E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 12/11/2024
E116: Unlocking Your Brand’s Value by Selling Status and Identity
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience. Roger also contrasts traditional...
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E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, , and shares practical advice...
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E114: Mark Young: The Author of "Date Your Clients" on Cultivating Meaningful Business Connections
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Mark Young, author of and CEO of , to discuss his innovative approach to client engagement. Mark draws a fascinating parallel between business relationships and dating, emphasizing the importance of securing the next "date" to foster long-term connections. They explore his diverse career, which includes running a digital marketing firm and leading a medical device company, uncovering how these experiences have shaped his entrepreneurial philosophy. Along the way, Mark introduces key business concepts like the Unique Selling Proposition (USP) and the...
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E113: Sally Pederson: A Global Citizen Breaks Down How to Reduce Your Tax Burden Legally!
ThriveMore with Roger Martin: Business, Health, & Wealth
In this insightful episode, Roger sits down with , a seasoned business coach and citizen of the world. Sally shares her extensive experiences living in multiple countries, securing various residencies and dual citizenships, and traveling the world. She discusses navigating international tax laws and reveals strategies to legally minimize tax burdens while addressing the cultural challenges in global business ventures. The episode covers topics such as strategic diversification in banking and investments, the importance of understanding cultural differences, and practical advice on selecting...
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E112: Michael Bernoff: Average Sucks: How to Bust Through Self-Imposed Limits
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Michael Bernoff, a specialist in neuro-linguistic programming (NLP), and the President and Founder of the . Michael shares his transformative approach to personal development, demonstrating how NLP can turn negative situations into positive ones, help individuals overcome limiting beliefs, and enable them to achieve a life beyond limits. Roger reflects on his own experiences attending Michael's events and reading his book, , emphasizing the profound impact these lessons have had on his life. The discussion covers key topics such as the power of words, effective...
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E111: Embracing Gratitude: Lessons on Life & Love This Holiday Season
ThriveMore with Roger Martin: Business, Health, & Wealth
In this special 2024 holiday edition episode, Roger dons an ugly Christmas sweater to explore the transformative power of gratitude. He describes gratitude as a "magical secret sauce" that can turn negative situations into positive learning opportunities. Roger explains the role of the reticular activating system (RAS) in shaping our mindsets and emphasizes the importance of seeking growth, benefits, and lessons even during challenging times. Drawing from personal reflections spanning several decades, Roger also illustrates how gratitude shifts focus—from the selfish ambitions often seen in...
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E110: Michelle Kuei: Unlock Your Superpower: The Key to Quieting Your Mind
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger delves into a conversation with Michelle Kuei, a motivational speaker, confidence coach, and mindfulness advocate. Michelle shares her extraordinary journey, from overcoming a severe accident at age 11 in Taiwan to achieving significant personal and professional success in the United States. Despite facing language barriers, cultural adjustments, and initially being placed in special education after immigrating to the U.S., Michelle transformed her hardships into strengths. Today, Michelle leverages these experiences to support female entrepreneurs through her work with and...
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E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself
ThriveMore with Roger Martin: Business, Health, & Wealth
In this engaging episode, Roger sits down with , a multifaceted entrepreneur, podcast host, and author. Known for his straightforward and authentic demeanor, John shares the story of his transition from a successful career in the insurance industry to becoming a self-made entrepreneur, culminating in an impressive eight-figure exit. Emphasizing the importance of self-investment and continuous learning, John provides insights into why betting on oneself can yield significant returns. Listeners will gain valuable advice on overcoming the constraints of corporate America, the concept of "paid...
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E108: Robert Hunt: Why Nobody Cares Until You Do: Overcoming Victim Mentality
ThriveMore with Roger Martin: Business, Health, & Wealth
In this compelling episode, Roger sits down with Robert Hunt, an executive coach and co-author of . Together, they explore the debilitating effects of victim mentality and highlight the empowering nature of accountability. Robert shares his journey, including the life-changing decisions he and his wife made, which led to significant personal and professional transformations. During the conversation, Robert emphasizes the importance of consistency in persona, debunking the myth of work-life balance while introducing the concept of “margin” to avoid overload. He also talks about defining...
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E107: Marketing vs. Branding: Why 95% of Entrepreneurs Get This Wrong
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger returns to the solo seat to explore the critical differences between marketing and branding. He discusses how to craft compelling offers that stand out in a competitive market, emphasizing the importance of focusing on one niche at a time to avoid diluting the value proposition. By leveraging principles of scarcity and urgency, Roger provides real-world examples, actionable marketing tactics, and practical recommendations for small to mid-sized businesses looking to grow and thrive. Listeners will gain insight into how branding centers on the emotional connection...
info_outlineIn this engaging episode, Roger sits down with John Cerasani, a multifaceted entrepreneur, podcast host, and author. Known for his straightforward and authentic demeanor, John shares the story of his transition from a successful career in the insurance industry to becoming a self-made entrepreneur, culminating in an impressive eight-figure exit. Emphasizing the importance of self-investment and continuous learning, John provides insights into why betting on oneself can yield significant returns. Listeners will gain valuable advice on overcoming the constraints of corporate America, the concept of "paid training," and how to excel by integrating passion with business acumen.
During this inspirational conversation, John elaborates on his approach to personal branding and social media engagement, which has garnered him a substantial following. The discussion highlights John's practical philosophy and innovative thinking, illustrating how he capitalized on industry insights to grow his business. Adding depth to the conversation, John reflects on his viral moments on social media and the strategic mindset that led to his success in both the digital world and entrepreneurial ventures. Whether you're part of the workforce dreaming of an entrepreneurial path or a seasoned business owner, John's journey offers a wealth of wisdom and actionable strategies.
Topics Include:
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Building an Edge in the Insurance Industry
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The Value of Staying in Your Lane
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Corporate America vs. Entrepreneurship
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Personal Branding and Social Media Strategies
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Networking with High-Profile Individuals
John’s Book Recommendations:
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Rich Dad, Poor Dad What The Rich Teach Their Kids About Money
How to Win Friends and Influence People
Connect with John:
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
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Produced By: Social Chameleon