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Scaling Your Sales Team For Massive Growth with Jut Carnes

Building Your Sales Engine

Release Date: 01/30/2025

The Truth About Value-Based Selling That Most Salespeople Never Learn show art The Truth About Value-Based Selling That Most Salespeople Never Learn

Building Your Sales Engine

Mark McGraw sits down with Josh Pitchford to unpack one of the most misunderstood concepts in sales: Value. You’ll learn what it actually means to deliver value, why it’s different for every buyer, and how to uncover it by focusing on the customer's needs. To find our handout for this episode, click . Tune in to hear practical tips, real-world insights, and a fresh perspective on value-based selling. Josh starts by explaining why most salespeople struggle with “bringing value” in sales: Because we assume we know what the other person wants. According to Josh, value is one of the most...

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Breaking Into New Markets with Harris Fogel show art Breaking Into New Markets with Harris Fogel

Building Your Sales Engine

Mark McGraw sits down with Harris Fogel, founder of TechCPG—a company that helps organizations break into the U.S. market and work with consumer packaged goods (CPG) companies. To find our handout for this episode, click . You’ll learn how to enter new markets, define your ideal client profile, and build a go-to-market strategy that actually gets results. Tune in to hear Harris break down what it really takes to succeed in the U.S. market, the benefits of having a local guide in a new market, and how to win over your first customers in a brand-new region. Harris starts by sharing how...

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The 3 Rules That Transformed My Sales Career — And My Life — with Terry Turley show art The 3 Rules That Transformed My Sales Career — And My Life — with Terry Turley

Building Your Sales Engine

Mark McGraw sits down with Terry Turley, the Senior National Sales Director at Primerica. Terry shares the habits and principles behind his extraordinary rise from a nervous, struggling salesperson to leading over 600 offices across the country. You’ll learn why systems, accountability, and a guiding life philosophy are essential to winning both professionally and personally. To find our handout for this episode, click . Tune in to hear practical insights on mastering sales with authenticity, the power of lifelong learning, and how to build a sustainable, purpose-driven career. Terry...

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Grow Your Pipeline Through Strategic Partners with Sheri Spencer Bachman show art Grow Your Pipeline Through Strategic Partners with Sheri Spencer Bachman

Building Your Sales Engine

Mark McGraw sits down with Sheri Spencer Bachman to unpack what really makes business partnerships work. Sheri shares practical insight on how to choose the right referral partners, why trust is the key to stronger business relationships, and what it takes to build a network that keeps sending you business. To find our handout for this episode, click . Tune in to learn how to design a strategic partnership strategy that wins you more leads, better clients, and long-lasting partnerships. Sheri starts by revealing how she met Mark—he walked into her office 18 years ago. No hard sell, just a...

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Inside the Mind of Top Salespeople with Tim Geisert show art Inside the Mind of Top Salespeople with Tim Geisert

Building Your Sales Engine

Mark McGraw sits down with Tim Geisert to break down how to be a great salesperson in today’s ultra-competitive market. To find our handout for this episode, click . Tim shares practical strategies for building trust, navigating complex deals, and identifying top performers—not just by talent, but by the competencies they bring to the table. Learn how to avoid the “happy ears” trap, why checklists are a salesperson’s best friend, and what really separates modern sales winners from the rest. Tim shares how a near-accident during a crosswind, caused by an old knee injury, forced him...

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Dealing with Difficult Conversations with Markku Kauppinen show art Dealing with Difficult Conversations with Markku Kauppinen

Building Your Sales Engine

Mark McGraw sits down with Markku Kauppinen, an expert on conversations and behavioral styles, particularly the DISC model. To find our handout for this episode, click . Markku shares practical strategies for handling difficult conversations and reframing how we think about “difficult people.” Learn how to stay calm under pressure, use emotional control to close the deal, and lead more productive sales conversations. Markku starts by highlighting why the phrase “difficult people” sets us up for conflict. When you reframe it as “different people,” you open the door to empathy and...

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Using the BAT Framework to Accomplish Any Goal with Carlos Garrido show art Using the BAT Framework to Accomplish Any Goal with Carlos Garrido

Building Your Sales Engine

Mark McGraw sits down with Carlos Garrido, founder of Miami Absolute, who’s nearly 100 pounds down and credits Sandler principles for the transformation. To find our handout for this episode, click . In this episode, Carlos shares how the BAT system (Behavior, Attitude, Technique) helped him reshape not just his business, but his health, mindset, and lifestyle. Tune in to hear how a strong health mindset can improve your life in and out of work.  Carlos starts the conversation by explaining how Sandler principles apply beyond sales and into life. Carlos shares a powerful shift: “I...

