Bougie and Boring - A Spa Business Podcast
Empowering spa owners to grow successful businesses with actionable strategies and proven guidance. Learn how to scale your spa, streamline operations, and grow personally as a leader. Create a successful business that aligns with your vision, your values, creates a business you love, and that clients can’t resist.
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43. How to have a boring spa business
01/29/2026
43. How to have a boring spa business
What if growth doesn’t come from adding more, but from refining what already works? In this episode, we break down why “bougie and boring” businesses are often the most profitable and sustainable. We talk about the hidden cost of chasing trends, how chaos impacts your team and clients, and why predictable systems create calm, trust, and repeat revenue. You’ll learn: Why constantly adding new services and strategies often creates more stress instead of more profit What “boring” actually means and why it does not equal lazy, stagnant, or bland How refining what already works leads to more rebooking, stability, and peace The connection between your energy as an owner and the client experience in your spa Simple mindset and structure shifts that support long-term growth without burnout If your business feels heavy or scattered right now and you're ready to figure out what actually matters, let's talk. to book a free 30-minute discovery call with me: I help spa owners identify what's already working in their business so they can stop doing ALL THE THINGS and start doing the right things. If you're ready to trade chaos for calm and build something sustainable that doesn't require you to sacrifice your life, let's map out what "bougie and boring" looks like for your spa.
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42. Make A Job Application That Filters People Out
01/22/2026
42. Make A Job Application That Filters People Out
Staring "tons" applications and have no idea who's actually worth your time? Tempted to just hire the first person who looks decent on paper because you're desperate for help? Hold up, let me save you from a very expensive mistake. I'm walking you through the exact job application system I've perfected over nine hiring cycles that filters out the wrong people before they ever hit your inbox. This isn't about making hiring harder, it's about making it smarter. You'll hear about: Why resumes tell you almost nothing about how someone actually shows up for work The Harvard Business Review study that proves gut feelings are the worst predictors of job performance The one resourcefulness question I ask that immediately cuts my applicant pool by 75% (and why that's a good thing) How to spot red flags like "Eeyore energy" and blame-shifters before you waste time on interviews The exact questions that reveal if someone is coachable, accountable, and drama-free Why fewer applications means higher quality candidates (and less work for you) This episode is about setting up a hiring process that takes things off your plate instead of adding to it, because you're not hiring someone to fix or mentor, you're hiring someone to support you and give you relief. Ready to hire your first esthetician the right way? to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.
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41. Growing Pains When Scaling From Solo to Multi-Practitioner
01/15/2026
41. Growing Pains When Scaling From Solo to Multi-Practitioner
Thinking about hiring your first esthetician but something keeps stopping you? Maybe you've been burned before, or you're worried about losing control, or you simply don't know where to start. In this episode, I'm walking you through the real obstacles you'll face when going from solo provider to multi-practitioner spa, and why most of them have nothing to do with what you think. In this episode, I'm pulling back the curtain on what actually happens when you hire your first esthetician, including the challenges nobody warns you about: The identity shift no one talks about. Why hiring is more emotional than financial and what it really means to move from doing everything yourself to leading a team Why the first 90 days are busier, not easier, and why that is normal and temporary The money shift required to move from paying yourself last to building a real payroll structure What happens when clients leave and why that is not a failure The scheduling complexity that comes with having more than one provider How to structure a hire so they start generating revenue almost immediately These obstacles are solvable, but only if you know they're coming. This episode will help you mentally prepare, financially plan, and document your way to a smooth transition. Have you been waiting for a sign to finally hire? Or are you still missing some fundamental pieces? Either way, you'll know by the end of this episode. Ready to navigate the solo-to-team transition with confidence? to book a discovery call with me. Let's create a hiring strategy that protects your income, prepares you for the identity shift, and sets your new team member up for success from day one.
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40. Don't Hire Just Because You're Busy
01/08/2026
40. Don't Hire Just Because You're Busy
Feeling frantic because you can't fit everyone in? Before you panic-hire during your busiest season, listen to this. I'm breaking down why hiring during Q4 chaos often backfires, what to do instead, and the exact metric I use to know when it's actually time to add another esthetician to your team. You’ll hear about: • The moment I watched nearly a thousand dollars walk out the door and what it taught me about capacity • Why hiring during your busiest season can create more financial stress when things slow down • Two smarter alternatives to hiring that support walk ins, retail sales, and team energy • The 80 percent booking rule I use to know when it is actually time to hire • Why January through March is the ideal season for hiring and training • How protecting your team’s energy prevents burnout and supports long term growth This episode is about making hiring decisions that support both your revenue goals and your team, instead of reacting out of urgency. Ready to build a team the RIGHT way? to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.
