Reducing Risk, Raising Professionalism: How NAR Is Strengthening Real Estate w/ Kevin Sears
Release Date: 10/23/2025
The 13% Podcast
For the last few years, this industry has been hoping for things to “go back to normal.” We’ve been waiting for rates to drop, inventory to come back, and transactions to pick up. Agents want this business to feel the way it used to. And now that it’s a new year, a lot of that hope has reset again. People believe that this will be the year things finally turn around. But what if what’s happening isn’t just a bad stretch? What if uncertainty really is the new normal? How do we stop asking if the market will get better and start focusing on succeeding if things stay...
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Most of us spent 2025 focused on what got harder in real estate. But while everyone was focused on survival, a massive new opportunity was coming into focus. Technology has evolved and stacked to remove the limits that agents, teams, and brokerages have faced for decades. AI and new platforms now allow us to do things that used to be really hard, flat-out impossible, or took years to pull off. In 2026, new capabilities will reshape market share for agents who are willing to adapt, test, and move early. Scaling our businesses (even across states) is more affordable. We can use team...
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Do you believe that winning in real estate is about working the hardest or being in the business the longest? Well, today’s market is proving otherwise. An okay agent who’s great at marketing will beat a great agent who’s bad at marketing. Their message travels farther, faster, and lands with more people, and that creates leads, appointments, and closings. Effort isn’t the differentiator anymore; consistent visibility is. We’re in an era where speed-to-decision matters more than perfect strategy. Many of us obsess over “what if,” waiting for 90% certainty before we make a...
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Social media is one of the most powerful tools in our business… and also one of the most confusing. We’re constantly told to post more, stay consistent, and put ourselves out there, But most of us are still trying to figure out what actually works, and what actually turns content into conversations, and conversations into clients. The truth is, so many of us are doing social media the hard way. We obsess over how polished our posts look, whether we said the perfect thing, or whether we’re “on trend,” but almost none of that is what actually moves the needle for us. We get...
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Conversations are the heartbeat of our business… and also the biggest blind spot we have. We live and die by the quality of what our people say on the phone, in a consult, or across a kitchen table, yet it’s the one part of the job we almost never see. We can track dials, leads, pipeline, and appointments all day long, but the real work, the tone, the timing, the questions, the confidence happens in a space we’ve never had true visibility into. And we feel the pain of that every time an agent swears their listing appointment went “great,” only to walk out without the...
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In this current market, every real estate agent’s deepest fear isn’t losing their next commission; it's extinction, being replaced, or getting forced out of the industry. Whether it’s because of lawsuits, AI, or market shifts, can our businesses survive when the playbook that worked for years suddenly feels outdated? What no one tells you is that this isn’t just a new-agent problem. Even seasoned agents with decades in the business go through the same gut-punch moment when they wake up and realize: “I don’t know how to win in this market anymore.” One day you’re the...
info_outlineThe 13% Podcast
Every real estate agent today is living through a moment that will shape the next few decades of the industry. Commissions have been challenged in courtrooms. Lawsuits have changed how buyers and sellers think about representation. Across the board, both agents and associations are being pushed to evolve fast. But this isn’t the first time real estate has faced disruption, and it definitely won’t be the last. NAR has always been at the center of that evolution. Balancing policy, professionalism, and public trust, and adapting to every new challenge the market brings. The...
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In real estate, there are everyday habits that feel routine, even harmless, but behind the scenes, many of them cross legal lines most agents don’t even know exist. It’s handshake agreements instead of written ones. It’s a “my client said so” text instead of a signed instruction. It’s forgetting that being someone’s friend isn’t the same as being their fiduciary. Most agents don’t realize that our “normal” often contradicts the very statutes that govern our licenses. And when a market correction, a class action, or a client complaint hits, ignorance won’t protect...
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In real estate, everyone talks about scale like it’s just a matter of adding agents or buying more leads. But the truth is, most leaders never really scale. They just build a bigger version of their own job. They’re still carrying all the weight, doing all the production, and wondering why their team is failing to thrive. The deeper problem is that most leaders confuse activity with growth. They chase five strategies at once, dabble in new lead sources, and hire quickly without clarity. What they end up with is a revolving door of agents, wasted money, and no leverage. ...
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In real estate, everyone talks about the wins: the closings, the volume, the big paydays. But just as much a part of this business are the challenges. The clients who reject you, the seasons where business is slow, or the moments when life gets in the way, whether it’s parenting, loss, or personal struggle. And that’s the real difference between the 87% who quit and the 13% who last. The 13% treat those challenges differently. They don’t hide from them; they’re transparent about them. That honesty not only makes them more authentic. It also attracts clients who resonate...
info_outlineEvery real estate agent today is living through a moment that will shape the next few decades of the industry. Commissions have been challenged in courtrooms. Lawsuits have changed how buyers and sellers think about representation.
Across the board, both agents and associations are being pushed to evolve fast.
But this isn’t the first time real estate has faced disruption, and it definitely won’t be the last. NAR has always been at the center of that evolution. Balancing policy, professionalism, and public trust, and adapting to every new challenge the market brings.
The association has had to anticipate and respond to the pressures that define this business, defending the foundation of organized real estate while continuing to refine how it serves its members.
What’s different today isn’t the presence of conflict. It’s the speed of change and the demand for agents to rise with it. Nearly two-thirds of REALTORS® either don’t sell homes or close only one or two a year.
That lack of engagement threatens more than production; it challenges our professionalism and how the public sees all of us.
So the question now is: how do we raise the bar? How do we strengthen professionalism, sharpen communication, and prove that REALTORS® are still indispensable partners in every transaction?
In this episode, NAR President Kevin Sears joins us to talk about how the association itself is evolving, from advocacy and policy reform to education and accountability.
We dig into what this era of change really means for working agents, how NAR is leading from the inside out, and how REALTORS® can take ownership of the industry’s next chapter.
Guest Bio
Kevin Sears, a REALTOR® from Springfield, Mass., is the 2025 President of the National Association of REALTORS®. He is a Broker-Associate with Lamacchia Realty, and he specializes in single-family brokerage and property management.
Kevin has served NAR in numerous capacities, including as NAR President in 2024, a President’s Liaison in 2019, as Vice President of Government Affairs in 2017, as Regional Vice President for Region 1 in 2016, and on several committees. He has been an RPAC Major Investor since 2004, a “Golden R” investor, and a member of the President’s Circle since 2007. He has twice been inducted into NAR’s RPAC Hall of Fame. He also served as the long-time Federal Political Coordinator to Bay State Congressman Richard Neal (D-Springfield). At the state level, Kevin served as 2010 Massachusetts Association of REALTORS® President, was awarded REALTOR® of the Year in 2006, and received the Milton H. Shaw Distinguished Service Award in 2015.
He was the 2005 President of the REALTOR® Association of Pioneer Valley (Mass.), which named him REALTOR® of the Year in 2006. Two Massachusetts governors appointed him Chairman of the Board of Registration of Real Estate Brokers and Salespersons, the state’s real estate commission, in 2016 and 2011, respectively.
In his community, Kevin has been involved with the Rental Housing Association of Greater Springfield, the Forest Park Civic Association, the Springfield Rotary Club, and the Cathedral High School Board of Trustees, among others. Connect with Kevin on LinkedIn.
About Your Hosts
Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.
Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.
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