The Social Media Metrics That Actually Matter in Real Estate w/ Tessabella Jelten

Social media is one of the most powerful tools in our business… and also one of the most confusing. We’re constantly told to post more, stay consistent, and put ourselves out there, 

But most of us are still trying to figure out what actually works, and what actually turns content into conversations, and conversations into clients.

The truth is, so many of us are doing social media the hard way. We obsess over how polished our posts look, whether we said the perfect thing, or whether we’re “on trend,” but almost none of that is what actually moves the needle for us. 

We get caught up in follower counts, going viral, and looking perfect, when in real estate, those metrics don’t matter. The things that really matter are trust, connection, approachability, and just showing up. Unfortunately, we overlook these things and focus on metrics that don’t drive success in our industry. 

The agents who win on social aren’t the ones who look the most put-together. They’re the ones who show up honestly, talk like real people, and create content that feels like who they actually are, not who they think they’re supposed to be.

What popular social media practices actually erode our approachability and trust? How do we focus on the metrics that actually matter in real estate?

In this episode, we’re joined by marketing strategist, real estate coach, and digital marketing educator Tessabella Jelten. She’s seen behind the curtain of more than 450 agent accounts, from newer agents to top producers to the faces we’re used to seeing on HGTV, Bravo and Netflix. 

She shares how to build trust and approachability through content and the simple social strategies that actually generate conversations, not just views. 

 

About the Guest

Tessabella Jelten is a widely acclaimed marketing strategist, real estate coach, and digital marketing educator, and the founder of The Neighborhood and House of Agents Academy. She has been working exclusively in the real estate space for over eight years, managing more than 450 agent accounts, including TV celebrities on HGTV, Bravo, and Netflix. Her journey began directly out of high school, when she began her career as a bootstrapped real estate investor with no money to her name, sitting at her laptop trying to figure out the best way to acquire properties, raise capital, brand and market them, and understand the ins and outs of real estate. Through this process, she successfully built a name for herself in the valley, remodeling and restoring historic properties. The entire time, she was documenting the process through social media and building a brand that later became a residential real estate team partnered with the NBA’s Phoenix Suns. Through years of real estate and marketing experience in the field, Tessabella developed a unique approach to building, scaling, and branding real estate companies. Through strategic networking, years of hard work, and a relentless passion for her work, she’s gone on to work with some of the largest names in the industry to build entire marketing suites, lead generation funnels, and commercially recognized brands. Through the years of trial and error, she eventually cracked the code and has since been on a massive growth trajectory, helping real estate professionals around the world through her signature success 4S Formula. Follow @tessaabellaa on Instagram.  

 

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

 

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.