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39. Closing Out The Year And Words Of Year
01/01/2026
39. Closing Out The Year And Words Of Year
Sometimes the most powerful business strategy is knowing when to slow down. In this episode, I’m sharing my year-end ritual, the biggest lesson 2025 taught me, and the two words that are guiding everything I’m building in 2026. You’ll hear about: • The simple gratitude practice I’ve used every year since 2018 to intentionally close out the year • The personal moment that completely shifted how I define success • Why my business continued to grow even while I worked less and stepped away for maternity leave • How I’m learning to redefine success without guilt or overcompensating This episode is an honest conversation about building a business that supports your life, not one that pulls you away from it. Want help building a business that runs beautifully whether you're there or not? to book a free 30-minute discovery call with me. I help spa owners create systems and teams that allow them to step back without everything falling apart. If you're ready to build something sustainable that gives you fierce clarity about your time and your boundaries, let's talk. Let's figure out what success looks like for your spa in this season of your life.
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38. My (Boring) SEO Spa Method (Part 3)
12/25/2025
38. My (Boring) SEO Spa Method (Part 3)
Your Google Business Profile exists and you have a few reviews, but consistent new clients are still not coming in. If SEO feels too technical or too expensive, you are not alone. The truth is SEO does not require a big budget or an agency. It requires consistency with the right foundational steps. In this episode, you will learn: • The four SEO factors that matter most for local service businesses • Why your Google Business Profile needs regular attention • A simple weekly SEO routine that fits into a busy schedule • How to use location based keywords, photos, and videos to boost visibility • When it actually makes sense to invest in professional SEO services Most business owners do not realize that while you own your website and email list, you do not own your social media following. SEO builds a long term asset that works for you around the clock, bringing in qualified leads while you focus on clients or personal time. This episode shares practical steps you can implement this week using free tools that have been tested with proven results. By the end, you will have a clear and manageable SEO strategy that fits into your weekly routine without overwhelm. Ready to build a spa that runs on systems instead of stress? to book a free 30-minute discovery call with me: I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.
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37. My (Boring) SEO Spa Method (Part 2)
12/18/2025
37. My (Boring) SEO Spa Method (Part 2)
Your spa may be showing up on Google, but are your estheticians getting booked evenly? If one team member is consistently full while others have openings, the issue is likely visibility. Google rankings help clients find you, but Google reviews are what get you booked. Reviews that mention an esthetician by name play a major role in who stays fully booked and who does not. In this episode, you’ll learn: • Why name-specific reviews create uneven booking patterns and how to fix it • The exact text message template used to request Google reviews that convert • A high-touch yet scalable approach to client communication • Two proven ways to increase review volume through incentives and seasonal outreach Over 55% of new clients come from Google. When reviews consistently mention one provider, their books stay full. This is not about talent or favoritism. It is about strategic visibility. By the end of this episode, you will have a clear plan to turn Google visibility into steady bookings for your entire team Ready to build systems like this throughout your entire spa? to book a free 30-minute discovery call with me. I help spa owners create sustainable processes that get real results without the overwhelm. If you're tired of things falling through the cracks and ready for boring, effective systems that actually work, let's talk. Let's figure out what your spa needs to run smoothly while keeping everyone booked.
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36. My (Boring) SEO Spa Method (Part 1)
12/11/2025
36. My (Boring) SEO Spa Method (Part 1)
Stop hoping clients will find you. This method helps spa owners and estheticians get discovered by the people already searching for your services on Google. By answering real client questions through video and written content each week, you'll build a sustainable online presence that works for you 24/7, no ads required. One year of consistent effort creates a foundation that keeps bringing clients through your door, long after you hit publish. You'll Learn: How to rank on page 1 of Google in 6-18 months A simple 7-step weekly process (90 seconds of your time) Where to find questions your clients are actually searching How to turn one video into multiple ranking assets Why this got Amanda 50%+ of new clients from Google Start today. In one year, you'll thank yourself for the consistent effort that gets you ranking on page 1 of Google! Want help building systems like this into your spa? to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term. If you're tired of the feast-or-famine cycle and ready to create predictable client flow, let's talk. Let's map out what sustainable growth looks like for your specific spa.
