All Angles Photography Podcast
All Angles Photography Podcast is a business podcast for wedding photographers wanting to build and scale their careers. Hosted by Claire Hunt, a destination photographer and educator to hundreds, she’s here to share it all from how she went full-time in just 3 months to how she was able to scale to a multi-six figure business. Every 2 weeks, Claire brings an inviting presence while providing no-fluff, actionable strategies that you need. If you’re wanting to grow in your marketing knowledge, refine booking processes, elevate your client experience, scale your business, increase your income, and operate your business as a CEO and not just photographer, then that’s what Claire’s here to help you do. Grab your coffee, because we’re about to hit on all angles of running a fulfilling photography career. | @itsclairehunt
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72 - You Should Launch Your Photography Services... Here's How with Kelsey McCormick
06/20/2025
72 - You Should Launch Your Photography Services... Here's How with Kelsey McCormick
Are you tired of posting "I have three spots left for 2025" on Instagram and hearing nothing but crickets? What if I told you that the problem isn't your photography skills or even your pricing – it's that you're treating your photography services like they're always available instead of creating strategic launch campaigns that make people excited to book you? Most wedding photographers rely on random Instagram inquiries and word-of-mouth referrals, leaving them feeling powerless over their sales and constantly wondering when the next booking will come. But there's a game-changing approach that could help you book thousands within days of opening your calendar. In this episode, I'm joined by Kelsey from , the absolute launch queen who helps creative service providers turn their skills into consistent sales. We're diving deep into how photographers can apply launch strategies typically used for digital products to their photography services. Kelsey shares how she went from $100K to $450K in revenue by implementing quarterly launch campaigns, and I reveal my own waitlist strategy that's transformed how I book wedding clients. We cover everything from building effective waitlists (and nurturing them) to creating urgency without discounting your services, plus the crucial mindset shift you need to sell with confidence. In this episode of All Angles Photography Podcast, you will learn: Why posting "spots available" doesn't work and how creating strategic launch campaigns instead could change everything The importance of building and nurturing waitlists that will convert your hottest leads into bookings The quarterly launch model that creates predictability and consistency in your photography business Incentive strategies that create urgency without cheapening your wedding photography services An essential mindset shift around sales and marketing that will transform your booking success How to market your photography services from a place of generosity rather than as a pushy promotion SHOW NOTES: https://clairehunt.co/blog/you-should-launch-your-photography-services-heres-how-with-kelsey-mccormick/ RESOURCES MENTIONED: Kelsey's course: (private subscription) Coming Up Roses on Instagram: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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71 - Caring for Yourself in Busy Season: How to Avoid Burnout
06/06/2025
71 - Caring for Yourself in Busy Season: How to Avoid Burnout
If you find yourself completely exhausted by October, dreading your next wedding weekend, or feeling like your photography business is running you instead of you running it, you're not alone. Here's the truth: photographer burnout isn't about being too busy – it's about having a reactive business structure instead of a proactive one. I know photographers who shoot 30 weddings a year and love every minute, while others burn out at just 15. The difference? How their business is structured for long-term sustainability. In this episode, I'm sharing real strategy that helped me transform my own photography business from 33 weddings and 60-hour work weeks (where I completely lost myself) to a scalable, profitable business that serves my life instead of consuming it. We're diving deep into wedding photographer business strategies, scaling your photography business, avoiding burnout in busy season, and creating multiple revenue streams that don't require trading your time for money. This isn't surface-level self-care advice – this is about fundamentally shifting how you operate as a photography business owner and CEO. Whether you're struggling with double headers, editing until 2 AM, or just feeling overwhelmed by your photography business workload, this episode will give you the roadmap to work less while making more. I'm sharing the importance of implementing CEO days, planning for long-term growth instead of short-term fixes, and building systems that allow your business to run without you being "on" all the time. In this episode of All Angles Photography Podcast, you will learn: Why "success" can burn you out in your photography business How to shift from reactive to proactive business planning for sustainable growth The framework for implementing CEO days to work ON your business instead of just IN it Strategies for scaling beyond trading time for money through multiple revenue streams How to plan ahead so busy season doesn't consume your personal life and relationships Resources Mentioned: (get the free CEO Day Framework bonus immediately, as well as exclusive early access details, first access when enrollment opens, up to $1500 off, 1:1 time with me, and more) From Reactive to Proactive: Your CEO Day Framework (free bonus for members) FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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70 - How to Legally Run Your Photography Business with Paige Griffith
