Second Nature
The business of outdoor hosted by Aaron Lutze & Dylan Bowman
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All Good Things Must Come To An End
12/26/2025
All Good Things Must Come To An End
It's the end of an era, and what a chapter it was. Red Bull, the brand that brought Dylan and Aaron together, has graduated Dylan from their official athlete roster. It felt like the perfect time to put the partnership in perspective, with takeaways, stories and lessons from nearly a decade-long partnership. This is the lifecycle of a brand relationship that brings the best out of everyone involved - but, all good things must come to an end. Show Notes: Dylan Bowman: https://www.instagram.com/dylanbo/ Aaron Lutze: https://www.instagram.com/superridertv/ Lisa Burnes: https://www.linkedin.com/in/lisa-burnes-670a356/ Red Bull Lost Coast Film: https://www.youtube.com/watch?v=FhbO241F_xE Campfire Stories - DBo Croatia: https://www.redbull.com/int-en/episodes/dylan-bowmans-tale-of-teeth-and-triumph-campfire-stories-s01-e01 Red Bull - Last Set: https://www.redbull.com/us-en/videos/action-clip-(dirty)-dylan-bowman Freetrail: https://www.freetrail.com Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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The Business Of Outdoor Eats
12/19/2025
The Business Of Outdoor Eats
Chef Corso launched Outdoor Eats to improve the quality of trailside food. On his journey to level up everyone's culinary experience outdoors, he managed to build a brand that includes a TV series (going on its third season), a line of cookbooks, and plenty more. Reaching the outdoor audience has been an iterative process, and we dug into all of the details and steps along the way. Chef Corso: https://www.instagram.com/outdooreats365/ Outdoor Eats: https://outdooreats.tv/ Trail Meals Cookbook: https://outdooreats.com/product/trail-meals-cascade-edition/ Chef Corso Substack: https://chefcorso.substack.com/ Creativity Inc: https://amzn.to/48UruQ4 Science Of Scaling: https://amzn.to/4r6MviC Heliconia Productions: https://heliconia.ca/ Aaron's SF Peninsula Video: https://www.youtube.com/watch?v=CHqGcGxmvGw Titanium Spork: https://outdooreats.com/product/creekside-titanium-spork/ OE Guided Trips 2026: https://outdooreats.com/outdoor-eats-guided-trips-2026/ BPC - Brand, Product, Content: Why You Eat What You Eat: https://amzn.to/4j2ypLy Mama Lil's Peppers: https://amzn.to/3KRoUm0 Red Bull - Everest Ski Video: https://www.youtube.com/watch?v=cjZvFY6__qw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Behind The Brand: Canyon Bicycles
12/12/2025
Behind The Brand: Canyon Bicycles
It's the dream: starting your career as a mechanic and working your way up to running one of the largest bike companies in the world. Ben Coates recently joined Canyon Bicycles to lead their North American division, and in our discussion, we dug into his journey to learn everything we could about the steps he took and how he handled some of the wildest curveballs imaginable. Show Notes: Ben Coates: https://www.linkedin.com/in/ben-coates-669997a/ Canyon Bicycles: https://www.canyon.com/en-us/ Professor Galloway: https://www.profgalloway.com/ John Burke: https://www.instagram.com/jbtrek08/ Travis Campbell - Eagle Peak: https://www.linkedin.com/in/straviscampbell/ The Noto Group: https://www.notogroup.com/ The First 90 Days (Book): https://amzn.to/4r6NUpt People For Bikes: https://www.peopleforbikes.org/ LeBron James x Canyon: https://www.pinkbike.com/news/video-lebron-james-and-canyon-bicycles-partner-to-inspire-a-new-generation-of-riders.html BPC - Brand, Product, Content: Sage Flyrod: https://farbank.com/pages/sage The Science Of Scaling (Book): https://amzn.to/4r6MviC Mountains Of The Moon (Trailer): https://www.youtube.com/watch?v=LlY-gn7yVyM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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The Truth About Athlete Sponsorship
12/05/2025
The Truth About Athlete Sponsorship
The Truth About Athlete Sponsorship Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the moment, and this conversation with Kelly highlights the opportunities for both brands as well as athletes - in any sport. Show Notes: Kelly Newlon: https://www.linkedin.com/in/kelly-newlon-5245569/ RAD Boulder: https://www.radboulder.com/ USATF Agent Test: https://www.usatf.org/resources/athlete-representatives/prospective-authorized-athlete-representatives Jennifer Lichter - Freetrail podcast: https://podcasts.apple.com/us/podcast/jenn-lichter-from-orphan-to-trailblazer/id1492327668?i=1000722502523 BPC - Brand, Product, Content Unreasonable Hospitality (Book): https://amzn.to/47QaET8 Dirt Dispatch: https://www.instagram.com/dirtdispatch/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Behind The Scenes Of The Snow League
