E85: Joe Apfelbaum: AI-Powered LinkedIn: Secrets to Turning Connections into Customers
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 06/26/2024
E111: Embracing Gratitude: Lessons on Life & Love This Holiday Season
ThriveMore with Roger Martin: Business, Health, & Wealth
In this special 2024 holiday edition episode, Roger dons an ugly Christmas sweater to explore the transformative power of gratitude. He describes gratitude as a "magical secret sauce" that can turn negative situations into positive learning opportunities. Roger explains the role of the reticular activating system (RAS) in shaping our mindsets and emphasizes the importance of seeking growth, benefits, and lessons even during challenging times. Drawing from personal reflections spanning several decades, Roger also illustrates how gratitude shifts focus—from the selfish ambitions often seen in...
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E110: Michelle Kuei: Unlock Your Superpower: The Key to Quieting Your Mind
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger delves into a conversation with Michelle Kuei, a motivational speaker, confidence coach, and mindfulness advocate. Michelle shares her extraordinary journey, from overcoming a severe accident at age 11 in Taiwan to achieving significant personal and professional success in the United States. Despite facing language barriers, cultural adjustments, and initially being placed in special education after immigrating to the U.S., Michelle transformed her hardships into strengths. Today, Michelle leverages these experiences to support female entrepreneurs through her work with and...
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E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself
ThriveMore with Roger Martin: Business, Health, & Wealth
In this engaging episode, Roger sits down with , a multifaceted entrepreneur, podcast host, and author. Known for his straightforward and authentic demeanor, John shares the story of his transition from a successful career in the insurance industry to becoming a self-made entrepreneur, culminating in an impressive eight-figure exit. Emphasizing the importance of self-investment and continuous learning, John provides insights into why betting on oneself can yield significant returns. Listeners will gain valuable advice on overcoming the constraints of corporate America, the concept of "paid...
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E108: Robert Hunt: Why Nobody Cares Until You Do: Overcoming Victim Mentality
ThriveMore with Roger Martin: Business, Health, & Wealth
In this compelling episode, Roger sits down with Robert Hunt, an executive coach and co-author of . Together, they explore the debilitating effects of victim mentality and highlight the empowering nature of accountability. Robert shares his journey, including the life-changing decisions he and his wife made, which led to significant personal and professional transformations. During the conversation, Robert emphasizes the importance of consistency in persona, debunking the myth of work-life balance while introducing the concept of “margin” to avoid overload. He also talks about defining...
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E107: Marketing vs. Branding: Why 95% of Entrepreneurs Get This Wrong
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger returns to the solo seat to explore the critical differences between marketing and branding. He discusses how to craft compelling offers that stand out in a competitive market, emphasizing the importance of focusing on one niche at a time to avoid diluting the value proposition. By leveraging principles of scarcity and urgency, Roger provides real-world examples, actionable marketing tactics, and practical recommendations for small to mid-sized businesses looking to grow and thrive. Listeners will gain insight into how branding centers on the emotional connection...
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E106: Coach JV: Transform Your Struggles into Strength: From Rock Bottom to Financial Freedom
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger welcomes Coach JV, who shares his remarkable journey of overcoming a suicide attempt, battling addiction, and ultimately rediscovering his purpose. Coach JV discusses his transition from a troubled past to achieving success in the financial industry, culminating in the founding of the , which focuses on financial literacy, mindset, and building generational wealth. He emphasizes the importance of understanding the financial system, practicing disciplined financial habits, and harnessing the power of manifestation and positive thinking to transform one’s life. The...
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E105: Conrad Ruiz: Triple Your Productivity by Using a Proven Time Management Process
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes Conrad Ruiz, founder and CEO of , a time management consulting agency dedicated to helping clients reclaim their time. Conrad shares insights on the pitfalls of busyness, comparing it to a drug, and challenges the effectiveness of multitasking. The conversation also explores the value of time blocking and focuses on how business owners can regain control of their time through organized systems and the growing use of virtual assistants. Conrad also shares his unique journey, marked by health challenges in his youth that shaped his belief that success is rooted in...
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E104: Kelly Daugherty: Navigating Grief: The Science Behind Loss & Recovery
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger shares an enlightening and heartfelt conversation with Kelly Daugherty, a licensed clinical social worker specializing in grief. The discussion begins with a startling statistic: one in 12 people will lose a parent or sibling by the age of 18. Kelly opens up about her personal experience of loss, having lost her mother as a teenager, which ultimately led her to discover her true calling. She also debunks common misconceptions about grief, including the widely-known, but sadly inaccurate, five stages of grief. Kelly delves into the science of grief and offers valuable...
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E103: Laura Di Franco: Networking For Introverts: A Holistic Healer Shares the Cheat Codes
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Laura Di Franco, a holistic physical therapist turned accomplished author and publisher. They discuss Laura's journey from a traditional physical therapy background to her current role as the publisher and author of over 80 books. In this conversation, Laura shares insights from her book , offering valuable and practical networking tips that resonate beyond the healing community. She emphasizes the importance of viewing networking as a way to help others build their businesses, rather than simply as a tool for selling one’s services. Laura also delves into...
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E102: Dominate Your Market with Unreasonable Hospitality
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger’s monthly monologue emphasizes the importance of differentiating your business by offering "unreasonable hospitality." This concept involves going above and beyond the basic expectations of good service, fair pricing, and high-quality products, which are considered table stakes in today's market. Key strategies include ensuring your mission and vision are clear and consistent across your team, sending personalized handwritten thank-you cards, and making follow-up calls to customers without asking for anything in return. The goal is to become uncommon by adopting...
info_outlineIn this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of High Energy Marketing, and CEO of Ajax Union, about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation evyAI, to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the value of a targeted email list.
Joe breaks down the funnel process, from attracting a broad audience with educational content to converting the most qualified leads through personalized interactions. Joe's insights underline the significance of a well-strategized marketing plan incorporating modern AI-driven tools for maximum efficiency. Additionally, Joe shares his journey from web design to becoming a digital marketing strategist and highlights the influence of his background in rabbinical studies on his business integrity and relationship-building approach. Roger and Joe discuss his future vision for digital marketing, foreseeing a move towards more personalized and niche networks driven by advancements in AI technology.
Topics Include:
- The Importance of Integrity in Business
- Does Your Business Really Need a Website?
- Creating a Successful Marketing Funnel
- Is Email Marketing Really Dead?
- Streamlining Your LinkedIn Interactions with AI
Joe’s Book Recommendations:
Getting Things Done: The Art of Stress-Free Productivity
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The Untethered Soul: The Journey Beyond Yourself
Connect with Joe
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