Second Nature
The business of outdoor hosted by Aaron Lutze & Dylan Bowman
info_outline
Building The Brand: Tantrums
08/08/2025
Building The Brand: Tantrums
Adam Copeland launched Tantrums less than a year ago, and we've been having a great time watching him build the brand, brick by brick. In this conversation, we dig into the earliest days of the idea - all the way through the inflection points that have brought him to this point (and beyond). Show Notes: Tantrums: https://tantrums.run/ Run With Us - Pasadena Shop: https://www.clubrunwithus.com/ SAFE (Definition): https://www.angellist.com/learn/safe-note Carta: https://carta.com/ Anna Louden: https://www.annalouden.com/ Monte's Tomato Sauce: https://www.instagram.com/p/C9SySioRvaw/ WTRC - Trippers Japan: https://trippers-wtrc.com/ BPC - Brand, Product, Content: Nike at Western States (ACG): https://www.instagram.com/p/DLd7gU4x_1w/ Acquired Podcast: https://www.acquired.fm/ Win The Inside Game - Steve Magnus (Book): https://amzn.to/4lOOg1d Invest LIke The Best - Jens Grede, Skims: https://joincolossus.com/episode/building-skims/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37665330
info_outline
Moving The Goalposts
08/05/2025
Moving The Goalposts
Dylan and Aaron catch up in the middle of the summer to reflect on where things are at - and how far we've come. Resetting our expectations - or "moving the goalposts" - based on how things have evolved over time. During this conversation, they put it into context for other media properties - and ask the real questions about where to go next. Show Notes: Freetrail: https://www.freetrail.com Peak Life Experience: https://www.youtube.com/watch?v=Ku4dYpW6MG0 Billy Oppenheimer Newsletter: https://billyoppenheimer.com/ Quarter HP: https://www.youtube.com/@quarterhp Joe Budden Network: https://www.patreon.com/cw/joebudden Joe Budden NY Times Article: https://www.nytimes.com/2025/07/22/business/media/joe-budden-podcast-finances.html Long Run Labs Podcast Collective: https://longrunlabs.substack.com/p/introducing-the-long-run-labs-podcast Vox Media: https://podcasts.voxmedia.com/ Channels - Peter Kafka: https://podcasts.apple.com/us/podcast/channels-with-peter-kafka/id1080467174 Insta360: https://store.insta360.com/consumer?utm_term=INRV8SK Substack Raises $100M: https://techcrunch.com/2025/07/17/substack-raises-100m-from-chernin-group-andreessen-horowitz-skims-ceo-and-more/ Red Bull Hardline: https://www.redbull.com/us-en/event-series/red-bull-hardline BPC - Brand, Product, Content: Kitworks: https://www.mykitworks.com Kilian Jornet - 15 Years Stronger: https://www.youtube.com/watch?v=faDan5z16qc Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37665230
info_outline
Buying Back Revel Bikes
08/01/2025
Buying Back Revel Bikes
Adam Miller founded Revel Bikes, sold it to private equity, then bought it back when the brand went bankrupt. We've seen this same program play out so many times in the past few years - but what makes this story different is that Adam bought his original company back and relaunched it. In this conversation, Adam takes us through the entire journey, with a bunch of behind-the-scenes insights. Show Notes: Revel Bikes: https://revelbikes.com/ Borealis Bikes: https://fatbike.com/ Why Cycles: https://www.instagram.com/whycycles/ Canfield: https://canfieldbikes.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37596015
info_outline
Behind The Scenes Of Adventure Travel
07/25/2025
Behind The Scenes Of Adventure Travel
Imagine running a travel agency in the year 2020 - and not only surviving, but finding new ways to continue growing the business. Travel is something that connects everyone in the outdoor industry (and beyond), and in this conversation, Leigh gives us a behind-the-scenes look at one of the largest adventure travel agencies in the world. Show Notes: Leigh Barnes: https://www.linkedin.com/in/lcbarnes/ Intrepid Travel: https://www.intrepidtravel.com/us Timeshifter: https://www.timeshifter.com/ DJI on Everest: https://www.youtube.com/watch?v=csDriucITDE Uncharted Trips: https://www.intrepidtravel.com/us/uncharted Antarctica Trip: https://www.intrepidtravel.com/us/antarctica Intrepid - Protecting National Parks: https://www.intrepidtravel.com/adventures/protect-us-national-parks/ BPC: Brand, Product, Content: Citymapper (App): https://citymapper.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37548855