11/29/2025
Behind The Scenes Of The Snow League
Behind The Scenes Of The Snow League The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we're joined by The Snow League's Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing, Tom Dunmore, to learn about everything that goes into making a global sports league like this happen. Show Notes: The Snow League: https://thesnowleague.com/ Snow League IG: https://www.instagram.com/thesnowleague/ Scotty Bradfield: https://www.linkedin.com/in/scott-bradfield-a244581a/ Red Bull Project X: https://www.youtube.com/watch?v=e1Zoh2JC_XA Tom Dunmore: https://www.linkedin.com/in/tdunmore/ Momentum - Social Series: https://www.youtube.com/watch?v=uzpW7nAG2I4 Eileen Gu: https://www.instagram.com/eileengu/ BPC - Brand, Product, Content: Intake Breathing Strips: https://amzn.to/3LEOfzz Baller League: https://ballerleague.uk/ ManyChat: https://www.manychat.com Run Through A Wall: https://runthroughawall.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Where We've Been And Where We're Going
11/21/2025
Where We've Been And Where We're Going
It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what's in store for the year ahead. Show Notes: Marin Bikes: https://www.marinbikes.com/ Outdoor Media Summit: https://outdoormediasummit.com/ Super Rider: https://www.superrider.tv Freetrail: https://www.freetrail.com BPC - Brand, Product, Content: Osprey x Houdini: https://www.osprey.com/featured/houdini/ Netflix into podcasts: https://www.bloomberg.com/news/newsletters/2025-11-09/netflix-is-getting-serious-about-video-podcasts Hard MTB League: https://www.hardmtbleague.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Changing The Game For Outdoor Sports
11/14/2025
Changing The Game For Outdoor Sports
Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trail building, racing, and plenty more. While NICA is leading the way in the sport of youth cycling, the fundamentals Amanda shares in this conversation could be applied to any sport discipline that is looking to develop the next generation of participants (and future world champions). Show Notes: NICA: https://nationalmtb.org/ Amanda Carey: https://www.linkedin.com/in/amanda-carey-1327361a5/ Matt Fritzinger: https://mmbhof.org/mountain-bike-hall-of-fame/2016/matt-fritzinger/ GRiT: https://nationalmtb.org/grit NICA Coaching: https://nationalmtb.org/coaching-with-nica Changing The Game (Podcast): https://open.spotify.com/show/6dqPATHc7nllj8UXoboWo4 NICA Australia: https://nicaausmtb.org.au/ BPC - Brand, Product, Content Goodr: https://goodr.com/ Smith Sliders: https://www.smithoptics.com/en-us/products/sliders The Road To Character (Book): https://amzn.to/43Ly0GW Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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The Most Effective Tactics For Brand Social
11/07/2025
The Most Effective Tactics For Brand Social
Red Bull has always been one of the leaders in brand social, but it's not because they're throwing mountains of cash at it. The format and formulas built into the program made all the difference, and in this episode, we dig into the details with Caley Wildermuth. Caley was a part of the social team at Red Bull, and has since expanded her impact by working with other brands through her agency, Content By Caley. Get ready for some serious strategic and tactical insights - this conversation is loaded with an entire framework to completely alter your social media strategy. Show Notes: Caley Wildermuth: https://www.linkedin.com/in/caleywildermuth/ Content By Caley: https://www.contentbycaley.com/ Underbrush Gum: https://nathanandsons.com/ Away - Close Friends List: https://www.instagram.com/reel/DLlF9K8NDtw/ ManyChat: https://www.manychat.com Final Boss Sour: https://finalbosssour.com/ Proteus Motion: https://proteusmotion.com/ Creating Content With A Remote Team (Caley's Article): https://www.linkedin.com/pulse/how-do-i-create-content-remote-team-caley-wildermuth-topic/ Circle (Community Platform): https://circle.so/ BPC - Brand, Product, Content: SULT: https://www.drinksult.com/ Craftmix: https://www.instagram.com/craftmix/ Roomies (by Bilt): https://www.instagram.com/roomiesroomiesroomies/ Anthropic's New (Claude) Ad: https://www.youtube.com/watch?v=FDNkDBNR7AM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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What Is A Content Residency?
10/31/2025
What Is A Content Residency?
