141: Your Firm Gets Stronger When You Do with Lea Anne Groover

On today’s episode of Great Practice, Great Life, Steve Riley chats with attorney and athlete Lea Anne Groover as she shares her journey and the tangible habits for law firm growth that challenge what’s possible at any age, in any career, and at any stage of life.

Lea Anne’s journey wasn’t about grand gestures or overnight success. It began with a small, intentional act, writing the word “move” in the habit-building section of her My Great Life Focus, a tool provided by her Atticus Advisor, Teresa Morgan. For Lea Anne, “move” meant getting on her Peloton for 20 minutes a day. It was a modest goal, rooted in a desire to reclaim her health after years of stress, caregiving, and the loss of her mother in 2019. Little did she know that this single word would ignite a cascade of extraordinary outcomes. What followed is a powerful example of how small, consistent habits can lead to life-changing results.

Within just one year, Lea Anne’s commitment to her daily habit and Atticus’s coaching yielded results that would inspire anyone:

• Practice Growth: Her firm’s revenue increased by 30%, and her net income tripled. Website traffic doubled, driven by a surge in referrals and client engagement.
• Clarity and Focus: Lea Anne describes her mental clarity and focus as improving “tenfold.” The My Great Life Focus helped her prioritize tasks, navigate running a solo practice, and focus on high-impact activities.
• Health Transformation: Lea Anne lost over 60 pounds, reduced her cholesterol from 200 to 130, and lowered her resting heart rate from 66 to 46. A routine heart scan revealed she was in the 90th percentile for calcium buildup; a potential health crisis averted by her commitment to exercise. Her cardiologist became her biggest cheerleader, noting that her strong heart was key to her vitality.
• Athletic Triumph: Lea Anne’s journey culminated in qualifying for Team USA and competing in the World Championship triathlon in Pontevedra, Spain, in June 2025. At age 60, she tackled a grueling race that included a 1.8-mile swim, a 75-mile bike ride, and an 18.5-mile run. Though rough ocean conditions prevented her from finishing the swim, her journey to that starting line was a victory in itself.

What also stands out is how Lea Anne used this personal journey as a powerful marketing tool. When she started working with Mark Powers encouraged Lea Anne to start sharing her triathlon training journey through a weekly newsletter. These emails weren’t about trusts, wills, or legal services. Instead, they were lighthearted, humorous, and deeply personal, chronicling her trials, triumphs, and even the occasional wacky mishap on her path to Spain.

The response was immediate and genuine. Clients, colleagues, and even strangers followed her journey, cheering her on and sharing her story. Her weekly updates made her more than just an attorney, they made her relatable. By leading with authenticity, Lea Anne built trust and connection, turning a personal habit into a powerful marketing tool. Her story is proof that lawyers don’t need to talk about legal services to grow their brand. Authenticity, consistently shared, can be one of the most effective habits for law firm growth.

Lea Anne’s story isn’t just a remarkable journey about competing in a triathlon. She won the race to a better life and a thriving practice. She’s proof that with courage, coaching, and commitment, you can too.

In this episode, you will hear:

• Lea Anne Groover’s journey from finance, to a legal career to becoming a world champion triathlete at age 60 
• The transformative power of small, consistent habits, inspired by the “My Great Life Focuser” 
• The role of Atticus in Lea Anne’s personal and professional growth 
• Lea Anne’s dramatic weight loss and health improvements, leading to her qualification for Team USA 
• The impact of increased focus and clarity on her legal practice, boosting her income and client referrals 
• The effectiveness of sharing personal stories as a unique marketing tool 
• Embracing growth, trust, and action to redefine success in both fitness and law

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Supporting Resources:

• Lea Anne Groover: groover.law/attorneys/lea-anne-groover
• Groover Law: groover.law
• Lea Anne's newsletter archives about her triathlon journey (with pictures!)
• Teresa Morgan, Practice Advisor & Attorney: atticusadvantage.com/team/teresa-morgan
• Episode 042: Creating a Lifetime Legacy Statement: The Foundation of a Great Life with Teresa Morgan: atticusadvantage.com/podcast/creating-a-lifetime-legacy-statement-the-foundation-of-a-great-life-with-teresa-morgan
• Mark Powers, President & Shareholder: atticusadvantage.com/team/mark-powers
• My Great Life Focus: mygreatlifefocus.com
• Episode 085: Exercise: Is it a Waste of a Billable Hour? with Jonathan White: atticusadvantage.com/podcast/exercise-is-it-a-waste-of-a-billable-hour-with-jonathan-white
• Episode 099: Do Happy Lawyers Make More Money? with Kevin Snyder: atticusadvantage.com/podcast/do-happy-lawyers-make-more-money-with-kevin-snyder
• The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker: www.amazon.com/Effective-Executive-Definitive-Harperbusiness-Essentials/dp/B015YMLYGM
• Join the Atticus Trial Lawyers Group: atticusadvantage.com/contact-us

If there’s a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Episode Credits

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