Libsyn Directory

E49: Kat Sterling: Why THEY Are Winning and YOU Are Not

ThriveMore with Roger Martin: Business, Health, & Wealth

Release Date: 02/07/2024

E123: Mike Michalowicz: Leaders SHOULD NOT Eat Last - Learn the Profit-First Approach

ThriveMore with Roger Martin: Business, Health, & Wealth

This week, Roger engages in a fascinating discussion with , an expert on small-to-mid-sized businesses and author of several bestselling books, including and . Mike, who also hosts “,” discusses the pitfalls of business owners living paycheck to paycheck, the importance of prioritizing profit and building a culture that aligns with team members' personal goals. They focus on practical strategies for ensuring profitability, innovative thinking under financial constraints, and effective hiring and team management techniques. Throughout the conversation, Mike shares personal anecdotes,...

E122: Alex Weber: Host of American Ninja Warrior on Resilience, Leadership, and Laughter

ThriveMore with Roger Martin: Business, Health, & Wealth

This week, Roger welcomes Alex Weber, a dynamic figure celebrated for his accomplishments in sports, entertainment, and motivational speaking. As a former Division I athlete and the youngest college lacrosse coach to earn “Coach of the Year” honors, Alex shares his extraordinary journey. From transitioning into a TV host for American Ninja Warrior to becoming a successful stand-up comedian and an international keynote speaker, Alex offers fascinating insights into his multifaceted career. The episode delves into themes of resilience, grit, and the courage to embrace challenges. Alex...

E121: Murray Hidary: Transcending Grief & Embracing Life Through The Healing Power of Music

ThriveMore with Roger Martin: Business, Health, & Wealth

In this week’s episode, Roger sits down for a fascinating conversation with , a tech entrepreneur and musician who discovered a profound connection to music at a young age. Murray shares his journey of taking his first company public in his twenties and building a successful career in the tech industry. However, a personal tragedy led him to reconnect with his true passion—music—resulting in the creation of , an immersive experience that combines music and mindfulness to inspire healing and transformation. Through this innovative platform, Murray connects with people on a deep emotional...

E120: How to Unlock Hidden Revenue in Your Sales Pipeline

ThriveMore with Roger Martin: Business, Health, & Wealth

In this episode, Roger explores a crucial yet often-overlooked aspect of business growth: lead nurturing. He highlights how many companies lose potential revenue by failing to engage their leads effectively. Sharing compelling statistics, he reveals that proper lead nurturing can boost sales by 50% while reducing cost per lead by 33%. Roger also underscores the power of a multi-channel approach, utilizing emails, social media, SMS, and phone calls to build connections and convert prospects into loyal customers. The episode also introduces ThriveMore Autopilot, a new initiative designed to help...

E119: Mike Maddock: The Disruptor's Playbook: Using “Napster Moments” to Revolutionize Your Industry

ThriveMore with Roger Martin: Business, Health, & Wealth

This week, Roger is joined by Mike Maddock—serial entrepreneur, inventor, writer, keynote speaker, and CEO of . Together, they dive into the concept of what Mike calls "Napster moments," significant industry disruptions sparked by unexpected players, with examples like Uber and Airbnb. Mike unpacks the role of disruptors, the value they bring to organizations, and how to leverage their innovative power. The discussion highlights key takeaways from Mike's book, , offering actionable frameworks for cultivating innovation within companies. The conversation also delves into the challenges posed...

E118: Chris Ronzio: Founder & CEO of Trainual Tells You How To Do It, Document It & Delegate It

ThriveMore with Roger Martin: Business, Health, & Wealth

This week, Roger speaks with Chris Ronzio, the founder and CEO of , a specialized software platform for organizing business knowledge and author of . In this episode, they discuss the key strategy of 'Do it. Document it. Delegate it.' and how it can empower small and mid-sized businesses to scale efficiently. Chris shares his journey from running a video production business at age 14 to creating Trainual and offers valuable insights into effective customer acquisition through Facebook ads, as well as the importance of consistent documentation and standard operating procedures (SOPs) in...

E117: Christopher Pellegrini: Bigger than Tequila? Launching a New Japanese Spirit Category in the U.S.

ThriveMore with Roger Martin: Business, Health, & Wealth

This week, Roger sits down with Christopher Pellegrini, an expert in Japanese spirits—particularly Shochu and Awamori—and founder of , a distillery dedicated to bringing intensely artisanal Japanese spirits to the United States. Christopher shares his entrepreneurial journey in introducing these relatively unknown spirits to the American market. The conversation covers his background, the challenges of exporting spirits to the U.S., and the significant educational efforts required to establish a new spirits category. He also delves into the intricacies of Shochu, a Japanese distilled...

E116: Unlocking Your Brand’s Value by Selling Status and Identity

ThriveMore with Roger Martin: Business, Health, & Wealth

In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience. Roger also contrasts traditional...

E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth

ThriveMore with Roger Martin: Business, Health, & Wealth

This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, , and shares practical advice...

E114: Mark Young: The Author of "Date Your Clients" on Cultivating Meaningful Business Connections

ThriveMore with Roger Martin: Business, Health, & Wealth

This week, Roger sits down with Mark Young, author of and CEO of , to discuss his innovative approach to client engagement. Mark draws a fascinating parallel between business relationships and dating, emphasizing the importance of securing the next "date" to foster long-term connections. They explore his diverse career, which includes running a digital marketing firm and leading a medical device company, uncovering how these experiences have shaped his entrepreneurial philosophy. Along the way, Mark introduces key business concepts like the Unique Selling Proposition (USP) and the...

More Episodes

Success looks different for everyone but usually means relatively the same thing to all of us. We all strive to achieve and to reach our maximum potential in life. Whether it is success in your business, relationships, or job, most people aspire to achieve or exceed their goals. This being said, success is elusive for many people. Not everyone has unlocked the secrets of what it takes to make it in this world. However, our guest today is here to inspire and encourage anyone who might be on either a personal or entrepreneurial journey of success and have found themselves frustrated or even despondent. Kat Sterling understands the key characteristics one must possess to achieve long-term success in business and in life. In her new book, Why They Are Winning and You Are Not Kat unpacks the many strategies for overcoming the inevitable struggles and challenges in both your professional and personal life.

Kat is an entrepreneur, writer, coach, and motivational speaker from Shelby, North Carolina. She holds a Bachelor of Science Degree in Biology with a minor in Chemistry from Bennett College in Greensboro, NC as well as a Master’s Degree in Public Health from Emory University in Atlanta, GA. In addition, she has a Lean Six Sigma Black Belt Certification and is a member of Alpha Kappa Alpha, Sorority Incorporated. Kat is an accomplished healthcare professional who is passionate about empowering individuals to pursue their dreams. Her passion for writing began as a hobby where she would write short blogs on social media to encourage those struggling with motivation and self-doubt. Kat’s mission is to help people across the globe find their passion and then turn that passion into their purpose.

In this high-energy and joyful chat, Roger and Kat explore her unique entrepreneurial journey. From her childhood observing lessons from her entrepreneurial father to her early days in corporate America, Kat shares the many lessons she has learned along the way. Listeners will discover the many sacrifices that are required to build a successful business for the long term. In addition, Kat reflects on the mistakes she made when first starting her business and how you can avoid them in your start-up or entrepreneurial venture. This is an inspirational and energetic episode that is bound to encourage anyone who is struggling to find their ultimate purpose or to achieve their dreams.

Topics Include: