E85: Joe Apfelbaum: AI-Powered LinkedIn: Secrets to Turning Connections into Customers
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 06/26/2024
E130: Janet McConnell: Rewriting the Rules of Aging by a 60-year Old BodyBuilder
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger had the privilege of sitting down with Janet McConnell, author of , who transformed her life at age 47 to become a competitive natural bodybuilder. Janet shares her incredible journey from struggling with weight and health issues to becoming a certified fitness trainer and IBFF national champion. She also discusses the pivotal moments that drove her to take action, the importance of strength training, and how her fitness journey reshaped both her personal and professional life. In their conversation, Janet recalls the emotional wake-up call from her doctor in her...
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E129: Hiring Smart: Finding Candidates Who Truly Care with These Six Interview Questions
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger tackles the challenge of hiring dedicated employees in small and mid-sized businesses. He introduces six essential interview questions designed to help business owners find candidates who not only fit the role but also genuinely care about their work. Drawing from his expertise in competency selection interviewing and insights from his book “,” Roger underscores the importance of understanding a candidate’s traits and past performance to ensure long-term success and employee retention. Roger further emphasizes that while skills can be taught, innate qualities like...
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E128: Matt Theriault: Hustle & Grow: From Digital Music Downfall to Real Estate Revival
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Matt Theriault, a U.S. Marine Desert Storm veteran and former record label owner. Matt shared his journey from music industry success to financial ruin when digital downloads upended the market. Once earning millions, he found himself bagging groceries for $7 an hour after bankruptcy. Thankfully, a conversation with a grocery store manager introduced him to the power of passive income through real estate, setting him on a path to financial recovery. Matt discusses his early years as a DJ and producer, the impact of digitization on his business, and his...
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E127: Jahmaal Marshall: Empowering through MPP…Harnessing Your Mental Power Positioning
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes Jahmaal Marshall, a corporate wellness advocate specializing in emotional intelligence (EQ). Jahmaal emphasizes that business growth is deeply connected to personal growth and explains how EQ can be cultivated at any stage of life to enhance both personal and professional relationships. Through his practice, , he prioritizes active listening to understand client needs before offering solutions. With 16 years of experience and formal counseling training, he provides tailored coaching to help individuals navigate stress, self-doubt, and work-life balance. The episode...
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E126: Leslie Bonci: Fueling Performance: Insights From a Professional Sports Dietitian
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Leslie Bonci, owner of and a highly-regarded sports dietitian for teams like the Kansas City Chiefs and Pittsburgh Steelers, to explore key aspects of nutrition. She debunks common food myths, such as the misconception of "bad" foods and the impact of eating after 7 p.m. Leslie also breaks down popular diet trends—including intermittent fasting, keto, and the Mediterranean diet—highlighting their evidence-based benefits and drawbacks. Additionally, she discusses the role of nutrition in optimizing athletic performance and shares practical strategies for...
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E125: Dr. Scott Goldman: The Performance Coach Elite Athletes Turn To
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Dr. Scott Goldman, a renowned performance coach and clinical psychologist with over 25 years of experience working with top athletes and major sports organizations, including the NBA, NFL, Major League Baseball, and the NCAA. Dr. Goldman delves into the mindset and psychological strategies that enable elite athletes to perform at their peak and shares insights into his innovative Athletic Intelligence Quotient (AIQ). The conversation also highlights his work with the NCAA in advancing student-athlete mental wellness while offering valuable takeaways for business...
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E124: The Power of Discipline: Building a Culture of Excellence at 1st Phorm
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger is updating listeners on his inspiring experience at Headquarters, a highly successful nine-figure supplement brand led by Andy and Sal Frisella. He highlights how the company's commitment to high standards and discipline, even in small actions such as cleanliness and organization, significantly contributes to their sustained success. The idea of making “deposits” into one's “discipline account” through minor yet meaningful actions is underscored as a powerful lesson for both personal and professional growth Roger also explores how these principles can be applied to...
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E123: Mike Michalowicz: Leaders SHOULD NOT Eat Last - Learn the Profit-First Approach
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger engages in a fascinating discussion with , an expert on small-to-mid-sized businesses and author of several bestselling books, including and . Mike, who also hosts “,” discusses the pitfalls of business owners living paycheck to paycheck, the importance of prioritizing profit and building a culture that aligns with team members' personal goals. They focus on practical strategies for ensuring profitability, innovative thinking under financial constraints, and effective hiring and team management techniques. Throughout the conversation, Mike shares personal anecdotes,...
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E122: Alex Weber: Host of American Ninja Warrior on Resilience, Leadership, and Laughter
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes Alex Weber, a dynamic figure celebrated for his accomplishments in sports, entertainment, and motivational speaking. As a former Division I athlete and the youngest college lacrosse coach to earn “Coach of the Year” honors, Alex shares his extraordinary journey. From transitioning into a TV host for American Ninja Warrior to becoming a successful stand-up comedian and an international keynote speaker, Alex offers fascinating insights into his multifaceted career. The episode delves into themes of resilience, grit, and the courage to embrace challenges. Alex...
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E121: Murray Hidary: Transcending Grief & Embracing Life Through The Healing Power of Music
ThriveMore with Roger Martin: Business, Health, & Wealth
In this week’s episode, Roger sits down for a fascinating conversation with , a tech entrepreneur and musician who discovered a profound connection to music at a young age. Murray shares his journey of taking his first company public in his twenties and building a successful career in the tech industry. However, a personal tragedy led him to reconnect with his true passion—music—resulting in the creation of , an immersive experience that combines music and mindfulness to inspire healing and transformation. Through this innovative platform, Murray connects with people on a deep emotional...
info_outlineIn this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of High Energy Marketing, and CEO of Ajax Union, about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation evyAI, to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the value of a targeted email list.
Joe breaks down the funnel process, from attracting a broad audience with educational content to converting the most qualified leads through personalized interactions. Joe's insights underline the significance of a well-strategized marketing plan incorporating modern AI-driven tools for maximum efficiency. Additionally, Joe shares his journey from web design to becoming a digital marketing strategist and highlights the influence of his background in rabbinical studies on his business integrity and relationship-building approach. Roger and Joe discuss his future vision for digital marketing, foreseeing a move towards more personalized and niche networks driven by advancements in AI technology.
Topics Include:
- The Importance of Integrity in Business
- Does Your Business Really Need a Website?
- Creating a Successful Marketing Funnel
- Is Email Marketing Really Dead?
- Streamlining Your LinkedIn Interactions with AI
Joe’s Book Recommendations:
Getting Things Done: The Art of Stress-Free Productivity
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The Untethered Soul: The Journey Beyond Yourself
Connect with Joe
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Produced By: Social Chameleon