Michelle Bates organized and executed a "content residency" in New Zealand, and it instantly caught our attention. Collaboration between multiple brands, athletes and creators, all in one of the most epic outdoor playgrounds on this planet. We had to know more about how this came together - and more importantly - where it's going. Show Notes: Outsiders: https://for-outsiders.com/ NZ Experiences: https://for-outsiders.com/book-our-trips February Residency: https://for-outsiders.com/february-nz-content-residency-eoi Marriott Bonvoy Outdoors: https://www.marriott.com/en-us/outdoors People For Bikes: https://www.peopleforbikes.org/ Second Nature - Jonathan Levitt Episode: https://www.youtube.com/watch?v=fYEjPke9Btg BPC - Brand, Product, Content: Outdoor Brand Camp: https://www.outdoorbrandcamp.com Women Who Run With Wolves: https://amzn.to/47O5Z40 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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The Rebirth Of Suunto
10/24/2025
The Rebirth Of Suunto
Jake Largess joined Suunto just in time for the rebirth of the company and expansion beyond watches. Recounting his history in the industry, including his time at Nike as part of the 6.0 project, Jake shares lessons he's learned through his experience, and how they apply to what he's working on now. Suunto recently launched the Vertical 2 watch, and in this podcast we learned more about their other recent product line expansion: bone-conducting headphones. Show Notes: Jake Largess: https://www.linkedin.com/in/jake-largess-6840a717/ Suunto: https://www.suunto.com/ Simon Dumont: https://www.instagram.com/simondumont/ Suunto Headphones: https://us.suunto.com/pages/bone-conduction-headphones Courtney's Signature Watch: https://us.suunto.com/products/suunto-race-s-titanium-courtney Tailwind: https://tailwindnutrition.com/ SunGod: https://www.sungod.co/ Salomon Courtney Signature Shoes: https://www.salomon.com/en-us/product/s-lab-genesis-limited-courtney-edition-2-li8326/L47829400 Abby Hall: https://www.instagram.com/abby.k.hall/ Vertical 2 Watch: https://us.suunto.com/products/suunto-vertical-2-all-black BPC - Brand, Product, Content: Suunto: https://us.suunto.com/ Vessi - Waterproof Shoes: https://vessi.com/ The Row: https://www.therow.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Raide Returns: One Year Later
10/17/2025
Raide Returns: One Year Later
Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand's first entry into trail running with the LF 2L belt. We've been following Raide closely since then, and brought Kyle (and his newest hire) back on the podcast to check in. It's safe to say, quite a bit has changed since the last time we had Kyle on the podcast. Show Notes: Kyle Siegel: https://www.linkedin.com/in/kyle-siegel/ Raide: https://raideresearch.com/ Original Second Nature x Raide pod: https://www.youtube.com/watch?v=mAYD20ZXJOM Interval (Shop): https://intervalrunning.co.uk/ Spencer Harkins: https://www.linkedin.com/in/spencerharkins/ Original Second Nature x Spencer pod: https://www.youtube.com/watch?v=vQVLRsmUqbs Mali Noyes: https://www.instagram.com/malinoyes/ BPC - Brand, Product, Content: Ex-officio Everyday Boxer: https://amzn.to/475dVMO TNF Advanced Mountain Kit: https://www.thenorthface.com/en-us/collections/advanced-mountain-kit Colin + Samir Podcast: https://www.youtube.com/watch?v=hbZbPHjE8NE Mill Valley Pasta Company: https://millvalleypasta.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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The Evolution Of Outdoor Media Summit
10/10/2025
The Evolution Of Outdoor Media Summit
Yoon Kim and Kenji Haroutunian are leading the charge with Outdoor Media Summit, a gathering of industry professionals that continues to build momentum after nearly a decade. In this conversation, we dive into the history of the event - and more importantly, where it's headed. They are launching something new at this year's event, and we've got the exclusive on that announcement. Show Notes: Outdoor Media Summit: https://outdoormediasummit.com/ Yoon Kim: https://www.linkedin.com/in/yoon-kim-5027b214/ Kenji Haroutunian: https://www.kenjiconsults.com/ Colin + Samir Episode: https://www.youtube.com/watch?v=hbZbPHjE8NE Erica Zazo: https://www.linkedin.com/in/ericazazo/ Outdoor ECom: https://outdoorecom.com/ Startup Junkie: https://startupjunkie.org/ Global Cycling Accelerator: https://cyclingaccelerator.com/ Stephen Regenold - Founder of Gear Junkie: https://www.instagram.com/stephenregenold/?hl=en NPS: https://en.wikipedia.org/wiki/Net_promoter_score BPC - Brand, Product, Content: Livsn T-shirts: https://www.livsndesigns.com/products/pack-shirt Yoshino Power Station: https://yoshinopower.com/products/b2000-solid-state-portable-power-station FlyLow Homegrown (Book): https://flylowgear.com/collections/all/products/homegrown-the-flylow-story Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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How Gnara Invents, Innovates, and Collaborates
