Bougie and Boring - A Spa Business Podcast
Empowering spa owners to grow successful businesses with actionable strategies and proven guidance. Learn how to scale your spa, streamline operations, and grow personally as a leader. Create a successful business that aligns with your vision, your values, creates a business you love, and that clients can’t resist.
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54. What Q1 Taught Me
04/16/2026
54. What Q1 Taught Me
Q1 is done. Whether it was challenging, good, or somewhere in between, it happened. Now let's talk about what worked, what didn't, and what I'm focusing on in Q2. In this episode, I'm sharing my wins, my learnings, and the exact questions I ask myself at the end of every quarter to stay clear and focused. You’ll learn: What happens when you step back into the client experience and how it can shift your standards and inspire real upgrades How increasing your booking percentage, even in a slow season, can quietly impact your overall growth Why raising your prices with intention matters and how stable membership pricing builds long-term trust The power of getting clear on your direction and why focus and clarity change how you lead How honoring your capacity as a mom and business owner supports you in both roles Why planning around your energy, not just the calendar, makes your marketing feel more aligned What it looks like to thoughtfully elevate your services and client experience How simple team rhythms like weekly check-ins create clarity and stronger communication The importance of paying yourself consistently and understanding your numbers How to recognize who is stepping up on your team and where you may be holding onto tasks that are no longer yours Why checking in on your personal capacity matters just as much as tracking business metrics The key questions to ask yourself each quarter to stay aligned, grow intentionally, and avoid burnout Q1 is done. Whatever it looked like for you, it happened. Now the question is: how are you going to build Q2, Q3, and Q4 in a way that you look forward to instead of working frantically? What's one win and one to learn from your Q1? Leave a review and ask a question in the comments. I'll answer it live on the podcast or send it to you privately via email. Ready to debrief your quarter and plan what's next? to book a discovery call with me. Let's talk about what's working, what's not, and where to focus your energy in Q2.
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53. Why Your Spa Is Making Money and You're Not
04/09/2026
53. Why Your Spa Is Making Money and You're Not
Your spa is making money. Clients are coming in. Your team is booked. So why are you barely paying yourself at the end of the month? If you're bringing home less than minimum wage while generating $30k, $40k, or $50k a month, this episode is for you. Let's talk about what's actually happening to your money and how to fix it. I'm speaking from experience here. I didn't pay myself a penny for years. Multiple years. And I see this same pattern with coaching clients all the time. So let's break down what's going on and what you can do about it. You'll learn: Why paying everyone else first and calling what's left over your paycheck doesn't work Where your revenue actually goes: 35 to 40% labor, 15 to 20% rent and overhead, 20% products and supplies, 20% taxes. That's 75 to 80% gone before you pay yourself. Why you're stuck: you're not treating owner pay as non-negotiable How the Pay Yourself More Calculator works (it shows you what numbers to adjust to hit your income goal) What you need to use it: your profit percentage (I aim for 20%), hours available to see clients, and average cost of service per hour How to know if you need more hours or higher prices (if the calculator says you need over 100% booking, something has to change) Real results: a client went from 0.75% profit to over 8% in six months Why team maximization matters (if someone's been with you over a year and still isn't 80% booked, that's a red flag) Stop waiting for next month to be better. Stop waiting for that one big break. You've built something incredible. You deserve a paycheck that reflects that. Grab the and run your numbers. It might be the most important two minutes of your year. Ready to increase your profit margin and finally pay yourself what you deserve? to book a discovery call with me. Maximizing your team and increasing profit is literally one of my favorite things to do
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52. Know YOUR Number
04/02/2026
52. Know YOUR Number
For years, I didn't pay myself a single penny from my business. Not one penny. Then I talked to other spa owners who were bringing home well into the five figures every month, and I realized: I can do that too. In this episode, I'm walking you through exactly how to reverse engineer your finances so you can pay yourself what you deserve. You'll learn: Why you need to treat your own pay like an expense (even though you're paying yourself from profit, it needs to be a line item) The importance of having a CPA you love and trust (I interviewed multiple CPAs before I found the one who doesn't treat me like I'm dumb) How to figure out what you actually need to take home (get specific: do you need a van? A house with a pool? What's the actual number?) The Profit Protection Number method (like pouring from your saucer, not your cup. Keep a buffer in your account and take what overflows.) How to reverse engineer your finances using the Pay Yourself More Calculator (start with what you want to take home, not what you currently have) What numbers you need: desired monthly pay, team hours available, average service per hour How the calculator shows you what levers to pull (raise prices? Adjust team hours? Increase booking percentage?) Why you already have everything you need to pay yourself (you're really good at owning a spa, now it's time to be really good at paying yourself) Stop guessing. Stop hoping for the big break. Start planning. This calculator will show you exactly what needs to happen for you to bring home what you deserve.Grab the and run your numbers. It might be the most important two minutes of your year. Ready to build a system that pays you what you deserve? to book a discovery call with me. Let's reverse engineer your finances and make paying yourself non-negotiable.
