Dr. Justin Brown: Putting the Care Back in Healthcare: Leadership, Compassion & Building a Practice That Truly Serves

Welcome to the very first episode of The Care2Grow Show, where we’re having real conversations about putting the care back into healthcare.

In this inaugural episode, host Dr. Larry Arbeitman sits down with longtime colleague and friend Dr. Justin Brown, Founder & CEO of Serve Bigger Collective, to explore what it truly means to lead with care — and why compassion is not a “soft skill,” but a powerful driver of patient outcomes, team culture, retention, and sustainable growth.

Dr. Brown shares his personal journey into chiropractic, the pivotal experiences that shaped his philosophy, and how a care-first mindset helped him build one of the most respected upper cervical practices in the country. Together, they unpack the growing compassion crisis in healthcare, the failures of transactional care models, and what it takes to create practices that patients, teams, and communities trust.

This episode is a must-listen for chiropractors and healthcare leaders who want to grow without burnout — and lead with integrity, purpose, and heart.

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In This Episode, You’ll Learn:

• Why care and compassion directly impact clinical outcomes, retention, and revenue

• The difference between empathy and compassion — and why action matters

• How to build a care-driven culture that attracts patients and keeps teams engaged

• Why patients stay (and refer) based on how they feel, not just what you do

• How leadership, communication, and values shape long-term practice success

• Why care-first practices are irreplaceable in today’s healthcare landscape

• The future of chiropractic leadership and collaborative growth models

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Key Quote from the Episode

“Care is not something you do — it’s who you are. When care is embedded in your culture, everything grows.”

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About Our Guest – Dr. Justin Brown

Dr. Justin Brown is a chiropractor, entrepreneur, and the Founder & CEO of Serve Bigger Collective, a platform designed to help upper cervical practices scale through strategic partnerships, professionalised operations, and purpose-driven leadership.

After building one of the most successful upper cervical practices in the country, Friends & Family Spinal Care, Dr. Brown recognised a recurring problem: great doctors often hit growth ceilings due to lack of structure, support, or time. His mission is simple yet powerful — help doctors serve bigger.

Through acquisitions, education, and collaboration, Dr. Brown is redefining what’s possible in chiropractic, creating models where clinicians thrive, patients receive world-class care, and communities are transformed .

Connect with Dr. Justin Brown:

• Website: https://servebigger.com/

• Instagram: https://www.instagram.com/drjustinbrown

• LinkedIn: https://www.linkedin.com/in/justin-brown-3908b0358/

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About the Care2Grow Show

Hosted by Dr. Larry Arbeitman, The Care2Grow Show features conversations with healthcare leaders who believe that care comes first — and growth follows.

This podcast exists to challenge the status quo, elevate the standard of care, and inspire providers to build practices rooted in compassion, connection, and conscious leadership.

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Next Step

If this episode resonated with you, take the next step in your journey:
Discover your Care-First Score and learn how Care2Grow Consulting helps providers lead with care and grow with purpose. 

https://www.care2growconsulting.com/