05/16/2025
70 - How to Legally Run Your Photography Business with Paige Griffith
Ever wonder if that free contract template you're using is actually protecting your photography business? Or if calling your upfront payment a "deposit" instead of a "retainer" could cost you thousands if a client cancels? The legal side of your photography business might not be as exciting as new gear or stylized shoots, but it's the foundation that protects everything you're building. I sat down with Paige Griffith from The Legal Paige (who's both a lawyer AND a photographer!) to demystify what it really takes to run your photography business legally. Whether you're just starting out or you've been shooting for years, Paige breaks down exactly what you need to know about contracts, business insurance, and when it's time to form an LLC - all in plain English that actually makes sense. In this episode of , you will learn: The "triangle of protection" every photographer needs and why your contract should be your first line of defense (even before forming an LLC!) Why saying "deposit" instead of "retainer" could leave you legally obligated to refund a client's payment if they cancel The compelling case for flat-fee retainers vs. percentage-based retainers for wedding photographers (this perspective shift alone could save you from difficult client conversations) Exactly when you need a privacy policy on your website and the simple rule for whether you can add inquiry contacts to your email list When it's time to form an LLC and how to do it yourself without paying a lawyer or accountant SHOW NOTES: https://clairehunt.co/blog/how-to-legally-run-your-photography-business-with-paige-griffith/ RESOURCES MENTIONED IN THE EPISODE: The Legal Paige website: The Legal Paige Instagram: The Legal Paige Facebook Group (TLP Community): tlpfacebook.com Legally Legit Podcast The Legal Paige 40% off sale: May 19-22, 2025 Use my personal discount code for The Legal Paige contracts for an additional discount - CLAIRE10 (works year-round!) Claire's recommended contracts: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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69 - How I'm Using AI In My Photography Business
05/09/2025
69 - How I'm Using AI In My Photography Business
Are you spending hours staring at blank screens trying to create content that converts? Maybe you've tried AI but you end up with robotic, generic captions that sound nothing like you? I've been there! After initially dismissing AI as just another trendy tool that felt so inauthentic to me, I learned how to train AI and now I've been using it almost daily. In this episode, I'm pulling back the curtain on exactly how I went from AI skeptic to strategically implementing it across my business — saving hours each week while maintaining the personal touch. Whether you're struggling with content creation, email marketing, or business optimization, I'm sharing my step-by-step process for training AI to understand your unique brand voice and create content that actually converts. In this episode of All Angles Photography Podcast, you will learn: The five specific ways I'm using AI in my photography and education business (including email marketing, caption creation, business optimization, podcast production, and brand refreshing) The importance of training AI to understand your unique voice, to avoid producing generic, robotic content How to save hours on content creation The importance of verifying AI produced content for accuracy and authenticity Resources Mentioned: Podcast Listener Discount Code for the AI Content Creation Guide: PODSQUAD FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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68 - Before Going Viral: The #1 Thing to Have In Place Now
04/25/2025
68 - Before Going Viral: The #1 Thing to Have In Place Now
Ever had a post unexpectedly take off, only to feel overwhelmed by the flood of comments and have no idea how to capitalize on all that attention? Going viral on Instagram or TikTok seems like every photographer's dream, but the truth is most of us aren't actually prepared when it happens! In this episode, I dive into my own recent experience with viral reels that generated hundreds of comments and what I wish I'd had in place beforehand. Rather than just celebrating those vanity metrics, I'll share exactly how to optimize your social media marketing systems so that when your moment comes (and it will!), you're ready to turn that temporary visibility into photography bookings, client inquiries, or program signups (if you're an educator too). In this episode of All Angles Photography Podcast, you will learn: The #1 thing to have in place prior to going viral Why and how to optimize your profile How to structure your link in bio and website to effectively capture leads from viral content The exact workflow system you need to handle sudden engagement without getting overwhelmed Why 10,000 views from your ideal client is infinitely more valuable than 100,000 views from the wrong audience SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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67 - How I Was Able to Get Debt-Free Because of my Photography Business
04/11/2025
67 - How I Was Able to Get Debt-Free Because of my Photography Business
