How Outdoor Entrepreneurs Find Community And Support
Second Nature
Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation. Founded Outdoors: https://foundedoutdoors.com/ Katie Doherty: https://www.linkedin.com/in/dohertykatie/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Wild Poppy: https://www.wildpoppycreativeco.com/ The Art Of Gathering (Book): https://amzn.to/3HP60u3...
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Building Smart Shoes With Avelo
Second Nature
Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official launch (and beyond). Show Notes: Avelo: https://www.avelorunning.com Royi Metser: https://www.linkedin.com/in/royi-metser-6886a211/ Avelo Instagram: https://www.instagram.com/avelorunning/ Inside Tracker: https://www.insidetracker.com/ Peter Ruppe:...
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Launching A New Race Team with Colleen Quigley
Second Nature
Colleen Quigley is no stranger to racing - competing at the highest level in the Olympics. After accomplishing some big goals, Colleen has turned her attention to a new goal: founding Meridia, a track team with a completely different setup that focuses on the individual talents and gives them room and resources to thrive. Steeple Squigs: https://www.instagram.com/steeple_squigs/ Peace Over Podiums: https://www.colleenquigley.org/peace-over-podiums The Second Mountain (book): https://amzn.to/4dNjX7J Alexi Pappas: https://www.instagram.com/alexipappas/ Juli Benson (Coach):...
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The Business of Events & Tradeshows
Second Nature
is a global leader in the events, tradeshow, and exhibition industry. He's the former CEO of Tarsus, which sold for $1 Billion in 2023 to Informa. Now he's the Founder of , an investment vehicle focused on entrepreneurial event businesses. He is also one of the Co-Founders of , the new trail running conference and festival debuting June 24th & 25th, 2025. BPC: Doug - Dylan - Join us on LinkedIn: Meet us on Slack: Follow us on Instagram: Subscribe to our newsletter: Subscribe to the YouTube...
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The Story of Terignōta
Second Nature
Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta. Show Notes: Terignōta: https://terignota.com/ Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper Warby Parker HIBT Episode:...
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What We Can Learn from "lowercase b" Brands
Second Nature
Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook". Show Notes: Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/ Brand New Story: https://brandnewstory.substack.com/ Not A Playbook: https://www.notaplaybook.com/ Not A Playbook on Spotify:...
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How To Create A Sport-Defining Film
Second Nature
Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have been building a large community with That Triathlon Life (TTL) and this film was a project that Eric has been chasing for a while. We sat down for a conversation about the creation of the film, the audience reception, and what's next. Show Notes: Look...
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Pro Athlete Or Get A Real Job? Here's How To Do Both.
Second Nature
Yuri Hauswald has kept one foot in both worlds for the better part of two decades: working professional and professional athlete. As the Elite Athlete and Community Manager for GU Energy Labs, Yuri has the perspective for aspiring athletes, as well as athletes looking to make moves for the next stage in their career. Aaron and Yuri compare notes on their experiences working with athletes - and how they both came to the same conclusion about the future of athlete marketing. Show Notes: Yuri Hauswald: https://www.linkedin.com/in/yuri-hauswald-b52046a/ GU Energy Labs: https://guenergy.com/ Bear...
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Second Nature Turns 100!
Second Nature
Second Nature Turns 100! We made it! 100 episodes in just over a year of podcasting, and we are so grateful to everyone for listening, contributing, and joining us on this journey. Episode 100 is an AMA-style episode with questions provided by the Second Nature community - and it includes an important announcement about the future of the podcast. Thanks again for being here for the past 100 episodes - onwards and upwards to the next 100! Show Notes: Uplift: https://www.shiftactivemedia.com/uplift/ KORE Outdoors Podcast: https://koreoutdoors.org/ BPC - Brand, Product, Content: Sharon Lokedi:...
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Leading A Revolution In The Outdoor Industry
Second Nature
Jason Bolt has successfully built and sold companies in the outdoor industry, but more importantly, he's been a mentor to many well-known brands in the space. As the founder of Revant Optics, he shares his journey, complete with the ups and downs along the way. This conversation ends with a powerful call to action for the entire outdoor industry, offering a solution to taking care of the outdoor playgrounds that we all know and love. Jason Bolt: https://www.linkedin.com/in/jasonbolt/ Revant: https://www.revantoptics.com/ Society43: https://society43.com/ Evo: https://www.evo.com/ 5 Stages of...
info_outlineColleen Quigley is no stranger to racing - competing at the highest level in the Olympics. After accomplishing some big goals, Colleen has turned her attention to a new goal: founding Meridia, a track team with a completely different setup that focuses on the individual talents and gives them room and resources to thrive.
Steeple Squigs: https://www.instagram.com/steeple_squigs/
Peace Over Podiums: https://www.colleenquigley.org/peace-over-podiums
The Second Mountain (book): https://amzn.to/4dNjX7J
Alexi Pappas: https://www.instagram.com/alexipappas/
Juli Benson (Coach): https://julibensontraining.com/
Athena Pledge: https://www.teamwass.com/news/four-major-brands-introduce-the-athena-pledge-catalyzing-unprecedented-investment-research-and-access-in-womens-sports/
Berk Communications: https://www.berkcommunications.com/
BPC - Brand, Product, Content:
Snow League: https://thesnowleague.com/
Don't Call It A Comeback (Book): https://amzn.to/3HtCSbu
The Monday Mantra: https://themondaymantra.substack.com/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
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