info_outline
The Outdoor Industry's Biggest Emerging Market
07/22/2025
The Outdoor Industry's Biggest Emerging Market
Dylan and Aaron get back together for a catch-up after Aaron's latest trip to China. Outdoor sports are booming over there and brands are taking notice. In this conversation, Aaron shares all of his notes from everything he saw over there - and a glimpse into the future. Show Notes: Super Rider: https://www.youtube.com/@SuperRiderTV Microsoft - Acquired Episode: https://www.acquired.fm/episodes/microsoft Mario's Book Recommendation: https://amzn.to/4kTbXEW Video Night In Kathmandu (Book): https://amzn.to/3TLHz3z David Autor: https://www.nytimes.com/2025/07/14/opinion/china-shock-economy-manufacturing.html Nick Denton: https://www.semafor.com/article/03/28/2025/nick-denton-gawker-surprising-return Western States Livestream: https://www.youtube.com/watch?v=ehpqF2J91rg BPC - Brand, Product, Content: Ben Gibbard x Speedland GSTMT: https://www.runspeedland.com/products/gs-tmt-copy Road Fools BMX Series: https://www.youtube.com/watch?v=Fr89kMr_V-k Bus Run Bus - Rickey Gates: https://www.busrunbus.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37475430
info_outline
Unlocking YES With Chelsea Sodaro
07/18/2025
Unlocking YES With Chelsea Sodaro
Chelsea Sodaro broke into the mainstream when she won the Ironman World Championship in 2022, but it's fair to say her accomplishments outside of that race have been just as impressive. She has created space for conversations around mental health in sports, parenting, and so much more. Her approach is best summed up by the mantra she has written on her bike: "YES YES YES". Chelsea continues to inspire by creating a new event called Unlocking Yes, and in this podcast, we dive deep into the details of her inaugural event. Show Notes: Chelsea Sodaro: https://www.instagram.com/chelseasodaro/ Chelsea's NYT Article: https://www.nytimes.com/2023/03/30/sports/ironwoman-kona-chelsa-sodaro.html Kate Courtney: https://www.instagram.com/kateplusfate/ RXR Sports: https://www.rxrsports.com/ Unlocking Yes Event: https://chelseasodaro.com/unlockingyes/ For All Mothers: https://www.forallmothers.org/ For All Mothers - Grants: https://www.forallmothers.org/grants Pro Triathlete Organization: https://protriathletes.org/ BPC - Brand, Product, Content: On Running: https://www.on.com/ Marin Gestalt XR (Bike): https://www.marinbikes.com/bikes/2025-gestalt-xr Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37453340
info_outline
Athletes In The Era Of Influence
07/11/2025
Athletes In The Era Of Influence
Amie Engerbretson is a big mountain skier, director, producer, and so much more. We dig into the tension between being an athlete and having influence through content and social media. We get tactical and talk through proposals and project building, including the approach that athletes can take to develop and extend their careers - and how this approach is essentially a subsidized education for the athletes who choose to follow this path. Show Notes: Amie Engerbretson: https://www.instagram.com/amieski/ Seth Morrison: https://en.wikipedia.org/wiki/Seth_Morrison_(skier) NST Ski: https://www.naturalselectiontour.com/nst-ski/ Norrøna: https://www.norrona.com/ Warren Miller: https://warrenmiller.com/ Teton Gravity Research (TGR): https://www.tetongravity.com/ The Art Of Confidence: https://www.youtube.com/watch?v=_6jsyRcWN_4 Michelle Parker - Originate Series: https://www.youtube.com/watch?v=gIdpL5sMRjM The Hypocrite: https://www.youtube.com/watch?v=HGR34-SOIgg Sweetgrass - Boots Over Brim: https://www.youtube.com/watch?v=atHhv9ydTH4 Blue Hour Film: https://www.youtube.com/watch?v=dm4CucsQTv8 Molly Armanino: https://www.instagram.com/mollyarmanino/ BPC - Brand, Product, Content: Protect Our Winters: https://protectourwinters.org/ Erin Sprague on Second Nature: https://www.youtube.com/watch?v=c4SeYnjLmfY Payson McElveen - Crossings NZ: https://www.osprey.com/stories/bike/crossings-new-zealand Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37343685
info_outline
The State Of Trail Running
07/04/2025
The State Of Trail Running
Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Second Nature - Insights 101 Podcast: https://podcasts.apple.com/us/podcast/the-single-phrase-that-helps-brands-innovate/id1737242598?i=1000697637448 Rest Day Podcast (Dylan, Trappe, Corrine): https://podcasts.apple.com/us/podcast/rest-day-trail-running-tastemakers-shea-aquilano-to/id1492327668?i=1000712502533 BPC: Brand, Product, Content Wild Rye: https://wild-rye.com/ Wild Rye on WeFunder: https://wefunder.com/wildrye Mel Strong + Cassie Abel Webinar: https://www.eventbrite.com/e/investing-wefunder-webinar-with-cassie-abel-and-mel-strong-tickets-1431678140859 Wild Rye on Second Nature: https://podcasts.apple.com/us/podcast/the-past-present-and-future-of-wild-rye/id1737242598?i=1000691102663 Mel Strong on Second Nature: https://podcasts.apple.com/us/podcast/mel-strong-from-nike-to-next-ventures/id1737242598?i=1000679472198 High Fives Foundation: https://highfivesfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37275080
info_outline
What 500 Weeks Of Writing Taught Mario Fraioli
06/27/2025
What 500 Weeks Of Writing Taught Mario Fraioli
In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his plate clear of distractions to maintain focus. Show Notes: Mario Fraioli: https://mariofraioli.com/ The Morning Shakeout: https://themorningshakeout.substack.com/ Dave Pell - Next Draft: https://nextdraft.com/ John Muir Trail Film: https://www.youtube.com/watch?v=_-hu52WbXpI The Morning Shakeout Podcast: https://themorningshakeout.com/category/the-morning-shakeout-podcast/ Semi-Rad: https://semi-rad.com/ Grand Slam Track: https://www.grandslamtrack.com/ Athlos: https://www.athlos.com/ T100: https://t100triathlon.com/ Shaun White Snow League: https://thesnowleague.com/ BPC - Brand, Product, Content: Apple in China (book): https://amzn.to/4kTbXEW Function Health: https://www.functionhealth.com/ TRTL Travel/Neck Pillow: https://amzn.to/443ULH1 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37178185
info_outline
How Outdoor Entrepreneurs Find Community And Support
06/20/2025
How Outdoor Entrepreneurs Find Community And Support
Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation. Founded Outdoors: https://foundedoutdoors.com/ Katie Doherty: https://www.linkedin.com/in/dohertykatie/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Wild Poppy: https://www.wildpoppycreativeco.com/ The Art Of Gathering (Book): https://amzn.to/3HP60u3 Garage Grown Gear: https://www.garagegrowngear.com/ Conscious Gear: https://conscious-gear.com/ Hightag: https://www.hightag.com/ Pangoo Apparel: https://pangooapparel.com/ REI Embark Program: https://www.rei.com/path-ahead/embark Wild Rye: https://wild-rye.com/ Women-Led Wednesday: https://womenledwednesday.com/ Brand, Product, Content (BPC): Coalition Snow Newsletter: https://coalitionsnow.substack.com/ The Surf Bag: https://thesurfbag.com/ HT Hayes Reaction Videos: https://www.youtube.com/c/hamiltontroyhayes Real Rock Film Festival: https://reelrocktour.com/ Momentous Sleep Pouch (Use Aaron's link for 35% off): https://crrnt.app/MOME/P1ZgGplx Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/37081930
info_outline
Building Smart Shoes With Avelo
06/13/2025
Building Smart Shoes With Avelo
Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official launch (and beyond). Show Notes: Avelo: https://www.avelorunning.com Royi Metser: https://www.linkedin.com/in/royi-metser-6886a211/ Avelo Instagram: https://www.instagram.com/avelorunning/ Inside Tracker: https://www.insidetracker.com/ Peter Ruppe: https://www.linkedin.com/in/pruppe/ Kickstarter (launching June 24): https://kickstarter.com/ Whoop Article (Allison Lynch): https://notaconversationalpace.substack.com/p/whoop-the-best-wearable-in-the-world BPC - Brand, Product, Content: Oura Ring: https://ouraring.com/ The Outdoor Archive: https://www.thamesandhudsonusa.com/books/the-outdoor-archive-the-ultimate-collection-of-adventure-and-sporting-graphics-illustrations-and-gear-hardcover Substack - How I Built This: https://podcasts.apple.com/cz/podcast/substack-chris-best-and-hamish-mckenzie/id1150510297?i=1000705886619 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36979890
info_outline
Launching A New Race Team with Colleen Quigley
06/06/2025
Launching A New Race Team with Colleen Quigley