Ever find yourself making great money in your photography business but still drowning in debt? There's a reason for that, friend—and it's not about how many weddings you book. In this candid episode, I'm pulling back the curtain on my personal journey to becoming debt-free through my photography business. I'm not here to brag about financial wins, but to share the exact systems I implemented that allowed me to eliminate debt while building a sustainable photography career. If you've been feeling the weight of student loans, credit card debt, or equipment financing while trying to grow your business, this episode will completely transform how you think about money management as a photographer. In this episode of All Angles Photography Podcast, you will learn: The crucial difference between "good debt" and "bad debt" for photographers and how to leverage investments strategically What the Profit First method looks like for a photography business The debt snowball method that creates psychological wins and keeps you motivated through your debt-free journey What to focus on after becoming debt-free to build true wealth through your photography business Resources Mentioned in This Episode: - See how my mentorship program can help you build consistent inquiries and bookings - The financial management system I used to transform my business - The exact email templates I use for every inquiry and follow-up - Hear how one student went full-time and paid off $10,000 in debt in three months - Interview with my financial planner for more wealth-building strategies - Recommended resource for mindful budgeting This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no extra cost to you. FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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66 - New York Bridal Fashion Week with Leah Strozeski
03/21/2025
66 - New York Bridal Fashion Week with Leah Strozeski
Ever wonder how photographers get those amazing shots at New York Bridal Fashion Week? The secret might be easier than you think! In this conversation with wedding photographer Leah Strozeski, we pull back the curtain on what it's really like to photograph bridal runways, presentations, and designer collections. If you've been curious about how to get your foot in the door at high-end fashion events, build connections with luxury wedding vendors, or elevate your portfolio with editorial bridal photography, this episode is for you! In this episode of All Angles Photography Podcast, you will learn: The simple way to get invited to shoot at New York Bridal Fashion Week What the actual experience is like, from photographer pits at runway shows to backstage access with designers like Berta and Galia Lahav How fashion week photography can elevate your brand and help you book luxury wedding clients How staying ahead of bridal trends can position you as an expert in the wedding industry The unexpected networking opportunities that can transform your business SHOW NOTES: https://clairehunt.co/blog/new-york-bridal-fashion-week/ RESOURCES MENTIONED IN THE EPISODE: Connect with Leah on Instagram: Leah's website: My free FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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65 - The Difference Between a $5000 Photographer and a $10000 Photographer
02/28/2025
65 - The Difference Between a $5000 Photographer and a $10000 Photographer
Ever feel stuck in the $5,000 wedding photography range, wondering what it really takes to command those premium $10,000+ prices? If you're questioning whether it's just about adding zeros to your pricing guide or if there's something more substantial separating these tiers, this episode is your roadmap to higher pricing. As someone who spent years in the $5-7K range before successfully making the leap to $10-13K packages, I'm pulling back the curtain on exactly what changed in my business, portfolio, and client approach that made this pricing jump possible. This isn't about overnight transformations—it's about understanding the strategic shifts in your business foundations, artistic approach, and client relationships that genuinely justify premium wedding photography pricing. In this episode of All Angles Photography Podcast, you will learn: The six key differences between $5K and $10K wedding photographers that go beyond just the price tag Why planner relationships are absolutely critical for accessing high-end wedding clients How to shift from service-focused packages to storytelling-focused coverage that luxury clients actually want Why simplifying your offerings with multi-day coverage is more valuable than adding "extras" to justify higher prices The practical steps I took to gradually transition my business and build the confidence to charge premium rates RESOURCES MENTIONED IN THE EPISODE: : The Difference Between a $2,000 Photographer and a $5,000 Photographer - My signature mentorship for photographers ready to build solid business foundations that support premium pricing FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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64 - From Skeptical to Over 25k in Bookings in 5 Months - Elena's Book It Experience
02/14/2025
64 - From Skeptical to Over 25k in Bookings in 5 Months - Elena's Book It Experience
Have you ever felt so burned by photography education that you considered giving up your dream completely? In this powerful episode, I sit down with Elena, a Chicago-based elopement and wedding photographer who almost didn't join Book It because of past negative experiences with photography education. But taking that leap of faith transformed her business - she went from struggling to book clients to bringing in over $25K in just five months as a city hall elopement photographer. If you're feeling stuck in your photography business, doubting whether investing in education is worth it, or wondering if it's really possible to go full-time, this conversation will show you what's possible when you combine the right strategy with authentic implementation. In this episode of All Angles Photography Podcast, you will learn: How Elena went from skeptical shopper to successful full-time photographer in 3 months Why diversifying your income through associate work can actually strengthen your own brand The mindset shift that helped Elena raise her prices 3-4 times (and have clients not blink at the price) How to overcome the fear of success that might be holding you back more than the fear of failure SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: : @elena.ececreative.co If this is the episode that prompts you to apply for Book It, mention it in your application and I have a secret discount code to extend to you. FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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63 - 3 Strategies to Sell Your Services on Stories
