Bougie and Boring - A Spa Business Podcast
Empowering spa owners to grow successful businesses with actionable strategies and proven guidance. Learn how to scale your spa, streamline operations, and grow personally as a leader. Create a successful business that aligns with your vision, your values, creates a business you love, and that clients can’t resist.
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25. What's Holding You Back From Leaving The Treatment Room?
09/18/2025
25. What's Holding You Back From Leaving The Treatment Room?
So many spa owners say they want to get out of the treatment room but the why behind that decision looks different for everyone. For some, it’s burnout. For others, it’s family and time freedom. And for many, it’s money and growth. In this episode, Amanda helps you uncover your true why so you can stop feeling guilty about stepping back and start creating a transition plan that works for your life and business. What you’ll learn in this episode: The 3 main reasons spa owners want out of the treatment room How to tell which one is really driving you Why knowing your why makes creating an exit plan easier One simple journaling exercise to get clear on your motivation 👉 Ready to start your exit strategy from the treatment room?
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24. More Than Just A Mom: Owning A Business While Rewriting The Rules Of Motherhood
09/11/2025
24. More Than Just A Mom: Owning A Business While Rewriting The Rules Of Motherhood
In this episode, we’re diving into what it really looks like to own a business while rewriting the rules of motherhood. For so long, women have been told they had to choose between being a present mom or building a successful career. But what if that’s the lie? Motherhood doesn’t kill ambition, it multiplies it. It sharpens your vision, fuels your drive, and forces you to get clear about what really matters. The challenge isn’t choosing between being a CEO and being a mom, it’s learning how to build a business that supports both. If you’ve ever felt fully booked, fully tired, and fully wondering how this is all supposed to work, this episode is for you. You’ll walk away with a new perspective on balancing motherhood and entrepreneurship, plus simple shifts you can make right now to protect your time, your energy, and your profits. Share this episode with another mama in business who needs to hear she’s not doing it wrong. And if you’re ready to stop choosing between your life and your business, with me and start rewriting the rules for yourself.
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23. How Do You React During Slow Periods?
09/04/2025
23. How Do You React During Slow Periods?
Your spa feels stuck... but is it because you don’t have enough new clients, or because you can’t keep the ones you already have? In this episode, Amanda breaks down how to tell the difference between a marketing problem and a retention problem, plus what numbers to check so you can stop guessing and start fixing the real issue. 👉 Ready to diagnose your spa’s biggest leak and create a plan that works? Learn more about me ➡️
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22. The REAL Reason Why Your Client Retention Is Low (& How To Fix It)
08/28/2025
22. The REAL Reason Why Your Client Retention Is Low (& How To Fix It)
Cancellations. Reschedules. Clients slipping through the cracks. If you’ve been worrying about retention in your spa, you’re not alone. But here’s the truth: it might not be the economy, your pricing, or even your clientd... It might be your positioning. In this episode of Bougie and Boring, Amanda breaks down why so many spa owners are seeing retention struggles and why her spa consistently holds a nearly 90% return rate. You’ll discover: ✨ The “trust recession” and how it’s shaping client behavior ✨ Why a lack of clarity in your niche could be pushing clients away ✨ Simple ways to personalize the client experience so they never want to miss an appointment ✨ How to write human-centered policies that protect your time without alienating clients ✨ The small but powerful relationship-builders that turn casual clients into loyal ones If you’re tired of chasing new bookings and want to finally create a business that feels steady, sustainable, and client-centered, this episode will show you how. 🎯 Book a discovery call with Amanda to build a retention strategy that actually works for your spa:
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21. Leading Without Losing Yourself
08/21/2025
21. Leading Without Losing Yourself
Are you running your spa… or is it running you? If you feel like you’re the therapist, the fixer, the backup receptionist, and the face of the business all at once, you’re not alone. Leadership in the spa world often comes with an invisible load: team emotions, client expectations, payroll stress, and the constant pressure to hold it all together. In this episode of Bougie and Boring, Amanda shares how to step into leadership without sacrificing your peace. You’ll learn: Why leadership feels so heavy (and how to lighten the load) The boundaries and systems that keep you from being everyone’s problem-solver How to coach your team to think for themselves so you’re not the default brain of the spa Amanda’s real-life shift that transformed her team dynamics and gave her back her CEO energy Leadership doesn’t have to equal burnout. Tune in to discover how to lead with clarity, compassion, and confidence without losing yourself in the process.
