Social Media Hacks Every E-commerce Brand Needs to Know with Natalie Henley
Ecommerce Traffic & Conversion Podcast
Release Date: 07/16/2024
Ecommerce Traffic & Conversion Podcast
, Founder of , sits with hosts and to discuss how to eliminate payment fraud and reduce unnecessary costs. Marshall states, “It's impossible for a merchant to have any fraud chargebacks on our platform.” He explains that by “bringing the consumer and the merchant directly together,” merchants “take no fraud risk” and “get their money immediately.” He emphasizes the power of one-click checkout and instant approvals to increase conversions, streamline the customer experience, and enhance online credibility. In this episode, you'll learn: Eliminate payment...
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, the author of "Trusted: The Proven Path to Customer Loyalty and Business Growth," joins hosts and in the essential components of building unbreakable customer trust. Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives aiming to improve their online reputation. She emphasizes that trust impacts every area of a business, from customer retention to revenue growth, and highlights three key strategies: showing your real self, being transparent through visual content, and leveraging genuine customer reviews to establish strong...
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, CEO and founder of Broadcast Your Authority joins hosts and to share key strategies that make podcasts an incredible tool to ignite eCommerce growth. Tamara also emphasizes how being a guest on the right podcasts can help you build authority, connect with ideal clients, and expand your reach. "The key is to find shows that align with your niche and deliver real value to your audience." By doing so, you not only build your personal brand but also tap into an audience that is already interested in your expertise. In this episode, you'll learn: How to...
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, CEO and managing partner of , joins hosts and to dive into the world of checkout optimization and how it impacts profitability. With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and increase net profit. He emphasizes the importance of simplifying the user experience during checkout to turn traffic into sales, offering practical tactics to reduce friction and enhance customer satisfaction. In this episode, you'll learn: How to optimize your checkout process to...
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, founder of , shares her expertise in refining email deliverability for optimal eCommerce reach with our host . She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates. With her vast experience in helping DTC brands, she provides actionable insights on creating personalized campaigns that address the specific needs of subscribers. In this episode, you'll learn: Effective strategies to refine email deliverability and boost eCommerce reach. How to build personalized email campaigns that resonate...
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Jim Sterne, co-founder of the Digital Analytics Association, joins hosts and and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value. In this episode, you'll learn: How to harness data to perfect your attribution model for better marketing insights. The importance of customer lifetime value in evaluating marketing success. Why asking the right questions can help optimize your...
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, President of Kinetic319, shares with hosts and how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to maximize revenue. Effective behavioral marketing techniques to boost consumer engagement. Practical strategies for optimizing audience segmentation and messaging. Audience segmentation and personalized messaging can significantly boost conversion rates. Tune in now to...
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, West Coast Operations Manager at Antego Tire & Wheel, joins hosts and and shares how Shopper Approved played a vital role in transforming their online presence. He provides insights on how trust signals like reviews and Q&A can greatly influence customer perception and drive more sales. In this episode, you'll learn: How Shopper Approved transformed Antego Tire & Wheel's online presence. The impact of effective SEO, reviews, and Q&A on boosting website traffic and conversions. Key strategies for building customer trust and improving eCommerce...
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, Co-Founder of Pareto Talent, joins hosts and and breaks down his experience on how hiring international talent can help CEOs and executives focus on what truly matters—growing their businesses. He highlights the unique opportunities that outsourcing offers, including access to top-tier talent across the globe and enhanced operational efficiency. In this episode, you'll learn: The advantages of leveraging outsourced talent to grow your eCommerce business. How to effectively delegate tasks to focus on high-value activities that drive profits. Why choosing the right offshore...
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, CEO of The Brainy Business, joins hosts and and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty. In this episode, you'll learn: How pricing psychology can influence customer behavior and help boost your profits. The importance of anchoring and relativity in pricing strategies. Why...
info_outlineIn this episode, Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, shares her insights on leveraging SEO and social media to enhance your brand's online presence.
Learn how to build an engaged community, create impactful content, and drive conversions. This episode is packed with actionable tips to boost your traffic, conversions, and online reputation.
Watch this episode and uncover the secrets to growing your eCommerce business with SEO and social media. Tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!
Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/
Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.
In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.
Connect with Scott Brandley:
LinkedIn: https://www.linkedin.com/in/scott-brandley/
Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.
He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.
Connect with Duane “DJ” Sprague:
Linkedin: https://www.linkedin.com/in/duanesprague/
Natalie Henley, CEO and Owner of Volume Nine Digital Marketing is a passionate expert in growing eCommerce through SEO and social media. Since moving to Denver in 2009, Natalie has blended her extensive experience to craft exceptional online marketing strategies for her clients. She has built and led a social media marketing department, developed advanced ROI modeling, and managed a team of strategists to enhance customer communication. Recognized as one of Denver's most influential young professionals in 2016, Natalie speaks at prestigious events like Digital Summit Denver and Denver Startup Week and has been published in various industry magazines. With expertise spanning SEO, content marketing, Google Analytics, PPC, and more, Natalie excels in uncovering key marketing strategies that drive significant results.
Connect with Natalie Henley:
Website: http://www.volume9inc.com/
Instagram: https://www.instagram.com/volume_nine/
https://www.instagram.com/natalie_c_henley/
LinkedIn: https://www.linkedin.com/in/optimization/
Twitter: https://x.com/marketing_nat
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