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35. Myth Busting Meta Ads, with Pamela Howe
12/04/2025
35. Myth Busting Meta Ads, with Pamela Howe
In this episode, I’m joined by my ads manager, Pamela Howe, spa owner, LMT, and Meta ads strategist, to bust the biggest myths spa owners still believe about Facebook and Instagram ads. We break down: Boosting vs real ads How much you actually need to spend What targeting works best for local spas Why simple ads convert better The most common mistakes spa owners make What results to expect in your first 7 days If you’ve ever said “ads don’t work for my spa” or “I’m not tech-savvy enough,” this episode is for you Ready to build a spa that's consistently booked without you having to hustle on social media 24/7? to book a free 30-minute discovery call with me. I work with spa owners who want to create sustainable systems that actually work - whether that's through strategic ads, solid booking processes, strong teams, or all of the above. If you're tired of feast-or-famine and ready for consistent growth, let's talk. Let's figure out what your spa actually needs right now.
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34. New Year, New Spa Energy
11/28/2025
34. New Year, New Spa Energy
Forget resolutions! What your spa really needs is focus. In this episode, Amanda walks you through a simple but powerful way to start the year with clarity and momentum. Instead of overwhelming yourself with a long to-do list, you’ll learn how to reflect, celebrate, and choose one aligned goal that actually moves the needle for your business. You’ll learn: A quick year-in-review exercise to see what worked (and what didn’t) Why celebrating wins—big or small—is essential for building momentum How to pick ONE Q1 goal that sets the tone for your year and aligns with your bigger vision By the end, you’ll have a clear “one big focus” for Q1—and the confidence to let everything else fall in line. Want more help mapping out what your one big focus is? to book a 30-minute discovery call with me. Let's make sure your Q1 goal connects to a bigger, more profitable spa strategy for the rest of this year.
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32. Surviving the Q1 Slow Season
11/21/2025
32. Surviving the Q1 Slow Season
January doesn’t have to be scary. While many spa owners dread the first quarter because clients are “broke from the holidays” or “too busy with resolutions,” the truth is you don’t have to wait around for it to be slow. In this episode, Amanda shares simple, practical strategies to take control of Q1 and set your spa up for a strong start to the year. You’ll discover: How to pre-book December clients so January isn’t empty Affordable bundle ideas that keep clients coming back without overwhelming their budgets Productive ways to use downtime for training, photos, or planning so you’re ahead of the curve By the end, you’ll know exactly how to turn the “slow season” into one of the most intentional, profitable seasons of your year. Want more strategies like this to make your spa profitable all year long? to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop reacting to slow seasons and start proactively building sustainable, profitable businesses.
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33. The Functional Medicine Approach, with Samantha Dench
11/21/2025
33. The Functional Medicine Approach, with Samantha Dench
In this episode, I sit down with functional medicine esthetician Samantha Dench to explore what’s really going on beneath the surface when a client’s skin won’t cooperate. We talk about the deeper root causes behind acne, inflammation, hormonal shifts, and gut-skin imbalances, and how spa owners can better support clients who feel stuck, frustrated, or like they’ve “tried everything.” Samantha breaks down how functional esthetics bridges the gap between internal wellness and external skin health, the biggest mistakes estheticians make when approaching chronic skin concerns, and what she wishes every spa owner understood about treating clients from the inside out. Whether you specialize in acne, corrective skincare, or simply want to elevate your expertise, this conversation will help you think differently about the body-skin connection and how to support clients more holistically. Podcast: Instagram: @skindeepil TikTok: @skindeepil YouTube: @skindeepil Ready to think bigger about what's possible for your spa? to book a free 30-minute discovery call with me. I work with spa owners who want to build sustainable, profitable businesses that genuinely help people get results. If you're curious about what your next step could be - whether it's functional medicine, building a team, creating better systems, or something else entirely. Let's talk. Let's explore what's possible for you and your business.