10/03/2025
How Gnara Invents, Innovates, and Collaborates
Georgia Grace Edwards created something to address a pain point for a huge portion of the outdoor community with the Gnara Go-Fly technology. Beyond that innovation, she's created a pathway for Gnara to collaborate extensively with other brands - while still continuing to innovate and develop products that demonstrate the viability and versatility of the design. Show Notes: Gnara: https://gnara.com/ I Fund Women: https://www.ifundwomen.com/ KRDG Law - Ian Gates: https://krdglaw.com/staff/ian-gates/ Livsn Collab: https://gnara.com/collections/gnaraproducts/products/womens-ecotrek-overalls Burton Collab: https://gnara.com/collections/gnaraproducts/products/burton-bib-bundle Boulder Pop-Up: https://gnara.com/pages/gnara-boulder-pop-up WeFunder Campaign: https://wefunder.com/ E-mail Gnara: gg@gnara.com BPC - Brand, Product, Content: American Symphony: https://www.netflix.com/title/81728930 Book of Alchemy: https://amzn.to/48Jmr6z Link In Bio (Newsletter): https://www.milkkarten.net/ Matt Trappe x Skratch: https://www.youtube.com/watch?v=MIgXD--K0hI Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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The Origin and Future Of Breakfast Club
09/26/2025
The Origin and Future Of Breakfast Club
Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app, and brand partnerships to support the cause - which is necessary when you're providing amenities like police escorts on road rides. In this conversation with Grant Rogers and Jordie Ammons, we learn more about the origins, the experience, and where we might see Breakfast Club heading in the future. Show Notes: Breakfast Club: https://breakfastclubatx.com/ Grant Rogers: https://www.instagram.com/grantrogers/ Jordie Ammons: https://www.instagram.com/jordieammons/ Breakfast Club Instagram: https://www.instagram.com/breakfastclubatx Tour Das Hügal: https://dashugel.bike/ Case Of The Mondays: https://www.caseofthemondays.cc/ BPC - Brand, Product, Content: Maurten: https://www.maurten.com/ Vada: https://vadajewelry.com/ Richard Sachs - Arrange Disorder: https://richardsachs.com/product/arrange-disorder-volume-1/ Power Trip: https://powertripworldwide.com/collections/releases/products/issue-1-play Fever: https://www.maghalierochette.com/store/fever-stories-and-learnings-from-a-career-in-cyclocross Yuri Hauswald: Horizons Ajo: https://www.youtube.com/watch?v=mL9cYkc1Xhw Yuri Hauswald on Second Nature: https://www.youtube.com/watch?v=7XRT5vUvvs4 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Behind The Brand: East Peak
09/19/2025
Behind The Brand: East Peak
On today's podcast, we explore the origin story of East Peak, created by Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation, we dig into all efforts that led up to that breakthrough - as well as the future of East Peak. East Peak: https://www.runeastpeak.com/ Paulius Dragunas: https://www.linkedin.com/in/pdragunas/ SF Running Company: https://www.sfrunco.com/ Western States - Kilian (Blog): https://www.runeastpeak.com/blogs/news/western-states-2025-100-2-miles-99-degrees-and-1000-reasons-we-love-this-sport The Story Behind The Ice Bandana: https://www.runeastpeak.com/blogs/news/the-story-behind-the-ice-bandana Aaron Kubala: https://www.instagram.com/aaronkubala/ BPC - Brand, Product, Content: On Running - Trail: https://www.on.com/en-us/shop/shoes/trail-running Insta360 GO Ultra: https://store.insta360.com/consumer?utm_term=INRV8SK Stillness Is The Key (Book): https://amzn.to/4pshepw Tom Evans at UTMB: https://www.instagram.com/reel/DN-jw3NDHMm/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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How to Build Partnerships That Actually Work
