31. Holiday Gift Card Strategy
Bougie and Boring - A Spa Business Podcast
Most spa owners treat holiday gift cards as “extra” sales but done right, they can fund your entire January. In this episode, Amanda breaks down how to create a gift card promotion that rewards your loyal clients, brings in brand-new ones, and keeps cash flow steady when business usually slows down. You’ll learn: How to structure your offer without discounting your main services The smartest way to position gift cards as the perfect holiday gift Why smaller bonus cards almost always lead to new (and repeat) clients in January By the end, you’ll have a simple, profitable holiday...
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30. How To Hit 6-Figures as a Solo Esthetician, With The Esthetician Coach
Bougie and Boring - A Spa Business Podcast
In this episode, Amanda sat down with Brittany Hagemann, The Esthetician Coach, to talk all about building a profitable solo esthetician business without burning out. Brittany left the corporate world in 2015 to pursue her passion for skincare and makeup. After earning her Esthetics license, she opened her own acne-focused business, BLH Beauty, in San Diego, and grew from $62K to $112K in revenue in just two years, with $42K in product sales alone. That's incredible! After becoming a mom in 2020, Brittany shifted her focus to helping other estheticians build six-figure solo businesses...
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29. Black Friday Blueprint
Bougie and Boring - A Spa Business Podcast
Black Friday is the biggest money weekend of the year—but only if spa owners plan it right. In this episode of Bougie & Boring, Amanda shares a simple Black Friday blueprint to help spas maximize sales now and make future years even easier. Listeners will learn: ✨ Why one irresistible offer is more effective than multiple confusing ones ✨ How to market early and often instead of waiting until the week of ✨ The power of documenting every step this year to create a plug-and-play system for next year Amanda also gives a clear action step: start a Black Friday SOP doc today. With this...
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28. 2026 Big Picture Planning
Bougie and Boring - A Spa Business Podcast
Most spa owners make the same mistake every year: they wait until January to start planning and by then, it’s too late. In this episode of Bougie & Boring, Amanda shares how to map out a spa’s 2026 calendar now, so owners can walk into the new year with clarity, confidence, and far less stress. Listeners will discover: ✨ Why planning promotions, memberships, and events in advance sets the stage for success ✨ How to anchor the year around big moments like Black Friday, the holidays, and summer ✨ The secret to reducing stress while actually increasing profits Amanda also gives...
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27. My 2026 Industry Predictions
Bougie and Boring - A Spa Business Podcast
The spa industry is shifting fast and 2026 is going to separate the spas that thrive from the ones that close their doors. In this episode, Amanda is sharing her top predictions for what’s coming: ✨ Why employee-based spas are about to make a big comeback ✨ How AI will divide the successful from the struggling ✨ Why strict, complex policies are driving clients away ✨ The make-or-break truth about knowing your numbers ✨ And what a new wave of esthetics graduates means for your business If you’re still pricing services based on feelings instead of profit margins, or if you’ve...
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26. Quick Win Or Big Picture Reset?
Bougie and Boring - A Spa Business Podcast
Some spa owners need immediate relief. Others need a total reset. Which one are you? Knowing the answer changes everything about how you run your spa. In this episode, Amanda helps you figure out whether you’re in quick win mode (and need fast cash strategies) or big picture mode (and need a 90-day reset). You’ll walk away with clarity on what you need most right now and the next step to take. What you’ll learn in this episode: The difference between needing a quick win vs. a big picture reset Real-life examples of each inside a spa Solutions for both: reactivation campaigns,...
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25. What's Holding You Back From Leaving The Treatment Room?
Bougie and Boring - A Spa Business Podcast
So many spa owners say they want to get out of the treatment room but the why behind that decision looks different for everyone. For some, it’s burnout. For others, it’s family and time freedom. And for many, it’s money and growth. In this episode, Amanda helps you uncover your true why so you can stop feeling guilty about stepping back and start creating a transition plan that works for your life and business. What you’ll learn in this episode: The 3 main reasons spa owners want out of the treatment room How to tell which one is really driving you Why knowing your why...
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24. More Than Just A Mom: Owning A Business While Rewriting The Rules Of Motherhood
Bougie and Boring - A Spa Business Podcast
In this episode, we’re diving into what it really looks like to own a business while rewriting the rules of motherhood. For so long, women have been told they had to choose between being a present mom or building a successful career. But what if that’s the lie? Motherhood doesn’t kill ambition, it multiplies it. It sharpens your vision, fuels your drive, and forces you to get clear about what really matters. The challenge isn’t choosing between being a CEO and being a mom, it’s learning how to build a business that supports both. If you’ve ever felt fully booked, fully tired, and...
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23. How Do You React During Slow Periods?
Bougie and Boring - A Spa Business Podcast
Your spa feels stuck... but is it because you don’t have enough new clients, or because you can’t keep the ones you already have? In this episode, Amanda breaks down how to tell the difference between a marketing problem and a retention problem, plus what numbers to check so you can stop guessing and start fixing the real issue. 👉 Ready to diagnose your spa’s biggest leak and create a plan that works? Learn more about me ➡️
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22. The REAL Reason Why Your Client Retention Is Low (& How To Fix It)
Bougie and Boring - A Spa Business Podcast
Cancellations. Reschedules. Clients slipping through the cracks. If you’ve been worrying about retention in your spa, you’re not alone. But here’s the truth: it might not be the economy, your pricing, or even your clientd... It might be your positioning. In this episode of Bougie and Boring, Amanda breaks down why so many spa owners are seeing retention struggles and why her spa consistently holds a nearly 90% return rate. You’ll discover: ✨ The “trust recession” and how it’s shaping client behavior ✨ Why a lack of clarity in your niche could be pushing clients away ✨...
info_outlineMost spa owners treat holiday gift cards as “extra” sales but done right, they can fund your entire January. In this episode, Amanda breaks down how to create a gift card promotion that rewards your loyal clients, brings in brand-new ones, and keeps cash flow steady when business usually slows down.
You’ll learn:
-
How to structure your offer without discounting your main services
-
The smartest way to position gift cards as the perfect holiday gift
-
Why smaller bonus cards almost always lead to new (and repeat) clients in January
By the end, you’ll have a simple, profitable holiday gift card strategy you can set up now—so you’re ready before the holiday rush hits.
👉 Want more strategies to keep your spa profitable without burning out? Book a free 30-minute discovery call and let’s map it out together.