144. Redefining Success: What Is Truly “Enough” with Kat John
Release Date: 08/31/2025
166. Sales Psychology Every Business Owner Must Master In 2026
Creatress of Freedom Podcast
Welcome Queen, If you’re getting interest but not bookings or conversions… If clients are saying “let me think about it,” ghosting, or questioning your prices… This episode will change the way you sell, forever. In this powerful, no-fluff episode of The Creatress of Freedom, Annie breaks down the Sales psychology every business owner must master in 2026 and why selling is never about price, and always about value, belief, and emotional connection. Fresh off a real client coaching call, Annie shares exactly why businesses fail to convert warm leads into paying clients, and...
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165. Fantasy Marketing Is Dead - What Smart CEOs Are Doing Instead in 2026
Creatress of Freedom Podcast
Welcome Queen, In this episode of The Creatress of Freedom, Annie is calling out the fantasy marketing dominating the online business space, the kind that promises six-figure months through journal prompts, meditations, and “aligned energy” alone. While Annie deeply believes in energetics, mindset work, and feminine embodiment, she’s here to tell the truth most coaches won’t... you cannot manifest sustainable success without strategy, systems, and real business foundations. Through personal stories, real-life coaching experiences, and honest reflection, Annie breaks down why so many...
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164. Why I’m Starting a New Business (And What 2025 Taught Me About Community, Intuition & Expansion)
Creatress of Freedom Podcast
Welcome Queen, In this deeply personal episode of The Creatress of Freedom, Annie Knight shares the full story behind her newest business venture & why it’s about so much more than money. After one of the hardest years of her life, navigating burnout, loneliness, identity shifts, and a deep desire for belonging, Annie opens up about the moments that led her here. From past experiences in network marketing and entrepreneurship, to learning hard lessons about leadership, intuition, community, and values, this episode is an honest reflection on growth, resilience, and alignment. If...
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163. The Psychology Of Your Salon Layout & How That's Impacting Your Revenue
Creatress of Freedom Podcast
👉 👈 Welcome Queen, A Must Listen To! Are you accidentally blocking your own sales with the way your salon is set up? In this week’s episode, Annie breaks down the psychology of salon layout, how clients subconsciously make purchasing decisions, and the five principles every salon owner must use if they want retail flying off the shelves. This isn’t about “pushing products.” It’s about creating a premium client experience that builds trust, boosts results, and naturally increases revenue, without feeling salesy or forced. Whether your salon is big, tiny, home-based, or...
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162. Walking Into 2026 With Staff: What Salon Owners MUST Know About Leadership, Profit + Respect
Creatress of Freedom Podcast
👉 👈 Welcome Queen, In this powerful, no-fluff episode of Creatress of Freedom, Annie dives into the hard truth so many salon owners avoid: the reason your staff are disrespecting you, costing you money, and running your business instead of you… is because you’ve been allowing it. This episode is your wake-up call and the blueprint, for stepping into real CEO leadership before 2026 hits. If you’ve been dealing with unaligned staff, money leaks, clients being repelled, or team members who talk back, change prices, ignore systems, or flat-out disrespect you… you’re going to...
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161. The Selling Retail Ick & Why It Feels Salesy
Creatress of Freedom Podcast
Welcome Queen, Are you stuck in the “retail ick” that so many salon owners struggle with? Does selling retail feel pushy, awkward, or salesy… even though you KNOW it’s part of delivering a premium client experience? In today’s episode, Annie is shaking the table... lovingly, of course. 💅 If you’ve ever avoided recommending products because it feels uncomfortable, this episode will feel like a full-body wake-up call. You’ll hear real stories from real clients who wish their stylist or therapist had offered guidance… and how not having that conversation is actually a...
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160. A Client No Shows & Her IG Story Is Boomeranging Cocktails WTF?
Creatress of Freedom Podcast
👉 👈 Welcome Queen, This week’s episode of The Creatress of Freedom Podcast dives into one of the most activating situations every salon owner knows too well: A client no-shows… You check Instagram… And there she is... out drinking with her friends. Cue the frustration. The rage. The “WTF is wrong with people?” moment. But Queen… the trigger you feel? It’s not about the client. It’s about the deeper wound that moment is poking at and in this episode, we’re going all the way in. 🔥 Annie breaks down the mindset, boundaries, self-worth patterns, and...
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159. One Tiny Tweak That Could Add $96K to Your Salon, Without More Clients, Ads, or Hours
Creatress of Freedom Podcast
👉 👈 Imagine unlocking an extra $96,000 in your business without raising your prices, working longer hours, or spending a cent on marketing. Sounds impossible? Annie’s breaking down exactly how it’s not. In this power-packed episode, Annie pulls back the curtain on one of the most common & costly mistakes salon owners make when managing staff. She calls it a “money leak,” and if you have a team, it’s almost definitely happening in your business right now. What You’ll learn: ✨ The tiny tweak that could add $96,000+ to your salon’s annual revenue ✨ How to...
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158. How to Grow Your Business When Everyone’s Saying “The Economy Is Bad”
Creatress of Freedom Podcast
👉 👈 Let’s get honest, Queen, how many times have you heard someone say, “It’s just the economy right now” when talking about their slow business? In this fiery episode, Annie gets real about the stories business owners are clinging to and how the “bad economy” excuse is keeping so many powerful women from showing up in their full potential. Through real talk and personal reflection, she breaks down how fear spreads through conversations, how our environment shapes our beliefs, and why the economy isn’t actually what’s holding you back, your energy and...
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157. The Lie You’ve Been Told About Salon Profit & How to Rewrite Your Story
Creatress of Freedom Podcast
Welcome Queen… who told you it has to take five years before you see profit in your salon? Who told you that struggle and burnout are “just part of the journey”? In this powerful, no-BS episode, Annie pulls back the curtain on one of the biggest lies in the hair & beauty industry that success has to be slow and painful. Through her own story of going from $80K in debt to $95K in profit within a year, she’s here to show you that it doesn’t have to be that way. If you’ve been hustling for months (or years) with nothing to show for it but exhaustion, this is your...
info_outlineIn this powerful episode, Annie sits down with the incredible Kat John for a raw and honest conversation about authenticity, ego, and the journey back to your true self.
Kat opens up about her personal journey—building a business, navigating financial expectations, and ultimately realizing that true freedom isn’t found in chasing more, but in embracing simplicity, presence, and alignment.
If you’ve ever felt the pressure to hit that “magic number,” live up to outside expectations, or hustle for a dream that doesn’t feel like your own—this episode will give you the permission slip to pause, reflect, and redefine success on your terms.
Tune in for a heartfelt reminder that the most abundant life is the one that feels good, true, and aligned with who you really are.
Follow Kat @kat.john
Chapters in this episode:
- 02:00 Kat's Brand and Philosophy
- 04:33 The Journey of Authenticity
- 08:14 Navigating Success and Happiness
- 09:37 Reassessing Business and Personal Goals
- 11:38 Understanding Financial Needs and Enoughness
- 15:59 The Importance of Intentional Living
- 19:31 Challenging Societal Expectations
- 22:51 Finding Your Own Path
- 28:14 Curiosity and Self-Discovery
- 31:17 The Power of Isolation and Reflection
- 34:11 Embracing Simplicity and Joy
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