Colleen Quigley is no stranger to racing - competing at the highest level in the Olympics. After accomplishing some big goals, Colleen has turned her attention to a new goal: founding Meridia, a track team with a completely different setup that focuses on the individual talents and gives them room and resources to thrive. Steeple Squigs: https://www.instagram.com/steeple_squigs/ Peace Over Podiums: https://www.colleenquigley.org/peace-over-podiums The Second Mountain (book): https://amzn.to/4dNjX7J Alexi Pappas: https://www.instagram.com/alexipappas/ Juli Benson (Coach): https://julibensontraining.com/ Athena Pledge: https://www.teamwass.com/news/four-major-brands-introduce-the-athena-pledge-catalyzing-unprecedented-investment-research-and-access-in-womens-sports/ Berk Communications: https://www.berkcommunications.com/ BPC - Brand, Product, Content: Snow League: https://thesnowleague.com/ Don't Call It A Comeback (Book): https://amzn.to/3HtCSbu The Monday Mantra: https://themondaymantra.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36864535
info_outline
The Business of Events & Tradeshows
06/03/2025
The Business of Events & Tradeshows
is a global leader in the events, tradeshow, and exhibition industry. He's the former CEO of Tarsus, which sold for $1 Billion in 2023 to Informa. Now he's the Founder of , an investment vehicle focused on entrepreneurial event businesses. He is also one of the Co-Founders of , the new trail running conference and festival debuting June 24th & 25th, 2025. BPC: Doug - Dylan - Join us on LinkedIn: Meet us on Slack: Follow us on Instagram: Subscribe to our newsletter: Subscribe to the YouTube channel:
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36813020
info_outline
The Story of Terignōta
05/30/2025
The Story of Terignōta
Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta. Show Notes: Terignōta: https://terignota.com/ Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper Warby Parker HIBT Episode: https://www.npr.org/2018/03/26/586048422/warby-parker-dave-gilboa-neil-blumenthal Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Shopify Loan Program: https://www.shopify.com/capital Outside Buyer's Guide: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-running-shirts-for-men/ Brand, Product, Content: Gates $100k Prize: https://go.gates.com/GBD-100k-BELTED-PURSE.html Andy Irons Film: https://www.youtube.com/watch?v=GJWIPRvtAHk HY.Q: https://www.drinkhyq.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36772705
info_outline
What We Can Learn from "lowercase b" Brands
05/23/2025
What We Can Learn from "lowercase b" Brands
Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook". Show Notes: Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/ Brand New Story: https://brandnewstory.substack.com/ Not A Playbook: https://www.notaplaybook.com/ Not A Playbook on Spotify: https://open.spotify.com/show/7iOjuBbBCmhU5nVhcE9vgY Rizz Ahmed: https://www.instagram.com/rizahmed/ FKA Twigs: https://www.instagram.com/fkatwigs/ The Red Bulletin: https://www.redbull.com/us-en/theredbulletin/collections/the-red-bulletin Red Bulletin Podcast: https://podcasts.apple.com/us/podcast/red-bull-risk-made-me-do-it/id1165192147 Exiting The Friend Zone: https://archive.ph/2025.03.03-124640/https://www.tank.tv/magazine/issue-102/features/exiting-the-friend-zone Paynter Brand: https://paynter.co.uk/ BPC - Brand, Product, Content: A Time Of Gifts (Book): https://amzn.to/44NQE2q Creative Selection (Book): https://amzn.to/4dqm15n Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36649450
info_outline
How To Create A Sport-Defining Film
05/16/2025
How To Create A Sport-Defining Film
Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have been building a large community with That Triathlon Life (TTL) and this film was a project that Eric has been chasing for a while. We sat down for a conversation about the creation of the film, the audience reception, and what's next. Show Notes: Look For Things Where You Can Find Them (Film): https://www.youtube.com/watch?v=1nP5DPirgnE TTL: https://www.instagram.com/that.triathlonlife/ Lionel Sanders: https://www.instagram.com/lsanderstri/ Paula Findlay: https://www.instagram.com/paula_findlay/ Ötillö: https://otilloswimrun.com/ Extreme Triathlon: https://xtri-series.com/ Red Bull Solstice Sessions: https://www.redbull.com/us-en/triathlon-eric-lagerstrom-solstice-sessions Brand, Product, Content (BPC): Foreign Rider: https://www.foreignrider.com/ Foreign Rider TTL Collab: https://www.instagram.com/reel/DF5e3-DRDkk/ Yowamushi Pedal: https://www.youtube.com/watch?v=WpRDYrFpdTU Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36552665
info_outline
Pro Athlete Or Get A Real Job? Here's How To Do Both.