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51. Marketing Funnels 101 with Pamela Howe
03/26/2026
51. Marketing Funnels 101 with Pamela Howe
If you've ever spent money on Facebook ads and wondered where it went or why it didn't work, this episode is for you. I'm sitting down with Pamela Howe to demystify marketing funnels, explain why boosting a post doesn't work anymore, and walk through what it actually takes to bring someone from never hearing about you to laying on your treatment table. You’ll learn: What a marketing funnel actually is and how it takes someone from finding you to booking Why boosting posts does not work like it used to How to tell if you have an ads problem or a funnel problem What Meta ads really include across Instagram, Facebook, Messenger, and WhatsApp Why spending money without testing leads to wasted results What a lead magnet is and what is working better right now The key numbers to watch like CPC (Cost Per Click), impressions, and CTR (Click-Through Rate) Why service-based businesses need a different approach than e-commerce What to do if ad spend feels intimidating and where to start Why working with someone who understands service-based businesses matters If you know this is your next step but you're scared of throwing money into a black abyss, this episode will help you understand what actually goes into a funnel and how to approach it with confidence. Connect with Pamela Howe: 🌐 Website: 📱Instagram: 📩 Gmail: DigitalPamelaHowe@gmail.com Ready to explore what's next for your spa marketing strategy? to book a discovery call with me. Let's talk about where you are and what your next step should be.
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50. Resentment is a data point
03/19/2026
50. Resentment is a data point
Let's talk about something nobody wants to admit resentment about. If you've ever watched your team clock out and head home while you're still there with two more clients, a supply order to place, and payroll coming up, this episode is for you. Resentment isn't a character flaw. It's data. And it's almost always pointing to a financial problem. You'll learn: Watching your team clock out and head home while you're still there working late, wondering why you took all this risk Why resentment isn't a character flaw (it's your nervous system telling you something in your business structure isn't working) The two stories behind resentment, either you're working more but being paid less (a math problem), or hiring gave you more responsibility with no financial reward (an expectation problem) Why investigating this feeling matters more than suppressing it (shame spiraling keeps you stuck) Resentment is almost always a financial issue, not a personal failing The rule for every dollar you pay an employee, you should get at least four dollars back. If not, your profit structure needs work. How to fix to look at your numbers honestly, set boundaries, hold people accountable, and pay yourself what you deserve Why paying yourself fairly changes everything (you stop feeling like you're running a charity and start feeling excited to go to work) I've talked to so many spa owners who are one bad week away from walking away from this beautiful thing they've created. If that's you, this episode will help you investigate what's really going on. Ready to fix the profit structure so your business actually works for you? to book a discovery call with me. Let's look at your numbers honestly and create a plan that pays you fairly for the work you're doing.
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49. {Step 5} The First Steps to Hiring Your First Esthetician
03/12/2026
49. {Step 5} The First Steps to Hiring Your First Esthetician
If your spa can't function without you, if you're answering the same questions all day long, or if mistakes keep getting repeated, you don't have a team problem. You have a systems problem. In this final episode of the hiring series, I'm breaking down why Standard Operating Procedures (SOPs) are the key to freedom, consistency, and growth without burnout. You'll learn: What an SOP actually is: a simple step-by-step guide for how things get done in your spa (not a 50-page manual) Why you're the bottleneck when everything lives in your head instead of being written down How SOPs give you accountability, consistency, faster training, higher standards, and way less micromanaging Where to start: your biggest friction point. What do you get asked most? What's done wrong most often? That's your first SOP. Essential SOPs to create: opening and closing, checking clients in and out, retail conversations, service protocols, sanitation, and late cancellation policies Where to keep them: Teachable, Google Docs, Monday.com, or a binder with QR codes to video tutorials The big mindset shift: SOPs aren't about control, they're about freedom. When your standards are documented, your spa runs without you being there for every single decision. If you're answering questions all day, fixing the same mistakes, or re-explaining things constantly, start with one SOP this week. Just one. That's how you begin creating a spa that doesn't rely entirely on you. What's the one thing you get asked about most? That's your first SOP. Ready to build a spa that runs smoothly without you carrying everything on your shoulders? to book a discovery call with me. Let's create the systems that give you freedom, not more work.