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20. “We love your business but...”
08/14/2025
20. “We love your business but...”
You love your spa. But when your partner gently asks, “Is this actually paying off?” it hits hard. In this episode, Amanda dives into a moment that many spa owners face (but rarely talk about): when your spouse starts to question if the business you’ve built is really working - for your family. You’ll learn: Why the five-year mark often triggers this conversation What your partner’s concerns really mean (hint: it’s not criticism) How to create a financial plan that supports both your spa and your household Amanda shares her own story of having this same talk and the steps she took to turn things around by restructuring her pricing, team, and profit goals. This episode is for the spa owner who’s working hard but not seeing the personal payoff and wants to change that. 💬 Ready to get on the same page with your spouse and your spa? to build a financial strategy that works for both.
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19. You Can’t Outwork Burnout (Here’s What to Do Instead)
08/07/2025
19. You Can’t Outwork Burnout (Here’s What to Do Instead)
Your spa looks successful but you feel exhausted, resentful, and like you’re barely holding it together. In this episode, Amanda gets honest about a reality too many spa owners face but rarely talk about - burnout. The bookings are there. The team is running. But inside? You’re done. You’ll learn: Why burnout doesn’t go away with more hustle (it usually gets worse) The key signs you’re past “tired” and into full-on burnout What actually helps; boundaries, delegation, and real rest Amanda also shares her own burnout story and the moment she realized her spa looked beautiful on the outside, but was breaking her on the inside. If you’re overwhelmed, overworked, or thinking about walking away altogether, this one’s for you. 📥 Get the free Burnout Recovery Video Series and start building a spa that doesn’t burn you out.
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18. Your Spa Runs On You (And That’s The Problem)
07/31/2025
18. Your Spa Runs On You (And That’s The Problem)
If your spa only works when you do, you don’t own a business, you’ve built a job with fancy wallpaper. In this episode Amanda shares why so many spa owners feel stuck, overworked, and unable to scale. The root issue? You’re the glue holding everything together and that’s not scalable. You’ll learn: The top signs your spa is too dependent on you Why this happens (and why it’s not just about ego) How to start building systems, delegation, and team trust If you’re ready to stop overfunctioning and start leading like a true CEO, this episode is your starting line. 🎯 Want support restructuring your team? today.
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17. The Five Biggest Money Mistakes Spa Owners Make (And How to Fix Them)
07/24/2025
17. The Five Biggest Money Mistakes Spa Owners Make (And How to Fix Them)
Are you working hard but still not seeing the profits you expected? You might be making one (or more) of these common money mistakes. In this episode of Bougie and Boring, we’re breaking down the five biggest financial missteps spa owners make and what to do instead. From underpricing your services to ignoring retail and overspending in the wrong areas, these silent profit-killers can keep even the busiest spa owners broke. You’ll learn: Why “more clients” isn’t always the answer How to price your services for real profit (not just survival) The easiest way to boost income without working more hours What to cut from your expenses without sacrificing quality Why paying yourself first is non-negotiable Whether you’re brand new to spa ownership or trying to clean up your books after a messy year, this episode will help you take back control of your money and finally pay yourself what you deserve! 🎯 Grab the free and make sure you're not leaving money on the table.
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16. Maximize Your Team (And Pay Yourself More)
07/17/2025
16. Maximize Your Team (And Pay Yourself More)
Are you constantly booked but still feel broke? You’re not alone and more clients are not the solution. In this episode, we’re exposing the biggest myth that keeps spa owners underpaid: the belief that more clients = more money. The truth? Profitability is what really matters not how full your calendar is. I’ll walk you through 5 strategic steps to help you actually pay yourself more without working longer hours or burning out: Why you need to pay yourself first (and how to do it) The signs it’s time to raise your prices How to shift your schedule toward high-ticket, high-profit services Simple ways to boost retail sales without feeling salesy How to cut the right expenses to increase your take-home pay If you’re tired of hustling just to break even, this episode is your roadmap to finally getting paid like the CEO you are. 🎯 Ready to stop underpaying yourself? and let’s build a profitable strategy that works for you.
