20. “We love your business but...”
Bougie and Boring - A Spa Business Podcast
Release Date: 08/14/2025
39. Closing Out The Year And Words Of Year
Bougie and Boring - A Spa Business Podcast
Sometimes the most powerful business strategy is knowing when to slow down. In this episode, I’m sharing my year-end ritual, the biggest lesson 2025 taught me, and the two words that are guiding everything I’m building in 2026. You’ll hear about: • The simple gratitude practice I’ve used every year since 2018 to intentionally close out the year • The personal moment that completely shifted how I define success • Why my business continued to grow even while I worked less and stepped away for maternity leave • How I’m learning to redefine success without guilt or...
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38. My (Boring) SEO Spa Method (Part 3)
Bougie and Boring - A Spa Business Podcast
Your Google Business Profile exists and you have a few reviews, but consistent new clients are still not coming in. If SEO feels too technical or too expensive, you are not alone. The truth is SEO does not require a big budget or an agency. It requires consistency with the right foundational steps. In this episode, you will learn: • The four SEO factors that matter most for local service businesses • Why your Google Business Profile needs regular attention • A simple weekly SEO routine that fits into a busy schedule • How to use location based keywords, photos, and videos to boost...
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37. My (Boring) SEO Spa Method (Part 2)
Bougie and Boring - A Spa Business Podcast
Your spa may be showing up on Google, but are your estheticians getting booked evenly? If one team member is consistently full while others have openings, the issue is likely visibility. Google rankings help clients find you, but Google reviews are what get you booked. Reviews that mention an esthetician by name play a major role in who stays fully booked and who does not. In this episode, you’ll learn: • Why name-specific reviews create uneven booking patterns and how to fix it • The exact text message template used to request Google reviews that convert • A high-touch yet scalable...
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36. My (Boring) SEO Spa Method (Part 1)
Bougie and Boring - A Spa Business Podcast
Stop hoping clients will find you. This method helps spa owners and estheticians get discovered by the people already searching for your services on Google. By answering real client questions through video and written content each week, you'll build a sustainable online presence that works for you 24/7, no ads required. One year of consistent effort creates a foundation that keeps bringing clients through your door, long after you hit publish. You'll Learn: How to rank on page 1 of Google in 6-18 months A simple 7-step weekly process (90 seconds of your time) Where to find questions...
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35. Myth Busting Meta Ads, with Pamela Howe
Bougie and Boring - A Spa Business Podcast
In this episode, I’m joined by my ads manager, Pamela Howe, spa owner, LMT, and Meta ads strategist, to bust the biggest myths spa owners still believe about Facebook and Instagram ads. We break down: Boosting vs real ads How much you actually need to spend What targeting works best for local spas Why simple ads convert better The most common mistakes spa owners make What results to expect in your first 7 days If you’ve ever said “ads don’t work for my spa” or “I’m not tech-savvy enough,” this episode is for you 👉 Want help mapping out your...
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34. New Year, New Spa Energy
Bougie and Boring - A Spa Business Podcast
Forget resolutions! What your spa really needs is focus. In this episode, Amanda walks you through a simple but powerful way to start the year with clarity and momentum. Instead of overwhelming yourself with a long to-do list, you’ll learn how to reflect, celebrate, and choose one aligned goal that actually moves the needle for your business. You’ll learn: A quick year-in-review exercise to see what worked (and what didn’t) Why celebrating wins—big or small—is essential for building momentum How to pick ONE Q1 goal that sets the tone for your year and aligns with your bigger...
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32. Surviving the Q1 Slow Season
Bougie and Boring - A Spa Business Podcast
January doesn’t have to be scary. While many spa owners dread the first quarter because clients are “broke from the holidays” or “too busy with resolutions,” the truth is you don’t have to wait around for it to be slow. In this episode, Amanda shares simple, practical strategies to take control of Q1 and set your spa up for a strong start to the year. You’ll discover: How to pre-book December clients so January isn’t empty Affordable bundle ideas that keep clients coming back without overwhelming their budgets Productive ways to use downtime for training, photos, or...
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33. The Functional Medicine Approach, with Samantha Dench
Bougie and Boring - A Spa Business Podcast
In this episode, I sit down with functional medicine esthetician Samantha Dench to explore what’s really going on beneath the surface when a client’s skin won’t cooperate. We talk about the deeper root causes behind acne, inflammation, hormonal shifts, and gut-skin imbalances, and how spa owners can better support clients who feel stuck, frustrated, or like they’ve “tried everything.” Samantha breaks down how functional esthetics bridges the gap between internal wellness and external skin health, the biggest mistakes estheticians make when approaching chronic skin concerns, and...
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31. Holiday Gift Card Strategy
Bougie and Boring - A Spa Business Podcast
Most spa owners treat holiday gift cards as “extra” sales but done right, they can fund your entire January. In this episode, Amanda breaks down how to create a gift card promotion that rewards your loyal clients, brings in brand-new ones, and keeps cash flow steady when business usually slows down. You’ll learn: How to structure your offer without discounting your main services The smartest way to position gift cards as the perfect holiday gift Why smaller bonus cards almost always lead to new (and repeat) clients in January By the end, you’ll have a simple, profitable holiday...
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30. How To Hit 6-Figures as a Solo Esthetician, With The Esthetician Coach
Bougie and Boring - A Spa Business Podcast
In this episode, Amanda sat down with Brittany Hagemann, The Esthetician Coach, to talk all about building a profitable solo esthetician business without burning out. Brittany left the corporate world in 2015 to pursue her passion for skincare and makeup. After earning her Esthetics license, she opened her own acne-focused business, BLH Beauty, in San Diego, and grew from $62K to $112K in revenue in just two years, with $42K in product sales alone. That's incredible! After becoming a mom in 2020, Brittany shifted her focus to helping other estheticians build six-figure solo businesses...
info_outlineYou love your spa. But when your partner gently asks, “Is this actually paying off?” it hits hard.
In this episode, Amanda dives into a moment that many spa owners face (but rarely talk about): when your spouse starts to question if the business you’ve built is really working - for your family.
You’ll learn:
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Why the five-year mark often triggers this conversation
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What your partner’s concerns really mean (hint: it’s not criticism)
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How to create a financial plan that supports both your spa and your household
Amanda shares her own story of having this same talk and the steps she took to turn things around by restructuring her pricing, team, and profit goals.
This episode is for the spa owner who’s working hard but not seeing the personal payoff and wants to change that.
💬 Ready to get on the same page with your spouse and your spa? Book a discovery call to build a financial strategy that works for both.