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48. {Step 4} The First Steps to Hiring Your First Esthetician
03/05/2026
48. {Step 4} The First Steps to Hiring Your First Esthetician
Someone just accepted your job offer. Congratulations! But here's the hard truth, how you onboard them will decide if they succeed or struggle. In this episode, I'm walking you through the exact onboarding documents I use to set new hires up for success from day one, including how I get them paying for themselves by their third day of work. You'll learn: A clear guide covering expectations, dress code, time off, and performance standards (not a 35-page manual nobody reads) How to welcome new hires with your brand story, core values, team photos, and practical info like where to park and find the break room A simple day-one worksheet where they rate their comfort level (0-10) for every service so you know exactly where to focus training Two questions that help you show them the real path to hitting their income goals through tips, retail, and bookings How to get them 50% booked and paying for themselves by their third day of work Your handbook protects your business. Your onboarding packet reduces overwhelm. Your comfort level worksheet creates your training roadmap. Your live like a queen envelope motivates them to do big things Ready to build an onboarding system that makes your team feel supported and keeps you in control? to book a discovery call with me. Let's walk through the process so your first hire becomes a thriving team member, not a struggle.
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47. {Step 3} The First Steps to Hiring Your First Esthetician
02/26/2026
47. {Step 3} The First Steps to Hiring Your First Esthetician
Your inbox could be the hidden bottleneck slowing down your entire hiring process. If resumes are buried between client confirmations, product orders, and marketing emails, you're hiring from a place of chaos instead of confidence. In this updated episode, I'm showing you exactly how to organize your inbox so hiring feels effortless, not overwhelming. You'll learn: Why you DON'T need another email address (we're making your current inbox work for you)The three-folder system: Resumes, Job Applicants, and Employees How to automate with Gmail filters so emails automatically sort themselves The subject line hack that filters applications with zero effort from you Templates for every stage: thank you, moving forward, rejection, and offer letters The auto-response that stops follow-ups: "No need to follow up. We've got your information." Why organized systems create confident leadership (messy inbox = reactive decisions, structured inbox = confidence) Hiring is already stressful. Your inbox shouldn't make it harder. When your backend is organized, hiring becomes fun and exciting instead of chaotic and overwhelming. Ready to fully streamline hiring so you can grow without the chaos? to book a discovery call with me. Let's create a system that helps you narrow down top applicants in under 3 minutes and hire strategically, not desperately.
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46. {Step 2} The First Steps to Hiring Your First Esthetician
02/19/2026
46. {Step 2} The First Steps to Hiring Your First Esthetician
You've written the job description, saved your payroll cushion, and you're ready to hire. But here's the problem. if nobody knows the job exists, none of that matters. In this episode, I'm breaking down where to post your job and the strategy behind each placement so you attract the right esthetician, not just anyone. You’ll learn: • Why a Google Form is essential and how it helps you quickly narrow down the right candidates • Why your careers page should be the one clear place every application leads back to • How to use social media and your email list strategically to attract aligned estheticians • Why referrals and personal connections often lead to your best hires • How to use job boards like Indeed without wasting money • How to attract and repel the right fit from the very beginning Where will you post your job application this week? Make the list and take action. Ready to streamline your hiring process with a Google Form and strategy that works? to book a discovery call with me. Let's create an application system that brings you qualified candidates, not just anyone.
