E85: Joe Apfelbaum: AI-Powered LinkedIn: Secrets to Turning Connections into Customers
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 06/26/2024
E124: The Power of Discipline: Building a Culture of Excellence at 1st Phorm
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger is updating listeners on his inspiring experience at Headquarters, a highly successful nine-figure supplement brand led by Andy and Sal Frisella. He highlights how the company's commitment to high standards and discipline, even in small actions such as cleanliness and organization, significantly contributes to their sustained success. The idea of making “deposits” into one's “discipline account” through minor yet meaningful actions is underscored as a powerful lesson for both personal and professional growth Roger also explores how these principles can be applied to...
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E123: Mike Michalowicz: Leaders SHOULD NOT Eat Last - Learn the Profit-First Approach
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger engages in a fascinating discussion with , an expert on small-to-mid-sized businesses and author of several bestselling books, including and . Mike, who also hosts “,” discusses the pitfalls of business owners living paycheck to paycheck, the importance of prioritizing profit and building a culture that aligns with team members' personal goals. They focus on practical strategies for ensuring profitability, innovative thinking under financial constraints, and effective hiring and team management techniques. Throughout the conversation, Mike shares personal anecdotes,...
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E122: Alex Weber: Host of American Ninja Warrior on Resilience, Leadership, and Laughter
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes Alex Weber, a dynamic figure celebrated for his accomplishments in sports, entertainment, and motivational speaking. As a former Division I athlete and the youngest college lacrosse coach to earn “Coach of the Year” honors, Alex shares his extraordinary journey. From transitioning into a TV host for American Ninja Warrior to becoming a successful stand-up comedian and an international keynote speaker, Alex offers fascinating insights into his multifaceted career. The episode delves into themes of resilience, grit, and the courage to embrace challenges. Alex...
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E121: Murray Hidary: Transcending Grief & Embracing Life Through The Healing Power of Music
ThriveMore with Roger Martin: Business, Health, & Wealth
In this week’s episode, Roger sits down for a fascinating conversation with , a tech entrepreneur and musician who discovered a profound connection to music at a young age. Murray shares his journey of taking his first company public in his twenties and building a successful career in the tech industry. However, a personal tragedy led him to reconnect with his true passion—music—resulting in the creation of , an immersive experience that combines music and mindfulness to inspire healing and transformation. Through this innovative platform, Murray connects with people on a deep emotional...
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E120: How to Unlock Hidden Revenue in Your Sales Pipeline
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger explores a crucial yet often-overlooked aspect of business growth: lead nurturing. He highlights how many companies lose potential revenue by failing to engage their leads effectively. Sharing compelling statistics, he reveals that proper lead nurturing can boost sales by 50% while reducing cost per lead by 33%. Roger also underscores the power of a multi-channel approach, utilizing emails, social media, SMS, and phone calls to build connections and convert prospects into loyal customers. The episode also introduces ThriveMore Autopilot, a new initiative designed to help...
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E119: Mike Maddock: The Disruptor's Playbook: Using “Napster Moments” to Revolutionize Your Industry
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger is joined by Mike Maddock—serial entrepreneur, inventor, writer, keynote speaker, and CEO of . Together, they dive into the concept of what Mike calls "Napster moments," significant industry disruptions sparked by unexpected players, with examples like Uber and Airbnb. Mike unpacks the role of disruptors, the value they bring to organizations, and how to leverage their innovative power. The discussion highlights key takeaways from Mike's book, , offering actionable frameworks for cultivating innovation within companies. The conversation also delves into the challenges posed...
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E118: Chris Ronzio: Founder & CEO of Trainual Tells You How To Do It, Document It & Delegate It
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger speaks with Chris Ronzio, the founder and CEO of , a specialized software platform for organizing business knowledge and author of . In this episode, they discuss the key strategy of 'Do it. Document it. Delegate it.' and how it can empower small and mid-sized businesses to scale efficiently. Chris shares his journey from running a video production business at age 14 to creating Trainual and offers valuable insights into effective customer acquisition through Facebook ads, as well as the importance of consistent documentation and standard operating procedures (SOPs) in...
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E117: Christopher Pellegrini: Bigger than Tequila? Launching a New Japanese Spirit Category in the U.S.
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Christopher Pellegrini, an expert in Japanese spirits—particularly Shochu and Awamori—and founder of , a distillery dedicated to bringing intensely artisanal Japanese spirits to the United States. Christopher shares his entrepreneurial journey in introducing these relatively unknown spirits to the American market. The conversation covers his background, the challenges of exporting spirits to the U.S., and the significant educational efforts required to establish a new spirits category. He also delves into the intricacies of Shochu, a Japanese distilled...
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E116: Unlocking Your Brand’s Value by Selling Status and Identity
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience. Roger also contrasts traditional...
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E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, , and shares practical advice...
info_outlineIn this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of High Energy Marketing, and CEO of Ajax Union, about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation evyAI, to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the value of a targeted email list.
Joe breaks down the funnel process, from attracting a broad audience with educational content to converting the most qualified leads through personalized interactions. Joe's insights underline the significance of a well-strategized marketing plan incorporating modern AI-driven tools for maximum efficiency. Additionally, Joe shares his journey from web design to becoming a digital marketing strategist and highlights the influence of his background in rabbinical studies on his business integrity and relationship-building approach. Roger and Joe discuss his future vision for digital marketing, foreseeing a move towards more personalized and niche networks driven by advancements in AI technology.
Topics Include:
- The Importance of Integrity in Business
- Does Your Business Really Need a Website?
- Creating a Successful Marketing Funnel
- Is Email Marketing Really Dead?
- Streamlining Your LinkedIn Interactions with AI
Joe’s Book Recommendations:
Getting Things Done: The Art of Stress-Free Productivity
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The Untethered Soul: The Journey Beyond Yourself
Connect with Joe
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ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.
Produced By: Social Chameleon