E97: Herb Cogliano: A Crystal Clear Process on How to Scale Your Business
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 09/18/2024
E121: Murray Hidary: Transcending Grief & Embracing Life Through The Healing Power of Music
ThriveMore with Roger Martin: Business, Health, & Wealth
In this week’s episode, Roger sits down for a fascinating conversation with , a tech entrepreneur and musician who discovered a profound connection to music at a young age. Murray shares his journey of taking his first company public in his twenties and building a successful career in the tech industry. However, a personal tragedy led him to reconnect with his true passion—music—resulting in the creation of , an immersive experience that combines music and mindfulness to inspire healing and transformation. Through this innovative platform, Murray connects with people on a deep emotional...
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E120: How to Unlock Hidden Revenue in Your Sales Pipeline
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger explores a crucial yet often-overlooked aspect of business growth: lead nurturing. He highlights how many companies lose potential revenue by failing to engage their leads effectively. Sharing compelling statistics, he reveals that proper lead nurturing can boost sales by 50% while reducing cost per lead by 33%. Roger also underscores the power of a multi-channel approach, utilizing emails, social media, SMS, and phone calls to build connections and convert prospects into loyal customers. The episode also introduces ThriveMore Autopilot, a new initiative designed to help...
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E119: Mike Maddock: The Disruptor's Playbook: Using “Napster Moments” to Revolutionize Your Industry
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger is joined by Mike Maddock—serial entrepreneur, inventor, writer, keynote speaker, and CEO of . Together, they dive into the concept of what Mike calls "Napster moments," significant industry disruptions sparked by unexpected players, with examples like Uber and Airbnb. Mike unpacks the role of disruptors, the value they bring to organizations, and how to leverage their innovative power. The discussion highlights key takeaways from Mike's book, , offering actionable frameworks for cultivating innovation within companies. The conversation also delves into the challenges posed...
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E118: Chris Ronzio: Founder & CEO of Trainual Tells You How To Do It, Document It & Delegate It
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger speaks with Chris Ronzio, the founder and CEO of , a specialized software platform for organizing business knowledge and author of . In this episode, they discuss the key strategy of 'Do it. Document it. Delegate it.' and how it can empower small and mid-sized businesses to scale efficiently. Chris shares his journey from running a video production business at age 14 to creating Trainual and offers valuable insights into effective customer acquisition through Facebook ads, as well as the importance of consistent documentation and standard operating procedures (SOPs) in...
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E117: Christopher Pellegrini: Bigger than Tequila? Launching a New Japanese Spirit Category in the U.S.
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Christopher Pellegrini, an expert in Japanese spirits—particularly Shochu and Awamori—and founder of , a distillery dedicated to bringing intensely artisanal Japanese spirits to the United States. Christopher shares his entrepreneurial journey in introducing these relatively unknown spirits to the American market. The conversation covers his background, the challenges of exporting spirits to the U.S., and the significant educational efforts required to establish a new spirits category. He also delves into the intricacies of Shochu, a Japanese distilled...
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E116: Unlocking Your Brand’s Value by Selling Status and Identity
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience. Roger also contrasts traditional...
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E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, , and shares practical advice...
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E114: Mark Young: The Author of "Date Your Clients" on Cultivating Meaningful Business Connections
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Mark Young, author of and CEO of , to discuss his innovative approach to client engagement. Mark draws a fascinating parallel between business relationships and dating, emphasizing the importance of securing the next "date" to foster long-term connections. They explore his diverse career, which includes running a digital marketing firm and leading a medical device company, uncovering how these experiences have shaped his entrepreneurial philosophy. Along the way, Mark introduces key business concepts like the Unique Selling Proposition (USP) and the...
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E113: Sally Pederson: A Global Citizen Breaks Down How to Reduce Your Tax Burden Legally!
ThriveMore with Roger Martin: Business, Health, & Wealth
In this insightful episode, Roger sits down with , a seasoned business coach and citizen of the world. Sally shares her extensive experiences living in multiple countries, securing various residencies and dual citizenships, and traveling the world. She discusses navigating international tax laws and reveals strategies to legally minimize tax burdens while addressing the cultural challenges in global business ventures. The episode covers topics such as strategic diversification in banking and investments, the importance of understanding cultural differences, and practical advice on selecting...
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E112: Michael Bernoff: Average Sucks: How to Bust Through Self-Imposed Limits
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Michael Bernoff, a specialist in neuro-linguistic programming (NLP), and the President and Founder of the . Michael shares his transformative approach to personal development, demonstrating how NLP can turn negative situations into positive ones, help individuals overcome limiting beliefs, and enable them to achieve a life beyond limits. Roger reflects on his own experiences attending Michael's events and reading his book, , emphasizing the profound impact these lessons have had on his life. The discussion covers key topics such as the power of words, effective...
info_outlineThis week, Roger welcomes Herb Cogliano, a renowned international executive business coach. Herb, who is a certified Scaling Up coach and an experienced CEO, explains the critical elements for scaling a business: people, strategy, execution, and cash. Drawing from his firsthand experience with the Scaling Up platform, he breaks down complex business concepts into easy-to-understand terms, offering valuable insights for navigating different growth stages. Herb also shares his journey—from working in a family business to running his own successful enterprises and eventually becoming a business coach. This episode provides a clear strategy for making scaling decisions, establishing effective meeting rhythms, and managing cash to sustain and leverage growth opportunities.
Herb and Roger delve into the modern labor market, discussing challenges and solutions for recruiting and retaining top talent aligned with company values. They also explore the importance of structured interviews and assessments in building high-performing teams. Herb underscores the necessity of maintaining cash reserves, not just for operational stability but also for seizing growth opportunities. The episode concludes with a personal note on Herb's training for an Ironman triathlon and his focus on continuous personal and professional development. Listeners are encouraged to visit Herb's website, Aspire Growth Advisors, to access valuable resources and assessments to measure their business's scaling readiness and leadership impact.
Topics Include:
- Understanding the Scaling Up Process
- The Importance of Valuation and Profit
- Insights on Hiring the Right People
- Effective Interview Structures
- The Role of Assessments in Hiring
Herb’s Book Recommendation:
Slow Productivity: The Lost Art of Accomplishment Without Burnout
Connect with Herb:
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Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
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Produced By: Social Chameleon