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31. Holiday Gift Card Strategy
11/06/2025
31. Holiday Gift Card Strategy
Most spa owners treat holiday gift cards as “extra” sales but done right, they can fund your entire January. In this episode, Amanda breaks down how to create a gift card promotion that rewards your loyal clients, brings in brand-new ones, and keeps cash flow steady when business usually slows down. You’ll learn: How to structure your offer without discounting your main services The smartest way to position gift cards as the perfect holiday gift Why smaller bonus cards almost always lead to new (and repeat) clients in January By the end, you’ll have a simple, profitable holiday gift card strategy you can set up now—so you’re ready before the holiday rush hits. Want more strategies like this to make your spa profitable without burning yourself out? to book a free 30-minute discovery call with me. I help spa owners build sustainable, profitable businesses with strong teams and systems that actually work. Let me show you what's possible for your spa.
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30. How To Hit 6-Figures as a Solo Esthetician, With The Esthetician Coach
10/30/2025
30. How To Hit 6-Figures as a Solo Esthetician, With The Esthetician Coach
In this episode, Amanda sat down with Brittany Hagemann, The Esthetician Coach, to talk all about building a profitable solo esthetician business without burning out. Brittany left the corporate world in 2015 to pursue her passion for skincare and makeup. After earning her Esthetics license, she opened her own acne-focused business, BLH Beauty, in San Diego, and grew from $62K to $112K in revenue in just two years, with $42K in product sales alone. That's incredible! After becoming a mom in 2020, Brittany shifted her focus to helping other estheticians build six-figure solo businesses while protecting their peace and avoiding burnout. Her approach is grounded in inclusivity, empathy, and curiosity, and she's passionate about helping estheticians make real money while making a real difference. In this conversation they talked about: The mindset shifts that helped Brittany grow her business without hiring a team What holds most solo estheticians back from reaching six figures How to make more money without working longer hours Common pricing mistakes and how to fix them Whether being "fully booked" is necessary to hit six figures When to stay solo versus when to consider hiring The first step to take if you're ready to hit six figures as a solo esthetician Connect with Brittany Instagram: Website: Podcast: Ready to explore what building a team could look like for your spa? to book a discovery call with me. I work with spa owners who are ready to hire their first employee (or build a stronger team) and finally pay themselves what they're worth. If you're ready to stop wondering and start doing, let's chat about whether team-building is your next move.
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29. Black Friday Blueprint
10/23/2025
29. Black Friday Blueprint
Black Friday is the biggest money weekend of the year—but only if spa owners plan it right. In this episode of Bougie & Boring, Amanda shares a simple Black Friday blueprint to help spas maximize sales now and make future years even easier. Listeners will learn: ✨ Why one irresistible offer is more effective than multiple confusing ones ✨ How to market early and often instead of waiting until the week of ✨ The power of documenting every step this year to create a plug-and-play system for next year Amanda also gives a clear action step: start a Black Friday SOP doc today. With this blueprint, spa owners can turn chaos into consistency and set themselves up for stress-free success. Ready to turn big weekends into profitable, predictable revenue generators? to book a free 30-minute discovery call with me. I can't wait to talk about this with you and get you having an even easier year to come. www.amandaluisaconsulting.com
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28. 2026 Big Picture Planning
09/30/2025
28. 2026 Big Picture Planning
Most spa owners make the same mistake every year: they wait until January to start planning and by then, it’s too late. In this episode of Bougie & Boring, Amanda shares how to map out a spa’s 2026 calendar now, so owners can walk into the new year with clarity, confidence, and far less stress. Listeners will discover: ✨ Why planning promotions, memberships, and events in advance sets the stage for success ✨ How to anchor the year around big moments like Black Friday, the holidays, and summer ✨ The secret to reducing stress while actually increasing profits Amanda also gives a simple action step: block 2 hours this week for a CEO planning session. With a little foresight, spa owners can create a year that feels organized, profitable, and calm. Ready to create your strategic plan for 2026? to book a discovery call with me. Let's map out your year together so you can step into 2026 with confidence and clarity.
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27. My 2026 Industry Predictions
09/30/2025
27. My 2026 Industry Predictions
The spa industry is shifting fast and 2026 is going to separate the spas that thrive from the ones that close their doors. In this episode, Amanda is sharing her top predictions for what’s coming: ✨ Why employee-based spas are about to make a big comeback ✨ How AI will divide the successful from the struggling ✨ Why strict, complex policies are driving clients away ✨ The make-or-break truth about knowing your numbers ✨ And what a new wave of esthetics graduates means for your business If you’re still pricing services based on feelings instead of profit margins, or if you’ve been resisting change, then this is the year it catches up to you. But if you can adapt, lead with authenticity, and build trust with your clients, 2026 can be the year your spa skyrockets. Ready to start planning smarter for 2026? to book a free discovery call with me. I'll help you map out the best moves for your specific spa in 2026.