09/12/2025
How to Build Partnerships That Actually Work
Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible amount of knowledge about best practices for structuring, onboarding and executing partnerships. His first podcast appearance is the most referenced conversation in our library, and we think this episode is going to be right up there. Show Notes: Why Most Affiliate Programs Stall: https://substack.com/home/post/p-170877180 For The Long Run Podcast: https://forthelong.run/ Long Run Labs: https://longrunlabs.substack.com/ Sponsorable: https://sponsorable.com/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Superfiliate: https://www.superfiliate.com/ Shox (Jonathan's link): https://shokz.com/?utm_source=FTLR Skratch (Jonathan's link): http://skratchlabs.com/ftlrpod Ketone IQ (Jonathan's link): http://ketone.com/FTLR Tifosi (Jonathan's link): https://tifosiopticsinc.pxf.io/4GWNnM Eternal: https://eternal.co/ Wild Poppy Consulting: https://www.wildpoppycreativeco.com/ BPC - Brand, Product, Content: PACT: https://pactoutdoors.com/ Road To The Trials (podcast): https://podcasts.apple.com/us/podcast/road-to-the-trials/id1468827005 Ozlo Sleep Buds: https://ozlosleep.com/products/sleepbuds Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Authenticity Versus Algorithms: Backbone Media
09/05/2025
Authenticity Versus Algorithms: Backbone Media
Greg WIlliams joins the podcast this week to share his experience and perspective after working more than twenty years in the outdoor industry. Now President of Backbone Media, he's been able to see the growth of the industry, as well as support the careers of many of the people in it - both current employees as well as those who got their start at Backbone. With the long view of the highs and lows of the industry, Greg has plenty to share in this discussion, both where we've been - and what the future may hold. Show Notes: Greg Williams: https://www.linkedin.com/in/greg-williams-3ab5958/ Backbone Media: https://www.backbone.media/ Philadelphia Rock Gym: https://philarockgym.com/ Climbing Magazine: https://www.climbing.com/ Enormocast (Climbing Podcast): https://enormocast.com/ YETI - Camino Bag: https://www.yeti.com/bags/tote-bags/camino-35.html Penn Newhard: https://www.linkedin.com/in/penn-newhard-b363755/ Nate Simmons: https://www.linkedin.com/in/nate-simmons-21a5846/ Range (Book): https://amzn.to/4g7bddD Andy Ralston Article on Backbone's Blog: https://www.backbone.media/insights/why-leading-brands-come-to-backbone-for-marketing BPC - Brand, Product, Content: Rucking - 5.11: https://www.511tactical.com/ Hyperwear Weighted Vest: https://amzn.to/4mPaD74 Hard MTB League: https://www.hardmtbleague.com/ The Knowledge Podcast - Ryan Petersen: https://podcasts.apple.com/us/podcast/ryan-petersen-how-to-build-a-global-logistics-engine/id990149481?i=1000720673515 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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You Can Just Do Things
08/29/2025
You Can Just Do Things
Jeremy Dunn has forged his own path through the industry, working for storied brands like Rapha, Specialized and Smith Optics - but he's also created magazines and launched and built brands as an entrepreneur in the industry. In our conversation, we cover the lessons learned from both sides of his experience over the course of his career. Show Notes: Jeremy Dunn: https://www.linkedin.com/in/jeremyddunn/ Rapha: https://www.rapha.cc/ Rouleur Magazine: https://www.rouleur.cc/ Slate Olson: https://www.linkedin.com/in/slate-olson-bb21171/ Chris Froome: https://www.instagram.com/chrisfroome/ Smith Optics: https://www.smithoptics.com/ The Athletic: https://www.theathleticcommunity.com/ Julie Krasniak: https://www.linkedin.com/in/juliekrasniak/ Tracksmith: https://www.tracksmith.com/ Bandit: https://banditrunning.com/ Pas Normal: https://pasnormalstudios.com/ BPC - Brand, Product, Content: Vollebak: https://vollebak.com/ Pelotan: https://pelotan.cc/ Rapha Films "Gravity": https://www.youtube.com/watch?v=FXjQZcc_D8E Outdoor Brand Camp: https://www.outdoorbrandcamp.com John John Florence x Rich Roll: https://www.richroll.com/podcast/john-john-florence-921/ How Long Gone Podcast: https://howlonggone.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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What's On DBo's Docket?
08/22/2025
What's On DBo's Docket?
