How One Blog a Week Took a Local Dentist to 130,000 Monthly Visits
Release Date: 12/28/2025
From SEO TikTok to $18M Agencies: How Creators Actually Scale
The Edward Show
E945: I’m joined by Matt Diamante and Jake Tlapek for a long-form, unfiltered conversation about what actually happens after you win on social media. All three of us came up through SEO content on TikTok and Instagram. This episode isn’t about going viral - it’s about turning attention into durable businesses, building teams, and deciding what you want to scale next. We cover the real mechanics of growing agencies, removing yourself from delivery, using content as leverage, and how AI and social search are changing SEO in practice - not theory. What we talk about in this episode: - How...
info_outline
Is E-commerce SEO Dead? Google’s Universal Commerce Protocol & the Future of Search
The Edward Show
E944: Google has introduced the Universal Commerce Protocol (UCP), a system that allows merchants to send product data directly to Google so users can discover and buy products inside search, AI Mode, and Gemini - without ever visiting a website. In this episode, we break down what UCP actually is, how agentic commerce works, and what this shift means for e-commerce SEO, CRO, brand authority, and margins. Joining the discussion are Harpreet Singh, Gagan Ghotra, and David Quaid, three experienced SEOs with deep backgrounds in e-commerce, SaaS, B2B, and technical SEO. Together, we unpack...
info_outline
How to Get High-Quality Backlinks From Podcast Appearances
The Edward Show
E943: How to get high-quality backlinks from podcast appearances and why podcast guesting is one of the most effective and overlooked SEO strategies available right now. This is based on real experience. In 2022, I went on 30 podcasts in three months before I had an audience, social media presence, or this podcast. Those appearances helped me build backlinks, branded searches, topical authority, and ultimately led to everything I’m doing now. This episode covers why podcast backlinks work, how they affect SEO directly and indirectly, and exactly how to get booked on podcasts consistently....
info_outline
An $80 Press Release Ranked #1 on Google (And Tricked AI)
The Edward Show
E942: A real case study showing how an $80 press release from Matt Diamante (Hey Tony Agency) ranked #1 on Google for a non-branded keyword and influenced Google’s AI Overview. This isn’t theory. This actually happened. I walk through exactly how a single press release, distributed through AB Newswire, showed up at the top of Google search results, was cited by a publication, and continued to influence AI search results weeks later - even after the original press release was no longer publicly accessible. This episode explains why press releases still matter, how they influence search...
info_outline
Google Is Breaking SEO: Permanent Manual Actions, AI Search & the Rise of Black Hat
The Edward Show
E941: Edward is joined by Charles Floate and David Quaid for a deep, technical conversation about what is actually happening in search right now - and why many long-held SEO assumptions no longer hold. We discuss a growing pattern of manual actions that appear to be permanent, rejected reconsideration requests even after large-scale cleanups, and why some businesses may never fully recover organic traffic from Google. From enterprise sites to small publishers, the rules are shifting fast. The conversation moves into AI search, ChatGPT visibility, Reddit’s dominance in the SERPs, and how...
info_outline
Google Penalties Are Becoming Permanent (And That Changes Everything)
The Edward Show
E940: Google penalties are no longer feeling like temporary setbacks. More and more site owners are fixing everything they’re told to fix, submitting reconsideration requests, and still getting rejected. In this episode, I break down why Google manual actions appear to be becoming semi-permanent, what multiple SEO practitioners are seeing in real data, and why Google may no longer be asking “did you fix it?” - but instead “should we ever trust you again?” We cover what’s changing, what’s being reported by people deep in the weeds, and what this means if you’re using aggressive...
info_outline
How to Build Backlinks for a Brand New Website (From Zero Authority)
The Edward Show
E939: If you’ve just launched a website and have no backlinks, this episode walks through how to build links the right way - without shortcuts, spam, or jumping into strategies that don’t work for new sites. This episode is based on a real thread from Charles Floate’s r/linkbuilding subreddit, where someone asked how to build high-quality backlinks for a brand-new beauty blog with no existing authority. I break down the best answers, add real-world context, and explain what actually matters when you’re starting from scratch. We cover why most people make link building harder than it...
info_outline
YouTube Just Overtook Reddit in AI Search (Here’s How to Win Citations)
The Edward Show
E938: I break down new data showing that YouTube has officially overtaken Reddit as the most cited social platform in AI search, including large language models like ChatGPT. We’ll cover what this shift means for SEO, brand visibility, and how to actually get your content cited by AI using YouTube. What changed in AI search - YouTube is now cited more frequently than Reddit in AI-generated answers - Transcripts and descriptions make YouTube content easy for LLMs to read - AI systems increasingly rely on YouTube for explanations, reviews, and comparisons Why YouTube now beats Reddit for AI...