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26. Quick Win Or Big Picture Reset?
09/25/2025
26. Quick Win Or Big Picture Reset?
Some spa owners need immediate relief. Others need a total reset. Which one are you? Knowing the answer changes everything about how you run your spa. In this episode, Amanda helps you figure out whether you’re in quick win mode (and need fast cash strategies) or big picture mode (and need a 90-day reset). You’ll walk away with clarity on what you need most right now and the next step to take. What you’ll learn in this episode: The difference between needing a quick win vs. a big picture reset Real-life examples of each inside a spa Solutions for both: reactivation campaigns, upsells, and resets One simple action step to get unstuck this week Need help figuring out which path is right for you? to book a discovery call with me. Let me know what's going on, what your biggest struggle is, and I'd be more than happy to point you in the right direction.
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25. What's Holding You Back From Leaving The Treatment Room?
09/18/2025
25. What's Holding You Back From Leaving The Treatment Room?
So many spa owners say they want to get out of the treatment room but the why behind that decision looks different for everyone. For some, it’s burnout. For others, it’s family and time freedom. And for many, it’s money and growth. In this episode, Amanda helps you uncover your true why so you can stop feeling guilty about stepping back and start creating a transition plan that works for your life and business. What you’ll learn in this episode: The 3 main reasons spa owners want out of the treatment room How to tell which one is really driving you Why knowing your why makes creating an exit plan easier One simple journaling exercise to get clear on your motivation Ready to step into your leadership role with confidence? to book a discovery call with me. Let's map out your leadership path forward so we can get you this dream life you absolutely deserve and have worked so hard for. The number one thing I do is help my clients pay themselves more through team building.
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24. More Than Just A Mom: Owning A Business While Rewriting The Rules Of Motherhood
09/11/2025
24. More Than Just A Mom: Owning A Business While Rewriting The Rules Of Motherhood
In this episode, we’re diving into what it really looks like to own a business while rewriting the rules of motherhood. For so long, women have been told they had to choose between being a present mom or building a successful career. But what if that’s the lie? Motherhood doesn’t kill ambition, it multiplies it. It sharpens your vision, fuels your drive, and forces you to get clear about what really matters. The challenge isn’t choosing between being a CEO and being a mom, it’s learning how to build a business that supports both. If you’ve ever felt fully booked, fully tired, and fully wondering how this is all supposed to work, this episode is for you. You’ll walk away with a new perspective on balancing motherhood and entrepreneurship, plus simple shifts you can make right now to protect your time, your energy, and your profits. Ready to stop choosing between your life and your business? to book a discovery call with me. Let's talk about what having it all can really look like.
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23. How Do You React During Slow Periods?
09/04/2025
23. How Do You React During Slow Periods?
Your spa feels stuck... but is it because you don’t have enough new clients, or because you can’t keep the ones you already have? In this episode, Amanda breaks down how to tell the difference between a marketing problem and a retention problem, plus what numbers to check so you can stop guessing and start fixing the real issue. Want help creating a year-round plan to smooth out the highs and the lows? to book a discovery call. I'll help you map out that custom strategy. I'm really into 90-day plans and holding my clients accountable to them. They see phenomenal results.
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22. The REAL Reason Why Your Client Retention Is Low (& How To Fix It)
08/28/2025
22. The REAL Reason Why Your Client Retention Is Low (& How To Fix It)
Cancellations. Reschedules. Clients slipping through the cracks. If you’ve been worrying about retention in your spa, you’re not alone. But here’s the truth: it might not be the economy, your pricing, or even your clientd... It might be your positioning. In this episode of Bougie and Boring, Amanda breaks down why so many spa owners are seeing retention struggles and why her spa consistently holds a nearly 90% return rate. You’ll discover: ✨ The “trust recession” and how it’s shaping client behavior ✨ Why a lack of clarity in your niche could be pushing clients away ✨ Simple ways to personalize the client experience so they never want to miss an appointment ✨ How to write human-centered policies that protect your time without alienating clients ✨ The small but powerful relationship-builders that turn casual clients into loyal ones If you’re tired of chasing new bookings and want to finally create a business that feels steady, sustainable, and client-centered, this episode will show you how. Ready to build a retention strategy that feels aligned and sustainable? to book a discovery call with me. I would love to talk to you about your spa, what you're going through, what your big goals are, and how we can get you to the next level. I'll help you assess what's working, what's not, and how to start filling your calendar with dream clients who keep coming back every single month.
