124: A Deep Dive into How to Win Friends & Influence People with Doug Burnetti
Great Practice. Great Life. by Atticus
Release Date: 03/24/2025
Great Practice. Great Life. by Atticus
On today’s episode of Great Practice, Great Life, Steve Riley chats with attorney and athlete Lea Anne Groover as she shares her journey and the tangible habits for law firm growth that challenge what’s possible at any age, in any career, and at any stage of life. Lea Anne’s journey wasn’t about grand gestures or overnight success. It began with a small, intentional act, writing the word “move” in the habit-building section of her My Great Life Focus, a tool provided by her Atticus Advisor, Teresa Morgan. For Lea Anne, “move” meant getting on her Peloton for 20 minutes a...
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In this episode of Great Practice, Great Life®, Steve Riley is joined by Adam Rossen, a criminal defense attorney who’s doing more than building a successful firm, he’s reinventing criminal defense training for the next generation of lawyers. Adam’s firm has quadrupled since 2020, yet his passion is mentoring future attorneys. His Florida-based internship program, once a casual drop-in setup, has evolved into a structured, immersive model for reinventing criminal defense training. In 2020, he took on 13 interns, introducing a mock law school exam project, virtual court sessions,...
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On this episode of Great Practice, Great Life®, Steve Riley welcomes Dre Baldwin, former professional basketball player, prolific author, and founder of Work on Your Game Inc. Dre shares how his career was shaped not just on the court, but at home, where his parents modeled daily discipline and quiet resilience that made him “too stupid to quit.” From an early age, Dre watched his parents show up for their responsibilities, day in and day out, regardless of how they felt. That consistency became the foundation of his own mindset: showing up was non-negotiable. It’s a lesson he...
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John Morgan doesn’t lead quietly—and he doesn’t build small. In part two of his conversation with Steve Riley, he shares the systems, standards, and mindset that built a law empire. On this episode of Great Practice, Great Life®, Steve Riley welcomes back John Morgan, founder of Morgan & Morgan, for an insightful continuation of their conversation. In this episode, you’ll discover John Morgan’s leadership lessons on how to grow a law firm with integrity. He also shares how long-term vision, and well-built systems can support both business growth and personal success. John...
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In this episode of Great Practice, Great Life®, Steve Riley is joined by visionary attorney and entrepreneur John Morgan for a focused conversation on law firm expansion. As the founder of Morgan & Morgan, John built one of the largest plaintiffs’ firms in the United States. He explains how a growth-focused mindset and strong systems helped his firm scale in a fast-changing legal industry. John, now 69, continues to lead with a “grow or die” mindset. Back in 2009, he wrote a speech that shaped his entire growth strategy. He compared the future of law to the shift from...
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In this episode of Great Practice, Great Life®, Steve Riley welcomes back content marketing guru Robert Rose for a powerful conversation tailored to attorneys and law firm owners looking to improve their marketing strategy. Robert shares how lawyers can turn their natural communication strengths, advocacy, storytelling, and clarity into a winning content marketing strategy. His tips are practical, achievable, and designed for busy professionals. Many small and solo law firms rely almost exclusively on referrals. While referrals are important, they aren’t a full marketing plan. Robert...
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What does it take to shift from a struggling solo attorney to a CEO leading a thriving full-service law firm? Learn how authentic leadership transformed one law firm from solo practice to thriving law firm. In this episode of Great Practice, Great Life®, Steve sits down with Ross Albers, CEO of Albers & Associates in Timonium, Maryland. Ross shares his inspiring and raw journey—from getting fired just days before his wedding to building a successful law firm with 13 attorneys spanning multiple practice areas. His story is a powerful reminder that setbacks can become the foundation...
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Surviving a plane crash wasn’t part of Attorney Blinn Bates’ plan, but it became a pivotal chapter in his life story. A routine flight turned into a near-tragedy and forced a year-long recovery. As a third-generation attorney, Blinn faced the unimaginable. But instead of succumbing to despair, he used the pause to transform his law practice and reevaluate his personal life. On this episode of Great Practice, Great Life®, Blinn shares his story of resilience and transformation through adversity. He turned the experience into an opportunity to innovate and modernize his family law...
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In this episode of Great Practice, Great Life®, Steve Riley explores time management and focus strategies with Shawn McNalis, an Atticus Practice Advisor and trainer with over 30 years of experience. Together, they uncover the most common time traps that prevent attorneys from reaching their full potential. They also share proven strategies for defending strategic time blocks and establishing boundaries that support professional growth. Shawn brings her wealth of knowledge from coaching thousands of lawyers and co-authoring pivotal books on time management and performance. Steve and...
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In this follow-up episode of Great Practice, Great Life, Steve Riley welcomes back guest Barb Betts for a deeper dive into a powerful idea: the confidence to build a thriving law practice begins with embracing your authentic self. For lawyers, authenticity isn’t just a buzzword—it’s a strategic advantage that drives client trust, firm growth, and personal satisfaction. Barb shares her powerful concept of “17 moments”—life-changing events like teenage pregnancy and severe hair loss—that taught her to stop hiding and stand in her truth. These moments are critical for...
info_outlineWhat if the key to building a thriving law firm wasn’t just legal expertise, but mastering the art of influence?
In this episode of Great Practice, Great Life, Doug Burnetti, founding attorney of Burnetti P.A., shares how the book How to Win Friends and Influence People shaped his success in law and leadership.
Doug shares how skills like empathy, active listening, and servant leadership are essential in any field. He discusses how attorneys can strengthen client relationships and build high-performing teams by implementing those values. Inspired by Dale Carnegie’s wisdom, he explains why treating others with respect, showing genuine interest, and embracing humility lead to a more fulfilling and profitable legal career.
Steve and Doug also talk about the power of authentic communication in law firm management, the importance of admitting mistakes to build trust, and legal legend Gerry Spence’s storytelling approach to connecting with clients, judges, and juries. Doug goes into strategies for balancing professional success and personal well-being, emphasizing gratitude, leadership growth, and stress reduction.
If you’re looking to improve client satisfaction, strengthen your leadership skills, and build a more fulfilling legal career, this episode is packed with actionable insights.
In this episode, you will hear:
- Doug Burnetti on the impact of servant leadership and self-help principles on his law practice
- Insights from Dale Carnegie’s “How to Win Friends and Influence People”
- The importance of empathy, active listening, and authentic communication in legal practice
- Exploration of Gerry Spence’s storytelling techniques to enhance client relationships
- The role of gratitude and continuous self-improvement in balancing professional and personal well-being
- Tips for effective leadership, including admitting mistakes and fostering trust within teams
- Strategies for improving client service and building strong interpersonal relationships
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Supporting Resources:
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How to Win Friends & Influence People by Dale Carnegie: www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
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Episode 108: Breakthrough Growth: How Empathetic Leadership Drives Success with Doug Burnetti: atticusadvantage.com/podcast/breakthrough-growth-how-empathetic-leadership-drives-success-with-doug-burnetti
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Burnetti, P.A.: www.burnetti.com
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Doug Burnetti bio: www.burnetti.com/attorneys/doug-burnetti
- Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman: www.amazon.com/Four-Thousand-Weeks-Management-Mortals/dp/0374159122
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Contact us to learn more about the Trial Lawyer’s Great Practice, Great Life Program: atticusadvantage.com/contact-us
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Atticus Law Firm Coaching: atticusadvantage.com/coaching
If there’s a topic you would like us to cover on an upcoming episode, please email us at [email protected].
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.