002: Feelings don't scale businesses
Look How Good You're Doing! with Zoë Dew
Release Date: 01/01/2026
007: What if the problem isn't your marketing, but your offer?
Look How Good You're Doing! with Zoë Dew
This is the episode for when you have been telling yourself the problem is marketing, but something does not quite add up. You are visible, you are posting, you are getting enquiries, and yet people are not converting. Or they convert and are not happy. Or they are happy, but they do not come back. Or they come back and you are completely burnt out. And eventually, usually at about two in the morning, the thought appears that you have been trying to avoid. What if the problem is not your marketing at all, but your offer? In this episode, I break down how to tell the difference using...
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006: Stop launching new offers and optimise what already works
Look How Good You're Doing! with Zoë Dew
If you feel like you’re constantly launching new things but nothing ever really settles, this episode is for you. I’ve been there, new offers, new programs, new pricing, new packaging, convincing myself that this one would finally crack it. But what actually happens is you end up building a business on shifting sand, where nothing gets enough time to work before you move on. Today, I’m breaking down why so many founders at 150K+ are stuck in shiny object syndrome, why “new” feels like progress even when it’s not, and how optimisation, not launching, is usually the thing that...
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005: Vibes are really sh1t data - how to launch debrief properly
Look How Good You're Doing! with Zoë Dew
Okay, your launch is over and now you’re sitting there wondering… was that good? was it shit? Should you be thrilled or mildly panicking? Hard to tell when Instagram is full of “six-figure launch!!” screenshots that may or may not be real, may or may not include refunds, may or may not include their entire business revenue for the month. Meanwhile, your actual data is sitting right there trying to talk to you, but you’re too busy comparing yourself to someone else’s curated highlight reel. In this episode, I break down why traditional launch debriefs are basically useless, why...
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004: Likes are not leads
Look How Good You're Doing! with Zoë Dew
The 5 metrics that correlate with money in the bank Quick question: how many followers have you got? Now tell me how much money they made you last month. Exactly. In this episode, I’m calling bullshit on vanity metrics — likes, followers, views — and breaking down why they feel good but don’t actually tell you whether your business is making money. Popularity isn’t profit, and visibility without conversion is just noise. I walk you through five marketing metrics that genuinely correlate with revenue, explain why wealthy businesses track these instead, and show you how to shift your...
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003: Tracking activity is not making decisions
Look How Good You're Doing! with Zoë Dew
The three views your data actually needs. Let’s talk about the data graveyard you’re probably sitting on right now. The spreadsheets, the half-finished trackers, the post-its with numbers that felt important at the time. You’ve got data, plenty of it, but it’s not actually helping you make decisions. So you default to gut instinct, past experience, or whatever advice you last scrolled past online. In this episode, I’m breaking down why most business tracking systems don’t work and how to turn the information you already have into something that actually supports your...
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002: Feelings don't scale businesses
Look How Good You're Doing! with Zoë Dew
The metrics that matter when it’s time to grow. Let’s talk about that question you keep quietly asking yourself: “Am I actually ready to scale… or am I being delusional?” If you’re already sitting at £150k, £200k, maybe even £300k, this episode is your reality check because chances are, your business has been ready for months and you’re the one dragging your feet. Today, I’m breaking down the five numbers already inside your business that prove you’re ready to scale right now not someday, not after one more launch. We’ll also talk about why you’re ignoring that...
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001: Engagement is not a business metric
Look How Good You're Doing! with Zoë Dew
If you’ve ever thought, “If I could just get more visible on Instagram, my revenue would finally grow,” this episode is for you. Today, I’m breaking down one of the biggest myths in online business: that visibility automatically equals income. Spoiler alert—it doesn’t. And chasing likes, views, and engagement can actually pull you further away from what really moves the needle. I’m walking you through my 4R Framework: Reach, Re-engage, Return, and Retain, to help you clearly see which marketing channels are actually bringing in clients and which ones are just draining your time...
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000. Welcome to Look How Good You're Doing!
Look How Good You're Doing! with Zoë Dew
Welcome to Look How Good You're Doing! This is it - the very first episode! And honestly, I'm buzzing to finally get this out into the world. Here's the thing: I'm absolutely sick of the doom-and-gloom narrative around business. You know the one - where we only talk about what's broken, what needs fixing, what we're failing at. It's exhausting, and frankly, it's not even accurate most of the time. So I decided to do something different. This podcast? It's a full-on celebration of what's going RIGHT in your business. The wins you're having (yes, even the small ones). The things that are...
info_outlineThe metrics that matter when it’s time to grow.
Let’s talk about that question you keep quietly asking yourself: “Am I actually ready to scale… or am I being delusional?”
If you’re already sitting at £150k, £200k, maybe even £300k, this episode is your reality check because chances are, your business has been ready for months and you’re the one dragging your feet.
Today, I’m breaking down the five numbers already inside your business that prove you’re ready to scale right now not someday, not after one more launch. We’ll also talk about why you’re ignoring that data, how fear disguises itself as “being sensible,” and what wealthy founders do differently when it comes to trusting evidence over emotion.
Timeline & Highlights
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[00:00] – The voice in your head asking “am I really ready to scale?”
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[03:10] – Why the £50k–£150k gap is harder than £150k–£300k
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[06:45] – Capability vs confidence: what actually changes at the next level
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[09:30] – The 5 numbers that prove you’re ready to scale
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[16:40] – Why capacity strain is a good problem (even if it feels chaotic)
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[19:10] – What wealthy founders do differently with their data
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[22:30] – The difference between “not ready” and “just scared”
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[24:10] – Your homework: stop stalling and take one scaling action
Key Takeaways
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Your data doesn’t lie, your feelings do
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The jump from £50k to £150k builds capability; scaling beyond that is about belief
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Fast client velocity means your offer and positioning are working
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Repeat clients and referrals prove product-market fit
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Strong conversion means your pricing is scalable
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Capacity strain = demand exceeding supply
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Profit margin creates the safety to grow
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Wealthy founders trust patterns, not one-off emotions
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Fear is normal — but it’s not the same as being unready
The next level is about doing more of what already works
Action Step
Grab a pen and actually do this:
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Check off how many of the five readiness indicators you already have
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If you’ve got three or more, write:
“I am ready to scale. I’m not preparing — I’m stalling.” -
Pick one scaling action you’ve been avoiding and do it this month
Not when you feel ready.
Now.
If you’ve been waiting for a sign that you’re ready to scale, this is it.
Your numbers are the permission slip.
If this episode hit home, please rate, review, follow, and share the podcast with another founder who needs to hear it. You don’t get to this level by accident — and it’s time you started owning that.
Until next time… look how good you’re doing. 💛