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15. Paying Yourself More As A Spa Owner
07/10/2025
15. Paying Yourself More As A Spa Owner
Are you constantly booked but barely paying yourself? You’re not alone and you’re not doing anything wrong. Most spa owners are stuck in the hustle, thinking more clients equals more money. But the truth? That mindset keeps you underpaid and overworked. In this episode of Bougie and Boring, we’re flipping the script. I’ll walk you through the five real reasons you’re not paying yourself enough and exactly how to fix it. From smarter pricing and high-ticket services to retail strategies and expense audits, this is your blueprint for finally taking home the paycheck you deserve without burning out. If you’re ready to stop being just “busy” and start being profitable, this episode is your wake-up call. 🎯 What you’ll learn: The #1 mindset shift every spa owner needs How to pay yourself first without guilt When (and how) to raise your prices The fastest way to increase income without adding more clients Why retail sales are your untapped goldmine Where you're overspending and how to stop 📞 Next step: to create your personalized financial strategy and finally start paying yourself more.
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14. How to Reduce Expenses Without Sacrificing Value
07/03/2025
14. How to Reduce Expenses Without Sacrificing Value
Feeling like your spa expenses are out of control—but terrified of cutting anything that might impact client experience or team morale? You’re not alone. In this episode of Bougie and Boring, we’re diving into how to reduce costs strategically so you can run a profitable spa without cutting corners. From auditing your monthly expenses to reducing backbar waste, streamlining payroll, and leveraging low-cost marketing strategies—this episode is packed with actionable steps to help you spend smarter, not less. Inside this episode: How to identify which expenses are actually draining your profit Simple ways to cut backbar and supply costs without hurting results How to market your spa without wasting money on ads that don’t work Optimizing payroll to keep your team happy and your bottom line healthy Smart automations that save time, money, and your sanity 🧖♀️ Whether you’re scaling your spa or just trying to regain control of your finances, this episode will help you trim the fat—without losing your edge. 📌 Ready to make your spa more profitable without the stress? 👉 to review your expenses and start optimizing today
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13. Back But Different: Rebuilding Your Business Around The Life You Actually Want
06/26/2025
13. Back But Different: Rebuilding Your Business Around The Life You Actually Want
In today’s episode, I’m opening up about how stepping away from my business for maternity leave gave me the clarity I didn’t even know I needed. From the unexpected ease of leaving the spa behind to the hard truths about sleep deprivation and leadership guilt—I’m sharing it all. You’ll hear what worked (like prepping for the unexpected), what didn’t (like not having a simple purchasing doc), and the powerful mindset shifts I experienced around working less and leading more. This episode is for every entrepreneur—especially moms—who’s ever felt torn between building a business and being present at home. I’m kicking off a new mini-series soon called Built for Both, and this episode is the heart behind it. If you’re thinking about rebuilding your business around your actual life—not the hustle—you’re in the right place. Let this be your reminder that rest isn’t failure, leadership doesn’t mean being present 24/7, and a business that runs without you is not a pipe dream. What You’ll Learn: Why stepping away shows you where the cracks—and the gold—are How to rebuild your business in alignment with your core values A mindset reframe for letting go of guilt and embracing a new season How team trust and strategic systems make true time freedom possible Whether you’re returning from a big life change or just craving something different, this is your permission slip to rebuild with intention. 💡 Next Step: Take 5 minutes to reflect on what you want your business and life to actually look like 12 months from now - and if you're ready to rebuild with more clarity, intention, and support.
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12. How To Have Difficult Conversations With Employees
06/19/2025
12. How To Have Difficult Conversations With Employees
Let’s be honest - leading a team isn’t always pretty. And the hardest part? Having uncomfortable conversations when something’s not working. We’re talking about the real side of leadership: how to handle difficult employee conversations with confidence, clarity, and professionalism - without losing your cool or your authority. Whether it’s about performance issues, repeated lateness, client complaints, or internal conflict, this episode gives you a step-by-step framework to handle these moments like the leader and CEO you are. 🧠 Inside the episode: 🚨 Why avoiding tough conversations damages your spa’s culture and client experience 📝 How to prepare for the conversation so you’re calm and in control 🗣 Scripts + examples to help you say what needs to be said (without being harsh or passive) ✅ How to shift the convo from problem-focused to solution-focused 📄 Why documenting expectations keeps your team aligned and accountable Leadership isn’t about being liked - it’s about being effective. This episode will help you show up as a calm, confident leader who can navigate anything. 💡 Next Step: Write down the conversations you’ve been avoiding - and if you need support turning awkward moments into powerful leadership wins.
