Building The Brand: Tantrums
Second Nature
Adam Copeland launched Tantrums less than a year ago, and we've been having a great time watching him build the brand, brick by brick. In this conversation, we dig into the earliest days of the idea - all the way through the inflection points that have brought him to this point (and beyond). Show Notes: Tantrums: https://tantrums.run/ Run With Us - Pasadena Shop: https://www.clubrunwithus.com/ SAFE (Definition): https://www.angellist.com/learn/safe-note Carta: https://carta.com/ Anna Louden: https://www.annalouden.com/ Monte's Tomato Sauce: https://www.instagram.com/p/C9SySioRvaw/ WTRC -...
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Moving The Goalposts
Second Nature
Dylan and Aaron catch up in the middle of the summer to reflect on where things are at - and how far we've come. Resetting our expectations - or "moving the goalposts" - based on how things have evolved over time. During this conversation, they put it into context for other media properties - and ask the real questions about where to go next. Show Notes: Freetrail: https://www.freetrail.com Peak Life Experience: https://www.youtube.com/watch?v=Ku4dYpW6MG0 Billy Oppenheimer Newsletter: https://billyoppenheimer.com/ Quarter HP: https://www.youtube.com/@quarterhp Joe Budden Network:...
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Buying Back Revel Bikes
Second Nature
Adam Miller founded Revel Bikes, sold it to private equity, then bought it back when the brand went bankrupt. We've seen this same program play out so many times in the past few years - but what makes this story different is that Adam bought his original company back and relaunched it. In this conversation, Adam takes us through the entire journey, with a bunch of behind-the-scenes insights. Show Notes: Revel Bikes: https://revelbikes.com/ Borealis Bikes: https://fatbike.com/ Why Cycles: https://www.instagram.com/whycycles/ Canfield: https://canfieldbikes.com/ Join us on LinkedIn:...
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Behind The Scenes Of Adventure Travel
Second Nature
Imagine running a travel agency in the year 2020 - and not only surviving, but finding new ways to continue growing the business. Travel is something that connects everyone in the outdoor industry (and beyond), and in this conversation, Leigh gives us a behind-the-scenes look at one of the largest adventure travel agencies in the world. Show Notes: Leigh Barnes: https://www.linkedin.com/in/lcbarnes/ Intrepid Travel: https://www.intrepidtravel.com/us Timeshifter: https://www.timeshifter.com/ DJI on Everest: https://www.youtube.com/watch?v=csDriucITDE Uncharted Trips:...
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The Outdoor Industry's Biggest Emerging Market
Second Nature
Dylan and Aaron get back together for a catch-up after Aaron's latest trip to China. Outdoor sports are booming over there and brands are taking notice. In this conversation, Aaron shares all of his notes from everything he saw over there - and a glimpse into the future. Show Notes: Super Rider: https://www.youtube.com/@SuperRiderTV Microsoft - Acquired Episode: https://www.acquired.fm/episodes/microsoft Mario's Book Recommendation: https://amzn.to/4kTbXEW Video Night In Kathmandu (Book): https://amzn.to/3TLHz3z David Autor:...
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Unlocking YES With Chelsea Sodaro
Second Nature
Chelsea Sodaro broke into the mainstream when she won the Ironman World Championship in 2022, but it's fair to say her accomplishments outside of that race have been just as impressive. She has created space for conversations around mental health in sports, parenting, and so much more. Her approach is best summed up by the mantra she has written on her bike: "YES YES YES". Chelsea continues to inspire by creating a new event called Unlocking Yes, and in this podcast, we dive deep into the details of her inaugural event. Show Notes: Chelsea Sodaro: https://www.instagram.com/chelseasodaro/...
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Athletes In The Era Of Influence
Second Nature
Amie Engerbretson is a big mountain skier, director, producer, and so much more. We dig into the tension between being an athlete and having influence through content and social media. We get tactical and talk through proposals and project building, including the approach that athletes can take to develop and extend their careers - and how this approach is essentially a subsidized education for the athletes who choose to follow this path. Show Notes: Amie Engerbretson: https://www.instagram.com/amieski/ Seth Morrison: https://en.wikipedia.org/wiki/Seth_Morrison_(skier) NST Ski:...
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The State Of Trail Running
Second Nature
Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Second Nature - Insights 101 Podcast: https://podcasts.apple.com/us/podcast/the-single-phrase-that-helps-brands-innovate/id1737242598?i=1000697637448 Rest Day Podcast (Dylan, Trappe, Corrine):...
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What 500 Weeks Of Writing Taught Mario Fraioli
Second Nature
In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his plate clear of distractions to maintain focus. Show Notes: Mario Fraioli: https://mariofraioli.com/ The Morning Shakeout: https://themorningshakeout.substack.com/ Dave Pell - Next Draft: https://nextdraft.com/ John Muir Trail Film:...
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How Outdoor Entrepreneurs Find Community And Support
Second Nature
Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation. Founded Outdoors: https://foundedoutdoors.com/ Katie Doherty: https://www.linkedin.com/in/dohertykatie/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Wild Poppy: https://www.wildpoppycreativeco.com/ The Art Of Gathering (Book): https://amzn.to/3HP60u3...
info_outlineImagine running a travel agency in the year 2020 - and not only surviving, but finding new ways to continue growing the business. Travel is something that connects everyone in the outdoor industry (and beyond), and in this conversation, Leigh gives us a behind-the-scenes look at one of the largest adventure travel agencies in the world.
Show Notes:
Leigh Barnes: https://www.linkedin.com/in/lcbarnes/
Intrepid Travel: https://www.intrepidtravel.com/us
Timeshifter: https://www.timeshifter.com/
DJI on Everest: https://www.youtube.com/watch?v=csDriucITDE
Uncharted Trips: https://www.intrepidtravel.com/us/uncharted
Antarctica Trip: https://www.intrepidtravel.com/us/antarctica
Intrepid - Protecting National Parks: https://www.intrepidtravel.com/adventures/protect-us-national-parks/
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