042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch
Business Witchery
Are you liked (online & in your business)... or are you notorious? There’s a difference – and only one of them sells out every launch. This week’s podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can’t look away from… ✨ a notorious reputation ✨ Inside, we get into: Why basic-bitch, pretty content won’t make you unforgettable The real reason you “hate-follow” certain people What you’re already known for… vs. what you WANT to be known for The puke zone and why your 2026 success depends on your willingness...
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041 - 3 Tips for Finally Publishing Your Book in 2026
Business Witchery
Hey Witches — About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something “big and important” into existence. Then I got mischievous. What if instead of heavy and hard… it was light and fun? Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet. In this episode, I share what shifted, and the 3 biggest things that keep witches from publishing their magic: 1.The illusion of grandeur (trying to be the next Liz Gilbert) 2.Thinking you...
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040 - When Your Problem Isn’t Strategy – It’s Self-Love
Business Witchery
In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it’s not strategy. It’s self-love. The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working. Rachael shares the truth she landed on while creating the Business Witchery Oracle Deck: Business Witchery isn’t about doing magic on your business. It’s about using your business as magic – a technology...
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039 - The #1 Way to Succeed FASTER in Business
Business Witchery
Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion. In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your “failures” as something wrong with you, and clinging to what’s not working because you’ve already invested in it. Here’s the truth: the fastest path to success is failing faster – and learning quicker. Every so-called “failure” is data, direction, and gold for your next move. You’ll hear my top 3 business failures from the last five years and how they...
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038 - 7 Tips to Initiate Your Creative Genius
Business Witchery
What up, Witches!! So happy to be back with a FRESH episode on the Business Witchery Podcast. I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked – "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?" "HUH???" she responded. "Yes!! The best way to get out of perfectionism is to know you're gonna throw two thirds of what you're making in the trash. It takes the pressure off. It lets...
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037 – The Most Overlooked Marketing Strategy for People Who Don't Love Social Media Marketing
Business Witchery
Whatup witches!, At least 50% of my clients dreaddddd the social media churn. Heck, at least 50% of the time, I do, too. Which is why in today’s Business Witchery episode, I'm going deeper about the most under-taught, under-utilized marketing strategy that can change your business forever: relational marketing. Here’s what I cover: - Why staying top of mind matters more than showing up on the feed - How to build a simple database and reach out seasonally without being salesy - The power of mixers + intentional community building to make you unforgettable -...
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036 – How To Go From, "You're So Inspiring" to "TAKE MY MONEY" With Your Messaging
Business Witchery
What's up witches, Big truth time: When it comes to sales & marketing... Confidence is compelling. But PROOF seals the deal. In today’s Business Witchery episode, I’m guiding you through the art of showing your audience why & how your process actually works. Here’s what we cover: - The two most compelling forms of proof - How to anchor trust with testimonials - Why proof transforms you from “inspiring” to “I need to hire them” When you connect the dots for your prospects around... Their problem → Your process → Proof your process works ... you...
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035 – BTS of My $135k Messaging Strategy
Business Witchery
Hey witches, How do you create content that doesn’t just “land”… but sells? In this week's episode, I break down the messaging strategy that brought in $135k in just 8 days during my Launch Bestie launch. Here’s the secret: it wasn’t about being clever. It was about being clear. Naming the desires my people are already committed to. Shining light on the internal + tangible ways they get stuck. Answering the exact questions they were already asking themselves. And then turning all of that into content – podcasts & emails – that CONNECTED with my community, right...
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034 - 5 Reasons Why You Should Join Launch Bestie THIS WEEK ⏰
Business Witchery
Whatup, Witches! Real talk: doing business at the end of the world requires... doing business. Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed. And yet – so many of us stop ourselves from the actual selling part. It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this economy. We don't want to MAKE MONEY and make other people... feel bad? We don't want to risk the vulnerability of putting ourselves out there, and then... crickets....
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033 - Take a Hero's Dose of Your Own Damn Medicine (or How to Get Unstuck in Your Biz)
Business Witchery
All my clients come to me thinking — “I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard.” They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL’S CALL. Yet — they don’t actually bring their soul’s call allllll the way into the… business part of their business. They don’t fully believe that THEIR OWN MEDICINE (10xed) IS THE MISSING INGREDIENT TO THEIR BIZ SUCCESS. They still believe — somewhere sneaky inside — that a strategy outside of themselves will save them. The...
info_outlineHey beloveds,
Inside the Business Witchery Accelerator this season, I’ve been working with tons of business owners, helping them to bring their most potent bodies of work down to earth.
And real talk…?
I’ve been noticing a tenuous trend.
Smart, soulful biz witches –– especially folks still trying to get clear on their bodies of work, brand or messaging –– are outsourcing their creative genius, essential soul searching and attuned marketing to AI… and it shows.
The result is robot poetry that sounds pretty… but doesn’t actually connect. Doesn’t actually stem from their unique medicine. And doesn’t actually focus on meeting the truth of their clients deepest needs.
I’ll be clear: I’m not all-or-nothing on AI.
- I have nuanced values and ethical beliefs about it. (Which I share in this podcast episode.)
- I use it in some facets of my business.
But today’s podcast is a tough-love redirect for those of you hoping ChatGPT can understand you or your community better than you can, and then automagically build you a business.
Yes, AI can be a great implementor. A great finisher. A great editor. A great brainstormer even.
But it is not a great CEO.
That’s your job – and in today’s episode, I’ll share with you four ways to ensure you’re staying in the seat of CEO, not outsourcing it to the robot gods.
Tune in: AI Do’s & Don’ts to Future Proof Your Business
Big love. Wild trust.
Xox,
Rachael
PS – You are the magic. AI is the assistant. Never the other way around. xox