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45. {Step 1} The First Steps to Hiring Your First Esthetician
02/12/2026
45. {Step 1} The First Steps to Hiring Your First Esthetician
Thinking about hiring your first esthetician? Before you post that job listing, there are four critical steps you need to take first. Skip these and you'll end up stressed, burned out, or back to solo six months later. In this episode, I'm walking you through exactly what to do before you ever write a job post. This is Part 1 of a five-part hiring series. If you're a solo esthetician who's constantly booked, really tired, and one sick day away from everything falling apart, this episode is for you. You'll learn: Why hiring does not start with a job post and where it actually begins The biggest mistake spa owners make with their first hire How to decide the exact hours you need help based on demand How to structure pay based on your numbers, not emotion Why saving three months of payroll changes how you lead How to write a job description that filters the right candidates fast The simple bonus structure that keeps compensation fair and motivating How 38 applicants were narrowed down to 3 in minutes Information is not transformation. What's one step you'll take this week to prepare for your first hire? Ready to hire your first esthetician without the overwhelm? to book a discovery call with me. Let's create a hiring plan that protects your finances, sets clear expectations, and brings the right person to your team. I've helped clients go from 38 applicants to 3 qualified candidates in under 3 minutes. I've walked people through hiring their first esthetician in as little as 30 days (though I prefer a slow and steady approach).
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44. How To Have A Bougie Spa Business
02/05/2026
44. How To Have A Bougie Spa Business
In this episode, I'm breaking down what "bougie" actually means, why it doesn't come naturally to me, and how intentional choices (not expensive ones) create the elevated experience your clients remember. We talk about the difference between luxury and high-maintenance, how your energy as an owner shows up in your client experience, and why bougie is a skill you can learn, not a personality trait you're born with. You'll learn: What "bougie" is NOT: it's not flashy, expensive, or having more of everything Why your business can't feel elevated if you don't embody calm, confident leadership first How I simplified my service menu to reduce decision fatigue and increase bookings The appearance factor: what elevated looks like when you're client-facing (even when you're not in scrubs) Why boring keeps your business running and bougie keeps people coming back Simple upgrades that cost nothing but change everything about how your business feels If you've been struggling to make your business feel more intentional and luxurious without adding more to your plate, this episode will show you where to start. Ready to make your business feel more calm, confident, and intentional? to book a discovery call with me. Let's talk about what bougie and boring could look like for your spa.
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43. How to have a boring spa business
01/29/2026
43. How to have a boring spa business
What if growth doesn’t come from adding more, but from refining what already works? In this episode, we break down why “bougie and boring” businesses are often the most profitable and sustainable. We talk about the hidden cost of chasing trends, how chaos impacts your team and clients, and why predictable systems create calm, trust, and repeat revenue. You’ll learn: Why constantly adding new services and strategies often creates more stress instead of more profit What “boring” actually means and why it does not equal lazy, stagnant, or bland How refining what already works leads to more rebooking, stability, and peace The connection between your energy as an owner and the client experience in your spa Simple mindset and structure shifts that support long-term growth without burnout If your business feels heavy or scattered right now and you're ready to figure out what actually matters, let's talk. to book a free 30-minute discovery call with me: I help spa owners identify what's already working in their business so they can stop doing ALL THE THINGS and start doing the right things. If you're ready to trade chaos for calm and build something sustainable that doesn't require you to sacrifice your life, let's map out what "bougie and boring" looks like for your spa.
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42. Make A Job Application That Filters People Out
01/22/2026
42. Make A Job Application That Filters People Out
Staring "tons" applications and have no idea who's actually worth your time? Tempted to just hire the first person who looks decent on paper because you're desperate for help? Hold up, let me save you from a very expensive mistake. I'm walking you through the exact job application system I've perfected over nine hiring cycles that filters out the wrong people before they ever hit your inbox. This isn't about making hiring harder, it's about making it smarter. You'll hear about: Why resumes tell you almost nothing about how someone actually shows up for work The Harvard Business Review study that proves gut feelings are the worst predictors of job performance The one resourcefulness question I ask that immediately cuts my applicant pool by 75% (and why that's a good thing) How to spot red flags like "Eeyore energy" and blame-shifters before you waste time on interviews The exact questions that reveal if someone is coachable, accountable, and drama-free Why fewer applications means higher quality candidates (and less work for you) This episode is about setting up a hiring process that takes things off your plate instead of adding to it, because you're not hiring someone to fix or mentor, you're hiring someone to support you and give you relief. Ready to hire your first esthetician the right way? to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.