It's been a hectic summer to say the least, but Dylan and Aaron have found time to catch up and run through the latest and greatest hits in the outdoor industry. In this episode, Dylan takes the reins with a full docket of topics that he's been wanting to cover on the pod. Show Notes: Eat My Words (Agency): https://eatmywords.com/ Hello My Name Is Awesome (Book): https://amzn.to/45vKp1O YaBoyScottJurek: https://www.instagram.com/yaboyscottjurek/ Tracksmith: https://www.tracksmith.com/ Tracksmith Instagram Post: https://www.instagram.com/p/DNOHwmwtFaM/ Matt Trappe Article: https://substack.com/home/post/p-170404996 Bandit: https://banditrunning.com/ Kate - Leadville: https://www.instagram.com/reel/DNLyQWsxvsI/ Golden Trail World Series: https://goldentrailseries.com/ Pablo Torre Finds Out: https://www.youtube.com/@PabloTorreFindsOut Meadowlark Media: https://www.meadowlark-media.com/ BPC - Brand, Product, Content: Path Projects: https://pathprojects.com/ The Extramilest Podcast: https://podcasts.apple.com/us/podcast/the-extramilest-podcast/id1272025702 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Building The Brand: Kitworks
08/15/2025
Building The Brand: Kitworks
Greg Mills created Kitworks to solve the problem of gear organization, and in less than a year, he's established the product and brand within the outdoor community. In our conversation, we learn about the founding insights, the elements of Greg's background that contributed in a meaningful way to the brand's launch, and how people can utilize their current roles to subsidize their growth and development into opportunities like launching their own brands. Show Notes: Kitworks: https://mykitworks.com/ Greg Mills: https://www.linkedin.com/in/itsgregmills/ PNW Components: https://pnwcomponents.com/ Kitworks Gear Tote: https://mykitworks.com/products/gear-tote Outdoor Voices: https://www.inc.com/ali-donaldson/5-years-after-being-pushed-out-of-outdoor-voices-ty-haney-is-doing-things-again/91219095 Nate Helming: https://www.linkedin.com/in/nathan-helming/ Kitworks Instagram: https://www.instagram.com/mykitworks/ BPC - Brand, Product, Content: The Changing World Order - Ray Dalio (Book): https://amzn.to/46PiVqq Invest Like The Best (Ramtin Naimi episode): https://joincolossus.com/episode/building-abstract/ Minted NY: https://mintednewyork.com/ Insta350 X5: https://store.insta360.com/consumer?utm_term=INRV8SK Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Building The Brand: Tantrums
08/08/2025
Building The Brand: Tantrums
Adam Copeland launched Tantrums less than a year ago, and we've been having a great time watching him build the brand, brick by brick. In this conversation, we dig into the earliest days of the idea - all the way through the inflection points that have brought him to this point (and beyond). Show Notes: Tantrums: https://tantrums.run/ Run With Us - Pasadena Shop: https://www.clubrunwithus.com/ SAFE (Definition): https://www.angellist.com/learn/safe-note Carta: https://carta.com/ Anna Louden: https://www.annalouden.com/ Monte's Tomato Sauce: https://www.instagram.com/p/C9SySioRvaw/ WTRC - Trippers Japan: https://trippers-wtrc.com/ BPC - Brand, Product, Content: Nike at Western States (ACG): https://www.instagram.com/p/DLd7gU4x_1w/ Acquired Podcast: https://www.acquired.fm/ Win The Inside Game - Steve Magnus (Book): https://amzn.to/4lOOg1d Invest LIke The Best - Jens Grede, Skims: https://joincolossus.com/episode/building-skims/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Moving The Goalposts
08/05/2025
Moving The Goalposts
Dylan and Aaron catch up in the middle of the summer to reflect on where things are at - and how far we've come. Resetting our expectations - or "moving the goalposts" - based on how things have evolved over time. During this conversation, they put it into context for other media properties - and ask the real questions about where to go next. Show Notes: Freetrail: https://www.freetrail.com Peak Life Experience: https://www.youtube.com/watch?v=Ku4dYpW6MG0 Billy Oppenheimer Newsletter: https://billyoppenheimer.com/ Quarter HP: https://www.youtube.com/@quarterhp Joe Budden Network: https://www.patreon.com/cw/joebudden Joe Budden NY Times Article: https://www.nytimes.com/2025/07/22/business/media/joe-budden-podcast-finances.html Long Run Labs Podcast Collective: https://longrunlabs.substack.com/p/introducing-the-long-run-labs-podcast Vox Media: https://podcasts.voxmedia.com/ Channels - Peter Kafka: https://podcasts.apple.com/us/podcast/channels-with-peter-kafka/id1080467174 Insta360: https://store.insta360.com/consumer?utm_term=INRV8SK Substack Raises $100M: https://techcrunch.com/2025/07/17/substack-raises-100m-from-chernin-group-andreessen-horowitz-skims-ceo-and-more/ Red Bull Hardline: https://www.redbull.com/us-en/event-series/red-bull-hardline BPC - Brand, Product, Content: Kitworks: https://www.mykitworks.com Kilian Jornet - 15 Years Stronger: https://www.youtube.com/watch?v=faDan5z16qc Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Buying Back Revel Bikes