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11. Who Should You Hire First?
06/12/2025
11. Who Should You Hire First?
Feeling overwhelmed and ready to grow your team but unsure who you actually need to hire first? We’re breaking down one of the most important (and most misunderstood) parts of hiring: prioritizing the right role. Because hiring the wrong person at the wrong time can slow your growth, increase your stress, and cost you money. You’ll learn how to make a smart, strategic first hire based on your biggest bottleneck, not just what feels obvious. 🎯 Inside this episode: ⚖️ Why hiring the wrong role first can hurt your business 🔍 How to identify what’s really slowing you down (hint: it’s not always more clients) 👩⚕️ When hiring another Esthetician makes sense 📞 Why a front desk assistant might be your secret weapon 🖥 How a virtual assistant can free you up behind the scenes without breaking the bank This episode will help you stop hiring reactively and start hiring with intention so you can build a team that supports your long-term growth (and gives you your time back). 💡 Next Step: Download the and map out your first strategic hire with clarity.
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10. How to Clean Up & Organize Your Inbox to Prepare for Resumes
06/05/2025
10. How to Clean Up & Organize Your Inbox to Prepare for Resumes
Let’s be honest - your inbox might be the biggest (and sneakiest) bottleneck in your hiring process. If you’ve ever missed a great candidate, forgot to reply to an inquiry, or just felt buried in email chaos… this episode is your solution. We’re diving into one of the most overlooked parts of hiring: your email organization. Because if you want to make confident, timely hiring decisions, your inbox needs to work for you - not against you. ✨ In this episode, you’ll learn how to: 📥 Set up a dedicated hiring email (or use filters if that’s not realistic yet) 📂 Organize incoming applications with folders that actually make sense 📝 Write a professional auto-response that keeps candidates informed 📊 Use a simple tracking spreadsheet so you never lose a strong applicant again Whether you’re hiring now or prepping for your next big move, this episode will help you feel more in control and less chaotic behind the scenes. 🎯 Your Next Step: to simplify your systems and build a hiring process that supports your sanity and your growth.
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9. Your First Hire is Just the Beginning - What’s Next?
03/24/2025
9. Your First Hire is Just the Beginning - What’s Next?
📢 Feeling unsure about what happens after the hire? Download the worksheet and start planning your next move with clarity. Congrats - you’ve made your first hire! But here’s the truth most spa owners aren’t told: hiring one person isn’t the finish line - it’s the foundation. We’re shifting gears from “how to hire” to “how to lead.” Because if you want a business that runs without you doing everything, you need more than just a great esthetician - you need systems, onboarding, and a long-term team-building strategy. Inside this episode: 🧠 Why hiring is an ongoing process - not a one-and-done task 🏗 How to build a strong, aligned team that supports your vision 📋 What a solid onboarding process looks like (and why it matters) 📖 Why creating a simple employee handbook saves you time, energy, and confusion 🔮 How to prepare now for your next hire - even if it’s months away 🎯 Your spa is growing. Your team should grow with it - on purpose. 💡 Next Step: Download the worksheet so you’re never caught off guard again.
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8. Making the Offer: How to Seal the Deal with Your Ideal Hire
05/22/2025
8. Making the Offer: How to Seal the Deal with Your Ideal Hire
Ready to make the right hire with confidence? Book a and let’s build your dream team the smart way. You’ve done the work - posted the job, screened the candidates, nailed the interviews… and now you’ve found the one. But how do you make an offer they actually want to say “yes” to - without overextending yourself or your spa’s budget? We’re breaking down how to confidently extend a job offer that attracts top talent and protects your profit. Because hiring isn’t just about filling a spot - it’s about building the future of your spa. You’ll learn: 💡 When to make the offer (without rushing or second-guessing) 💰 How to structure pay that works for both you and your new hire 🌟 What benefits matter most to estheticians today 📈 How to show growth potential so they stick around for the long haul Whether it’s your first hire or your fifth, this episode will help you seal the deal with clarity, confidence, and strategy. 🎯 Next step: and get expert support as you make your next hiring move.
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7. How to Structure an Interview to Find the Perfect Fit
05/15/2025
7. How to Structure an Interview to Find the Perfect Fit
Grab my free and start hiring with confidence! You’ve posted the job, found a few promising candidates… now what? If you’ve ever hired someone who seemed great in the interview but totally flopped on the job, you’re not alone - and this episode is for you. We’re diving into how to structure a powerful interview process that actually helps you find the right esthetician for your spa. Because let’s be real: hiring mistakes are expensive, time-consuming, and emotionally draining. I’m sharing my exact 5-step interview process that goes beyond surface-level questions to help you spot red flags, test for skill, and make sure your next hire is a dream team fit. From the initial application to a hands-on test and even a team dinner (yes, really) - you’ll learn how to build a hiring process that saves you stress and supports your spa’s long-term success. 🎧 By the end of this episode, you’ll know exactly how to: ✅ Spot red flags early ✅ Ask better questions that reveal the real person behind the resume ✅ Confidently choose someone who aligns with your spa’s culture and values 📝 Bonus: Download my free to start attracting the right candidates from day one!
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6. The Secret to Hiring Without Feeling Overwhelmed
05/08/2025
6. The Secret to Hiring Without Feeling Overwhelmed
Feeling overwhelmed by the idea of hiring? You’re not alone - and you’re not doing anything wrong. Most spa owners know they need help… but the thought of sorting through endless resumes and making the right choice can feel like too much. In this episode of Bougie and Boring, I’m breaking down exactly how to simplify your hiring process - so you can find the right esthetician without feeling like it’s taking over your life. You’ll learn: ✔️ Why hiring feels so overwhelming (and how to fix it) ✔️ How to use pre-screening questions to filter out bad fits automatically ✔️ A simple method for batching interviews and saving HOURS ✔️ How test services can eliminate the guesswork ✔️ What to do right now to make your next hire stress-free If you’re thinking: ❌ “I don’t have time to even look at applications…” ❌ “Everyone looks good on paper - I don’t know who to choose.” ❌ “I’m afraid I’ll hire the wrong person… again.” …this episode will walk you through a clear, repeatable process to make hiring easier than ever. 🎯 Your Next Step: 📄 Download the free “How to Know It’s Time to Hire” worksheet so you can get clear on when to hire, how to prepare, and where to start. 💻
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5. The Red Flags to Watch for When Hiring an Esthetician
05/01/2025
5. The Red Flags to Watch for When Hiring an Esthetician
Hiring someone just because you're desperate for help? That’s not a strategy - it’s a shortcut to regret. If you’ve ever hired someone who looked great on paper but turned out to be a nightmare in the treatment room (or the break room), this episode is for you. In this episode, we’re talking about the red flags to watch for when hiring an esthetician - before they make it onto your team. Because a bad hire isn’t just annoying… it’s expensive, draining, and affects your whole client experience. You’ll learn: ✔️ The #1 hiring mistake spa owners make when they’re overwhelmed ✔️ How to trust your gut (and stop talking yourself out of it) ✔️ Red flags in communication, attitude, and effort ✔️ What to do instead of rushing into the wrong hire If you’re thinking: ❌ “She seemed great… but now she’s dropping the ball.” ❌ “I knew something felt off, but I ignored it.” ❌ “I needed help fast, and now I’m starting over… again.” …this episode will help you hire with confidence instead of chaos. 🎯 Your Next Step: 📋 Start building your hiring checklist now - what are your non-negotiables? 📆 Need help making your next hire the right one? and let’s walk through your hiring process together. 💻
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4. Where to Find the Best Estheticians for Your Spa
04/24/2025
4. Where to Find the Best Estheticians for Your Spa