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41. Growing Pains When Scaling From Solo to Multi-Practitioner
01/15/2026
41. Growing Pains When Scaling From Solo to Multi-Practitioner
Thinking about hiring your first esthetician but something keeps stopping you? Maybe you've been burned before, or you're worried about losing control, or you simply don't know where to start. In this episode, I'm walking you through the real obstacles you'll face when going from solo provider to multi-practitioner spa, and why most of them have nothing to do with what you think. In this episode, I'm pulling back the curtain on what actually happens when you hire your first esthetician, including the challenges nobody warns you about: The identity shift no one talks about. Why hiring is more emotional than financial and what it really means to move from doing everything yourself to leading a team Why the first 90 days are busier, not easier, and why that is normal and temporary The money shift required to move from paying yourself last to building a real payroll structure What happens when clients leave and why that is not a failure The scheduling complexity that comes with having more than one provider How to structure a hire so they start generating revenue almost immediately These obstacles are solvable, but only if you know they're coming. This episode will help you mentally prepare, financially plan, and document your way to a smooth transition. Have you been waiting for a sign to finally hire? Or are you still missing some fundamental pieces? Either way, you'll know by the end of this episode. Ready to navigate the solo-to-team transition with confidence? to book a discovery call with me. Let's create a hiring strategy that protects your income, prepares you for the identity shift, and sets your new team member up for success from day one.
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40. Don't Hire Just Because You're Busy
01/08/2026
40. Don't Hire Just Because You're Busy
Feeling frantic because you can't fit everyone in? Before you panic-hire during your busiest season, listen to this. I'm breaking down why hiring during Q4 chaos often backfires, what to do instead, and the exact metric I use to know when it's actually time to add another esthetician to your team. You’ll hear about: • The moment I watched nearly a thousand dollars walk out the door and what it taught me about capacity • Why hiring during your busiest season can create more financial stress when things slow down • Two smarter alternatives to hiring that support walk ins, retail sales, and team energy • The 80 percent booking rule I use to know when it is actually time to hire • Why January through March is the ideal season for hiring and training • How protecting your team’s energy prevents burnout and supports long term growth This episode is about making hiring decisions that support both your revenue goals and your team, instead of reacting out of urgency. Ready to build a team the RIGHT way? to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.
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39. Closing Out The Year And Words Of Year
01/01/2026
39. Closing Out The Year And Words Of Year
Sometimes the most powerful business strategy is knowing when to slow down. In this episode, I’m sharing my year-end ritual, the biggest lesson 2025 taught me, and the two words that are guiding everything I’m building in 2026. You’ll hear about: • The simple gratitude practice I’ve used every year since 2018 to intentionally close out the year • The personal moment that completely shifted how I define success • Why my business continued to grow even while I worked less and stepped away for maternity leave • How I’m learning to redefine success without guilt or overcompensating This episode is an honest conversation about building a business that supports your life, not one that pulls you away from it. Want help building a business that runs beautifully whether you're there or not? to book a free 30-minute discovery call with me. I help spa owners create systems and teams that allow them to step back without everything falling apart. If you're ready to build something sustainable that gives you fierce clarity about your time and your boundaries, let's talk. Let's figure out what success looks like for your spa in this season of your life.
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38. My (Boring) SEO Spa Method (Part 3)
12/25/2025
38. My (Boring) SEO Spa Method (Part 3)
Your Google Business Profile exists and you have a few reviews, but consistent new clients are still not coming in. If SEO feels too technical or too expensive, you are not alone. The truth is SEO does not require a big budget or an agency. It requires consistency with the right foundational steps. In this episode, you will learn: • The four SEO factors that matter most for local service businesses • Why your Google Business Profile needs regular attention • A simple weekly SEO routine that fits into a busy schedule • How to use location based keywords, photos, and videos to boost visibility • When it actually makes sense to invest in professional SEO services Most business owners do not realize that while you own your website and email list, you do not own your social media following. SEO builds a long term asset that works for you around the clock, bringing in qualified leads while you focus on clients or personal time. This episode shares practical steps you can implement this week using free tools that have been tested with proven results. By the end, you will have a clear and manageable SEO strategy that fits into your weekly routine without overwhelm. Ready to build a spa that runs on systems instead of stress? to book a free 30-minute discovery call with me: I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.
