#021 How Small Stories Solve Big Problems with Ellie Snowden
Release Date: 04/16/2024
Making Business Art
Most of us want to be more influential, creative, and able to build key relationships in and out of work. But this isn't always easy to accomplish, and sometimes it seems it’s because someone is standing in our way. But that someone, more often than not, might just be ourselves. For this minisode I’m bringing back business ethnographer and empathy trainer, Karen Faith, to discuss a powerful approach to listening, communicating, and relating she calls the “Unconditional Welcome." In this conversation Karen and I discuss what Unconditional Welcome is, when and how to apply it,...
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What if instead of thinking of you as an employee, your boss and workplace treated you like a valued customer? My guest and HR transformation expert, Dart Lindsley, knows that industrial-age management practices are not working. He champions a new approach to how we design our work in organizations by treating work as a product that every organization builds and sells to their employees. Dart believes that by treating work as a product and employees as customers, organizations can build and deliver work that makes employees feel alive while delivering better results for all stakeholders. ...
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Most of us have sat through a mandatory class, training, or presentation at work that was pretty terrible. Worse yet, we probably felt like a hostage waiting to escape. Going through this type of experience hinders our individual ability to learn and causes teams to struggle to adopt new skills and ways of working. Fortunately, my guest and global learning leader for Amazon, , is dedicated to designing learning experiences that engage people and make learning stick. Mark balances pragmatism and business acumen with a human-centric lens to create educational programs that connect with...
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Ever heard the idiom “It takes two to tango”? For service design facilitator and executive coach, Renatus Hoogenraad, the spirit behind this idiom has a more literal meaning. As a former professional ballet dancer and someone trained in applied improvisation, Renatus pays special attention to how we show up and use our bodies at work. He thinks of work as an ongoing choreography where a form of dance is happening in the interactions among team members. Renatus’ perspective is a refreshing counterbalance to what many of us have been trained to do at school and work: live in...
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Life at work can feel dull, transactional, and exhausting. Fortunately, it does not have to be that way. In fact, our work can be turned into a vehicle for transforming how we relate and connect with others, while making other areas of our lives feel bright, inspired and nourishing. For this minisode I’m bringing back innovation and leadership development expert, , to discuss “working with love,” a key foundation of his leadership development work through his . Chris’ work focuses on helping leaders develop more relational skills so their organizations can have better culture,...
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Henry Ford once said that “if there is any secret of success, it lies in the ability to get the other person’s point of view and see things from [their] angle as well as from your own.” What Henry Ford was talking about is practicing “cognitive empathy” also known as “perspective taking.” My guest and founder of Others Unlimited, Karen Faith, teaches people in organizations how to be more successful by learning and practicing “cognitive empathy” to achieve better results in communication, trust, culture, collaboration, and many other benefits. In this conversation Karen...
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New technologies enable fresh opportunities to connect with visitors in physical spaces. But connecting with people in a way that feels authentic, trustworthy, engaging, and enduring takes a whole lot of passion, collaboration, and a deep love of story and craft. My guest and Emmy-award winning creative executive and entrepreneur, Josh Goldblum, has spent over 20 years honing his craft at the intersection of art, technology, and culture to create amazing technology-enabled experiences for cultural organizations and brands. If you have visited the Metropolitan Museum of Art in New York,...
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If we want to be an effective leader, team member, and problem-solver, we must be skilled at understanding what is really going on with ourselves and others. My guest, entrepreneur and author, Michael Ventura, spent years refining an approach to help leaders and teams develop valuable perspectives that can be applied to solve problems internally and for their customers. Michael calls this approach “Applied Empathy,” and even authored a book with that title. This approach focuses on getting to know others and their challenges by actively engaging with them and applying what we learn to...
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If you could reinvent your organization and your career, what would you do? After many years of working with executives from prominent organizations, Tim Leberecht recognized and wanted to support people’s desire to feel a sense of belonging, dream bigger, stretch their wings and transform how they lived and worked. After publishing his first book, The Business Romantic, Tim took the leap to reinvent his career and life. He co-founded The House of Beautiful Business, a unique company that helps humanize organizations and build a more beautiful future. Today Tim is sought out by leaders of...
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Keeping up with the accelerating pace of change and complexity in our world can feel daunting. Fortunately, there are people like global improv consultant and comedy teacher, Belina Raffy, who can show us how to re-energize how we relate with our teams and bring more joy, creativity, and connection to our organizations. Belina makes the case that practicing improv is the gym to strengthen our ability to deal with complexity. In this conversation Belina and I discuss the benefits we can derive from practicing applied improv at work and other areas of our lives, improv’s triangle model,...
info_outlineBig complex problems don’t necessarily have to be overwhelming. My guest and applied anthropologist, Ellie Snowden, harnesses the power of small stories to help people in organizations turn big intractable problems into manageable ones. She argues that one-size-fits-all solutions don’t work. Instead, we can create much more impactful interventions by quickly gathering many small and granular stories related to a complex problem and then bring together multiple expert perspectives to envision the best path forward. The approach employed by Ellie and her colleagues is helpful in identifying what is truly needed to effectively address a big complex problem while opening fresh possibilities for the future.
In this conversation, Ellie and I discuss her unique approach to work at The Cynefin (pronounced kuh-nev-in, it’s a Welsh word) Company; how she uses a software tool called SenseMaker to gather stories and facilitate collaborative problem-solving work; how studying medical anthropology, yoga, and massage has shaped her approach to her work; and her take on embodied knowledge, humanizing business and doing meaningful work.
ABOUT OUR GUEST
Ellie Snowden works at the Cynefin Company as a senior research consultant focused on enabling clients to make use of distributed ethnography (SenseMaker®), and participatory sense-making methods. The Cynefin Company is a centre for applied complexity: bridging principles from the natural sciences, with narrative inquiry.
Ellie's academic background is in the anthropology of social development and transformation, with a specialism in medical anthropology. After working as a qualitative researcher in public policy and employment research, she found herself coming back to her roots and joining the Cynefin Centre in 2016.
Ellie currently leads development of the Centre’s Health Programme. Some of her more recent projects include: identifying drivers of child and early forced marriage with the Women’s Refugee Commission in the Philippines and Zimbabwe; an oral history of Nurses experiences during COVID-19 with the Royal College of Nursing (Northern Ireland and Scotland). The work currently in development is focused on how best to support the healthcare workforce in the years to come.
Ever a proponent of embodied knowledge and exploring the epistemological and ontological possibilities of different modalities of health and healing, Ellie is also a trained massage therapist and yoga teacher.
ABOUT MAKING BUSINESS ART
Making Business Art is a podcast for curious people where we explore how to make our work more meaningful and enchanting for ourselves and the people we serve. We draw lessons and inspiration from entrepreneurs, designers, scientists, creative leaders and artists about creating remarkable experiences that light up our customers and our teams.
This podcast is the creation of and hosted by me, Ezequiel Williams. I am an entrepreneur, innovation strategist, facilitator, and business designer. I help leaders and teams see their challenges differently and find ways to deliver value that are more desirable and satisfying for the people they serve. I am very curious and love to learn about how things work, what makes people tick, and how to create more joy in the world.
Instagram: @MakingBusinessArt