08/01/2025
Buying Back Revel Bikes
Adam Miller founded Revel Bikes, sold it to private equity, then bought it back when the brand went bankrupt. We've seen this same program play out so many times in the past few years - but what makes this story different is that Adam bought his original company back and relaunched it. In this conversation, Adam takes us through the entire journey, with a bunch of behind-the-scenes insights. Show Notes: Revel Bikes: https://revelbikes.com/ Borealis Bikes: https://fatbike.com/ Why Cycles: https://www.instagram.com/whycycles/ Canfield: https://canfieldbikes.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Behind The Scenes Of Adventure Travel
07/25/2025
Behind The Scenes Of Adventure Travel
Imagine running a travel agency in the year 2020 - and not only surviving, but finding new ways to continue growing the business. Travel is something that connects everyone in the outdoor industry (and beyond), and in this conversation, Leigh gives us a behind-the-scenes look at one of the largest adventure travel agencies in the world. Show Notes: Leigh Barnes: https://www.linkedin.com/in/lcbarnes/ Intrepid Travel: https://www.intrepidtravel.com/us Timeshifter: https://www.timeshifter.com/ DJI on Everest: https://www.youtube.com/watch?v=csDriucITDE Uncharted Trips: https://www.intrepidtravel.com/us/uncharted Antarctica Trip: https://www.intrepidtravel.com/us/antarctica Intrepid - Protecting National Parks: https://www.intrepidtravel.com/adventures/protect-us-national-parks/ BPC: Brand, Product, Content: Citymapper (App): https://citymapper.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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The Outdoor Industry's Biggest Emerging Market
07/22/2025
The Outdoor Industry's Biggest Emerging Market
Dylan and Aaron get back together for a catch-up after Aaron's latest trip to China. Outdoor sports are booming over there and brands are taking notice. In this conversation, Aaron shares all of his notes from everything he saw over there - and a glimpse into the future. Show Notes: Super Rider: https://www.youtube.com/@SuperRiderTV Microsoft - Acquired Episode: https://www.acquired.fm/episodes/microsoft Mario's Book Recommendation: https://amzn.to/4kTbXEW Video Night In Kathmandu (Book): https://amzn.to/3TLHz3z David Autor: https://www.nytimes.com/2025/07/14/opinion/china-shock-economy-manufacturing.html Nick Denton: https://www.semafor.com/article/03/28/2025/nick-denton-gawker-surprising-return Western States Livestream: https://www.youtube.com/watch?v=ehpqF2J91rg BPC - Brand, Product, Content: Ben Gibbard x Speedland GSTMT: https://www.runspeedland.com/products/gs-tmt-copy Road Fools BMX Series: https://www.youtube.com/watch?v=Fr89kMr_V-k Bus Run Bus - Rickey Gates: https://www.busrunbus.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Unlocking YES With Chelsea Sodaro
07/18/2025
Unlocking YES With Chelsea Sodaro
Chelsea Sodaro broke into the mainstream when she won the Ironman World Championship in 2022, but it's fair to say her accomplishments outside of that race have been just as impressive. She has created space for conversations around mental health in sports, parenting, and so much more. Her approach is best summed up by the mantra she has written on her bike: "YES YES YES". Chelsea continues to inspire by creating a new event called Unlocking Yes, and in this podcast, we dive deep into the details of her inaugural event. Show Notes: Chelsea Sodaro: https://www.instagram.com/chelseasodaro/ Chelsea's NYT Article: https://www.nytimes.com/2023/03/30/sports/ironwoman-kona-chelsa-sodaro.html Kate Courtney: https://www.instagram.com/kateplusfate/ RXR Sports: https://www.rxrsports.com/ Unlocking Yes Event: https://chelseasodaro.com/unlockingyes/ For All Mothers: https://www.forallmothers.org/ For All Mothers - Grants: https://www.forallmothers.org/grants Pro Triathlete Organization: https://protriathletes.org/ BPC - Brand, Product, Content: On Running: https://www.on.com/ Marin Gestalt XR (Bike): https://www.marinbikes.com/bikes/2025-gestalt-xr Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Athletes In The Era Of Influence
07/11/2025
Athletes In The Era Of Influence
