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026 - Less Controlling How You're Perceived. More Soul Power, Embodied

Business Witchery

Release Date: 08/22/2025

042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch show art 042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch

Business Witchery

Are you liked (online & in your business)... or are you notorious? There’s a difference – and only one of them sells out every launch. This week’s podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can’t look away from… ✨ a notorious reputation ✨ Inside, we get into: Why basic-bitch, pretty content won’t make you unforgettable The real reason you “hate-follow” certain people What you’re already known for… vs. what you WANT to be known for The puke zone and why your 2026 success depends on your willingness...

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041 - 3 Tips for Finally Publishing Your Book in 2026 show art 041 - 3 Tips for Finally Publishing Your Book in 2026

Business Witchery

Hey Witches — About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something “big and important” into existence. Then I got mischievous. What if instead of heavy and hard… it was light and fun? Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet. In this episode, I share what shifted, and the 3 biggest things that keep witches from publishing their magic: 1.The illusion of grandeur (trying to be the next Liz Gilbert) 2.Thinking you...

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040 - When Your Problem Isn’t Strategy – It’s Self-Love show art 040 - When Your Problem Isn’t Strategy – It’s Self-Love

Business Witchery

In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it’s not strategy. It’s self-love. The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working. Rachael shares the truth she landed on while creating the Business Witchery Oracle Deck: Business Witchery isn’t about doing magic on your business. It’s about using your business as magic – a technology...

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039 - The #1 Way to Succeed FASTER in Business show art 039 - The #1 Way to Succeed FASTER in Business

Business Witchery

Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion. In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your “failures” as something wrong with you, and clinging to what’s not working because you’ve already invested in it. Here’s the truth: the fastest path to success is failing faster – and learning quicker. Every so-called “failure” is data, direction, and gold for your next move. You’ll hear my top 3 business failures from the last five years and how they...

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038 - 7 Tips to Initiate Your Creative Genius show art 038 - 7 Tips to Initiate Your Creative Genius

Business Witchery

What up, Witches!!   So happy to be back with a FRESH episode on the Business Witchery Podcast.   I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked –   "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?"   "HUH???" she responded.   "Yes!! The best way to get out of perfectionism is to know you're gonna throw two thirds of what you're making in the trash. It takes the pressure off. It lets...

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037 – The Most Overlooked Marketing Strategy for People Who Don't Love Social Media Marketing show art 037 – The Most Overlooked Marketing Strategy for People Who Don't Love Social Media Marketing

Business Witchery

Whatup witches!, At least 50% of my clients dreaddddd the social media churn. Heck, at least 50% of the time, I do, too.  Which is why in today’s Business Witchery episode, I'm going deeper about the most under-taught, under-utilized marketing strategy that can change your business forever: relational marketing. Here’s what I cover: - Why staying top of mind matters more than showing up on the feed - How to build a simple database and reach out seasonally without being salesy - The power of mixers + intentional community building to make you unforgettable -...

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036 – How To Go From, 036 – How To Go From, "You're So Inspiring" to "TAKE MY MONEY" With Your Messaging

Business Witchery

What's up witches, Big truth time: When it comes to sales & marketing... Confidence is compelling. But PROOF seals the deal. In today’s Business Witchery episode, I’m guiding you through the art of showing your audience why & how your process actually works. Here’s what we cover: -  The two most compelling forms of proof -  How to anchor trust with testimonials - Why proof transforms you from “inspiring” to “I need to hire them” When you connect the dots for your prospects around... Their problem → Your process → Proof your process works ... you...

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035 – BTS of My $135k Messaging Strategy show art 035 – BTS of My $135k Messaging Strategy

Business Witchery

Hey witches, How do you create content that doesn’t just “land”… but sells? In this week's episode, I break down the messaging strategy that brought in $135k in just 8 days during my Launch Bestie launch. Here’s the secret: it wasn’t about being clever. It was about being clear. Naming the desires my people are already committed to. Shining light on the internal + tangible ways they get stuck. Answering the exact questions they were already asking themselves. And then turning all of that into content – podcasts & emails – that CONNECTED with my community, right...

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034 - 5 Reasons Why You Should Join Launch Bestie THIS WEEK ⏰ show art 034 - 5 Reasons Why You Should Join Launch Bestie THIS WEEK ⏰

Business Witchery

Whatup, Witches!   Real talk: doing business at the end of the world requires... doing business.   Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed.   And yet – so many of us stop ourselves from the actual selling part.   It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this economy. We don't want to MAKE MONEY and make other people... feel bad? We don't want to risk the vulnerability of putting ourselves out there, and then... crickets....

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033 - Take a Hero's Dose of Your Own Damn Medicine (or How to Get Unstuck in Your Biz) show art 033 - Take a Hero's Dose of Your Own Damn Medicine (or How to Get Unstuck in Your Biz)

Business Witchery

All my clients come to me thinking — “I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard.” They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL’S CALL. Yet — they don’t actually bring their soul’s call allllll the way into the… business part of their business. They don’t fully believe that THEIR OWN MEDICINE (10xed) IS THE MISSING INGREDIENT TO THEIR BIZ SUCCESS. They still believe — somewhere sneaky inside — that a strategy outside of themselves will save them. The...

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More Episodes
One of the secret things stopping world-changing witches from bringing your biggest visions down to earth??? From contributing to our collective in the way your soul is most called?
 
FEAR OF HOW YOU'LL BE PERCEIVED.
 
Who's gonna think (or say) what?
Will [the amorphous] "they" get what you're really trying to do?
Will you be misunderstood, criticized or cancelled?
 
Just yesterday I received a message from a beloved colleague sharing her fear of earning more because of how it might look. She's a major anti-capitalist, after all.
 
Just today I chatted with a close friend who wants to start her business, but is worried about the optics due to the current political climate.
 
BELOVEDS: the future is paradoxical. 
 
World-changing wealth in the hands of world-changing witches... right alongside utter economic inequity & oppression.
 
Regenerative magick birthing in backyards left and right... nestled up against even more extraction of our precious earth.
 
Healing justice next to fascist kidnappings.
 
The list goes on and on.
 
WE ARE AT A CHOICE POINT:
 
Obsess over how we look.
Or embody our wildest call, come what may.
 
Today I'm kicking off a 10 day daily-ish series called DOING BUSINESS AT THE END OF THE WORLD.
 
On September 1st, doors to my year-long initiatory business portal – LAUNCH BESTIE – open for enrollment for 8 days only.
 
If you're ready to take your leadership, offerings, sales & marketing and paradoxical embodied creative power to the next fricking level... tune into this 10 day podcast series. 
It will give you everything you need to know about joining LAUNCH BESTIE. Both in terms of frequency and form.
 
Website and links coming soon!
 
See you tomorrow.
Big love. Wild trust.
xox,
Rachael