How Teal Gets 1 Million Google Clicks a Month with AI-Powered SEO
Release Date: 01/11/2026
From SEO TikTok to $18M Agencies: How Creators Actually Scale
The Edward Show
E945: I’m joined by Matt Diamante and Jake Tlapek for a long-form, unfiltered conversation about what actually happens after you win on social media. All three of us came up through SEO content on TikTok and Instagram. This episode isn’t about going viral - it’s about turning attention into durable businesses, building teams, and deciding what you want to scale next. We cover the real mechanics of growing agencies, removing yourself from delivery, using content as leverage, and how AI and social search are changing SEO in practice - not theory. What we talk about in this episode: - How...
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Is E-commerce SEO Dead? Google’s Universal Commerce Protocol & the Future of Search
The Edward Show
E944: Google has introduced the Universal Commerce Protocol (UCP), a system that allows merchants to send product data directly to Google so users can discover and buy products inside search, AI Mode, and Gemini - without ever visiting a website. In this episode, we break down what UCP actually is, how agentic commerce works, and what this shift means for e-commerce SEO, CRO, brand authority, and margins. Joining the discussion are Harpreet Singh, Gagan Ghotra, and David Quaid, three experienced SEOs with deep backgrounds in e-commerce, SaaS, B2B, and technical SEO. Together, we unpack...
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How to Get High-Quality Backlinks From Podcast Appearances
The Edward Show
E943: How to get high-quality backlinks from podcast appearances and why podcast guesting is one of the most effective and overlooked SEO strategies available right now. This is based on real experience. In 2022, I went on 30 podcasts in three months before I had an audience, social media presence, or this podcast. Those appearances helped me build backlinks, branded searches, topical authority, and ultimately led to everything I’m doing now. This episode covers why podcast backlinks work, how they affect SEO directly and indirectly, and exactly how to get booked on podcasts consistently....
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An $80 Press Release Ranked #1 on Google (And Tricked AI)
The Edward Show
E942: A real case study showing how an $80 press release from Matt Diamante (Hey Tony Agency) ranked #1 on Google for a non-branded keyword and influenced Google’s AI Overview. This isn’t theory. This actually happened. I walk through exactly how a single press release, distributed through AB Newswire, showed up at the top of Google search results, was cited by a publication, and continued to influence AI search results weeks later - even after the original press release was no longer publicly accessible. This episode explains why press releases still matter, how they influence search...
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Google Is Breaking SEO: Permanent Manual Actions, AI Search & the Rise of Black Hat
The Edward Show
E941: Edward is joined by Charles Floate and David Quaid for a deep, technical conversation about what is actually happening in search right now - and why many long-held SEO assumptions no longer hold. We discuss a growing pattern of manual actions that appear to be permanent, rejected reconsideration requests even after large-scale cleanups, and why some businesses may never fully recover organic traffic from Google. From enterprise sites to small publishers, the rules are shifting fast. The conversation moves into AI search, ChatGPT visibility, Reddit’s dominance in the SERPs, and how...
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Google Penalties Are Becoming Permanent (And That Changes Everything)
The Edward Show
E940: Google penalties are no longer feeling like temporary setbacks. More and more site owners are fixing everything they’re told to fix, submitting reconsideration requests, and still getting rejected. In this episode, I break down why Google manual actions appear to be becoming semi-permanent, what multiple SEO practitioners are seeing in real data, and why Google may no longer be asking “did you fix it?” - but instead “should we ever trust you again?” We cover what’s changing, what’s being reported by people deep in the weeds, and what this means if you’re using aggressive...
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How to Build Backlinks for a Brand New Website (From Zero Authority)
The Edward Show
E939: If you’ve just launched a website and have no backlinks, this episode walks through how to build links the right way - without shortcuts, spam, or jumping into strategies that don’t work for new sites. This episode is based on a real thread from Charles Floate’s r/linkbuilding subreddit, where someone asked how to build high-quality backlinks for a brand-new beauty blog with no existing authority. I break down the best answers, add real-world context, and explain what actually matters when you’re starting from scratch. We cover why most people make link building harder than it...
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YouTube Just Overtook Reddit in AI Search (Here’s How to Win Citations)
The Edward Show
E938: I break down new data showing that YouTube has officially overtaken Reddit as the most cited social platform in AI search, including large language models like ChatGPT. We’ll cover what this shift means for SEO, brand visibility, and how to actually get your content cited by AI using YouTube. What changed in AI search - YouTube is now cited more frequently than Reddit in AI-generated answers - Transcripts and descriptions make YouTube content easy for LLMs to read - AI systems increasingly rely on YouTube for explanations, reviews, and comparisons Why YouTube now beats Reddit for AI...