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37. My (Boring) SEO Spa Method (Part 2)
12/18/2025
37. My (Boring) SEO Spa Method (Part 2)
Your spa may be showing up on Google, but are your estheticians getting booked evenly? If one team member is consistently full while others have openings, the issue is likely visibility. Google rankings help clients find you, but Google reviews are what get you booked. Reviews that mention an esthetician by name play a major role in who stays fully booked and who does not. In this episode, you’ll learn: • Why name-specific reviews create uneven booking patterns and how to fix it • The exact text message template used to request Google reviews that convert • A high-touch yet scalable approach to client communication • Two proven ways to increase review volume through incentives and seasonal outreach Over 55% of new clients come from Google. When reviews consistently mention one provider, their books stay full. This is not about talent or favoritism. It is about strategic visibility. By the end of this episode, you will have a clear plan to turn Google visibility into steady bookings for your entire team Ready to build systems like this throughout your entire spa? to book a free 30-minute discovery call with me. I help spa owners create sustainable processes that get real results without the overwhelm. If you're tired of things falling through the cracks and ready for boring, effective systems that actually work, let's talk. Let's figure out what your spa needs to run smoothly while keeping everyone booked.
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36. My (Boring) SEO Spa Method (Part 1)
12/11/2025
36. My (Boring) SEO Spa Method (Part 1)
Stop hoping clients will find you. This method helps spa owners and estheticians get discovered by the people already searching for your services on Google. By answering real client questions through video and written content each week, you'll build a sustainable online presence that works for you 24/7, no ads required. One year of consistent effort creates a foundation that keeps bringing clients through your door, long after you hit publish. You'll Learn: How to rank on page 1 of Google in 6-18 months A simple 7-step weekly process (90 seconds of your time) Where to find questions your clients are actually searching How to turn one video into multiple ranking assets Why this got Amanda 50%+ of new clients from Google Start today. In one year, you'll thank yourself for the consistent effort that gets you ranking on page 1 of Google! Want help building systems like this into your spa? to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term. If you're tired of the feast-or-famine cycle and ready to create predictable client flow, let's talk. Let's map out what sustainable growth looks like for your specific spa.
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35. Myth Busting Meta Ads, with Pamela Howe
12/04/2025
35. Myth Busting Meta Ads, with Pamela Howe
In this episode, I’m joined by my ads manager, Pamela Howe, spa owner, LMT, and Meta ads strategist, to bust the biggest myths spa owners still believe about Facebook and Instagram ads. We break down: Boosting vs real ads How much you actually need to spend What targeting works best for local spas Why simple ads convert better The most common mistakes spa owners make What results to expect in your first 7 days If you’ve ever said “ads don’t work for my spa” or “I’m not tech-savvy enough,” this episode is for you Ready to build a spa that's consistently booked without you having to hustle on social media 24/7? to book a free 30-minute discovery call with me. I work with spa owners who want to create sustainable systems that actually work - whether that's through strategic ads, solid booking processes, strong teams, or all of the above. If you're tired of feast-or-famine and ready for consistent growth, let's talk. Let's figure out what your spa actually needs right now.
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34. New Year, New Spa Energy
11/28/2025
34. New Year, New Spa Energy
Forget resolutions! What your spa really needs is focus. In this episode, Amanda walks you through a simple but powerful way to start the year with clarity and momentum. Instead of overwhelming yourself with a long to-do list, you’ll learn how to reflect, celebrate, and choose one aligned goal that actually moves the needle for your business. You’ll learn: A quick year-in-review exercise to see what worked (and what didn’t) Why celebrating wins—big or small—is essential for building momentum How to pick ONE Q1 goal that sets the tone for your year and aligns with your bigger vision By the end, you’ll have a clear “one big focus” for Q1—and the confidence to let everything else fall in line. Want more help mapping out what your one big focus is? to book a 30-minute discovery call with me. Let's make sure your Q1 goal connects to a bigger, more profitable spa strategy for the rest of this year.