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21. Leading Without Losing Yourself
08/21/2025
21. Leading Without Losing Yourself
Are you running your spa… or is it running you? If you feel like you’re the therapist, the fixer, the backup receptionist, and the face of the business all at once, you’re not alone. Leadership in the spa world often comes with an invisible load: team emotions, client expectations, payroll stress, and the constant pressure to hold it all together. In this episode of Bougie and Boring, Amanda shares how to step into leadership without sacrificing your peace. You’ll learn: Why leadership feels so heavy (and how to lighten the load) The boundaries and systems that keep you from being everyone’s problem-solver How to coach your team to think for themselves so you’re not the default brain of the spa Amanda’s real-life shift that transformed her team dynamics and gave her back her CEO energy Leadership doesn’t have to equal burnout. Tune in to discover how to lead with clarity, compassion, and confidence without losing yourself in the process. Ready to create breathing room in your business and your life? to book a discovery call with me. I can show you exactly what I did and how I was able to create time freedom and financial freedom for myself. I can help you create a plan that brings clarity, support, and breathing room back into your business and your life. You deserve to lead without losing yourself. And it is absolutely possible.
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20. “We love your business but...”
08/14/2025
20. “We love your business but...”
You love your spa. But when your partner gently asks, “Is this actually paying off?” it hits hard. In this episode, Amanda dives into a moment that many spa owners face (but rarely talk about): when your spouse starts to question if the business you’ve built is really working - for your family. You’ll learn: Why the five-year mark often triggers this conversation What your partner’s concerns really mean (hint: it’s not criticism) How to create a financial plan that supports both your spa and your household Amanda shares her own story of having this same talk and the steps she took to turn things around by restructuring her pricing, team, and profit goals. This episode is for the spa owner who’s working hard but not seeing the personal payoff and wants to change that. Ready to create a financial plan that works for you, your spa, and your family? to book a discovery call with me. Let's sit down together, look at the numbers, and create a plan that actually works. Because you did not build this business to survive. You built it to thrive. And I would love to help you do that.
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19. You Can’t Outwork Burnout (Here’s What to Do Instead)
08/07/2025
19. You Can’t Outwork Burnout (Here’s What to Do Instead)
Your spa looks successful but you feel exhausted, resentful, and like you’re barely holding it together. In this episode, Amanda gets honest about a reality too many spa owners face but rarely talk about - burnout. The bookings are there. The team is running. But inside? You’re done. You’ll learn: Why burnout doesn’t go away with more hustle (it usually gets worse) The key signs you’re past “tired” and into full-on burnout What actually helps; boundaries, delegation, and real rest Amanda also shares her own burnout story and the moment she realized her spa looked beautiful on the outside, but was breaking her on the inside. If you’re overwhelmed, overworked, or thinking about walking away altogether, this one’s for you. 📥 Get the free Burnout Recovery Video Series and start building a spa that doesn’t burn you out. Ready to rebuild your spa so it doesn't drain you? to book a discovery call with me. Let's create a business that serves you instead of burning you out. I hope you're taking care of yourself, my friend. And if not, I would love to help you start doing that as soon as possible.
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18. Your Spa Runs On You (And That’s The Problem)
07/31/2025
18. Your Spa Runs On You (And That’s The Problem)
If your spa only works when you do, you don’t own a business, you’ve built a job with fancy wallpaper. In this episode Amanda shares why so many spa owners feel stuck, overworked, and unable to scale. The root issue? You’re the glue holding everything together and that’s not scalable. You’ll learn: The top signs your spa is too dependent on you Why this happens (and why it’s not just about ego) How to start building systems, delegation, and team trust If you’re ready to stop overfunctioning and start leading like a true CEO, this episode is your starting line. Ready to build systems so your business can run without you? to book a discovery call. Let's create the systems and structure that give you your life back.
