 5 Myths on Scaling Your Photography Business
Have you ever thought that scaling your business is passive? Do you think of scaling as “six-figures” because you see that as the dream all over the place? Have you thought of scaling as just pivoting into education or selling digital products? Maybe you’ve thought of scaling as increasing your pricing or opening a studio to take on more creative shoots? Have you felt like you don’t have enough experience to scale or felt like it’s not possible for you? This is just a sneak peek into all of the myths we’re talking about in depth and you can expect that I’m going to bust these myths and give you the why behind why they aren’t true. At the same time, we are going to chat through some of the misconceptions I have discovered from having so many conversations around scaling your photography business with photographers over the last year. In this episode, we cover: Why scaling is more than just passive income The reason you don’t have to pivot into education to scale Why increasing your prices could actually be a detriment to scaling your business How opening a studio will just give you more work and increase your expenses Imposter syndrome taking over and prohibiting your chances of scaling Some details about my new program Scale It and a special offer for my podcast listeners SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: , which reopens for enrollment in November 2024 Ep 30: Ep 31: Ep 32: Ep 33: Follow Claire: OFFERINGS: FREE OFFERINGS:
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