38. My (Boring) SEO Spa Method (Part 3)
Bougie and Boring - A Spa Business Podcast
Release Date: 12/25/2025
43. How to have a boring spa business
Bougie and Boring - A Spa Business Podcast
What if growth doesn’t come from adding more, but from refining what already works? In this episode, we break down why “bougie and boring” businesses are often the most profitable and sustainable. We talk about the hidden cost of chasing trends, how chaos impacts your team and clients, and why predictable systems create calm, trust, and repeat revenue. You’ll learn: Why constantly adding new services and strategies often creates more stress instead of more profit What “boring” actually means and why it does not equal lazy, stagnant, or bland How refining what already works leads...
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42. Make A Job Application That Filters People Out
Bougie and Boring - A Spa Business Podcast
Staring "tons" applications and have no idea who's actually worth your time? Tempted to just hire the first person who looks decent on paper because you're desperate for help? Hold up, let me save you from a very expensive mistake. I'm walking you through the exact job application system I've perfected over nine hiring cycles that filters out the wrong people before they ever hit your inbox. This isn't about making hiring harder, it's about making it smarter. You'll hear about: Why resumes tell you almost nothing about how someone actually shows up for work The Harvard Business...
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41. Growing Pains When Scaling From Solo to Multi-Practitioner
Bougie and Boring - A Spa Business Podcast
Thinking about hiring your first esthetician but something keeps stopping you? Maybe you've been burned before, or you're worried about losing control, or you simply don't know where to start. In this episode, I'm walking you through the real obstacles you'll face when going from solo provider to multi-practitioner spa, and why most of them have nothing to do with what you think. In this episode, I'm pulling back the curtain on what actually happens when you hire your first esthetician, including the challenges nobody warns you about: The identity shift no one talks about. Why hiring is more...
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40. Don't Hire Just Because You're Busy
Bougie and Boring - A Spa Business Podcast
Feeling frantic because you can't fit everyone in? Before you panic-hire during your busiest season, listen to this. I'm breaking down why hiring during Q4 chaos often backfires, what to do instead, and the exact metric I use to know when it's actually time to add another esthetician to your team. You’ll hear about: • The moment I watched nearly a thousand dollars walk out the door and what it taught me about capacity • Why hiring during your busiest season can create more financial stress when things slow down • Two smarter alternatives to hiring that support walk ins, retail sales,...
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39. Closing Out The Year And Words Of Year
Bougie and Boring - A Spa Business Podcast
Sometimes the most powerful business strategy is knowing when to slow down. In this episode, I’m sharing my year-end ritual, the biggest lesson 2025 taught me, and the two words that are guiding everything I’m building in 2026. You’ll hear about: • The simple gratitude practice I’ve used every year since 2018 to intentionally close out the year • The personal moment that completely shifted how I define success • Why my business continued to grow even while I worked less and stepped away for maternity leave • How I’m learning to redefine success without guilt or...
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38. My (Boring) SEO Spa Method (Part 3)
Bougie and Boring - A Spa Business Podcast
Your Google Business Profile exists and you have a few reviews, but consistent new clients are still not coming in. If SEO feels too technical or too expensive, you are not alone. The truth is SEO does not require a big budget or an agency. It requires consistency with the right foundational steps. In this episode, you will learn: • The four SEO factors that matter most for local service businesses • Why your Google Business Profile needs regular attention • A simple weekly SEO routine that fits into a busy schedule • How to use location based keywords, photos, and videos to boost...
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37. My (Boring) SEO Spa Method (Part 2)
Bougie and Boring - A Spa Business Podcast
Your spa may be showing up on Google, but are your estheticians getting booked evenly? If one team member is consistently full while others have openings, the issue is likely visibility. Google rankings help clients find you, but Google reviews are what get you booked. Reviews that mention an esthetician by name play a major role in who stays fully booked and who does not. In this episode, you’ll learn: • Why name-specific reviews create uneven booking patterns and how to fix it • The exact text message template used to request Google reviews that convert • A high-touch yet scalable...
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36. My (Boring) SEO Spa Method (Part 1)
Bougie and Boring - A Spa Business Podcast
Stop hoping clients will find you. This method helps spa owners and estheticians get discovered by the people already searching for your services on Google. By answering real client questions through video and written content each week, you'll build a sustainable online presence that works for you 24/7, no ads required. One year of consistent effort creates a foundation that keeps bringing clients through your door, long after you hit publish. You'll Learn: How to rank on page 1 of Google in 6-18 months A simple 7-step weekly process (90 seconds of your time) Where to find questions...
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35. Myth Busting Meta Ads, with Pamela Howe
Bougie and Boring - A Spa Business Podcast
In this episode, I’m joined by my ads manager, Pamela Howe, spa owner, LMT, and Meta ads strategist, to bust the biggest myths spa owners still believe about Facebook and Instagram ads. We break down: Boosting vs real ads How much you actually need to spend What targeting works best for local spas Why simple ads convert better The most common mistakes spa owners make What results to expect in your first 7 days If you’ve ever said “ads don’t work for my spa” or “I’m not tech-savvy enough,” this episode is for you Ready to build a spa that's consistently...
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34. New Year, New Spa Energy
Bougie and Boring - A Spa Business Podcast
Forget resolutions! What your spa really needs is focus. In this episode, Amanda walks you through a simple but powerful way to start the year with clarity and momentum. Instead of overwhelming yourself with a long to-do list, you’ll learn how to reflect, celebrate, and choose one aligned goal that actually moves the needle for your business. You’ll learn: A quick year-in-review exercise to see what worked (and what didn’t) Why celebrating wins—big or small—is essential for building momentum How to pick ONE Q1 goal that sets the tone for your year and aligns with your bigger...
info_outlineYour Google Business Profile exists and you have a few reviews, but consistent new clients are still not coming in. If SEO feels too technical or too expensive, you are not alone. The truth is SEO does not require a big budget or an agency. It requires consistency with the right foundational steps.
In this episode, you will learn:
• The four SEO factors that matter most for local service businesses
• Why your Google Business Profile needs regular attention
• A simple weekly SEO routine that fits into a busy schedule
• How to use location based keywords, photos, and videos to boost visibility
• When it actually makes sense to invest in professional SEO services
Most business owners do not realize that while you own your website and email list, you do not own your social media following. SEO builds a long term asset that works for you around the clock, bringing in qualified leads while you focus on clients or personal time.
This episode shares practical steps you can implement this week using free tools that have been tested with proven results. By the end, you will have a clear and manageable SEO strategy that fits into your weekly routine without overwhelm.
Ready to build a spa that runs on systems instead of stress?
Fill out this intake form to book a free 30-minute discovery call with me: I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.