info_outline
Claude Cowork Is a Literal Cheat Code for SEO (Here’s How Agencies See It)
The Edward Show
E937: Watch on YouTube: A deep, practical look at how Claude Cowork is changing the way SEO work is actually executed. This is not a theoretical discussion about AI. The focus is on real workflows: how Claude Cowork performs hands-on SEO tasks that normally require hours of manual effort, and how agencies can realistically use it today. The conversation walks through live examples of Claude Cowork performing local SEO audits, Google Business Profile analysis, competitor research, and on-page SEO evaluations by directly interacting with the browser and SEO tools. Sarvesh Shrivastava joins the...
info_outline
How to Build Local Backlinks That Actually Increase Local Rankings
The Edward Show
E936: Local SEO lives or dies by local authority - and one of the biggest drivers of that authority is local backlinks. I break down exactly how to build high-quality local backlinks that help search engines see your business as an authority in a specific city or region. This applies whether you’re starting a local business, competing in a crowded market, or expanding into new locations. I cover practical strategies that send real referral traffic, strengthen local topical authority, and support long-term ranking improvements - not theory. What you’ll learn: - Why local backlinks matter...
info_outlineE907: An SEO copywriter quietly helped a single local dental office grow from almost zero traffic to 130,000 monthly organic visits - using nothing more than one blog post per week.
No backlink campaigns.
No complicated SEO frameworks.
No content farm.
Just consistent blogging, strong keyword choices, and writing that people actually want to read.
That SEO copywriter is Tiffani Daniel. She joins us today and we break down exactly how this happened, why it worked, and what most people misunderstand about blogging, SEO, and conversion-focused content.
What we cover:
- How a local dentist grew from 0 to 130,000 monthly visits with one blog per week
- Why cost-related and “price” keywords consistently outperform most SEO content
- What Tiffany did instead of backlink building - and why it still worked
- Why blogs don’t need a perfect publishing cadence to rank
- How to structure blogs so readers binge multiple posts in one session
- The “TV show” approach to internal linking and content flow
- Why short paragraphs, simple formatting, and skimmability matter more than word count
- How to inject personality into SEO content without fluff or filler
- Why answering the question immediately can increase trust and conversions
- How to think about intent for informational vs. transactional keywords
- When blog traffic helps sales - and when it doesn’t
- How email lists, phone calls, and brand trust fit into an SEO strategy
- Why many SEO wins fail because the website copy is poorly written
- How Tiffany approaches research when writing for industries she’s not an expert in
- Using Reddit, comments, and real questions to shape SEO content
- Where AI helps (and where it hurts) in SEO writing
- How to use transcripts and real speech patterns to make content sound human
- Why authenticity matters more now than ever in search results
This conversation goes deep into how SEO actually works in practice, especially for local businesses and service providers who don’t need vanity traffic - they need real people, real trust, and real conversions.
If you write blogs, manage SEO, run a local business, or are tired of generic content advice, this episode will give you a clearer way to think about content that compounds over time.
⭐️ Tiffani Daniel at Your Creative Content blog - https://www.yourcreativecontent.com/blog
⭐️ Tiffani Daniel on Threads - https://www.threads.net/@yourcreativecontent
⭐️ Tiffani Daniel on TikTok - https://www.tiktok.com/@yourcreativecontent
⭐️ Tiffani Daniel on Instagram- https://www.instagram.com/yourcreativecontent/
⭐️ Tiffani's SEO Copywriting Services - https://www.yourcreativecontent.com/copywriting-services
⭐️ Tiffani's SEO content membership, SEO Storytellers- https://www.yourcreativecontent.com/seo-storytellers
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Welcome and Introduction
00:42 SEO Success Story: Dental Client's Journey
01:48 Content Strategy and Blogging Tips
05:12 Effective SEO Techniques and Client Examples
07:41 Storytelling in SEO and Content Creation
10:17 Using AI in SEO and Content Writing
15:41 Engaging Content and Conversion Strategies
35:49 Research and Writing for Diverse Topics
39:17 Leveraging Reddit for SEO
40:59 Instagram vs. TikTok SEO
41:46 Using Transcripts for Better Rankings
42:33 Exploring Descript for Video Editing
43:45 Rejection Therapy Challenge
49:34 Blogging Strategies and Tools
59:53 Creating Effective Sales Pages
01:07:44 Final Thoughts and Future Plans
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seocopywriting #blogging #copywriting