01/31/2025
63 - 3 Strategies to Sell Your Services on Stories
Are you a wedding photographer who feels stressed every time you need to promote your services on Instagram? Maybe you've been avoiding Stories altogether because you're worried about coming across as "too salesy," or you're stuck in the cycle of endless portfolio dumps and "one spot left!" posts that aren't bringing in those premium wedding photography clients. Here's the truth: if you're not selling, you're not selling. In this episode, I'm breaking down how to transform your Instagram Stories strategy from uncomfortable self-promotion to authentic connection that attracts $5K+ wedding photography clients who are excited to work with you. Whether you're a destination wedding photographer looking to book more weddings or a portrait photographer ready to raise your rates, I'm sharing the exact Instagram marketing strategies I've used to build a multi-six-figure photography business - and how my students are using them too. We're diving deep into why your current approach might be sending potential clients running (hello, discount announcements!), and I'm giving you actionable steps to show up online in a way that feels genuine while effectively selling your photography services. In this episode of All Angles Photography Podcast, you will learn: Why endless portfolio dumps on Instagram Stories aren't converting to wedding photography bookings (and what to do instead) How to create FOMO-inducing content that attracts wedding clients without constantly posting about availability Personal branding that every photographer needs to stand out from the competition 3 strategies to indirectly sell your services with confidence on Stories RESOURCES MENTIONED IN THE EPISODE: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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62 - Student Case Study - Kianna Booked More Weddings Than Ever Before, Increased Profit, and Made 2x Her Investment While In Book It
01/17/2025
62 - Student Case Study - Kianna Booked More Weddings Than Ever Before, Increased Profit, and Made 2x Her Investment While In Book It
Are you tired of feeling stuck in the mini session cycle, wondering how other photographers seem to book those dream weddings and destination clients? If you're a wedding photographer questioning whether investing in education is really worth it when you're already struggling to get consistent bookings, this episode is for you. Join me as I chat with my former Book It student Kianna Martinez, who transformed her photography business from sporadic mini sessions to booking destination weddings and doubling her income in just three months - all while being a full-time psychology student and running a dog rescue. In this candid conversation, Kianna shares her journey from Marine Corps veteran to successful wedding photographer, including how she overcame her fears about investing in education during a time when bookings were low. She reveals how focusing on foundational elements like finding her "why" and refining her client experience led to booking higher-paying clients, destination weddings, and creating a sustainable business model she loves. One year after completing the Book It program, she continues to implement new strategies and exceed her business goals. In this episode of All Angles Photography Podcast, you will learn: * Why investing in photography education can fast-track your business growth (even when finances are tight) * The unexpected ways finding your "why" can transform your entire business approach * The importance of getting out of your own way when making business decisions SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: * * Special Offer: Mention this episode for $100 off Book It * Connect with Kianna: @kiannamartinezphoto on Instagram FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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61 - Maternity Leave, Returning to Work, Retiring my Husband, and More
01/03/2025
61 - Maternity Leave, Returning to Work, Retiring my Husband, and More
As business owners, we often fear taking extended time away will tank our income or hurt our client experience. But what if I told you I maintained consistent $20k+ months during my maternity leave while being fully present with my newborn? In this raw, unfiltered episode, I'm sharing how I navigated maternity leave as a photography business owner, from planning to execution, and the unexpected challenges of returning to work. Whether you're planning for maternity leave or simply want to create systems that allow you to step away from your business without sacrificing income, this episode will show you how scaling your business now can create the flexibility you desire later. In this episode of All Angles Photography Podcast, you will learn: How to maintain consistent income during extended leave through proper business scaling Why you should plan for more leave time than you think you'll need The reality of balancing work and motherhood, including unexpected challenges How to build systems and a team that supports your business while you're away The importance of remaining flexible in your return-to-work strategy SHOW NOTES: RESOURCES MENTIONED IN THE EPISODE: FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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60 - Email Marketing for Photographers? In or Out?
12/20/2024
60 - Email Marketing for Photographers? In or Out?
Is email marketing for photographers in or out? Is it worth spending your time and energy on? Spoiler alert: Yes! It absolutely is! We’re diving deep into why email marketing isn’t just relevant—it’s thriving. Learn how I turned simple, monthly emails into over $10k in dream bookings—and how you can too. In this episode, I share why email marketing is more reliable than social media, the true email reach versus other social platforms, and actionable steps to get started with email marketing. Press play and start building the email list that will transform your photography business! In this episode, we cover: Why you shouldn't overlook email marketing The real reach of email marketing vs. social media My email marketing journey How you can get started with email marketing SHOW NOTES: https://clairehunt.co/blog/email-marketing-for-photographers/ RESOURCES MENTIONED IN THIS EPISODE: for email marketing - Use my code CLAIREHUNTEDUCATION to get 50% off. FOLLOW CLAIRE: OFFERINGS: FREE OFFERINGS:
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59 - Financial Planning to Build Wealth as a Photographer with Derek Kilgore
12/06/2024
59 - Financial Planning to Build Wealth as a Photographer with Derek Kilgore
As a photographer or any kind of entrepreneur, it’s really important to have someone on your team to help you build wealth and plan for the future. That’s why I have my own personal financial advisor, Derek Kilgore. Derek is a wealth management advisor and growth and development director with Northwestern Mutual. He has been working with business owners for the past 8 years, so he understands many of the challenges entrepreneurs face. During this episode, we talk about everything you need to know when it comes to financial planning and building wealth, including the first steps to creating a financial plan, how to balance saving for the future, which retirement accounts entrepreneurs should have, and more! This episode is truly going to give you a financial planning 101 kind of feel. And if you decide that you want to prioritize planning for the future when it comes to finances in 2025, Derek is truly the best of the best! In this episode, we cover: The first step in financial planning Where to start with investments How to pay yourself, especially when expenses are higher Recommendations for retirement accounts How much should we be saving toward retirement? Should contributions toward retirement accounts come out of our business or personal accounts? How to start working with Derek Derek's 3 final tips SHOW NOTES: Connect with Derek: Derek’s Phone: 303-579-7341 Follow Claire: OFFERINGS: FREE OFFERINGS:
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58 - Biggest Sale Ever?! My 5 Days of 5 Deals for Black Friday
11/22/2024
58 - Biggest Sale Ever?! My 5 Days of 5 Deals for Black Friday
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57 - Pivot into Education and Launch Your Offer with Effective, Pressure-Free Funnels with Jess Haney
11/15/2024
57 - Pivot into Education and Launch Your Offer with Effective, Pressure-Free Funnels with Jess Haney
Are you ready to pivot into education, but not sure where to start? I’m thrilled to welcome our special guest, Jess Haney. Jess is a copywriter specifically for creative service providers with group coaching programs. In this episode, we explore the journey of pivoting into education and how to launch your offer using effective, pressure-free funnels. Jess shares valuable insights on the essential first steps for anyone considering a move into education, including testing your idea, understanding your audience, and choosing the right type of educational offer to launch. We also delve into how to show up during the launch so people are ready to hire you. In this episode, we cover: The first steps you need to pivot into education Where your email list should lead as you get into education Do you really need a freebie to start your email list? Testing your idea and getting to know your audience When you doubt your offer will work for your clients How to show up during your launch so people are ready to hire you The number 1 thing that has allowed Jess to have success in her business SHOW NOTES: Resources mentioned in this episode: Connect with Jess: Instagram: Website: Follow Claire: OFFERINGS: FREE OFFERINGS:
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[Scale Your Business] 5 Myths on Scaling Your Photography Business
11/08/2024
[Scale Your Business] 5 Myths on Scaling Your Photography Business
Have you ever thought that scaling your business is passive? Do you think of scaling as “six-figures” because you see that as the dream all over the place? Have you thought of scaling as just pivoting into education or selling digital products? Maybe you’ve thought of scaling as increasing your pricing or opening a studio to take on more creative shoots? Have you felt like you don’t have enough experience to scale or felt like it’s not possible for you? This is just a sneak peek into all of the myths we’re talking about in depth and you can expect that I’m going to bust these myths and give you the why behind why they aren’t true. At the same time, we are going to chat through some of the misconceptions I have discovered from having so many conversations around scaling your photography business with photographers over the last year. In this episode, we cover: Why scaling is more than just passive income The reason you don’t have to pivot into education to scale Why increasing your prices could actually be a detriment to scaling your business How opening a studio will just give you more work and increase your expenses Imposter syndrome taking over and prohibiting your chances of scaling Some details about my new program Scale It and a special offer for my podcast listeners SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: , which reopens for enrollment in November 2024 Ep 30: Ep 31: Ep 32: Ep 33: Follow Claire: OFFERINGS: FREE OFFERINGS:
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[Scale Your Business] Avoiding Short Term Thinking and Planning Long Term Growth
