Succeeding in the TV Industry and Staying Grounded Through Family and Community With Ashley Jacobs and Aida Soria

How do you stay grounded, balanced and healthy when working in the hustle and bustle of the TV industry? Check out my first guest podcast episode on Your Power Move™ by Passion Fit, where I interview two dear friends and media powerhouses - Ashley Jacobs and Aida Soria from The LOCAList SD lifestyle TV show! We have a fun, honest, heartfelt and authentic conversation about how these two have navigated the opportunities and challenges they've encountered throughout their journalism, news and TV careers, while also tending to their wellbeing, families, communities and friends. I hope you'll tune in to this exciting new episode, and learn more about Ashley and Aida below!

Ashley Jacobs is a multi-Emmy nominated journalist and storyteller who was recently honored as Best Anchor in San Diego by San Diego Magazine. A proud Ohio native, Ashley’s career has taken her coast to coast, delivering news, features, and lifestyle stories with passion and authenticity. She has built a reputation for connecting with viewers through her approachable style and her ability to make complex topics accessible. Beyond the newsroom, Ashley is a dedicated mom who has balanced the demands of a fast-paced media career while raising her children—a journey that fuels both her empathy and her drive. Whether she’s hosting The LOCAList SD, interviewing changemakers, or highlighting hidden gems in the community, Ashley brings curiosity, heart, and a touch of Midwest grit to everything she does.

Aida Soria is a native San Diegan and a proud graduate of San Diego State University. She is also an Emmy Award-winning Executive Producer for the popular lifestyle show, The LOCAList SD, which airs on Fox 5 San Diego and KUSI. With an extraordinary record of booking over 25,000 guests, she has spent over two decades crafting compelling local stories and shaping the San Diego television landscape. Her creative vision extends far beyond the television screen. As the co-owner and designer of Hola Swim, her work has been recognized on a global stage, featured in the pages of Vogue and showcased on the runway at New York Fashion Week. In addition to her fashion career, she is also a dominant force in the city’s nightlife, known as DJ A-Boogie. For over a decade, she's been a fixture in San Diego’s clubs and at private events, expertly curating the perfect atmosphere and keeping dance floors packed. Whether telling a story on television, designing a new collection, or commanding a crowd, her work is defined by a dedication to celebrating the vibrant and multifaceted city she calls home.

Visit https://fox5sandiego.com/thelocalistsd/ and follow on Instagram @ashleyjacobstv and @lavidaaida.