E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 12/11/2024
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger explores how ambiguity undermines success in both business and personal life. Framing ambiguity as the enemy of execution, he emphasizes the power of specificity—particularly through setting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals. By turning vague ambitions into clear, actionable steps, individuals can make real progress. Roger shares practical examples from fitness, finance, and relationships to show how removing ambiguity ensures daily actions align with desired outcomes. He also offers actionable strategies for bringing greater clarity to...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Australian author and international speaker , an expert on happiness and resilience. Andrew, who has written 12 books translated into 48 languages, shares his journey of discovering happiness and how it's influenced his life and work. He discusses key topics such as the importance of gratitude, the impact of social media on happiness, and how happiness can lead to success. With Andrew’s talent for making complex ideas simple, the conversation also explores the significance of focusing on the positive aspects of life and maintaining a hopeful outlook. ...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes relationship expert Lauren Dry, also known as . Together, they explore why so many marriages end in divorce—especially second marriages—and examine the patterns that often undermine long-term commitment. Lauren shares her personal story of navigating her own relationship challenges and how those experiences led her to become a marriage coach. Their conversation includes practical strategies for building fulfilling partnerships, shedding light on how unconscious behavioral patterns affect relationships and how high-achieving individuals can channel their...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger shares key business insights inspired by his recent travels. From his trip to Australia, he illustrates how small gestures of reciprocity can yield substantial returns and underscores the power of building brand advocates—highlighted through the story of the beloved Tim Tam biscuits. He also emphasizes the value of creating memorable customer experiences, using an exceptional dining experience in Sydney as an example. Roger challenges business owners to find low-cost ways to delight customers and to standardize what works across their organizations. A visit to the late...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger was truly honored to sit down with The Legend, , a former UFC and Strikeforce champion, and all-around mixed martial arts icon. Frank opens up about his tumultuous childhood, marked by instability and abuse, including being locked in a closet by his mother. He discusses his time in juvenile hall and prison, where he began a path of self-discovery and physical training. Frank also shares how he turned his life around through martial arts, becoming a champion in various MMA leagues, including the first-ever UFC middleweight (now light heavyweight) champion. He talks about...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger interviews Kami Kay Kirschbaum, founder of , a company dedicated to creating bulletproof clothing for civilians. Kami shares how, at 15, she lost a close friend to gun violence—an experience that ignited her lifelong mission to enhance personal safety. She reflects on her unconventional path from working as a hairdresser to moving to Sweden at 18 and eventually launching Civilian. The company specializes in stylish, functional bulletproof clothing, including t-shirts and hoodies designed to stop handgun bullets up to a .44 Magnum. The episode explores how Civilian’s...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger had the privilege of sitting down with Janet McConnell, author of , who transformed her life at age 47 to become a competitive natural bodybuilder. Janet shares her incredible journey from struggling with weight and health issues to becoming a certified fitness trainer and IBFF national champion. She also discusses the pivotal moments that drove her to take action, the importance of strength training, and how her fitness journey reshaped both her personal and professional life. In their conversation, Janet recalls the emotional wake-up call from her doctor in her...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger tackles the challenge of hiring dedicated employees in small and mid-sized businesses. He introduces six essential interview questions designed to help business owners find candidates who not only fit the role but also genuinely care about their work. Drawing from his expertise in competency selection interviewing and insights from his book “,” Roger underscores the importance of understanding a candidate’s traits and past performance to ensure long-term success and employee retention. Roger further emphasizes that while skills can be taught, innate qualities like...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Matt Theriault, a U.S. Marine Desert Storm veteran and former record label owner. Matt shared his journey from music industry success to financial ruin when digital downloads upended the market. Once earning millions, he found himself bagging groceries for $7 an hour after bankruptcy. Thankfully, a conversation with a grocery store manager introduced him to the power of passive income through real estate, setting him on a path to financial recovery. Matt discusses his early years as a DJ and producer, the impact of digitization on his business, and his...
info_outlineIn this engaging episode, Roger sits down with John Cerasani, a multifaceted entrepreneur, podcast host, and author. Known for his straightforward and authentic demeanor, John shares the story of his transition from a successful career in the insurance industry to becoming a self-made entrepreneur, culminating in an impressive eight-figure exit. Emphasizing the importance of self-investment and continuous learning, John provides insights into why betting on oneself can yield significant returns. Listeners will gain valuable advice on overcoming the constraints of corporate America, the concept of "paid training," and how to excel by integrating passion with business acumen.
During this inspirational conversation, John elaborates on his approach to personal branding and social media engagement, which has garnered him a substantial following. The discussion highlights John's practical philosophy and innovative thinking, illustrating how he capitalized on industry insights to grow his business. Adding depth to the conversation, John reflects on his viral moments on social media and the strategic mindset that led to his success in both the digital world and entrepreneurial ventures. Whether you're part of the workforce dreaming of an entrepreneurial path or a seasoned business owner, John's journey offers a wealth of wisdom and actionable strategies.
Topics Include:
-
Building an Edge in the Insurance Industry
-
The Value of Staying in Your Lane
-
Corporate America vs. Entrepreneurship
-
Personal Branding and Social Media Strategies
-
Networking with High-Profile Individuals
John’s Book Recommendations:
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Rich Dad, Poor Dad What The Rich Teach Their Kids About Money
How to Win Friends and Influence People
Connect with John:
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.
Produced By: Social Chameleon