11/01/2024
[Scale Your Business] Avoiding Short Term Thinking and Planning Long Term Growth
Are you caught in the short-term hustle of your photography business and ready to break free so you can plan for long-term growth? As we continue the scaling series, this is an important topic to cover whenever you talk about scaling your photography business because we end up getting stuck in this trap of the content creation hamster wheel, the never-ending to-do list, or the countless hours spent editing, and none of it is sustainable, friend. We are exploring the essential strategies to help you escape the trap of getting stuck in the short-term so you can create a sustainable photography business. In this episode, we cover: Understanding your goals and what you need to do in order to get where you want to be Implementing CEO days Starting to scale now for 2024 and 2025 SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: , which reopens for enrollment in November 2024 Episode 15: Follow Claire: OFFERINGS: FREE OFFERINGS:
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[Scale Your Business] How I Took an Entire Month Off and Still Made 5 Figures As A Photographer
10/25/2024
[Scale Your Business] How I Took an Entire Month Off and Still Made 5 Figures As A Photographer
We are continuing with the scaling series, and talking specifically about how I got to the point in my business where I have a work/life balance and could enjoy 2 weeks completely off while in Japan in May while barely working the rest of the month and still bringing in 5 figures. My hope is that this will leave you feeling inspired with some tangible takeaways on how you can set your business up in a way that actually supports your work/life balance rather than you having to be a slave to your business in order to be “profitable.” So, let’s dive into today’s episode where I’m holding nothing back, including the hard parts of talking about money and scaling your business. In this episode, we cover: My personal relationship with money during the month of May Why you need to learn how to manage your finances Outsourcing the money-making pieces of your business to a trusty admin assistant How to implement multiple streams of income The benefit of batching content prior to taking time off SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: , which reopens for enrollment in November 2024 Episode 31: Follow Claire: OFFERINGS: FREE OFFERINGS:
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[Scale Your Business] 5 Modern Ways to Scale Your Photography Business
10/18/2024
[Scale Your Business] 5 Modern Ways to Scale Your Photography Business
In this second episode of the scaling series, we are talking through the 5 modern ways to scale your photography business. I began scaling back in 2021 and realized very quickly how impactful scaling could be. Just to scratch the surface, I am now booking a max of 15 weddings per year instead of 30 and I’m still hitting $25k months consistently while working 30 hours a week rather than 65. I truly believe these 5 ways to scale are your ticket to a better work-life balance, more freedom, and more profit while still working less and still enjoying your life and your business. So, without further ado, let’s get into these 5 ways to scale your photography business. In this episode, we cover: Why you need to have systems, funnels, and outsourced tasks in place The importance of advanced marketing and advertising strategies Selling prints and albums on repeat How to build a team of photographers Pivoting into education SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: - This link gets you 50% off your entire subscription. Follow Claire: OFFERINGS: , which reopens for enrollment in November 2024 FREE OFFERINGS:
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[Scale Your Business] When It’s Time to Scale Your Photography Business
10/11/2024
[Scale Your Business] When It’s Time to Scale Your Photography Business
In this first episode of the scaling series, we’re going to talk about when it’s time to scale your photography business, as well as what scaling actually means for your life and business. In this 5-episode series of scaling your business, I will be showing you how your life and business can look different whenever you decide to scale so that you can avoid burnout year after year. During this first episode, I will be sharing the 7 different ways you will know it’s time for you to scale, and even a bit about my personal story about why I decided to scale and start that process back in 2021. These next 5 episodes of this scaling series are going to be so powerful for you, and I truly believe it has the ability to change your life and your business just like it has changed mine. So, what do you say we get into this first episode of the scaling series? This episode is a replay. It originally aired as episode 30 on September 22, 2023. SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: , which reopens for enrollment in November 2024 Follow Claire: OFFERINGS: FREE OFFERINGS:
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56 - How to Bring in Inquiries Through a Long-Term SEO Strategy with Rachelle Gyetvai
09/27/2024
56 - How to Bring in Inquiries Through a Long-Term SEO Strategy with Rachelle Gyetvai
