A Doula’s Guide to Strategic Outsourcing and Work-Life Balance
Release Date: 10/20/2024
How to Promote Your Doula Business Without Spending a Fortune
The Doula Darcy Podcast
You don’t need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come. I also get real about the importance of showing up - online, in your community, and in your client work - so you can grow your business without wasting money. What You’ll Learn in This Episode: The only marketing expense I recommend when starting your doula...
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When Doing "Nothing" Is Everything: Redefining Postpartum Doula Support
The Doula Darcy Podcast
Postpartum doulas often equate their value with how much they do—laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience. What You'll Learn: Why postpartum doulas often undervalue emotional support How our culture ties self-worth to productivity—and how to unlearn it Real client stories that prove presence > performance How to ask the right...
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What to Put on Your Table at a Baby Expo (So You Actually Get Leads)
The Doula Darcy Podcast
What should you actually bring and set up at your table if you're exhibiting at a Baby Expo, Baby Fair, or community event? If you’ve ever found yourself wondering how to stand out in a room full of vendors (without spending a fortune), this episode is your must-listen guide. I’m sharing lessons from my years producing mom and baby expos across New England. Plus - the exact strategies I’ve seen work (and flop) when it comes to turning a six-foot table into a client-magnet. What you’ll learn: The one mistake that guarantees you’ll go home with zero leads 10 practical tips for...
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The Biggest Mistake Sleep Consultants Make and How to Fix It
The Doula Darcy Podcast
Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients. Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in. Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial. Learn about the importance of turning strangers into followers, followers into leads, and leads into clients. Darcy also introduces a new 90-day accelerator program aimed at helping sleep consultants earn $10,000 a month by implementing effective marketing strategies. Apply here: Tune in...
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Should you "Niche Down" in your Doula Business?
The Doula Darcy Podcast
In today’s episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here’s why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired. You'll learn: Why clarity in your offer leads to more clients How I became the go-to C-section postpartum doula The massive opportunity sleep consultants have right now How to identify your "magic piece" of work that lights you up Why niching doesn’t mean you have to give...
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SEO for Doulas: Finding Clients While You Sleep with Julia Riddle
The Doula Darcy Podcast
Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas. If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful. What We Cover: What SEO really is and why it's not as scary as it seems Why doulas can’t afford to ignore SEO in today’s digital landscape How your website can act as your best employee—working 24/7 to bring in clients Key SEO concepts explained in...
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Supporting Neurodivergent Families as a Doula with Alix Myers
The Doula Darcy Podcast
In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed. Alex shares the reasons why it’s so critical that doulas understand the spectrum of neurodivergence—including ADHD, autism, OCD, and sensory sensitivities. She offers practical strategies for building inclusive intake forms, creating sensory-friendly environments, and...
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Live, Laugh, Lobster: A Doula Retreat You’ll Never Forget
The Doula Darcy Podcast
Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of . Doulas from across the country share what it’s like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and the magic that happens when like-minded caregivers gather in person. Whether you're a doula, a birth worker, or a solo entrepreneur, this episode will inspire you to prioritize rest, connection, and real...
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Why Your Business Thrives When You Thrive
The Doula Darcy Podcast
In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it’s essential for every doula (and entrepreneur) to stop separating the two. She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and the profound impact of treating yourself with care and respect. Darcy reminds us that self-care isn’t selfish — it’s strategic. Whether it’s savoring your morning coffee, booking a...
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Turning Passion into Passive Income: How Doula Kelli Blinn Created Her Childbirth Education Course
The Doula Darcy Podcast
In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childbirth education matters more than ever. Kelli shares how her passion for informed birth choices led her to create Your Birth, Your Options, and how doulas can leverage her course to serve their clients...
info_outlineIn this episode, The Doula Darcy reflects on a major turning point in her doula business journey from several years ago. As a busy postpartum doula and agency owner, she found herself struggling to expand her business without sacrificing all of her time. She shares how she overcame these challenges through strategic outsourcing—not just in her business, but in her personal life too.
Key topics discussed:
- The Reality of Scaling a Doula Business: The challenges of finding time to grow when you're a hands-on business owner, and why hiring a team isn't always the answer.
- Outsourcing Mindset Shift: How looking beyond the business and hiring help for personal tasks (house cleaning, child transportation, meal delivery) freed up time and energy.
- Investing in Tools and Software: The benefits of using software to save time on administrative tasks.
- The Cost vs. Value of Outsourcing: Why spending money on services that free up your time is often worth the investment, even if it feels like adding another expense.
- Business and Personal Life Integration: How to design a business that works seamlessly with your life and aligns with your strengths.
- Practical Tips for Doula Business Owners: Advice on outsourcing non-business tasks and making smart investments in tools and resources.
This episode provides a fresh perspective on managing time, energy, and money effectively.
Resources Mentioned:
Connect with Darcy:
- Follow her on Instagram for more tips and insights.
Don't forget to subscribe, leave a review, and share this episode with fellow doulas who could use a fresh approach to scaling their businesses!