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In this episode of Roofing Road Trips™, Megan Ellsworth sits down with Becca Haggard of That Girl Roofing to share her personal journey through the roofing industry. Becca reflects on how she got started, the wins and challenges she faced early in her career and the defining moments that shaped her path. The conversation explores how her experience has evolved over time, what ultimately led her to using IKO on all her jobs and how the company shows up for contractors and its people every day. Tune in for an honest look at...
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This month's question: Workforce Disruption and Labor Uncertainty Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #SourceOneMarketing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors...
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This month's question: Navigating labor shortages and compliance pressures Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors...
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This month's question: Navigating labor shortages and compliance pressures Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #Terial #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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In this Roofing Road Trips®, Karen Edwards talks with Jenni McMorran, contractor channel partner manager at Renoworks, about how visual technology is helping contractors move conversations and sales forward with more confidence. They discuss how homeowner uncertainty can slow decision making and how photo-realistic visualization tools help bridge the gap between explanation and understanding. Jenni shares insights on how enhanced imagery builds confidence, streamlines approvals and reduces the back-and-forth during the sales process. This conversation highlights why adopting visualization...
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In this episode of Roofing Road Trips® Heidi J. Ellsworth is joined by Derrick Hutchinson, director of sales for roofing at USG, to discuss how the industry is shifting in response to climate pressures, aging buildings and new performance demands. Derrick shares the story behind USG Securock® and how contractor feedback helped shape a product that continues to influence roofing assemblies today. They explore how materials are evolving to support stronger, more resilient roof systems and why domestic manufacturing plays a key role in supply stability and economic growth. Learn more...
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In this episode of Roofing Road Trips, Heidi J. Ellsworth visits with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can unlock more revenue without buying more leads. The conversation focuses on practical systems for customer appreciation, referrals, past-customer reactivation and lead rehashing, showing how consistent follow-up and long-term relationship marketing can drive efficiency growth and stronger ROI heading into 2026. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become...
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In this Coffee Conversations®, Megan Ellsworth is joined by Trent Cotney of Adams & Reese for a timely discussion on the state of the roofing industry. The conversation explores how immigration policy and economic conditions are influencing labor availability, project planning and contractor decision-making. They break down the importance of Roofing Day in Washington, D.C., and why industry advocacy matters now more than ever. Megan and Trent will also take a look at how artificial intelligence is beginning to...
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In this March Roofer of the Month podcast Alex Tolle sits down with Chris and Shannon Minihan, owners of Minihan Roofing, to talk about what makes this company a trusted name in roofing. With over 18 years of experience, Minihan Roofing approaches every project as if it were their own home, balancing quality, care and affordability. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow...
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Adam Sand co-CEO of Roofing Business Partner to break down the operational roadblocks holding many roofing contractors back as they grow. The conversation looks at where sales production and office workflows fall out of sync and why disconnected systems create friction for teams and customers. From there, Adam shares how Roofing Business Partner brings structure accountability and consistency through process-driven consulting paired with smart technology. The episode closes with a focused look at their work with Zuper...
info_outline In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Chad VanderWeide, the National Sales Manager for the RESISTO brand, to discuss the distinctive qualities that set the RESISTO product line apart from other roofing products in the market and gain insights into how it plays a crucial role in the overall success of SOPREMA. Explore how RESISTO remains at the forefront of innovation, adapting to evolving trends and technologies in the roofing industry and get a sneak peek into upcoming RESISTO developments.
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