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How to Become the Unselfish Salesperson with Brian Kavicky show art How to Become the Unselfish Salesperson with Brian Kavicky

Building Your Sales Engine

Mark McGraw sits down with Brian Kavicky, the most recent David H. Sandler Award winner. They dive deep into the concept of the unselfish salesperson and why putting the client’s needs first is the key to not just closing sales, but building long-term relationships. To find our handout for this episode, click . Tune in to hear Brian explain how shifting your mindset and serving your clients with integrity will help you close more sales and stand out as a trusted advisor in your field. Brian starts by revealing the title of his talk at the 2025 Sandler Client Summit: "Defying the Norm: The...

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The Power of Curiosity to Grow Sales with Andy Sherman show art The Power of Curiosity to Grow Sales with Andy Sherman

Building Your Sales Engine

Mark McGraw sits down with Andy Sherman to discuss curiosity and why it’s a superpower in sales. They cover how curiosity helps you stay grounded when conversations get tense, why it leads to better questions (and better outcomes), and what it takes to build it into a daily habit. To find our handout for this episode, click  Tune in to hear the difference between using curiosity as a tactic vs. living it as a principle, and how this shift can change the way you sell, lead, and show up. Join us to learn how to get curious on purpose—and why it might be the most powerful habit you can...

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Pre-Call Planning Your Next Sales Call with John Rosso show art Pre-Call Planning Your Next Sales Call with John Rosso

Building Your Sales Engine

Mark McGraw is joined by sales legend and longtime friend John Rosso for a deep dive into the critical (and often overlooked) discipline of pre-call planning. Together, they unpack the four-step framework that turns average sales calls into powerful, purposeful conversations—and why skipping this step is not just inefficient, but borderline criminal. To find our handout for this episode, click . From defining clear objectives and setting upfront contracts to asking the right questions and getting your mindset right, this episode is packed with practical insights and real-world examples that...

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Mark McGraw sits down with Jut Carnes to dive deep into the art and science of hiring the right salespeople.

To find our handout for this episode, click here.

Tune in to learn where to find top sales talent, the essential skills to prioritize, and how to match the right personalities to the right roles. If building a high-performing sales team is your goal, this episode is a must-listen for actionable advice and proven strategies.

  • Jut shares his journey from shovelling ballast to becoming the Senior VP and COO at C.L. Burks Construction.
  • He believes his love for people and natural ability to connect make selling second nature.
  • Jut is convinced that sales can be taught, and he shares the key steps to transforming even the most unlikely candidates into successful salespeople.
  • Hiring the first salesperson was a pivotal experience--Jut reflects on the challenges and lessons learned from that process.
  • Relationships are the foundation of every business. Nothing feels better than getting new customers, but Jut explains why retaining existing customers is what makes a business successful in the long-term.
  • Matching a salesperson’s personality to the way a client prefers to buy can make all the difference in creating successful outcomes for everyone.
  • Mark and Jut agree that evaluating personalities and assigning sales reps to accounts or territories where they’ll thrive is a strategy that leads to better results and happier clients.
  • Some salespeople excel at prospecting while others shine in account management, and Jut emphasizes the importance of tailoring roles to individual strengths.
  • When hiring sales talent, it’s important to look for a combination of the right mindset and personality traits that fit your culture.
  • Great salespeople are those who can strike a balance between finding new business and nurturing existing relationships.
  • Jut shares his thoughts on growth and self-improvement. 
  • The salespeople who thrive are the ones who embrace change, challenge themselves, and constantly look for ways to improve.
  • One of the hardest things in sales is opening up a new relationship and displacing an incumbent or existing relationship.
  • Jut reveals how and where he finds the best salespeople.
  • Exaggerating numbers might make things look good temporarily, but Jut and Mark stress that honesty is always in your best interest.
  • Jut’s “winner and loser of the week” approach fosters growth by offering help and support rather than criticism, creating an environment where the team can improve together.
  • Jut and Mark discuss the challenge of finding the right salesperson with all the right hard and soft skills.
  • To continue to grow and be better every year as a company, you need to be always hiring and letting go of those who are no longer a fit.
  • According to Jut, the three most important things to build a smooth-running sales team are culture, people, and processes.
  • Learn how to get your people excited for weekly meetings.
  • Nobody likes meetings. Consistency is key to successful meetings, and Jut believes that sticking with meetings long enough to find the rhythm leads to greater efficiency and better results.
  • Keep challenging your people. Once they get to a certain level and it becomes routine, give them more challenges.
  • You want employees who enjoy growth. Not everybody is going to want to grow, but you need to provide the tools and the resources for them to do that.
  • Jut explains the benefits of having a list of non-negotiables for your salespeople.

 

 

Mentioned in This Episode:

BuildingYourSalesEngine.com/follow

Sandler.com

BuildingYourSalesEngine.com/sandler

Jut Carnes on LinkedIn

BuildingYourSalesEngine.com/7