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Episode 116: Helping New Leads Understand You’re a Business

The Email Sound Booth with Liz Wilcox

Release Date: 04/07/2025

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Hey there, welcome back to another episode of The Email Sound Booth. This is episode 116 and we're diving into how to help new leads understand that you're a legit business, not just someone sending random freebies. Yep, we're getting real about sales, my friends! 🎉

Key Highlights:

  • Tripwire Magic: When someone joins your list, don't just say thank you—show them you're a business by directing them to a tripwire sales page. It’s a discounted, irresistible offer that helps new leads see you mean business!

  • Welcome Sequence Must-Haves: Make sure your welcome emails set the stage by mentioning your paid products. It's all about adjusting expectations and showing you're not just here for fun; you've got solutions to offer.

  • Sales Consistency: Keep those links coming! Don’t go more than two weeks without sending a paid link, whether it’s for your own products or something amazing you love (even if you’re not an affiliate).

  • The Back-End Insight: I talk about how I personally structure my welcome sequence to include both free and paid options. Yes, cementing your place in the inbox as someone with wisdom and wares!

Remember, if you're struggling with this, everything I’m talking about here is in my email marketing membership. It’s truly the best $9 a month you’ll spend if you want to nail your email game.

Links and Resources:

Thanks for hanging out with me, Liz Wilcox, today. Catch you on the next one, or better yet, in the membership. Let's make email marketing your new bestie! 💌

Hope this helps you set those expectations and get those sales rolling! 🚀