#021 How Small Stories Solve Big Problems with Ellie Snowden
Release Date: 04/16/2024
Making Business Art
Do you feel you are fulfilling your purpose? Or do you feel unclear and searching for it? For many of us, discovering and aligning our lives with our purpose is no easy feat. My returning guest, Lisa Morris, spent over two decades in corporate consulting leadership roles focused on business and organizational transformation before she got clear on her purpose and changed her work life to be more fulfilling. She realized that her purpose is to help people clearly express who they are in creative ways. Today Lisa blends her business and design skills to work with entrepreneurs...
info_outlineMaking Business Art
Have you ever felt disengaged or burned out at work? Many of us have, and the efforts to fix this in organizations like spending a lot of money on flashy events or retreats does not fix this problem. Returning guest and co-founder of The Design Gym, Andy Hagerman, discovered that designing moments for authentic human connection and building community within organizations is more efficient and effective at increasing engagement, creativity and productivity. In other words, this approach provides a powerful strategic advantage for organizations. In this episode, Andy shares how...
info_outlineMaking Business Art
How many meetings have you been in lately where you felt engaged, got a lot done, and thought it was time well spent? Chances are your answer is “not many” or “none.” My returning guest, Adam StJohn Lawrence, thinks we can supercharge our productivity and get a lot more out of our meetings by infusing them with what he calls Doing, Not Talking. Adam is a master facilitator, author, and educator who works with private and public sector organizations around the world. He weaves together techniques from the world of psychology, design, improv, and theater to offer a unique approach to...
info_outlineMaking Business Art
Are you trying to foster innovation in your organization, but team meetings end up feeling like an uninspired replay of previous ones? Many leaders face this challenge. They have smart team members, but unleashing their team’s creative genius seems unattainable. Fortunately, social neuroscientists like our guest, Caroline Szymanski, Ph.D., can offer us science-backed insights and strategies to boost team creativity and performance. Caroline earned a Ph.D. focused on social neuroscience and team collaboration from the Max Planck Institute for Human Development. She went on to apply...
info_outlineMaking Business Art
Two questions that are top of mind for most leaders are: 1) How can my team perform better? and 2) How can we grow our business? My guest and co-founder of , , works with leaders of Fortune 500 companies to bridge the gap between these questions. Andy’s work focuses on helping leaders shape more collaborative, creative, and healthy team environments that unlock fresh and sustainable ways to drive business growth. In this conversation Andy and I discuss his transition from a traditional business career at a “big four” consulting firm to learning how to apply a human-centered approach to...
info_outlineMaking Business Art
Have you ever felt stuck, blocked, or that something you can’t quite put your finger on is preventing you from getting the business and personal outcomes that you desire? My returning guest and Business Healer, , struggled with overwork and burnout for years. As she sought and applied a variety of tools to help herself, she developed insights into how our unconscious mental and emotional blocks influence and limit the results we produce at work. Eventually she developed a way to heal and release what was holding her back while transforming her relationship with and performance at...
info_outlineMaking Business Art
Do you ever feel like chaos in your organization is getting in the way of teams being more effective at work? My guest and founder of SmartTribes Institute, Christine Comaford, has developed an approach that blends applied neuro-science and ancient wisdom to help leaders and teams cut through chaos and fear to build emotional engagement that increases performance, collaboration, and talent retention. In this episode Christine and I discuss the early days of her career in the 1980s working with tech companies like Adobe, Microsoft, and Apple; starting her own businesses; her current work...
info_outlineMaking Business Art
Most of us want to be more influential, creative, and able to build key relationships in and out of work. But this isn't always easy to accomplish, and sometimes it seems it’s because someone is standing in our way. But that someone, more often than not, might just be ourselves. For this minisode I’m bringing back business ethnographer and empathy trainer, Karen Faith, to discuss a powerful approach to listening, communicating, and relating she calls the “Unconditional Welcome." In this conversation Karen and I discuss what Unconditional Welcome is, when and how to apply it,...
info_outlineMaking Business Art
What if instead of thinking of you as an employee, your boss and workplace treated you like a valued customer? My guest and HR transformation expert, Dart Lindsley, knows that industrial-age management practices are not working. He champions a new approach to how we design our work in organizations by treating work as a product that every organization builds and sells to their employees. Dart believes that by treating work as a product and employees as customers, organizations can build and deliver work that makes employees feel alive while delivering better results for all stakeholders. ...
info_outlineMaking Business Art
Most of us have sat through a mandatory class, training, or presentation at work that was pretty terrible. Worse yet, we probably felt like a hostage waiting to escape. Going through this type of experience hinders our individual ability to learn and causes teams to struggle to adopt new skills and ways of working. Fortunately, my guest and global learning leader for Amazon, , is dedicated to designing learning experiences that engage people and make learning stick. Mark balances pragmatism and business acumen with a human-centric lens to create educational programs that connect with...
info_outlineBig complex problems don’t necessarily have to be overwhelming. My guest and applied anthropologist, Ellie Snowden, harnesses the power of small stories to help people in organizations turn big intractable problems into manageable ones. She argues that one-size-fits-all solutions don’t work. Instead, we can create much more impactful interventions by quickly gathering many small and granular stories related to a complex problem and then bring together multiple expert perspectives to envision the best path forward. The approach employed by Ellie and her colleagues is helpful in identifying what is truly needed to effectively address a big complex problem while opening fresh possibilities for the future.
In this conversation, Ellie and I discuss her unique approach to work at The Cynefin (pronounced kuh-nev-in, it’s a Welsh word) Company; how she uses a software tool called SenseMaker to gather stories and facilitate collaborative problem-solving work; how studying medical anthropology, yoga, and massage has shaped her approach to her work; and her take on embodied knowledge, humanizing business and doing meaningful work.
ABOUT OUR GUEST
Ellie Snowden works at the Cynefin Company as a senior research consultant focused on enabling clients to make use of distributed ethnography (SenseMaker®), and participatory sense-making methods. The Cynefin Company is a centre for applied complexity: bridging principles from the natural sciences, with narrative inquiry.
Ellie's academic background is in the anthropology of social development and transformation, with a specialism in medical anthropology. After working as a qualitative researcher in public policy and employment research, she found herself coming back to her roots and joining the Cynefin Centre in 2016.
Ellie currently leads development of the Centre’s Health Programme. Some of her more recent projects include: identifying drivers of child and early forced marriage with the Women’s Refugee Commission in the Philippines and Zimbabwe; an oral history of Nurses experiences during COVID-19 with the Royal College of Nursing (Northern Ireland and Scotland). The work currently in development is focused on how best to support the healthcare workforce in the years to come.
Ever a proponent of embodied knowledge and exploring the epistemological and ontological possibilities of different modalities of health and healing, Ellie is also a trained massage therapist and yoga teacher.
ABOUT MAKING BUSINESS ART
Making Business Art is a podcast for curious people where we explore how to make our work more meaningful and enchanting for ourselves and the people we serve. We draw lessons and inspiration from entrepreneurs, designers, scientists, creative leaders and artists about creating remarkable experiences that light up our customers and our teams.
This podcast is the creation of and hosted by me, Ezequiel Williams. I am an entrepreneur, innovation strategist, facilitator, and business designer. I help leaders and teams see their challenges differently and find ways to deliver value that are more desirable and satisfying for the people they serve. I am very curious and love to learn about how things work, what makes people tick, and how to create more joy in the world.
Instagram: @MakingBusinessArt