Posting a job and crossing your fingers? That’s not a hiring strategy - it’s a hope. If you're tired of getting ghosted by applicants or attracting people who just aren’t a fit, this episode is for you. In this episode we’re diving into how to proactively find high-quality estheticians - even if they’re not actively job hunting. Because the best hires usually aren’t scrolling job boards - they’re already working, thriving, and waiting for the right opportunity to come their way. You’ll learn: ✔️ Why your dream hire probably isn’t on Indeed ✔️ How to build relationships with local esthetics schools ✔️ What to say to stand out ✔️ How to use social media to attract talent (not just clients) ✔️ Why referrals are your secret weapon - and how to get more of them If you’re thinking: ❌ “I keep posting jobs, but no one great applies…” ❌ “I don’t have time to ‘network’ or build a hiring pool…” ❌ “I need help, like, yesterday—but I don’t know where to look…” …this episode will give you a clear plan to take control of your hiring process before you’re desperate. 🎯 Your Next Step: 📄 Download the free so you can get clear on when to hire, how to prepare, and where to start. 📆 Need support with hiring? and we’ll walk through your next steps together. Want hands-on help finding your next esthetician? Let’s talk: 💻
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3. Writing a Job Description That Attracts The Right Estheticians
04/17/2025
3. Writing a Job Description That Attracts The Right Estheticians
Hiring shouldn't feel this hard - but if you're like most spa owners, writing a job post that actually attracts the right esthetician feels nearly impossible. You post the job… and then crickets. Or worse, you get flooded with the wrong applicants who clearly didn’t read a word of the description. In this episode of Bougie and Boring, we’re cutting through the noise and getting real about why most job posts fall flat - and what you can do instead. You’ll learn: ✔️ Why generic or overly strict job descriptions are repelling the people you want ✔️ The must-have sections that make your spa stand out to quality candidates ✔️ How to filter out poor fits before they waste your time ✔️ Where to post your job so the right estheticians actually see it If you’re stuck thinking: ❌ “Why is no one applying?” ❌ “I don’t want to deal with hiring again—it never works out.” ❌ “I’m ready to grow but don’t have the right people.” …this episode is for you. Your Next Step: 📄 Download the free and start attracting the team your spa actually needs. 📆 Need support with hiring? and we’ll walk through your next steps together. Let's connect:
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2. The Mindset Shift You Need Before Hiring
04/10/2025
2. The Mindset Shift You Need Before Hiring
Are you holding back from hiring in your spa business because you’re scared to let go? You're not alone. In this episode, we're breaking down the real reason most estheticians struggle to build a team - hint: it's not about finding the right person, it's about trusting yourself to lead. Whether you’ve made a bad hire before, fear losing control, or worry about affording a new team member, we’re unpacking the 3 biggest mindset blocks that keep spa owners stuck. Plus, I’ll share how to overcome them so you can finally shift from solo esthetician to confident leader. 📄 Grab your free worksheet: How to Know It’s Time to Hire This free download will walk you through how to assess your time, income, and readiness to grow your team. 📆 Ready for support? Book a discovery call with me Let’s track your time, review your spa systems, and build your dream team - together. 🔥 Subscribe for more weekly episodes that help you grow your spa without burning out. Let’s connect: https://amandaluisaconsulting.com/
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1. How To Get The Most Out Of This Podcast
04/03/2025
1. How To Get The Most Out Of This Podcast
Welcome to the very first episode of Bougie and Boring - A spa business podcast! I’m Amanda Luisa, a spa owner, business coach for estheticians, and most importantly - a mom. I built my spa from scratch, scaled it without burnout (well, mostly - now I know how to avoid it), and now it runs smoothly without me. This podcast exists to help YOU do the same. In this episode, I’m sharing: Who this podcast is for (spa owners ready to grow without burnout) My journey from overwhelmed solo esthetician to spa leader/owner The biggest challenge spa owners face (hint: it’s hiring and leadership) What you can expect from future episodes If you’ve ever wondered: How do I know if I’m ready to hire? Where do I even find good estheticians? How do I make sure I don’t hire the wrong person? …then you’re in the right place. Your Next Step: Leave a review and share your biggest business challenge in the comment, I'll answer it live on the podcast the next time I record Book a discovery call if you need hands-on help Let’s connect: https://amandaluisaconsulting.com/
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