Ep149: Non-Negotiable ROI and the Agtech Bull Case with Aman Anand
Release Date: 01/14/2026
Ep152: What if logistics delivered margin, not costs? | Bryan Buerkle, FarmPro
The Pacesetter Pod
Show Highlights: Bryan Buerkle’s view of ag logistics as a profit center. [03:44] FarmPro’s tools for decision-grade data-driven logistics. [07:03] Uber-like solutions for fragmented ag trucking and underutilized assets. [11:27] How FarmPro offers tech-driven workflow streamlining. [14:37] FarmPro’s safeguards to protect shippers from risks. [17:28] Automated ticket digitization and accounting integration. [18:59] The power of incremental adoption with early-adopter impacts. [25:01] Time and factoring incentives for carriers and co-ops using the app. [29:56] Can companies without an ERP...
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Ep151: State of Ag Retail in 2026 | Brad Oelmann, Farrell Growth Group
The Pacesetter Pod
Show Highlights: The current state and evolving landscape of ag retail. [02:44] Must retailers diversify and “own” all grower needs within service radii? [05:18] Driving equipment utilization decisions for grower profitability. [08:19] The growing need for agronomic talent with sales skills. [14:37] Framing up-to-date agronomic recommendations with credibility. [17:43] Why fertility offers more opportunity for differentiation. [23:54] Customer and cultural focus value over efficiency in ag M&A. [27:50] Empowering top talent with commonsensical policies. [35:55] Strategies for boards...
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Ep150: The Anniversary Episode - Mosher Consulting Group Celebrates 5 Years!
The Pacesetter Pod
Show Highlights: Celebrating 150 episodes and Mosher Consulting Group’s 5-year milestone. [00:46] The need for periodic recalibration of perceptions of risk. [04:15] Is job stability a buffer or a hidden liability? [05:52] Why business planning is futile yet imperative. [09:42] How planning drives clarity and rigorous thinking. [10:57] Embrace uncertainty for opportunity hiding in plain sight. [18:21] Failing and learning fast vs. overoptimizing for certainty. [21:51] Authentic, non-extractive business relationship value. [26:05] Meaningful impacts revealed by our podcast stats. [32:40] The...
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Ep149: Non-Negotiable ROI and the Agtech Bull Case with Aman Anand
The Pacesetter Pod
Show Highlights: Has agtech's promise failed despite $45B+ investments? [04:37] The growing demand for clear ROI and field-level justification for agtech. [07:12] Realities and grower beliefs affecting agtech adoption. [08:52] Should agtech follow the rapid-growth trajectories of fintech and pharma? [10:56] Farmer bias towards product vs. paid services. [17:02] Complexity in agtech adoption rates with USDA data. [18:59] Upcoming $20B opportunity in off-patent agrochemicals. [25:15] Forward outlook for agtech for the next 10 years. [33:32] The future of scaling agtech, direct vs. OEM and...
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Ep148: Supply Chain Competence Creates Opportunities with Scott Walker of KSW Global and Verse Chocolate
The Pacesetter Pod
Show Highlights: Scott Walker’s journey in cocoa at ADM and KSW Global. [04:19] Value creation at origin by shifting cocoa processing to West Africa. [07:50] Why trust is crucial for investing in origin-based processing. [10:53] The story and health philosophy behind Verse Chocolate. [13:28] How end-to-end supply chain insights drive innovation. [20:36] Scaling a chocolate CPG brand without sacrificing quality. [30:03] Can supply chain knowledge serve as a de-risking tool? [35:10] Learn the realities of shifting from commodities to CPG. [39:58] Strategies to create demand and brand traction...
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Ep147: Activating Strategy Part 3 - Better Decisions, Better Outcomes
The Pacesetter Pod
Show Highlights: The four key points for effective strategy activation. [02:16] Why strategy activation first needs an objective summary. [04:45] What drives urgency to execute strategy right now? [06:51] How to review the state of your agribusiness with indicators. [09:31] Future focus with a news headline exercise and metrics. [11:30] Outlining beliefs and assumptions about the market. [15:28] The power of anchored sequential analysis vs. SWOT. [16:39] Replace multi-day offsites with recurring team sessions. [19:36] When and how to determine activation action decisions. [23:17] The need for...
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Ep146: Activating Strategy Part 2 - Abandon SWOT
The Pacesetter Pod
Show Highlights: The elements and problems of a typical strategy offsite. [02:06] What’s a SWOT analysis? [04:20] Why SWOT is misleading. [05:48] Pitfalls of over-engineering the planning process. [09:31] Rethinking the level of investment in strategy activation. [12:58] Artificial urgency vs. allowing time for strategy refinement. [14:26] Benefits of the single-page strategy concept. [18:09] Community calls to action if this episode was helpful. [19:40] If you are interested in connecting with Joe, go to LinkedIn: , or schedule a call at .
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Ep145: Activating Strategy Part 1 - Planning Isn't Strategy
The Pacesetter Pod
Show Highlights: Introduction to the “Activating Strategy” miniseries. [00:52] Why planning is not a strategy. [04:05] Three critical components in a strategy activation plan. [07:12] What risks can a decoupling strategy from planning prevent? [08:47] Four simple ways to distinguish strategy from planning. [11:56] Inviting agribusinesses with strategic clarity to be featured on the pod. [14:00] Alert on what’s coming up on the miniseries. [14:38] If you are interested in connecting with Joe, go to LinkedIn: , or schedule a call at .
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Ep144: Ag's Generalist vs. Specialist Growth Challenge
The Pacesetter Pod
Show Highlights: What structural constraints are on talent in agribusiness? [01:12] How growth amplifies challenges in people processes. [05:04] Understanding the shift to specialization in businesses. [09:39] The core generalist vs. specialist choice and its impacts. [16:18] Ways to explicitly address generalist–specialist tensions. [18:05] The spectrum between generalists and specialists. [19:43] What can leaders do to foster a balanced talent strategy? [24:02] If you are interested in connecting with Joe, go to LinkedIn: , or schedule a call at .
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Ep143: Overcoming Iteration Hesitancy with Courtney Yuskis of DTN
The Pacesetter Pod
Show Highlights: Solving problems vs. product focus in agribusiness. [04:58] Is on-farm experience a must for solution development? [07:21] The "right to win" in solution development in ag. [10:02] Lessons from healthcare on making industry-scale changes in ag. [12:51] What is the realistic timeline for ROI in agtech? [15:46] Farmer profitability and de-risking solution adoption. [18:29] Courtney Yuskis’ career in ag and the crux of iterative steps for industry progress. [20:24] Learn about DTN’s focus on sustainability and soil health. [26:17] Steps to ensure healthy skepticism during...
info_outlineShow Highlights:
- Has agtech's promise failed despite $45B+ investments? [04:37]
- The growing demand for clear ROI and field-level justification for agtech. [07:12]
- Realities and grower beliefs affecting agtech adoption. [08:52]
- Should agtech follow the rapid-growth trajectories of fintech and pharma? [10:56]
- Farmer bias towards product vs. paid services. [17:02]
- Complexity in agtech adoption rates with USDA data. [18:59]
- Upcoming $20B opportunity in off-patent agrochemicals. [25:15]
- Forward outlook for agtech for the next 10 years. [33:32]
- The future of scaling agtech, direct vs. OEM and retail. [37:16]
- How AI will empower agronomists and anticipatory ag. [42:09]
Connect with Aman Anand on LinkedIn at https://www.linkedin.com/in/aman-anand-b64359b/.
If you are interested in connecting with Joe, go to LinkedIn:
https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.