Amie Engerbretson is a big mountain skier, director, producer, and so much more. We dig into the tension between being an athlete and having influence through content and social media. We get tactical and talk through proposals and project building, including the approach that athletes can take to develop and extend their careers - and how this approach is essentially a subsidized education for the athletes who choose to follow this path. Show Notes: Amie Engerbretson: https://www.instagram.com/amieski/ Seth Morrison: https://en.wikipedia.org/wiki/Seth_Morrison_(skier) NST Ski: https://www.naturalselectiontour.com/nst-ski/ Norrøna: https://www.norrona.com/ Warren Miller: https://warrenmiller.com/ Teton Gravity Research (TGR): https://www.tetongravity.com/ The Art Of Confidence: https://www.youtube.com/watch?v=_6jsyRcWN_4 Michelle Parker - Originate Series: https://www.youtube.com/watch?v=gIdpL5sMRjM The Hypocrite: https://www.youtube.com/watch?v=HGR34-SOIgg Sweetgrass - Boots Over Brim: https://www.youtube.com/watch?v=atHhv9ydTH4 Blue Hour Film: https://www.youtube.com/watch?v=dm4CucsQTv8 Molly Armanino: https://www.instagram.com/mollyarmanino/ BPC - Brand, Product, Content: Protect Our Winters: https://protectourwinters.org/ Erin Sprague on Second Nature: https://www.youtube.com/watch?v=c4SeYnjLmfY Payson McElveen - Crossings NZ: https://www.osprey.com/stories/bike/crossings-new-zealand Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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The State Of Trail Running
07/04/2025
The State Of Trail Running
Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Second Nature - Insights 101 Podcast: https://podcasts.apple.com/us/podcast/the-single-phrase-that-helps-brands-innovate/id1737242598?i=1000697637448 Rest Day Podcast (Dylan, Trappe, Corrine): https://podcasts.apple.com/us/podcast/rest-day-trail-running-tastemakers-shea-aquilano-to/id1492327668?i=1000712502533 BPC: Brand, Product, Content Wild Rye: https://wild-rye.com/ Wild Rye on WeFunder: https://wefunder.com/wildrye Mel Strong + Cassie Abel Webinar: https://www.eventbrite.com/e/investing-wefunder-webinar-with-cassie-abel-and-mel-strong-tickets-1431678140859 Wild Rye on Second Nature: https://podcasts.apple.com/us/podcast/the-past-present-and-future-of-wild-rye/id1737242598?i=1000691102663 Mel Strong on Second Nature: https://podcasts.apple.com/us/podcast/mel-strong-from-nike-to-next-ventures/id1737242598?i=1000679472198 High Fives Foundation: https://highfivesfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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What 500 Weeks Of Writing Taught Mario Fraioli
06/27/2025
What 500 Weeks Of Writing Taught Mario Fraioli
In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his plate clear of distractions to maintain focus. Show Notes: Mario Fraioli: https://mariofraioli.com/ The Morning Shakeout: https://themorningshakeout.substack.com/ Dave Pell - Next Draft: https://nextdraft.com/ John Muir Trail Film: https://www.youtube.com/watch?v=_-hu52WbXpI The Morning Shakeout Podcast: https://themorningshakeout.com/category/the-morning-shakeout-podcast/ Semi-Rad: https://semi-rad.com/ Grand Slam Track: https://www.grandslamtrack.com/ Athlos: https://www.athlos.com/ T100: https://t100triathlon.com/ Shaun White Snow League: https://thesnowleague.com/ BPC - Brand, Product, Content: Apple in China (book): https://amzn.to/4kTbXEW Function Health: https://www.functionhealth.com/ TRTL Travel/Neck Pillow: https://amzn.to/443ULH1 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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How Outdoor Entrepreneurs Find Community And Support
06/20/2025
How Outdoor Entrepreneurs Find Community And Support
Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation. Founded Outdoors: https://foundedoutdoors.com/ Katie Doherty: https://www.linkedin.com/in/dohertykatie/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Wild Poppy: https://www.wildpoppycreativeco.com/ The Art Of Gathering (Book): https://amzn.to/3HP60u3 Garage Grown Gear: https://www.garagegrowngear.com/ Conscious Gear: https://conscious-gear.com/ Hightag: https://www.hightag.com/ Pangoo Apparel: https://pangooapparel.com/ REI Embark Program: https://www.rei.com/path-ahead/embark Wild Rye: https://wild-rye.com/ Women-Led Wednesday: https://womenledwednesday.com/ Brand, Product, Content (BPC): Coalition Snow Newsletter: https://coalitionsnow.substack.com/ The Surf Bag: https://thesurfbag.com/ HT Hayes Reaction Videos: https://www.youtube.com/c/hamiltontroyhayes Real Rock Film Festival: https://reelrocktour.com/ Momentous Sleep Pouch (Use Aaron's link for 35% off): https://crrnt.app/MOME/P1ZgGplx Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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