159. One Tiny Tweak That Could Add $96K to Your Salon, Without More Clients, Ads, or Hours
Release Date: 11/16/2025
166. Sales Psychology Every Business Owner Must Master In 2026
Creatress of Freedom Podcast
Welcome Queen, If youâre getting interest but not bookings or conversions⌠If clients are saying âlet me think about it,â ghosting, or questioning your prices⌠This episode will change the way you sell, forever. In this powerful, no-fluff episode of The Creatress of Freedom, Annie breaks down the Sales psychology every business owner must master in 2026 and why selling is never about price, and always about value, belief, and emotional connection. Fresh off a real client coaching call, Annie shares exactly why businesses fail to convert warm leads into paying clients, and...
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165. Fantasy Marketing Is Dead - What Smart CEOs Are Doing Instead in 2026
Creatress of Freedom Podcast
Welcome Queen, In this episode of The Creatress of Freedom, Annie is calling out the fantasy marketing dominating the online business space, the kind that promises six-figure months through journal prompts, meditations, and âaligned energyâ alone. While Annie deeply believes in energetics, mindset work, and feminine embodiment, sheâs here to tell the truth most coaches wonât... you cannot manifest sustainable success without strategy, systems, and real business foundations. Through personal stories, real-life coaching experiences, and honest reflection, Annie breaks down why so many...
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164. Why Iâm Starting a New Business (And What 2025 Taught Me About Community, Intuition & Expansion)
Creatress of Freedom Podcast
Welcome Queen, In this deeply personal episode of The Creatress of Freedom, Annie Knight shares the full story behind her newest business venture & why itâs about so much more than money. After one of the hardest years of her life, navigating burnout, loneliness, identity shifts, and a deep desire for belonging, Annie opens up about the moments that led her here. From past experiences in network marketing and entrepreneurship, to learning hard lessons about leadership, intuition, community, and values, this episode is an honest reflection on growth, resilience, and alignment. If...
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163. The Psychology Of Your Salon Layout & How That's Impacting Your Revenue
Creatress of Freedom Podcast
đ đ Welcome Queen, A Must Listen To! Are you accidentally blocking your own sales with the way your salon is set up? In this weekâs episode, Annie breaks down the psychology of salon layout, how clients subconsciously make purchasing decisions, and the five principles every salon owner must use if they want retail flying off the shelves. This isnât about âpushing products.â Itâs about creating a premium client experience that builds trust, boosts results, and naturally increases revenue, without feeling salesy or forced. Whether your salon is big, tiny, home-based, or...
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162. Walking Into 2026 With Staff: What Salon Owners MUST Know About Leadership, Profit + Respect
Creatress of Freedom Podcast
đ đ Welcome Queen, In this powerful, no-fluff episode of Creatress of Freedom, Annie dives into the hard truth so many salon owners avoid: the reason your staff are disrespecting you, costing you money, and running your business instead of you⌠is because youâve been allowing it. This episode is your wake-up call and the blueprint, for stepping into real CEO leadership before 2026 hits. If youâve been dealing with unaligned staff, money leaks, clients being repelled, or team members who talk back, change prices, ignore systems, or flat-out disrespect you⌠youâre going to...
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161. The Selling Retail Ick & Why It Feels Salesy
Creatress of Freedom Podcast
Welcome Queen, Are you stuck in the âretail ickâ that so many salon owners struggle with? Does selling retail feel pushy, awkward, or salesy⌠even though you KNOW itâs part of delivering a premium client experience? In todayâs episode, Annie is shaking the table... lovingly, of course. đ If youâve ever avoided recommending products because it feels uncomfortable, this episode will feel like a full-body wake-up call. Youâll hear real stories from real clients who wish their stylist or therapist had offered guidance⌠and how not having that conversation is actually a...
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160. A Client No Shows & Her IG Story Is Boomeranging Cocktails WTF?