05/09/2025
Pro Athlete Or Get A Real Job? Here's How To Do Both.
Yuri Hauswald has kept one foot in both worlds for the better part of two decades: working professional and professional athlete. As the Elite Athlete and Community Manager for GU Energy Labs, Yuri has the perspective for aspiring athletes, as well as athletes looking to make moves for the next stage in their career. Aaron and Yuri compare notes on their experiences working with athletes - and how they both came to the same conclusion about the future of athlete marketing. Show Notes: Yuri Hauswald: https://www.linkedin.com/in/yuri-hauswald-b52046a/ GU Energy Labs: https://guenergy.com/ Bear Development Team: https://www.beardevteam.com/ What's The Rusch: https://www.rebeccarusch.com/whats-the-rusch-podcast Payson Podcast: https://podcasts.apple.com/us/podcast/payson-mcelveen-and-the-cauldron-of-content/id1737242598?i=1000701249647 Harlem Run: https://www.harlemrun.com/ Unbound Gravel: https://www.unboundgravel.com/ Camelbak Chase Vest: https://www.camelbak.com/shop/packs/bike/chase-bike-vest-50-oz/CB-2414.html Horizons - Yuri's film project: https://www.youtube.com/watch?v=VaIsu2aeCSI Lost On Purpose: https://vimeo.com/701357507 Time Well Spent: https://www.youtube.com/watch?v=yiaJd8G61r8 Look For Things Where You Can Find Them: https://www.youtube.com/watch?v=1nP5DPirgnE Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36400835
info_outline
Second Nature Turns 100!
05/02/2025
Second Nature Turns 100!
Second Nature Turns 100! We made it! 100 episodes in just over a year of podcasting, and we are so grateful to everyone for listening, contributing, and joining us on this journey. Episode 100 is an AMA-style episode with questions provided by the Second Nature community - and it includes an important announcement about the future of the podcast. Thanks again for being here for the past 100 episodes - onwards and upwards to the next 100! Show Notes: Uplift: https://www.shiftactivemedia.com/uplift/ KORE Outdoors Podcast: https://koreoutdoors.org/ BPC - Brand, Product, Content: Sharon Lokedi: https://www.instagram.com/shazrine/ Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36402830
info_outline
Leading A Revolution In The Outdoor Industry
04/29/2025
Leading A Revolution In The Outdoor Industry
Jason Bolt has successfully built and sold companies in the outdoor industry, but more importantly, he's been a mentor to many well-known brands in the space. As the founder of Revant Optics, he shares his journey, complete with the ups and downs along the way. This conversation ends with a powerful call to action for the entire outdoor industry, offering a solution to taking care of the outdoor playgrounds that we all know and love. Jason Bolt: https://www.linkedin.com/in/jasonbolt/ Revant: https://www.revantoptics.com/ Society43: https://society43.com/ Evo: https://www.evo.com/ 5 Stages of Business: https://hbr.org/1983/05/the-five-stages-of-small-business-growth 16 Personalities: https://www.16personalities.com/ Shwood: https://shwoodshop.com/ Josué Rivas: https://www.linkedin.com/in/josuefoto/ Arkema: https://www.arkema.com/usa/en/product/technicalpolymers/rilsan-family-products/rilsan-pa11/ Foto Foto: https://fotofoto.io/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/35907080
info_outline
The 5 Stages Of Partnership with AG1's Lisa Hassig
04/25/2025
The 5 Stages Of Partnership with AG1's Lisa Hassig
Lisa Hassig is the Global Brand + Sports Partnerships Director for AG1. While AG1 has partnered with some of the biggest athletes and creators on their partnerships, we took the conversation in a slightly different direction to share the lifecycle of a collaboration. There are five distinct phases to a solid partnership, and in today's episode, Lisa shares her best practices (and some stories) for each step of the journey. Show Notes: Lisa Hassig: https://www.linkedin.com/in/lisahassig/ AG1: https://drinkag1.com/ Airport AG1: https://www.instagram.com/p/DDGQJtVuyKO/ Ripper (Golf Team): https://www.livgolf.com/ripper-gc/roster SailGP Partnership: https://sailgp.com/news/25/ag1-united-states-announce-new-partnership Christina Lustenberger: https://www.instagram.com/christinalusti/ BPC - Brand, Product, Content: Pelotan Sun Protection: https://pelotan.cc/ Prenuvo: https://prenuvo.com/ (Use Aaron's code to get $300 off: 1deme ) Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36279395