Are you done with the days of having to post on Instagram to receive inquiries? Are you tired of feeling like your marketing channels are running in more of a short-term kind of way? Then SEO is the way to go. It’s such a powerful strategy you can start implementing now for more of those long-term effects. I brought Rachelle Gyetvai from Photography Workflows to speak with us about how to implement SEO in your photography business. Rachelle helps photographers build sustainable businesses. With a rich background in visual communications, over a decade as a corporate marketing consultant, and a former photographer, she brings a unique blend of expertise to the industry. During our conversation, we talk about the first 3 things Rachelle recommends doing to optimize your website for SEO. We also discuss keywords, how to know what keywords to rank for, blogging and Pinterest, and how SEO helps you to build more of a sustainable business. In this episode, we cover: Rachelle’s journey from communications to photographer to SEO strategist The first 3 things you should be doing to optimize your website for SEO The best platforms for keyword research How to prioritize looking for keywords to actually rank for Should blogging and Pinterest be part of your SEO strategy? How often new photographers should be blogging and how many pins should be posted per day Other SEO strategies Rachelle recommends How SEO allows photographers to build sustainable businesses Ways to work with Rachelle SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Connect with Rochelle: - Mention All Angles in the inquiry form Follow Claire: OFFERINGS: FREE OFFERINGS:
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55 - Planning For Maternity Leave as a Multi 6-Figure Entrepreneur
09/13/2024
55 - Planning For Maternity Leave as a Multi 6-Figure Entrepreneur
Planning for maternity leave as an entrepreneur can feel overwhelming. How long should you take off? What do you want your maternity leave to look like? What needs to get done? The thing about your maternity leave is that it’s going to look different for everyone. There is no right or wrong way to do it. One thing I said from the very beginning when I found out I was pregnant was that I want to be a mom when I’m a mom and I want to be an entrepreneur when I’m an entrepreneur. That is why I’m so passionate about planning for this maternity leave and allowing myself to enjoy my life rather than my business feeling like a burden to me. During this episode, I’m sharing the 7 things I did to plan for my maternity leave. Regardless of where you are in your journey, I truly hope it helps you to feel more confident in your decision of how to operate during your leave. In this episode, we cover: Dealing with immediate and urgent matters first Getting clear on the non-negotiables you want to continue pursuing during maternity leave Creating a maternity leave protocol and plan, and then planning tasks around that plan Putting tasks on the calendar that need to get done Have some would-be-nice tasks laid out Always be flexible SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: - How I Took an Entire Month and Still Make 5-Figures - PODSQUAD discount code Follow Claire: OFFERINGS: FREE OFFERINGS:
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54 - Student Case Study: How Tara Paid Off Over $10k in Debt and Went Full Time in Book It
08/30/2024
54 - Student Case Study: How Tara Paid Off Over $10k in Debt and Went Full Time in Book It
Have you heard about my programs and wondered what your life could look like if you were to join? Well, I’m doing something I’ve never done before! I’m bringing on one of my students, Tara to share her experience while she was in my mentorship program, Her story is guaranteed to inspire the heck out of you! Not only did she go full-time and make $62k in her first 6 months, but she was also able to pay off over $10k in debt. Tara also raised her prices, created systems that up-leveled her client experience, and became more confident in the industry. During our conversation, Tara opens up about her journey with going full-time and taking the leap which gave her the opportunity to make that $62k in her first 6 months of business. She says that networking and connecting with other vendors has been a huge part of what she considers to have made her successful, along with my program Book It. I hope this episode gives you inspiration and encouragement after hearing where she was and where she is now. In this episode, we cover: Tara's background as a nurse The goals Tara had and why she ultimately decided to join Book It What her first month in Book It looked like - including raising her prices from $1500 to $5000! How Book It has helped set Tara up for success Where Tara is now in her photography business SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Connect with Tara: Instagram: Website: Follow Claire: OFFERINGS: FREE OFFERINGS:
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53 - A Look Into My Post-Event Client Experience
08/15/2024
53 - A Look Into My Post-Event Client Experience
Do you communicate with your couples once the wedding is over? In the past, I have talked about the pre-booking client experience and even the client experience while you’re actively serving your couple. However, I’ve never actually talked about how to continue to give a client experience after the event is over. In this snapshots episode, I’m sharing my strategies for maintaining a client relationship after the wedding, including delivering previews, engaging on social media, and sending personalized notes and gifts. Your post-client communication doesn’t have to be overwhelming. You can keep it simple and effective without being overly extravagant. In this episode, we cover: What my album workflow process looks like Maintaining client relationships even long after the wedding Keeping the communication simple RESOURCES MENTIONED IN THIS EPISODE: Get on the waitlist for for the next Snapshots episode SHOW NOTES: Follow Claire: OFFERINGS: FREE OFFERINGS:
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52 - Raising Your Pricing and Maximizing Your Demand as a Photographer with Nathan Chanski
08/02/2024
52 - Raising Your Pricing and Maximizing Your Demand as a Photographer with Nathan Chanski