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32. Surviving the Q1 Slow Season
11/21/2025
32. Surviving the Q1 Slow Season
January doesn’t have to be scary. While many spa owners dread the first quarter because clients are “broke from the holidays” or “too busy with resolutions,” the truth is you don’t have to wait around for it to be slow. In this episode, Amanda shares simple, practical strategies to take control of Q1 and set your spa up for a strong start to the year. You’ll discover: How to pre-book December clients so January isn’t empty Affordable bundle ideas that keep clients coming back without overwhelming their budgets Productive ways to use downtime for training, photos, or planning so you’re ahead of the curve By the end, you’ll know exactly how to turn the “slow season” into one of the most intentional, profitable seasons of your year. Want more strategies like this to make your spa profitable all year long? to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop reacting to slow seasons and start proactively building sustainable, profitable businesses.
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33. The Functional Medicine Approach, with Samantha Dench
11/21/2025
33. The Functional Medicine Approach, with Samantha Dench
In this episode, I sit down with functional medicine esthetician Samantha Dench to explore what’s really going on beneath the surface when a client’s skin won’t cooperate. We talk about the deeper root causes behind acne, inflammation, hormonal shifts, and gut-skin imbalances, and how spa owners can better support clients who feel stuck, frustrated, or like they’ve “tried everything.” Samantha breaks down how functional esthetics bridges the gap between internal wellness and external skin health, the biggest mistakes estheticians make when approaching chronic skin concerns, and what she wishes every spa owner understood about treating clients from the inside out. Whether you specialize in acne, corrective skincare, or simply want to elevate your expertise, this conversation will help you think differently about the body-skin connection and how to support clients more holistically. Podcast: Instagram: @skindeepil TikTok: @skindeepil YouTube: @skindeepil Ready to think bigger about what's possible for your spa? to book a free 30-minute discovery call with me. I work with spa owners who want to build sustainable, profitable businesses that genuinely help people get results. If you're curious about what your next step could be - whether it's functional medicine, building a team, creating better systems, or something else entirely. Let's talk. Let's explore what's possible for you and your business.
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31. Holiday Gift Card Strategy
11/06/2025
31. Holiday Gift Card Strategy
Most spa owners treat holiday gift cards as “extra” sales but done right, they can fund your entire January. In this episode, Amanda breaks down how to create a gift card promotion that rewards your loyal clients, brings in brand-new ones, and keeps cash flow steady when business usually slows down. You’ll learn: How to structure your offer without discounting your main services The smartest way to position gift cards as the perfect holiday gift Why smaller bonus cards almost always lead to new (and repeat) clients in January By the end, you’ll have a simple, profitable holiday gift card strategy you can set up now—so you’re ready before the holiday rush hits. Want more strategies like this to make your spa profitable without burning yourself out? to book a free 30-minute discovery call with me. I help spa owners build sustainable, profitable businesses with strong teams and systems that actually work. Let me show you what's possible for your spa.
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30. How To Hit 6-Figures as a Solo Esthetician, With The Esthetician Coach
10/30/2025
30. How To Hit 6-Figures as a Solo Esthetician, With The Esthetician Coach
In this episode, Amanda sat down with Brittany Hagemann, The Esthetician Coach, to talk all about building a profitable solo esthetician business without burning out. Brittany left the corporate world in 2015 to pursue her passion for skincare and makeup. After earning her Esthetics license, she opened her own acne-focused business, BLH Beauty, in San Diego, and grew from $62K to $112K in revenue in just two years, with $42K in product sales alone. That's incredible! After becoming a mom in 2020, Brittany shifted her focus to helping other estheticians build six-figure solo businesses while protecting their peace and avoiding burnout. Her approach is grounded in inclusivity, empathy, and curiosity, and she's passionate about helping estheticians make real money while making a real difference. In this conversation they talked about: The mindset shifts that helped Brittany grow her business without hiring a team What holds most solo estheticians back from reaching six figures How to make more money without working longer hours Common pricing mistakes and how to fix them Whether being "fully booked" is necessary to hit six figures When to stay solo versus when to consider hiring The first step to take if you're ready to hit six figures as a solo esthetician Connect with Brittany Instagram: Website: Podcast: Ready to explore what building a team could look like for your spa? to book a discovery call with me. I work with spa owners who are ready to hire their first employee (or build a stronger team) and finally pay themselves what they're worth. If you're ready to stop wondering and start doing, let's chat about whether team-building is your next move.