info_outline
The Past, Present, and Future of Ciele
04/22/2025
The Past, Present, and Future of Ciele
Daniel Marrett is the global Director of Marketing and Strategy at Ciele, and has been with the brand for nearly six years as they've gone through every iteration to arrive at this point. During the conversation, we learn the origin of the name, dig into the expansion beyond hats, and go deep on what it truly means to collaborate as a brand. Show Notes: Daniel Marrett: https://www.linkedin.com/in/dmarrett/ Ciele: https://cieleathletics.com/ Aaron's new pants: https://cieleathletics.com/products/u-evdpant-bluebird BPC: Raide LF 2L: https://raideresearch.com/collections/trail-shop-all Nick Denton - Semafor podcast: https://podcasts.apple.com/gb/podcast/nick-dentons-surprising-return-courtesy-of-elon-musk/id1746776326?i=1000701219273 Ryan Holiday Conspiracy (book): https://amzn.to/4jjjZ8R Dustin Klein: https://www.youtube.com/watch?v=QjJ4hYSunq4 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36256165
info_outline
Behind The Business: The Running Event and Switchback
04/18/2025
Behind The Business: The Running Event and Switchback
Christina Henderson, the director of both The Running Event and Switchback, joins Second Nature to talk about the behind the scenes of two important events in the outdoor industry. As a 10-year veteran of TRE, she shares stories and details about the event - as well as the future of Switchback, a show that is focused on the outdoor industry (running and beyond) that is launching as a standalone event this June in Nashville. Show Notes: Christina Henderson: https://www.linkedin.com/in/christina-henderson-7b58b561/ Switchback: https://www.switchbackevent.com/ The Running Event: https://www.therunningevent.com/ OIA: https://outdoorindustry.org/ Diversified: https://www.divcom.com/ BPC - Brand, Product, Content: Untamed (book): https://amzn.to/3EloAZi The Speed Project: https://www.instagram.com/thespeedproject/ Tommie Runz: https://www.tommierunz.com/ Inside Tracker: https://www.insidetracker.com/ The Art of Gathering (book): https://amzn.to/42ntjBK Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36077685
info_outline
How To Build An Outdoor Business With A Full-Time Job
04/15/2025
How To Build An Outdoor Business With A Full-Time Job
Sam Degenhard is the Founder and CEO of Campfire Ranch. Like most of us, Sam dreamed of one day launching a business in the outdoor industry. His approach to taking "the leap" involved graduate school, using the dedicated time to hone his concept and approach, preparing as best he could for the launch of the business. As things typically go, the universe had a different timeline in mind. Find out how Sam dealt with an accelerated timeline, what he's learned since then, and how he envisions the future of the business. Show Notes: Campfire Ranch: https://campfireranch.co/ Sam Degenhard: https://www.linkedin.com/in/samdegenhard/ Unreasonable Hospitality (book): https://amzn.to/3Y95vQH BPC - Brand, Product, Content: Baldface Lodge: https://www.nelsonkootenaylake.com/listing/baldface-lodge MAVRIX Game: https://store.steampowered.com/app/2926900/MAVRIX_by_Matt_Jones/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36077730
info_outline
A Closer Look At Arc'teryx's Footwear Development Process
04/11/2025
A Closer Look At Arc'teryx's Footwear Development Process