The thought of raising your prices can feel daunting, especially if you don’t know where to begin. You may be asking yourself, “When is it time to raise prices?” “How much do I raise my prices?” “Am I worth charging this much?” My guest today, Nathan Chanski, is an expert on raising your prices and maximizing your demand as a photographer. Nathan is a wedding photographer, a business coach, and a course creator based in Grand Rapids, Michigan. He runs a full-time photography business, education, and coaching platform for photographers. He’s also the host of The Passion with Purpose Podcast, a podcast for photographers and creators. His primary passion is always centered around glorifying God through everything he does, building a life with his wife, Kayla, and inspiring individuals to create the life and career of their full potential. Nathan has talked about pricing quite a bit and I love the perspective he brings. We talk a lot about maximizing your demand and how to increase demand around your brand specifically. We also talk about the value of how you’re presenting yourself. There is so much we cover and you will find so much value from my conversation with Nathan. In this episode, we cover: Nathan's business journey How long it took Nathan to get to the place he's at now in his business Setting your prices with confidence When to know it's time to raise your prices Analyzing bottlenecks How demand has an impact on how much you can charge Overcoming scarcity and fear around raising your prices SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: Passion With Purpose Podcast - Connect with Nathan: Follow Claire: OFFERINGS: FREE OFFERINGS:
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51 - Discovering and Marketing Your Unique Selling Point: My Interview on Gold Biz Podcast
07/19/2024
51 - Discovering and Marketing Your Unique Selling Point: My Interview on Gold Biz Podcast
If you struggle with talking about yourself, knowing what sets you apart, understanding your why, and how to communicate these things effectively to clients, then you’re going to want to listen to today’s episode. I’m doing something a little different and sharing an interview I did on The Gold Biz Podcast where we dive into discovering and marketing your unique selling point. During this episode, I share practical tips for discovering your unique selling point, infusing it into your brand, and leveraging it to stand out from the crowd. In this episode, we cover: What your unique selling point means and why it's important The first step in finding your unique selling point Ways to communicate your unique selling point Mapping out your marketing strategy once you’ve discovered your unique selling point Making things easy and being yourself SHOW NOTES: Follow Claire: OFFERINGS: FREE OFFERINGS:
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50 - Becoming a Lead Generation Machine WITHOUT Social Media with Rachel Traxler
07/05/2024
50 - Becoming a Lead Generation Machine WITHOUT Social Media with Rachel Traxler
Marketing is consistently changing, and the days of being able to make a post on Instagram and see a bunch of inquiries come in is just not the reality anymore. We have to start learning how to build our business marketing strategies that go beyond just being present on social media. My guest today, Rachel Traxler, a wedding photographer, business coach, and podcaster, shares her tips on how to generate leads without relying on showing up on social media every single day. In this episode, we cover: How Rachel started to generate leads beyond social media Rachel's 5 favorite ways to generate leads without social media The importance of networking and putting yourself out there Grab Rachel's where she shares her 10 favorite ways to generate leads SHOW NOTES: Resources Mentioned in this Episode Lead Generation Freebie - Gold Biz Podcast - Connect with Rachel: Website: Instagram: Podcast: Follow Claire: OFFERINGS: FREE OFFERINGS:
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49 - How I Lead a Discovery Call as a Photographer
06/21/2024
49 - How I Lead a Discovery Call as a Photographer
In this snapshots episode, we are covering a question that was submitted by quite a few of you and that was how to lead a discovery call. Discovery calls have the ability to make or break your sales process, so I understand why so many of you asked this question. By the time a client gets to the point of inquiring with you and booking a discovery call with you, they are in that second phase of the marketing funnel, so this call really is the final step before a couple gets to the third phase, which is hiring you. We are diving into why discovery calls matter in the first place, how I view discovery calls, how I remain the leader of the conversation during those calls, and how I measure the success of a discovery call. In this episode, we cover: Why discovery calls matter in the first place How to remain the leader of the conversation The 3 pillars to remain the leader - Connection, Communication, Confidence My favorite question to ask during a discovery call How to measure success during your discovery calls SHOW NOTES: RESOURCES MENTIONED IN THIS EPISODE: - Get 10% off with the code PODSQUAD - How Client Experience Could Be Impacting Your Inquiries and Bookings for the next Snapshots episode Follow Claire: OFFERINGS: FREE OFFERINGS:
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48 - The Difference Between a $2000 and $5000 Wedding Photographer
06/07/2024
48 - The Difference Between a $2000 and $5000 Wedding Photographer
A huge goal for so many photographers is to reach six figures, whether that just looks like a hundred thousand or you actually have the goal to profit six figures, which I personally do yearly. As someone who has gone from charging $2K for weddings to charging $5K for weddings, and then now up to $10K for weddings, I want to share what some of those differences might look like between the $2K range and the $5K range. I’m also talking about how to get from one tier to the other. A lot of this does depend on your location, expertise, and experience. So, we’re going to talk through all of these things as well as reverse engineer what your goal is and what would be needed from you to be able to reach that goal. In this episode, we cover: The nuances when it comes to pricing The different pricing tiers and what each of those photographers looks like Changes a $2K photographer should make if they want to reach $100K a year Viewing yourself as a business owner first and finding a mentor SHOW NOTES: Resources Mentioned in This Episode: Follow Claire: OFFERINGS: FREE OFFERINGS:
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