Creatress of Freedom Podcast
đ đ Welcome Queen, This weekâs episode of The Creatress of Freedom Podcast dives into one of the most activating situations every salon owner knows too well: A client no-shows⌠You check Instagram⌠And there she is... out drinking with her friends. Cue the frustration. The rage. The âWTF is wrong with people?â moment. But Queen⌠the trigger you feel? Itâs not about the client. Itâs about the deeper wound that moment is poking at and in this episode, weâre going all the way in. đĽ Annie breaks down the mindset, boundaries, self-worth patterns, and...
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159. One Tiny Tweak That Could Add $96K to Your Salon, Without More Clients, Ads, or Hours
Creatress of Freedom Podcast
đ đ Imagine unlocking an extra $96,000 in your business without raising your prices, working longer hours, or spending a cent on marketing. Sounds impossible? Annieâs breaking down exactly how itâs not. In this power-packed episode, Annie pulls back the curtain on one of the most common & costly mistakes salon owners make when managing staff. She calls it a âmoney leak,â and if you have a team, itâs almost definitely happening in your business right now. What Youâll learn: ⨠The tiny tweak that could add $96,000+ to your salonâs annual revenue ⨠How to...
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158. How to Grow Your Business When Everyoneâs Saying âThe Economy Is Badâ
Creatress of Freedom Podcast
đ đ Letâs get honest, Queen, how many times have you heard someone say, âItâs just the economy right nowâ when talking about their slow business? In this fiery episode, Annie gets real about the stories business owners are clinging to and how the âbad economyâ excuse is keeping so many powerful women from showing up in their full potential. Through real talk and personal reflection, she breaks down how fear spreads through conversations, how our environment shapes our beliefs, and why the economy isnât actually whatâs holding you back, your energy and...
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157. The Lie Youâve Been Told About Salon Profit & How to Rewrite Your Story
Creatress of Freedom Podcast
Welcome Queen⌠who told you it has to take five years before you see profit in your salon? Who told you that struggle and burnout are âjust part of the journeyâ? In this powerful, no-BS episode, Annie pulls back the curtain on one of the biggest lies in the hair & beauty industry that success has to be slow and painful. Through her own story of going from $80K in debt to $95K in profit within a year, sheâs here to show you that it doesnât have to be that way. If youâve been hustling for months (or years) with nothing to show for it but exhaustion, this is your...
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Imagine unlocking an extra $96,000 in your business without raising your prices, working longer hours, or spending a cent on marketing.
Sounds impossible? Annieâs breaking down exactly how itâs not.
In this power-packed episode, Annie pulls back the curtain on one of the most common & costly mistakes salon owners make when managing staff. She calls it a âmoney leak,â and if you have a team, itâs almost definitely happening in your business right now.
What Youâll learn:
⨠The tiny tweak that could add $96,000+ to your salonâs annual revenue
⨠How to identify and stop âdowngradingâ from draining your profits
⨠Why emotional leadership keeps you stuck and how to step into your CEO energy
⨠The truth about integrity in sales (and why selling is serving)
⨠The mindset shift every salon owner needs to make to scale with ease
Annieâs 22 years in the industry and her no-fluff coaching style make this episode a must-listen for any salon business owner ready to step into their next income level without burnout, hustle, or guesswork.
CHAPTERS
03:10 Identifying Money Leaks in Business
06:07 The Impact of Downgrading Services
08:25 Understanding the Value of Proper Consultations
11:06 The Importance of Leadership and Staff Training
13:38 Confronting Difficult Conversations
16:22 Taking Control of Your Business
Step into your next level? đđť
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Join Annie inside The Freedom Salon Manual (FSM) her signature program for salon owners ready to grow, scale, and lead like CEOs.
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â Leave a review/ write a comment on the episode & share your biggest takeaway, it helps more Queens find this podcast and step into their freedom.
You were never meant to play small... Go make that $96K, babe. Letâs go! đ