Arc'teryx has officially launched a line of trail running footwear, created in collaboration with their athletes. Josh Herr and Kat Drew join the podcast to talk about the process of bringing Arc'teryx's new footwear to life, how they incorporated athlete feedback, and the future of product development in trail running. Arc'teryx: https://arcteryx.com/ Josh Herr: https://www.linkedin.com/in/josh-herr-1b6b0a1/ Kat Drew: https://www.instagram.com/katdrew/ Adam Campbell: https://www.instagram.com/adamo1979/ Alana Yip: https://www.instagram.com/alannah_yip/ Ovi Garcia: https://www.linkedin.com/in/ovidiog/ Greg Hill: https://www.instagram.com/_greghill_/ Baden-Powell Trail: https://www.vancouvertrails.com/trails/baden-powell-deep-cove-to-lynn-canyon/ Protos Of The Gram: https://www.instagram.com/protosofthegram/ BPC - Brand, Product, Content: Sapiens (book): https://amzn.to/4487J6N Rick Rubin Substack: https://substack.com/@rickrubin Modern Elder Academy: https://www.meawisdom.com/workshop/superage-fitness-own-your-fitness-own-your-future/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/36077765
info_outline
Behind The Business of Endurance Events: Life Time Grand Prix
04/08/2025
Behind The Business of Endurance Events: Life Time Grand Prix
Two of the biggest events in the bike industry are the Life Time Grand Prix and Sea Otter Classic, and today's guest is Sarah Stutman, who has played a big role in both of them. We dive into mass participation events, where growth is happening in the endurance event space, and what the future looks like for mountain biking, gravel racing and trail running. Show Notes: Sarah Stutman: https://www.linkedin.com/in/sarahstutman/ Life Time Grand Prix: https://www.lifetimegrandprix.com/ Sea Otter Classic: https://www.seaotterclassic.com/ Payson on Second Nature: https://www.youtube.com/watch?v=zUmQ6qA6Fo8 Bahram Akradi: https://www.linkedin.com/in/bahramakradi/ Alabama Event: https://news.lifetime.life/2025-03-28-Life-Time-Announces-New-Mountain-Bike-and-Run-Event-Coldwater-Trail-in-Northeast-Alabama-on-Oct-24-25 Innovate Alabama: https://innovatealabama.org/ Gravity Logic: https://www.whistlergravitylogic.com/ Industry Connect: https://www.seaotterclassic.com/industry-connect/ Full Swing (Trailer): https://www.youtube.com/watch?v=eC0npETF4PY BPC - Brand, Product, Content: Melanzana: https://melanzana.com/ Final Boss Sour: https://finalbosssour.com/ The Lebronversation: https://www.youtube.com/watch?v=vH0OetsEZ7A Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/35992545
info_outline
What We Would Do With Outside
04/04/2025
What We Would Do With Outside
After the recent discussion about Outside, we realized that we had more to say - and more appropriately, a more constructive discussion about how we would look at the situation and handle it if it were up to us. It's a back-and-forth about open versus closed content ecosystems - as well as a callback to a favorite Galaxy Brain idea that we've been kicking around. Escape Collective Article: https://escapecollective.com/theres-a-wildfire-outside/ PinkBike: https://pinkbike.com ReconMTB: https://reconmtb.com Billy Oppenheimer Newsletter: https://billyoppenheimer.com/newsletter/ Smart Magic: https://www.smartmagic.com/ Barbarian Days (Book): https://amzn.to/43okhXr Brand, Product, Content (BPC): Not A Playbook (Book): https://www.fupe.wtf/projects/not-a-playbook Brand New Story: https://brandnewstory.substack.com/p/31-writing-a-brands-story Chianti Race Recap: https://www.youtube.com/watch?v=hUVO1JXPGnk Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/35992430
info_outline
The Re-Startup: X-Bionic with CEO Max Lenk
03/31/2025
The Re-Startup: X-Bionic with CEO Max Lenk
Max Lenk joined X-Bionic three years ago as the established brand was transitioning into its next phase. Or as Max calls it: "the re-startup". Max and the X-Bionic team have brought meaningful evolution to the brand, most recently launching a footwear category with their Terraskin trail running shoes. Max Lenk: https://www.linkedin.com/in/maximilian-lenk-1abba4152/ X-Bionic: https://www.x-bionic.com/ Sam Altman - Focus and Intensity: https://article.voxsnap.com/ycombinator/focus X-Bionic Terraskin: https://www.x-bionic.com/en-us/collections/trail-running/products/x-bionic-terraskin-x00-c ISPO Award: https://www.ispo.com/en/promotion/ispo-award-winner-x-bionic-terraskin-x00-c Sebastian Steudtner (Surfer): https://www.instagram.com/xbionic/reel/C58eqJRIyzy/ Brand, Product, Content (BPC): Marco Odermatt: https://www.instagram.com/marcoodermatt/ Deity Dark Room: https://www.deitycomponents.com/ Portal Brand: https://portal-brand.com Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/35906980
