Master Pricing Psychology to Maximize Your Profits with Melina Palmer
Ecommerce Traffic & Conversion Podcast
Release Date: 10/29/2024
Eliminate Payment Fraud with Marshall Greenwald | IoniaPay
Ecommerce Traffic & Conversion Podcast
, Founder of , sits with hosts and to discuss how to eliminate payment fraud and reduce unnecessary costs. Marshall states, “It's impossible for a merchant to have any fraud chargebacks on our platform.” He explains that by “bringing the consumer and the merchant directly together,” merchants “take no fraud risk” and “get their money immediately.” He emphasizes the power of one-click checkout and instant approvals to increase conversions, streamline the customer experience, and enhance online credibility. In this episode, you'll learn: Eliminate payment...
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Building Unbreakable Customer Trust with Natalie Oldfield
Ecommerce Traffic & Conversion Podcast
, the author of "Trusted: The Proven Path to Customer Loyalty and Business Growth," joins hosts and in the essential components of building unbreakable customer trust. Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives aiming to improve their online reputation. She emphasizes that trust impacts every area of a business, from customer retention to revenue growth, and highlights three key strategies: showing your real self, being transparent through visual content, and leveraging genuine customer reviews to establish strong...
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Igniting Your eCommerce Growth Through Podcast with Tamara Thompson
Ecommerce Traffic & Conversion Podcast
, CEO and founder of Broadcast Your Authority joins hosts and to share key strategies that make podcasts an incredible tool to ignite eCommerce growth. Tamara also emphasizes how being a guest on the right podcasts can help you build authority, connect with ideal clients, and expand your reach. "The key is to find shows that align with your niche and deliver real value to your audience." By doing so, you not only build your personal brand but also tap into an audience that is already interested in your expertise. In this episode, you'll learn: How to...
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Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford
Ecommerce Traffic & Conversion Podcast
, CEO and managing partner of , joins hosts and to dive into the world of checkout optimization and how it impacts profitability. With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and increase net profit. He emphasizes the importance of simplifying the user experience during checkout to turn traffic into sales, offering practical tactics to reduce friction and enhance customer satisfaction. In this episode, you'll learn: How to optimize your checkout process to...
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Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi
Ecommerce Traffic & Conversion Podcast
, founder of , shares her expertise in refining email deliverability for optimal eCommerce reach with our host . She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates. With her vast experience in helping DTC brands, she provides actionable insights on creating personalized campaigns that address the specific needs of subscribers. In this episode, you'll learn: Effective strategies to refine email deliverability and boost eCommerce reach. How to build personalized email campaigns that resonate...
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Harnessing Data to Perfect Your Attribution Model with Jim Sterne
Ecommerce Traffic & Conversion Podcast
Jim Sterne, co-founder of the Digital Analytics Association, joins hosts and and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value. In this episode, you'll learn: How to harness data to perfect your attribution model for better marketing insights. The importance of customer lifetime value in evaluating marketing success. Why asking the right questions can help optimize your...
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Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman
Ecommerce Traffic & Conversion Podcast
, President of Kinetic319, shares with hosts and how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to maximize revenue. Effective behavioral marketing techniques to boost consumer engagement. Practical strategies for optimizing audience segmentation and messaging. Audience segmentation and personalized messaging can significantly boost conversion rates. Tune in now to...
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How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence
Ecommerce Traffic & Conversion Podcast
, West Coast Operations Manager at Antego Tire & Wheel, joins hosts and and shares how Shopper Approved played a vital role in transforming their online presence. He provides insights on how trust signals like reviews and Q&A can greatly influence customer perception and drive more sales. In this episode, you'll learn: How Shopper Approved transformed Antego Tire & Wheel's online presence. The impact of effective SEO, reviews, and Q&A on boosting website traffic and conversions. Key strategies for building customer trust and improving eCommerce...
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Unlock eCommerce Growth with Outsourced Expertise with Kasim Aslam
Ecommerce Traffic & Conversion Podcast
, Co-Founder of Pareto Talent, joins hosts and and breaks down his experience on how hiring international talent can help CEOs and executives focus on what truly matters—growing their businesses. He highlights the unique opportunities that outsourcing offers, including access to top-tier talent across the globe and enhanced operational efficiency. In this episode, you'll learn: The advantages of leveraging outsourced talent to grow your eCommerce business. How to effectively delegate tasks to focus on high-value activities that drive profits. Why choosing the right offshore...
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Master Pricing Psychology to Maximize Your Profits with Melina Palmer
Ecommerce Traffic & Conversion Podcast
, CEO of The Brainy Business, joins hosts and and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty. In this episode, you'll learn: How pricing psychology can influence customer behavior and help boost your profits. The importance of anchoring and relativity in pricing strategies. Why...
info_outlineMelina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing.
Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty.
In this episode, you'll learn:
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How pricing psychology can influence customer behavior and help boost your profits.
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The importance of anchoring and relativity in pricing strategies.
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Why understanding cognitive biases is key to effectively positioning your brand.
Make your pricing work for you, not against you. Don't miss this opportunity to enhance your pricing strategy, increase conversions, and improve your online reputation.
Watch the full episode: Master Pricing Psychology to Maximize Your Profits with Melina Palmer https://youtu.be/ZxUUstC_x04
Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/
Connect with us:
Website: https://www.shopperapproved.com/
LinkedIn: https://www.linkedin.com/company/shopperapproved/
X: https://twitter.com/shopperapproved
Facebook: https://www.facebook.com/shopperapproved/
Instagram: https://www.instagram.com/shopperapproved/
Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.
Connect with Scott Brandley:
Linkedin: https://www.linkedin.com/in/scott-brandley/
Facebook: https://www.facebook.com/scottbrandley1/
Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.
Connect with DJ Sprague:
Linkedin: https://www.linkedin.com/in/duanesprague
Melina Palmer is the CEO of The Brainy Business and a leading authority on behavioral economics, guiding companies around the world in applying psychological principles to increase customer engagement and employee buy-in. As the host of The Brainy Business podcast, which has surpassed 1 million downloads in over 170 countries, she shares insights that empower businesses to make smarter decisions. Melina also teaches applied behavioral economics through the Texas A&M Human Behavior Lab. An accomplished author, her books What Your Customer Wants and Can’t Tell You and What Your Employees Need and Can’t Tell You have garnered international recognition, while her latest book, The Truth About Pricing, has won acclaim for its innovative approach to pricing strategies.
Connect with Melina Palmer:
Website: https://www.thebrainybusiness.com
LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/
https://www.linkedin.com/company/the-brainy-business/
Twitter: https://twitter.com/thebrainybiz
YouTube: https://www.youtube.com/c/thebrainybusiness
Instagram: https://www.instagram.com/thebrainybiz/
Facebook: https://www.facebook.com/thebrainybiz/