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17. The Five Biggest Money Mistakes Spa Owners Make (And How to Fix Them)
07/24/2025
17. The Five Biggest Money Mistakes Spa Owners Make (And How to Fix Them)
Are you working hard but still not seeing the profits you expected? You might be making one (or more) of these common money mistakes. In this episode of Bougie and Boring, we’re breaking down the five biggest financial missteps spa owners make and what to do instead. From underpricing your services to ignoring retail and overspending in the wrong areas, these silent profit-killers can keep even the busiest spa owners broke. You’ll learn: Why “more clients” isn’t always the answer How to price your services for real profit (not just survival) The easiest way to boost income without working more hours What to cut from your expenses without sacrificing quality Why paying yourself first is non-negotiable Whether you’re brand new to spa ownership or trying to clean up your books after a messy year, this episode will help you take back control of your money and finally pay yourself what you deserve! 🎯 Grab the free and make sure you're not leaving money on the table. Ready to fix these money mistakes and finally pay yourself what you deserve? to book a discovery call with me. Let's create a financial strategy that actually works for your spa.
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16. Maximize Your Team (And Pay Yourself More)
07/17/2025
16. Maximize Your Team (And Pay Yourself More)
Are you constantly booked but still feel broke? You’re not alone and more clients are not the solution. In this episode, we’re exposing the biggest myth that keeps spa owners underpaid: the belief that more clients = more money. The truth? Profitability is what really matters not how full your calendar is. I’ll walk you through 5 strategic steps to help you actually pay yourself more without working longer hours or burning out: Why you need to pay yourself first (and how to do it) The signs it’s time to raise your prices How to shift your schedule toward high-ticket, high-profit services Simple ways to boost retail sales without feeling salesy How to cut the right expenses to increase your take-home pay If you’re tired of hustling just to break even, this episode is your roadmap to finally getting paid like the CEO you are. Ready to create a strategy that actually pays you more? to book a discovery call with me. We can create a strategy that's going to help you pay yourself more within the next 90 days. I am all about 90-day goal setting and making sure you're achieving those goals. We'll create that strategy together. I will walk with you every single step of the way. And I know that success is inevitable for you.
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15. Paying Yourself More As A Spa Owner
07/10/2025
15. Paying Yourself More As A Spa Owner
Are you constantly booked but barely paying yourself? You’re not alone and you’re not doing anything wrong. Most spa owners are stuck in the hustle, thinking more clients equals more money. But the truth? That mindset keeps you underpaid and overworked. In this episode of Bougie and Boring, we’re flipping the script. I’ll walk you through the five real reasons you’re not paying yourself enough and exactly how to fix it. From smarter pricing and high-ticket services to retail strategies and expense audits, this is your blueprint for finally taking home the paycheck you deserve without burning out. If you’re ready to stop being just “busy” and start being profitable, this episode is your wake-up call. 🎯 What you’ll learn: The #1 mindset shift every spa owner needs How to pay yourself first without guilt When (and how) to raise your prices The fastest way to increase income without adding more clients Why retail sales are your untapped goldmine Where you're overspending and how to stop Ready to pay yourself what you deserve? to book a discovery call with me. We can create a 90-day plan to help you pay yourself more. That's the number one reason people come to me. They want to pay themselves more by hiring a team. And you can absolutely do that, but hiring is not always the way to pay yourself more. You can often start paying yourself more without having to hire at all. And it usually starts by cutting expenses, increasing prices, and making sure you're maximizing your team.
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14. How to Reduce Expenses Without Sacrificing Value
07/03/2025
14. How to Reduce Expenses Without Sacrificing Value
Feeling like your spa expenses are out of control—but terrified of cutting anything that might impact client experience or team morale? You’re not alone. In this episode of Bougie and Boring, we’re diving into how to reduce costs strategically so you can run a profitable spa without cutting corners. From auditing your monthly expenses to reducing backbar waste, streamlining payroll, and leveraging low-cost marketing strategies—this episode is packed with actionable steps to help you spend smarter, not less. Inside this episode: How to identify which expenses are actually draining your profit Simple ways to cut backbar and supply costs without hurting results How to market your spa without wasting money on ads that don’t work Optimizing payroll to keep your team happy and your bottom line healthy Smart automations that save time, money, and your sanity 🧖♀️ Whether you’re scaling your spa or just trying to regain control of your finances, this episode will help you trim the fat—without losing your edge. Need help identifying where to cut costs without sacrificing quality? to book a discovery call with me. Let's create a plan that maximizes your profit while maintaining the high standards your clients expect.
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