Libsyn Directory

84 - Associate Weddings Profiting 4k+ and Cutting Her Weddings in Half: Maddy's Scale It Case Study

Release Date: 10/31/2025

85 - Jess's Scale It Experience: Outsourcing, Systems, + an Associate Team

All Angles Photography Podcast

What if your photography business could keep booking clients, serving couples beautifully, and generating revenue—even when you're going through the hardest season of your life? Most photographers think scaling means raising prices or shooting more weddings. But true scaling means building a business that runs without you, whether you're on vacation, navigating a personal crisis, or simply choosing to step back for a season. In this episode, I'm sitting down with Jess, one of my Scale It graduates who transformed her thriving-but-exhausting photography business into a sustainable model with...

84 - Associate Weddings Profiting 4k+ and Cutting Her Weddings in Half: Maddy's Scale It Case Study

All Angles Photography Podcast

83 - Nicole's Highest Revenue Year Through Outsourcing, Email Marketing, and Albums

All Angles Photography Podcast

You're working 70-hour weeks, manually tracking every client, taking days to respond to inquiries—and while your business looks successful on paper, you're completely drowning behind the scenes. What if I told you that your highest revenue year could also be your most sustainable one? That scaling your photography business isn't about working more, but about building systems, email funnels, and strategic outsourcing that actually give you your life back? In this episode, I'm sitting down with my Scale It graduate Nicole, a wedding and elopement photographer who transformed her business from...

82 - Five-Figure Months in Motherhood: Annika's Scale It Experience

All Angles Photography Podcast

You know that feeling when you're sitting on the couch during your baby's contact nap, desperately trying to balance your laptop while answering client emails—all while wishing you could just soak up this precious moment? If you're nodding along thinking "that's literally me," then you need to hear Annika's story. She went from survival mode as a new mom photographer to celebrating back-to-back five-figure months, one of them while on vacation without her laptop. This isn't about working harder or hustling more—it's about implementing the right systems so your photography business can run...

81 - My Client Files: A Recent Booking and a Recent Rejection

All Angles Photography Podcast

What if I told you that the photography inquiry you lost last week wasn't because your prices were too high, but because your business didn't feel professional enough? In today's behind-the-scenes episode, I'm sharing the raw truth about a recent $15,000+ wedding inquiry rejection that taught me everything about luxury client expectations, plus a $10,000 booking story where the couple chose me over cheaper photographers specifically because of my business foundations. These real client experiences reveal exactly what separates profitable wedding photographers from hobbyists in today's...

80 - $22K Months, 6 Figures, and Her Husband Home: Trinity’s Scale It Experience

All Angles Photography Podcast

Are you an exhausted photographer feeling trapped in the endless cycle of posting on Instagram, getting ghosted by potential clients, and watching your income fluctuate wildly while you trade every weekend for barely enough profit? What if I told you that one of my Scale It students went from that exact place to booking out her entire year with Google ads, hitting $22,000 months, and creating enough financial freedom for her husband to quit his corporate job - all while spending more time with her kids? In this episode, I'm sharing Trinity's complete transformation story, from struggling with...

79 - Things I Outsource In My Business + Life

All Angles Photography Podcast

Are you convinced that outsourcing means losing control of your photography business? That no one can do it as well as you? Here's the perspective shift you need: every time you delay outsourcing, you're trading your time, energy, and presence with the people who matter most for the illusion of control. The truth is, outsourcing isn't about dropping the ball as a business owner - it's about stepping fully into your CEO role. Think about it: how many successful CEOs do you know who actually do everything themselves? They don't, and neither should you. In this episode, I'm pulling back the...

78 - I Spend 2 Hours Editing a Wedding... Here's How

All Angles Photography Podcast

Picture this: You're spending your entire weekend editing wedding galleries while your personal life sits on the back burner, and you're telling yourself "this is just what wedding photographers do." But what if I told you that's actually keeping you stuck in a cycle that's capping your income and burning you out? The truth is, you can deliver stunning wedding galleries in just 2 hours of hands-on work while maintaining complete artistic control—and I'm about to share with you exactly how. In this episode, I'm sharing my complete workflow for outsourcing wedding photography editing while...

77 - Selling Your Highest Package Without Feeling Salesy

All Angles Photography Podcast

Getting nervous when it's time to talk pricing with potential wedding clients? You're probably not being salesy at all – you're just missing the strategy behind confident package recommendations. Most wedding photographers fall into one of two camps: either underselling by default because you assume couples want the cheapest option, or pitching low packages out of fear of rejection. But what if I told you that your highest package is often exactly what couples want when you know how to present it as the perfect solution for their dream wedding day? In this episode, I'm sharing how to sell...

76 - How To Stand Out in a Saturated Photography Market

All Angles Photography Podcast

"The photography market is so saturated" – Sound familiar? Here's the perspective shift you need: your beautiful portfolio isn't what's keeping you from booking your highest packages, and market saturation isn't real when you master what actually makes photographers stand out. In this episode, I'm breaking down why competing on portfolio, pricing, and experience keeps wedding photographers trapped in the "starving artist" cycle, and revealing the one business foundation that eliminates competition entirely. Most photographers think branding means having a pretty logo and website design, but...

More Episodes

You don't need to shoot every wedding to scale your income — and my student Maddy is living proof. If you've been grinding through wedding season after wedding season, trading every weekend for income and wearing burnout like a badge of honor, this episode will show you exactly how to build an associate photography team that frees up your time while increasing your profit. Maddy joined my Scale It mentorship program in January 2025 after finishing her first full wedding season feeling completely overwhelmed. She had big goals but zero idea how to tackle them without spending her entire off-season stressed out. Just six months later, she's already cut her wedding load in half for next year, hired 3 associates, received 22 applications for her team, and booked her first associate wedding for around $4,000 in profit—without having to shoot it herself.

In this episode, Maddy shares the exact strategies she used to build her team the right way, create workflows that save her hours every week, shift her mindset around outsourcing, and finally gain the clarity and freedom she was craving. Whether you just finished your first wedding season or you've been photographing for years, this conversation will inspire you to see what's possible when you have the right systems and support in place to scale your photography business sustainably.

In this episode of All Angles Photography Podcast, you will hear:

How Maddy built an associate photography team from scratch and received 22 applications within months of joining Scale It
The exact process for hiring associates who align with your brand so couples are excited (not disappointed) about the option
How organizing her Gmail and creating client workflows saved Maddy hours every week and freed up her mental load
Why outsourcing is an investment that pays for itself when you focus on the money-making activities that actually scale your business
How Maddy booked her first associate wedding for $4K in profit without having to shoot it herself
The long-term planning strategy that allowed Maddy to cut her wedding load in half for next year while increasing profit

SHOW NOTES:

https://clairehunt.co/blog/case-studies/cutting-her-weddings-in-half-booking-4k-profit-associate-weddings-and-gaining-freedom-maddys-scale-it-case-study/

RESOURCES MENTIONED IN THIS EPISODE:

Join the waitlist for Scale It and get immediate access to my brand-new freebie, "From Reactive to Proactive: Your CEO Day Framework," plus exclusive discounts, one-on-one time with me, and first access when enrollment opens November 4th!
Download my free outsourcing worksheet to identify what's taking up your time that doesn't actually need you to do it
Follow Maddy on Instagram at @maddybethunephoto to see her beautiful documentary-style work
Visit Maddy's website at maddybethunephoto.com
Listen to more Scale It student success stories on All Angles Photography Podcast