info_outline
Payson McElveen and the Cauldron of Content
03/28/2025
Payson McElveen and the Cauldron of Content
Payson McElveen is a professional mountain biker, gravel racer and podcaster - host of With Pace (previously known as The Adventure Stache). During this discussion, Payson shares his approach to business as an athlete and podcaster, comparing notes on his journey as a media operator in the outdoor industry with Dylan and Aaron. Show Notes: Payson McElveen: https://www.instagram.com/paysonmcelveen/ Payson's Podcast: https://open.spotify.com/show/2DJhVL3faEez1BvoaqVGRc?si=086c240f0acb4b84 Payson - Crossing Iceland: https://www.youtube.com/watch?v=LgY3peQIzNA Osprey: https://www.osprey.com/ Sasha DiGiulian: https://www.instagram.com/sashadigiulian/ Lifetime Gravel: https://www.lifetimegrandprix.com/ Broc Raiford: https://www.instagram.com/brocraiford/ Brand, Product, Content: Sahara Gravel Race: https://www.instagram.com/sahara_gravel/ The Five Year Journal: https://amzn.to/41rFsVJ Anton's Journals: https://www.youtube.com/watch?v=sQo_qSuwv28 Telepathy Tapes: https://podcasts.apple.com/us/podcast/the-telepathy-tapes/id1766382649 Five Ten BOA Shoes: http://jenson.sjv.io/55nmNb Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/35906910
info_outline
The Full Story Of The Run Experience
03/25/2025
The Full Story Of The Run Experience
Nathan Helming co-founded The Run Experience during the early days of YouTube, when ideas like the creator economy - or even the monetization of content - were part of the equation. Nathan and his team built the channel, coaching, subscription and membership platform for nearly eight years before moving to an acquisition. In today's discussion, Nathan shares the entire lifecycle of the business, from beginning to end. Nathan Helming: https://www.linkedin.com/in/nathan-helming/ The Run Experience: https://www.youtube.com/therunexperience Kelly Starrett: https://www.youtube.com/@TheReadyState Sage Canaday: https://www.youtube.com/@Vo2maxProductions Ginger Runner: https://www.youtube.com/@TheGingerRunner Casey Neistat - Digital Spaghetti: https://www.youtube.com/watch?v=exk8GrGwxGs Patrick Crawford Article: https://zerodraft.substack.com/p/creators-are-the-new-founders Runna: https://www.runna.com/ The True Cost Of YouTube: https://substack.com/home/post/p-156691960 Nick Bare: https://www.youtube.com/@nickbarefitness Brand, Product, Content: Chris Voss - Never Split The Difference: https://amzn.to/3DrBS63 Skratch Grape: https://www.skratchlabs.com/products/energy-chews-sport-fuel?variant=41509663211591 Jonathan Levitt Pod: https://podcasts.apple.com/us/podcast/brand-vs-performance-marketing/id1737242598?i=1000673992404 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/35853590
info_outline
The Shifting Landscape Of The Outdoor Industry
03/21/2025
The Shifting Landscape Of The Outdoor Industry
Second Nature turns 1 year old on March 22, 2025 and a lot has happened in the outdoor industry during that time. Two specific topics came up this past week, and we wanted to take some time to discuss the impact on the industry: OnlyFans supporting athletes and Outside's latest news cycle. An interesting time for the outdoor industry, to say the least. Show Notes: Big Alta: https://www.daybreakracing.com/big-alta-50k Sabrina Stanley: https://www.instagram.com/sabrinaleannstanley/ Escape Collective Article: https://escapecollective.com/theres-a-wildfire-outside/ Ikigai (Book): https://amzn.to/4hgIgeq Brand, Product, Content: Eric's Film (Trailer): https://www.youtube.com/watch?v=avuV-EKwQz8 Anton x La Sportiva: https://www.instagram.com/p/DHEAYSPOu_j/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
/episode/index/show/8f1ff7ac-0e59-454d-8826-44717f4f9d19/id/35802950