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Claude Cowork Is a Literal Cheat Code for SEO (Here’s How Agencies See It)
The Edward Show
E937: Watch on YouTube: A deep, practical look at how Claude Cowork is changing the way SEO work is actually executed. This is not a theoretical discussion about AI. The focus is on real workflows: how Claude Cowork performs hands-on SEO tasks that normally require hours of manual effort, and how agencies can realistically use it today. The conversation walks through live examples of Claude Cowork performing local SEO audits, Google Business Profile analysis, competitor research, and on-page SEO evaluations by directly interacting with the browser and SEO tools. Sarvesh Shrivastava joins the...
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How to Build Local Backlinks That Actually Increase Local Rankings
The Edward Show
E936: Local SEO lives or dies by local authority - and one of the biggest drivers of that authority is local backlinks. I break down exactly how to build high-quality local backlinks that help search engines see your business as an authority in a specific city or region. This applies whether you’re starting a local business, competing in a crowded market, or expanding into new locations. I cover practical strategies that send real referral traffic, strengthen local topical authority, and support long-term ranking improvements - not theory. What you’ll learn: - Why local backlinks matter...
info_outlineE921: Edward sits down with David Fano, Head of Growth at Teal and former WeWork executive, to break down how Teal built one of the largest SEO engines in the job search space.
Teal now ranks for more than 893,000 keywords and gets over one million organic clicks per month from Google. In this conversation, David explains exactly how that happened, what broke along the way, and how AI agents, SERP analysis, and internal linking now drive their growth.
This is not theory. This is what it looks like to run SEO at real scale inside a fast-growing SaaS company.
What you’ll learn:
- How Teal built an SEO system that ranks for nearly 900,000 keywords
- Why long-tail SEO worked, and why it eventually created new problems
- How launching millions of job pages hurt their resume rankings
- What topical authority really means in practice
- How Google decides whether two keywords are actually different
- Why “resume builder” and “AI resume builder” behave differently in search
- How SERP analysis tells you more than SEO tools ever will
- How Claude is being used to crawl, analyze, and compare search results
- How to automate SEO research with headless browsers and AI agents
- How internal linking can either amplify or dilute ranking power
- Why pillar pages matter more than most people realize
- How Teal uses vectorized content to guide linking and content creation
- How AI is being used to update, audit, and refresh content at scale
- Why some pages must convert and some pages must rank
- What happens when CRO and SEO fight each other
- How Canva dominates resume and template search results
- Why some keywords should live on one page instead of two
- How exact-match domains and entity SEO still influence rankings
- How Teal got early traffic by ranking for “ChatGPT resume” before anyone else
- What Google’s shift toward topical authority means for large sites
- How to recover when a new section of your site damages your main revenue pages
Topics covered:
- SEO for SaaS
- Programmatic SEO
- AI agents and browser automation
- SERP analysis
- Topical authority
- Resume builder and job board SEO
- Internal linking strategy
- Pillar pages
- Schema and indexing
- Google Search Console
- Content decay and freshness
- Entity SEO
- Link building and digital PR
Watch if you care about:
- Growing organic traffic at scale
- Using AI to do real SEO work, not content spam
- Building sites that Google actually trusts
- Turning search traffic into revenue
- Understanding how Google evaluates topics, not just pages
Subscribe for daily deep dives on SEO, growth, and how modern companies actually get traffic from Google and AI search.
⭐️ David Fano on LinkedIn - https://www.linkedin.com/in/davidfano/
⭐️ David Fano on 𝕏 - https://x.com/davidfano
⭐️ Teal’s main page for anyone looking to improve their resume and land a job - https://www.tealhq.com/tools/resume-builder
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Guest Background
00:57 Journey into SEO and Early Career
02:27 WeWork Experience and Growth Strategies
04:47 SEO Challenges and Strategies at WeWork
06:19 Current Role and SEO at Teal
16:11 SEO Automation and Tools
35:53 Analyzing Organic Search Results
36:16 Building SEO Automation Tools
37:27 Challenges with Keyword Management
39:21 Vectorizing Content for Better SEO
40:48 Internal Linking Strategies
44:18 Impact of Job Pages on SEO
57:43 Link Building Strategies
01:10:44 A Challenging Day and Video Posting Struggles
01:11:23 Automation Tools and Social Media Posting
01:12:07 Manual Posting Success Stories
01:13:31 LinkedIn Posting Strategies
01:18:23 The Importance of Effort in Social Media
01:22:22 SEO Insights and Strategies
01:23:31 Building and Managing a Team
01:23:50 Final Thoughts and Advice
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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