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29. Black Friday Blueprint
10/23/2025
29. Black Friday Blueprint
Black Friday is the biggest money weekend of the year—but only if spa owners plan it right. In this episode of Bougie & Boring, Amanda shares a simple Black Friday blueprint to help spas maximize sales now and make future years even easier. Listeners will learn: ✨ Why one irresistible offer is more effective than multiple confusing ones ✨ How to market early and often instead of waiting until the week of ✨ The power of documenting every step this year to create a plug-and-play system for next year Amanda also gives a clear action step: start a Black Friday SOP doc today. With this blueprint, spa owners can turn chaos into consistency and set themselves up for stress-free success. Ready to turn big weekends into profitable, predictable revenue generators? to book a free 30-minute discovery call with me. I can't wait to talk about this with you and get you having an even easier year to come. www.amandaluisaconsulting.com
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28. 2026 Big Picture Planning
09/30/2025
28. 2026 Big Picture Planning
Most spa owners make the same mistake every year: they wait until January to start planning and by then, it’s too late. In this episode of Bougie & Boring, Amanda shares how to map out a spa’s 2026 calendar now, so owners can walk into the new year with clarity, confidence, and far less stress. Listeners will discover: ✨ Why planning promotions, memberships, and events in advance sets the stage for success ✨ How to anchor the year around big moments like Black Friday, the holidays, and summer ✨ The secret to reducing stress while actually increasing profits Amanda also gives a simple action step: block 2 hours this week for a CEO planning session. With a little foresight, spa owners can create a year that feels organized, profitable, and calm. Ready to create your strategic plan for 2026? to book a discovery call with me. Let's map out your year together so you can step into 2026 with confidence and clarity.
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27. My 2026 Industry Predictions
09/30/2025
27. My 2026 Industry Predictions
The spa industry is shifting fast and 2026 is going to separate the spas that thrive from the ones that close their doors. In this episode, Amanda is sharing her top predictions for what’s coming: ✨ Why employee-based spas are about to make a big comeback ✨ How AI will divide the successful from the struggling ✨ Why strict, complex policies are driving clients away ✨ The make-or-break truth about knowing your numbers ✨ And what a new wave of esthetics graduates means for your business If you’re still pricing services based on feelings instead of profit margins, or if you’ve been resisting change, then this is the year it catches up to you. But if you can adapt, lead with authenticity, and build trust with your clients, 2026 can be the year your spa skyrockets. Ready to start planning smarter for 2026? to book a free discovery call with me. I'll help you map out the best moves for your specific spa in 2026.
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26. Quick Win Or Big Picture Reset?
09/25/2025
26. Quick Win Or Big Picture Reset?
Some spa owners need immediate relief. Others need a total reset. Which one are you? Knowing the answer changes everything about how you run your spa. In this episode, Amanda helps you figure out whether you’re in quick win mode (and need fast cash strategies) or big picture mode (and need a 90-day reset). You’ll walk away with clarity on what you need most right now and the next step to take. What you’ll learn in this episode: The difference between needing a quick win vs. a big picture reset Real-life examples of each inside a spa Solutions for both: reactivation campaigns, upsells, and resets One simple action step to get unstuck this week Need help figuring out which path is right for you? to book a discovery call with me. Let me know what's going on, what your biggest struggle is, and I'd be more than happy to point you in the right direction.
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25. What's Holding You Back From Leaving The Treatment Room?
09/18/2025
25. What's Holding You Back From Leaving The Treatment Room?
So many spa owners say they want to get out of the treatment room but the why behind that decision looks different for everyone. For some, it’s burnout. For others, it’s family and time freedom. And for many, it’s money and growth. In this episode, Amanda helps you uncover your true why so you can stop feeling guilty about stepping back and start creating a transition plan that works for your life and business. What you’ll learn in this episode: The 3 main reasons spa owners want out of the treatment room How to tell which one is really driving you Why knowing your why makes creating an exit plan easier One simple journaling exercise to get clear on your motivation Ready to step into your leadership role with confidence? to book a discovery call with me. Let's map out your leadership path forward so we can get you this dream life you absolutely deserve and have worked so hard for. The number one thing I do is help my clients pay themselves more through team building.
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