All Good Things Must Come To An End
Second Nature
It's the end of an era, and what a chapter it was. Red Bull, the brand that brought Dylan and Aaron together, has graduated Dylan from their official athlete roster. It felt like the perfect time to put the partnership in perspective, with takeaways, stories and lessons from nearly a decade-long partnership. This is the lifecycle of a brand relationship that brings the best out of everyone involved - but, all good things must come to an end. Show Notes: Dylan Bowman: https://www.instagram.com/dylanbo/ Aaron Lutze: https://www.instagram.com/superridertv/ Lisa Burnes:...
info_outline
The Business Of Outdoor Eats
Second Nature
Chef Corso launched Outdoor Eats to improve the quality of trailside food. On his journey to level up everyone's culinary experience outdoors, he managed to build a brand that includes a TV series (going on its third season), a line of cookbooks, and plenty more. Reaching the outdoor audience has been an iterative process, and we dug into all of the details and steps along the way. Chef Corso: https://www.instagram.com/outdooreats365/ Outdoor Eats: https://outdooreats.tv/ Trail Meals Cookbook: https://outdooreats.com/product/trail-meals-cascade-edition/ Chef Corso Substack:...
info_outline
Behind The Brand: Canyon Bicycles
Second Nature
It's the dream: starting your career as a mechanic and working your way up to running one of the largest bike companies in the world. Ben Coates recently joined Canyon Bicycles to lead their North American division, and in our discussion, we dug into his journey to learn everything we could about the steps he took and how he handled some of the wildest curveballs imaginable. Show Notes: Ben Coates: https://www.linkedin.com/in/ben-coates-669997a/ Canyon Bicycles: https://www.canyon.com/en-us/ Professor Galloway: https://www.profgalloway.com/ John Burke: https://www.instagram.com/jbtrek08/...
info_outline
The Truth About Athlete Sponsorship
Second Nature
The Truth About Athlete Sponsorship Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the moment, and this conversation with Kelly highlights the opportunities for both brands as well as athletes - in any sport. Show Notes: Kelly Newlon: https://www.linkedin.com/in/kelly-newlon-5245569/ RAD Boulder: https://www.radboulder.com/ USATF Agent Test:...
info_outline
Behind The Scenes Of The Snow League
Second Nature
Behind The Scenes Of The Snow League The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we're joined by The Snow League's Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing, Tom Dunmore, to learn about everything that goes into making a global sports league like this happen. Show Notes: The Snow League: https://thesnowleague.com/ Snow League IG: https://www.instagram.com/thesnowleague/ Scotty Bradfield: https://www.linkedin.com/in/scott-bradfield-a244581a/ Red Bull Project X: https://www.youtube.com/watch?v=e1Zoh2JC_XA...
info_outline
Where We've Been And Where We're Going
Second Nature
It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what's in store for the year ahead. Show Notes: Marin Bikes: https://www.marinbikes.com/ Outdoor Media Summit: https://outdoormediasummit.com/ Super Rider: https://www.superrider.tv Freetrail: https://www.freetrail.com BPC - Brand, Product, Content: Osprey x Houdini: https://www.osprey.com/featured/houdini/ Netflix...
info_outline
Changing The Game For Outdoor Sports
Second Nature
Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trail building, racing, and plenty more. While NICA is leading the way in the sport of youth cycling, the fundamentals Amanda shares in this conversation could be applied to any sport discipline that is looking to develop the next generation of participants (and future world champions). Show Notes: NICA: https://nationalmtb.org/ Amanda Carey:...
info_outline
The Most Effective Tactics For Brand Social
Second Nature
Red Bull has always been one of the leaders in brand social, but it's not because they're throwing mountains of cash at it. The format and formulas built into the program made all the difference, and in this episode, we dig into the details with Caley Wildermuth. Caley was a part of the social team at Red Bull, and has since expanded her impact by working with other brands through her agency, Content By Caley. Get ready for some serious strategic and tactical insights - this conversation is loaded with an entire framework to completely alter your social media strategy. Show Notes: Caley...
info_outline
What Is A Content Residency?
Second Nature
Michelle Bates organized and executed a "content residency" in New Zealand, and it instantly caught our attention. Collaboration between multiple brands, athletes and creators, all in one of the most epic outdoor playgrounds on this planet. We had to know more about how this came together - and more importantly - where it's going. Show Notes: Outsiders: https://for-outsiders.com/ NZ Experiences: https://for-outsiders.com/book-our-trips February Residency: https://for-outsiders.com/february-nz-content-residency-eoi Marriott Bonvoy Outdoors: https://www.marriott.com/en-us/outdoors People For...
info_outline
The Rebirth Of Suunto
Second Nature
Jake Largess joined Suunto just in time for the rebirth of the company and expansion beyond watches. Recounting his history in the industry, including his time at Nike as part of the 6.0 project, Jake shares lessons he's learned through his experience, and how they apply to what he's working on now. Suunto recently launched the Vertical 2 watch, and in this podcast we learned more about their other recent product line expansion: bone-conducting headphones. Show Notes: Jake Largess: https://www.linkedin.com/in/jake-largess-6840a717/ Suunto: https://www.suunto.com/ Simon Dumont:...
info_outlineIt's the end of an era, and what a chapter it was. Red Bull, the brand that brought Dylan and Aaron together, has graduated Dylan from their official athlete roster. It felt like the perfect time to put the partnership in perspective, with takeaways, stories and lessons from nearly a decade-long partnership. This is the lifecycle of a brand relationship that brings the best out of everyone involved - but, all good things must come to an end.
Show Notes:
Dylan Bowman: https://www.instagram.com/dylanbo/
Aaron Lutze: https://www.instagram.com/superridertv/
Lisa Burnes: https://www.linkedin.com/in/lisa-burnes-670a356/
Red Bull Lost Coast Film: https://www.youtube.com/watch?v=FhbO241F_xE
Campfire Stories - DBo Croatia: https://www.redbull.com/int-en/episodes/dylan-bowmans-tale-of-teeth-and-triumph-campfire-stories-s01-e01
Red Bull - Last Set: https://www.redbull.com/us-en/videos/action-clip-(dirty)-dylan-bowman
Freetrail: https://www.freetrail.com
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia