Ecommerce Traffic & Conversion Podcast
The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
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Eliminate Payment Fraud with Marshall Greenwald | IoniaPay
12/31/2024
Eliminate Payment Fraud with Marshall Greenwald | IoniaPay
, Founder of , sits with hosts and to discuss how to eliminate payment fraud and reduce unnecessary costs. Marshall states, “It's impossible for a merchant to have any fraud chargebacks on our platform.” He explains that by “bringing the consumer and the merchant directly together,” merchants “take no fraud risk” and “get their money immediately.” He emphasizes the power of one-click checkout and instant approvals to increase conversions, streamline the customer experience, and enhance online credibility. In this episode, you'll learn: Eliminate payment fraud risk and remove chargebacks. Streamline payment processing to achieve instant funding. Increase conversions and gain a 5–10% positive impact on profits. Tune in now and learn how to cut payment fraud out of the equation. Discover how to improve ratings and position your eCommerce business for long-term growth. Watch the full episode: Eliminate Payment Fraud with Marshall Greenwald | IoniaPay [Insert YouTube link] Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: Marshall Greenwald is the Founder of Ionia, a leading payments platform focused on eliminating fraud and securing digital transactions. With over two decades in the payments industry, he has combined technical expertise to innovate safer, more efficient payment solutions. Before Ionia, he founded Discount Payment Services, serving more than 5,000 companies and processing billions in electronic payments. As CEO, he now leads fundraising, partnership development, and the strategic vision to advance Ionia’s fight against payment fraud. Connect with Marshall Greenwald: Website: LinkedIn: Instagram: X:
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Building Unbreakable Customer Trust with Natalie Oldfield
12/24/2024
Building Unbreakable Customer Trust with Natalie Oldfield
, the author of "Trusted: The Proven Path to Customer Loyalty and Business Growth," joins hosts and in the essential components of building unbreakable customer trust. Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives aiming to improve their online reputation. She emphasizes that trust impacts every area of a business, from customer retention to revenue growth, and highlights three key strategies: showing your real self, being transparent through visual content, and leveraging genuine customer reviews to establish strong connections. In this episode, you'll learn: * How to build unbreakable customer trust through authenticity and social proof. * Practical strategies to boost retention, referrals, and revenue. * The critical role of real connections in creating loyal customers. Learn how you can apply these strategies to build meaningful relationships with your customers. Don’t miss out on the chance to boost your brand's credibility and become the go-to choice in your industry. Watch the full episode: Building Unbreakable Customer Trust with Natalie Oldfield Get a copy! Trusted: The Proven Path to Customer Loyalty and Business Growth: Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: Natalie Oldfield is an expert in trust-based leadership, dedicated to helping businesses build unbreakable customer relationships. As an author, coach, and speaker, she has guided thousands of professionals to establish trust that drives customer loyalty, repeat business, and brand reputation. Named a Top Thought Leader in Trust five times, Natalie provides practical strategies that inspire real change. Her approach is not about surface-level fixes but about creating a lasting trust that transforms both teams and bottom lines. Join Natalie to learn how trust can be your most powerful business asset. Connect with Natalie Oldfield: Website: LinkedIn:
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Igniting Your eCommerce Growth Through Podcast with Tamara Thompson
12/17/2024
Igniting Your eCommerce Growth Through Podcast with Tamara Thompson
, CEO and founder of Broadcast Your Authority joins hosts and to share key strategies that make podcasts an incredible tool to ignite eCommerce growth. Tamara also emphasizes how being a guest on the right podcasts can help you build authority, connect with ideal clients, and expand your reach. "The key is to find shows that align with your niche and deliver real value to your audience." By doing so, you not only build your personal brand but also tap into an audience that is already interested in your expertise. In this episode, you'll learn: How to generate high-quality leads through effective podcast guesting. Proven strategies to expand your audience reach using collaborations. The power of storytelling in building authority and credibility. Learn how to generate high-quality leads, boost conversions, and build meaningful connections that grow your business. Don't miss out and start transforming your podcasting efforts into a powerful lead-generation engine. Watch the full episode: Igniting Your eCommerce Growth Through Podcast with Tamara Thompson Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: Tamara Thompson is a podcast marketing expert dedicated to helping top organizations, founders, and practitioners expand their reach by broadcasting their authority and mission online. Specializing in generating high-quality leads, Tamara employs a data-driven approach that transforms content into a powerful business tool. The tailored, done-for-you podcast solutions are designed to capture the attention of your ideal prospects, maximizing engagement across platforms. Tamara ensures that every podcast is not just a production but a growth engine for lasting success. Connect with Tamara Thompson: Website: LinkedIn: Youtube: Instagram: Twitter: Facebook:
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Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford
12/10/2024
Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford
, CEO and managing partner of , joins hosts and to dive into the world of checkout optimization and how it impacts profitability. With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and increase net profit. He emphasizes the importance of simplifying the user experience during checkout to turn traffic into sales, offering practical tactics to reduce friction and enhance customer satisfaction. In this episode, you'll learn: How to optimize your checkout process to dramatically boost eCommerce profitability. Common pitfalls in the checkout process and how to effectively address them. Proven strategies to reduce friction and convert more visitors into paying customers. Learn how optimizing your checkout process can turn traffic into paying customers, increase your revenue, and take your eCommerce success to the next level. Watch the full episode: Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: Matthew Stafford, CEO and managing partner of Build Grow Scale, has over three decades of entrepreneurial experience spanning industries such as e-commerce, software, and brick-and-mortar businesses. As an equity owner of several in-house e-commerce brands, Matthew has mentored thousands of store owners and helped hundreds of brands scale past the million-dollar mark, with many reaching $10 million and beyond. Known for his expertise in e-commerce optimization, he has been a prominent speaker on this topic for over seven years, hosting BGS LIVE, North America's largest e-commerce event. Today, Matthew blends his technical knowledge with a focus on personal growth, empowering entrepreneurs to find inner fulfillment alongside professional success. Connect with Matthew Stafford: Website: LinkedIn: Youtube: Instagram: Facebook:
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Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi
12/03/2024
Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi
, founder of , shares her expertise in refining email deliverability for optimal eCommerce reach with our host . She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates. With her vast experience in helping DTC brands, she provides actionable insights on creating personalized campaigns that address the specific needs of subscribers. In this episode, you'll learn: Effective strategies to refine email deliverability and boost eCommerce reach. How to build personalized email campaigns that resonate with your audience. Common email marketing mistakes that hurt deliverability and how to avoid them. Tune in and learn how to make your email marketing work harder for you and take your eCommerce success to the next level. Watch the full episode: Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi Open, Click, Grow. Your Guide To Increasing Your Profitability In The Next 30 Days through Email Marketing: Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Israa Alrawi is the founder of The Winbox, an email marketing educational platform dedicated to helping direct-to-consumer (DTC) brands scale profitably without relying on discounts. With over eight years of experience, Israa successfully launched her own e-commerce store, scaling it to six figures in just three months, and has since discovered her passion for growing raving buyers through email marketing. She has helped over 1,000 clients and students generate more than $110 million in email revenue, implementing proven strategies to acquire cheaper leads and secure lifetime customers. As an expert in email deliverability, strategy, and retention, Israa also teaches at the SOS Ecom Academy, where she shares her insights on list growth and profit through email. Connect with Israa Alrawi: Website: LinkedIn: Twitter: Instagram:
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Harnessing Data to Perfect Your Attribution Model with Jim Sterne
11/26/2024
Harnessing Data to Perfect Your Attribution Model with Jim Sterne
Jim Sterne, co-founder of the Digital Analytics Association, joins hosts and and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value. In this episode, you'll learn: How to harness data to perfect your attribution model for better marketing insights. The importance of customer lifetime value in evaluating marketing success. Why asking the right questions can help optimize your analytics strategy. Tune in now to this week’s episode to gain the edge you need to dominate the market and elevate your online reputation! Watch the full episode: Harnessing Data to Perfect Your Attribution Model with Jim Sterne Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane “DJ” Sprague: Linkedin: Jim Sterne is a pioneer in the field of marketing technology, with a career spanning over four decades dedicated to helping businesses harness the power of data to drive their marketing strategies. From the early days of computers in marketing to the latest advancements in generative AI, Jim has been at the forefront of every major shift in the industry. As the founder of the Marketing Analytics Summit and the Digital Analytics Association, he has been instrumental in shaping the way marketers approach data and analytics. A prolific author with a dozen books under his belt, Jim's insights into advertising, customer service, web analytics, and AI have guided countless marketing professionals. During the COVID lockdown, he launched the Analytics Cohorts mutual mentorship program, which continues to thrive. Known for his ability to simplify complex concepts, Jim is a sought-after keynote speaker and consultant, offering his expertise as a "Fractional Evangelist" to those looking to stay ahead in the ever-evolving world of marketing. Special Offer: Connect with Jim Sterne: Website: LinkedIn: Instagram: Twitter: Facebook:
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Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman
11/19/2024
Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman
, President of Kinetic319, shares with hosts and how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to maximize revenue. Effective behavioral marketing techniques to boost consumer engagement. Practical strategies for optimizing audience segmentation and messaging. Audience segmentation and personalized messaging can significantly boost conversion rates. Tune in now to learn how AI and behavioral marketing can revolutionize your social commerce approach, helping you stay ahead in the competitive landscape while maximizing revenue. Watch the full episode: Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane “DJ” Sprague: Linkedin: Adam Ortman is a dynamic force at the intersection of media, technology, and analytics, where he combines innovation with a deep understanding of consumer psychology to drive marketing excellence. As a leader at Kinetic319, Adam partners with top-tier brands like UnitedHealth Group, Nike, and American Express, transforming insights into actionable strategies that fuel significant growth. His thought leadership is frequently showcased in Forbes, Entrepreneur Magazine, Adage, and AdWeek, where he shares pioneering approaches to navigating modern markets. Outside of his professional endeavors, Adam's adventurous spirit thrives in the great outdoors, always fueled by creativity and exploration. Balancing his professional life with a love for nature and his two golden retrievers, Adam continues his quest to leave a lasting impact on the world through innovative marketing campaigns. Connect with Adam Ortman: Website: LinkedIn: Twitter: Youtube: Facebook:
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How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence
11/12/2024
How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence
, West Coast Operations Manager at Antego Tire & Wheel, joins hosts and and shares how Shopper Approved played a vital role in transforming their online presence. He provides insights on how trust signals like reviews and Q&A can greatly influence customer perception and drive more sales. In this episode, you'll learn: How Shopper Approved transformed Antego Tire & Wheel's online presence. The impact of effective SEO, reviews, and Q&A on boosting website traffic and conversions. Key strategies for building customer trust and improving eCommerce performance. Tune in to gain practical insights on leveraging tools like Shopper Approved to achieve outstanding results for your online business. Watch the full episode: How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane “DJ” Sprague: Linkedin: Hunter Graham is the West Coast Operations Manager at Antego Tire & Wheel, overseeing inventory, distribution, order fulfillment, sales, and marketing for the region. With a background enriched by his education at Jacksonville State University (JSU) and his time working at Buffalo Rock Company, Hunter honed exceptional marketing and sales skills. Since joining Antego in 2020, he has leveraged his expertise to streamline operations and drive growth across the West Coast division. His leadership in operational efficiency has helped Antego build a stronger presence in this competitive market. Connect with Hunter Graham: Website: LinkedIn: Twitter: Instagram: Facebook:
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Unlock eCommerce Growth with Outsourced Expertise with Kasim Aslam
11/05/2024
Unlock eCommerce Growth with Outsourced Expertise with Kasim Aslam
, Co-Founder of Pareto Talent, joins hosts and and breaks down his experience on how hiring international talent can help CEOs and executives focus on what truly matters—growing their businesses. He highlights the unique opportunities that outsourcing offers, including access to top-tier talent across the globe and enhanced operational efficiency. In this episode, you'll learn: The advantages of leveraging outsourced talent to grow your eCommerce business. How to effectively delegate tasks to focus on high-value activities that drive profits. Why choosing the right offshore talent can elevate your online reputation. Tune in to learn how outsourced expertise can help you get more traffic, boost conversions, and improve your online reputation. Watch the full episode: Unlock eCommerce Growth with Outsourced Expertise with Kasim Aslam: . Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane “DJ” Sprague: Linkedin: Kasim Aslam is a serial entrepreneur and the mastermind behind several seven- and eight-figure businesses, including the largest Google Ads agency in the world, which he successfully exited in 2022. A sought-after expert in PPC strategies, Kasim co-founded Driven Mastermind, an exclusive community for high-performing entrepreneurs, and ParetoTalent.com, a premier recruiting agency for executive assistants. Known for his hands-on approach and impactful insights, he’s also a proud Front Row Dad, balancing business success with fatherhood. Through his work, Kasim continues to drive explosive growth for e-commerce brands while empowering entrepreneurs to achieve their fullest potential. Connect with Kasim Aslam: Website: LinkedIn: Facebook: Instagram: Youtube:
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Master Pricing Psychology to Maximize Your Profits with Melina Palmer
10/29/2024
Master Pricing Psychology to Maximize Your Profits with Melina Palmer
, CEO of The Brainy Business, joins hosts and and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty. In this episode, you'll learn: How pricing psychology can influence customer behavior and help boost your profits. The importance of anchoring and relativity in pricing strategies. Why understanding cognitive biases is key to effectively positioning your brand. Make your pricing work for you, not against you. Don't miss this opportunity to enhance your pricing strategy, increase conversions, and improve your online reputation. Watch the full episode: Master Pricing Psychology to Maximize Your Profits with Melina Palmer Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Connect with us: Website: LinkedIn: X: Facebook: Instagram: Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: Facebook: Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with DJ Sprague: Linkedin: Melina Palmer is the CEO of The Brainy Business and a leading authority on behavioral economics, guiding companies around the world in applying psychological principles to increase customer engagement and employee buy-in. As the host of The Brainy Business podcast, which has surpassed 1 million downloads in over 170 countries, she shares insights that empower businesses to make smarter decisions. Melina also teaches applied behavioral economics through the Texas A&M Human Behavior Lab. An accomplished author, her books What Your Customer Wants and Can’t Tell You and What Your Employees Need and Can’t Tell You have garnered international recognition, while her latest book, The Truth About Pricing, has won acclaim for its innovative approach to pricing strategies. Connect with Melina Palmer: Website: LinkedIn: Twitter: YouTube: Instagram: Facebook:
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AI Tools for Stunning Product Page Content with Siddharth Sinha
10/22/2024
AI Tools for Stunning Product Page Content with Siddharth Sinha
Struggling to make your product pages stand out? In this episode, Siddharth Sinha shares his journey from engineering to becoming a leader in AI-driven visual content. Learn how AI can streamline your content creation process, reduce costs, and generate high-quality images that captivate your audience. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable insights to take your online presence to the next level. Explore more resources to elevate your online presence. Don’t miss this chance to revolutionize your product pages with AI-driven content! If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Siddharth Sinha is the co-founder of Dresma and an experienced business leader with a strong background in technology and services. With degrees from INSEAD and Cornell, Siddharth combines his skills in engineering, entrepreneurship, and strategic planning to drive innovation in product page content. As a seasoned professional, he specializes in business development and cross-functional team leadership. Siddharth's expertise in AI tools enables businesses to create stunning product pages that captivate audiences and drive conversions. Connect with Siddharth Sinha: Website: LinkedIn: Facebook: Instagram: Youtube:
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Elevating SEO with AI-Driven Content Strategies with Dale Bertrand
10/15/2024
Elevating SEO with AI-Driven Content Strategies with Dale Bertrand
Supercharge your eCommerce strategy with AI-driven SEO techniques. In this episode, Dale Bertrand, the founder of Fire&Spark shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI is reshaping SEO practices, how to effectively use AI for content creation, and the tools and strategies you need to stay competitive. This episode offers essential insights for eCommerce CEOs and executives looking to improve their online reputation and drive significant business growth. Gain actionable insights on using AI to optimize your content and improve your eCommerce performance. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Dale Bertrand is an SEO expert specializing in AI-driven content strategies with 15 years of experience in online customer acquisition. As the founder of Fire&Spark, Dale uses an SEO for Revenue approach to drive organic sales. He has managed marketing programs for Fortune 500 companies and startups, combining his engineering and AI background to create impactful campaigns. A frequent speaker at industry conferences like HubSpot's Inbound and Content Marketing World, Dale has also trained professionals from companies such as TripAdvisor and Microsoft. Join Dale to learn how AI-driven content can revolutionize your SEO and boost your business growth. Connect with Dale Bertrand: Website: LinkedIn: Facebook: Twitter: Youtube: Don't miss out on this special offer! #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConvertion
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Exploring the Power of Perfect URL Structuring with Andrew Allemann
10/08/2024
Exploring the Power of Perfect URL Structuring with Andrew Allemann
Maximize your e-commerce success by mastering the art of perfect URL structuring. In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the impact of URL structure on SEO, and implement strategies to enhance your online presence. This episode is packed with actionable insights for eCommerce CEOs and executives looking to improve their online reputation and drive significant growth. Tune in to this episode to see how perfect URL strategies can boost your e-commerce success. Get practical tips on choosing the right domain names and extensions. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Andrew Allemann is a technology media publisher and expert in domain names and URL structuring, dedicated to helping businesses harness the power of perfect URL structuring for optimal online presence. As the founder of Domain Name Wire, Andrew provides invaluable insights into the domain name industry. He also co-runs Stacey On IoT, focusing on the Internet of Things. With PodcastGuests.com, Andrew has created a service that connects 30,000 users with podcast booking opportunities, enhancing their visibility and reach. Join Andrew to discover how perfect URL structuring can elevate your online presence and drive significant growth for your business. Connect with Andrew Allemann: Website: LinkedIn: Youtube: Facebook: Twitter: #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConvertion
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Exploring How Podcasts Boost eCommerce Growth with Dustin Riechmann
10/01/2024
Exploring How Podcasts Boost eCommerce Growth with Dustin Riechmann
Boost your e-commerce growth and drive substantial engagement through the power of podcasting. In this episode, Dustin Riechmann, CEO of 7-Figure Leap Masterminds shares his journey from engineering to becoming a successful entrepreneur. He explains how podcasting played a crucial role in growing his e-commerce brand, FireCreek Snacks, and his mastermind business, 7-Figure Leap. Learn how Dustin transformed his business through strategic podcast guesting and hosting. Tune in to this episode to learn how to amplify your e-commerce growth using podcasting. Don’t miss this opportunity to leverage podcasting for greater traffic, conversions, and reviews! If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Dustin Riechmann, CEO of 7-Figure Leap Masterminds, knows firsthand the struggles of ineffective marketing efforts. In 2020, facing the brink of losing his business during the pandemic, Dustin discovered the transformative power of podcast guesting. By mastering this art, he generated over $2M in revenue and helped over 250 entrepreneurs achieve similar success. Dustin empowers expert entrepreneurs to secure coveted podcast spots, attract ideal clients, close high-ticket sales, and establish themselves as industry authorities. If you're ready to amplify your brand and propel your business to new heights through podcast guesting, Dustin is here to guide you on this impactful journey. Connect with Dustin Riechmann: Website: LinkedIn: Facebook: #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #LinkedInAds #B2BMarketing
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Top LinkedIn Ad Strategies to Increase Engagement and ROI with AJ Wilcox
09/24/2024
Top LinkedIn Ad Strategies to Increase Engagement and ROI with AJ Wilcox
Elevate your e-commerce strategy and drive unparalleled engagement with LinkedIn Ads! In this episode, we dive into the power of LinkedIn Ads for boosting engagement and conversions with insights from AJ Wilcox, founder of B2Linked and a top LinkedIn Ads expert. He shares his extensive experience and innovative strategies for using LinkedIn Ads to target the right audience, optimize ad spend, and achieve significant growth. Leverage LinkedIn to skyrocket your e-commerce business and tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast to start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: AJ Wilcox is the founder of B2Linked, the only ad agency certified as a LinkedIn partner, specializing in maximizing LinkedIn Ads performance while keeping costs efficient. With over $150M in managed LinkedIn Ads spend, AJ and his team have a proven track record of success, including managing five of LinkedIn's top 10-spending accounts. Passionate about LinkedIn Ads since 2011, AJ has grown B2Linked into a team of 12 experts, developing proprietary tools for unprecedented ad management scale. Ideal for B2B products with high deal sizes, white-collar recruiting, and higher education, AJ's strategies debunk the myth that LinkedIn Ads are ineffective. A sought-after speaker at over 80 conventions and a guest on 200+ podcasts, AJ shares his expertise to help businesses skyrocket their engagement using LinkedIn Ads. Connect with AJ Wilcox: Website: LinkedIn: X:
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How to Skyrocket eCommerce Sales with CRO Tactics with Marty Greif
09/17/2024
How to Skyrocket eCommerce Sales with CRO Tactics with Marty Greif
Transform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site’s conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO). Marty shares his journey and the proven tactics he uses to help businesses optimize their websites for better performance. Discover how to enhance user experience, reduce friction, and implement quick wins that drive more traffic, conversions, and sales. Don’t miss this opportunity to transform your site into a conversion powerhouse! If you're serious about leveraging CRO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Marty Greif is a seasoned expert in website conversion optimization, dedicated to helping businesses overcome the challenges of stagnating revenue and climbing acquisition costs. As the force behind SiteTuners, Marty specializes in tailored website design, ongoing optimization, and comprehensive testing to align your visitors' needs with your business goals. With over 2100 companies trusting SiteTuners, Marty's strategies consistently deliver at least a 25% increase in conversion rates within six months. Clients like Jason McCloud of Brookdale Senior Living and Warren Jolly of Affiliate Media have seen immediate and significant improvements in leads and conversions. Marty's expertise simplifies purchasing processes, enhances form downloads, streamlines lead generation, and optimizes user journeys for better engagement. Connect with Marty Greif: Website: LinkedIn: Instagram: Facebook: Youtube:
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How to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow
09/10/2024
How to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow
Maximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of the year. Ryan also shares his extensive experience in digital marketing and offers actionable insights into crafting effective PPC campaigns for the holiday season. Whether you're an eCommerce CEO or a marketing executive, you’ll find valuable strategies to improve your online reputation. Tune in to this episode of the Ecommerce Traffic & Conversion Podcast and discover proven holiday PPC strategies to boost your sales and conversions. Don’t miss this opportunity to make your holiday season the most profitable yet! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position, where he has driven growth strategies for notable brands like Fossil, Harry and David, Dallas Cowboys, and Swissgear. Regularly speaking alongside industry giants like Google and Microsoft, Ryan shares his expertise on online growth strategies across the country. He emphasizes the increasing importance of eCommerce and shopping ads, urging brands not to overlook platforms like Bing for easy conversions. A firm believer in learning from failures, Ryan's missteps have paved the way for his success, such as a significant legal oversight that led him to Logical Position. Known for balancing business opportunities with family commitments, Ryan attributes his ability to say "no" to his wife's vigilant time management. Connect with Ryan Garrow: Website: LinkedIn:
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Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn
09/03/2024
Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn
Unlock the secrets to sales mastery with proven influence principles. In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence. Discover how leveraging principles like authority, scarcity, and reciprocity can transform your sales approach and boost your e-commerce success. Tune in to this episode to harness the power of influence and master your sales strategy. Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Brian Ahearn is an international speaker, coach, and consultant known for his expertise in ethical influence and sales mastery. As one of only a dozen people globally certified by Robert Cialdini to teach his methodology, Brian delivers impactful training through the Principles of Persuasion Workshop® and Moment Maker Workshop®. With a passion for sharing the science of influence, Brian has authored several influential books, including "Influence People" and "Persuasive Selling for Relationship Driven Insurance Agents." His courses on persuasion have reached over 700,000 people worldwide. Brian's dynamic presentations have garnered high praise, equating his stage presence to that of Colin Powell and Marcus Luttrell. Committed to helping professionals achieve greater success and happiness, Brian continues to empower individuals and organizations with actionable insights and practical strategies for ethical influence. Connect with Brian Ahearn: Website: LinkedIn: Instagram: Twitter: Facebook: Youtube:
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How Friction Can Make or Break Your eCommerce Business with Roger Dooley
08/27/2024
How Friction Can Make or Break Your eCommerce Business with Roger Dooley
Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the user experience, and create a seamless path to purchase. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable strategies to enhance your business growth. Watch this episode to unveil the secrets of frictionless marketing and transform your e-commerce strategy. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Roger Dooley has been a pioneer in the field of neuromarketing for over a decade, dedicating his career to helping businesses market and sell more effectively using brain science and behavior research. An entrepreneur turned writer, Roger shares insights on marketing, productivity, and business strategies through his popular blog, Neuromarketing, and his Brainy Marketing column on Forbes.com. He is the author of the best-selling book "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" and is currently working on his latest project, "The Persuasion Slide." As a keynote speaker, Roger has captivated audiences worldwide, tailoring his science-based business strategies to diverse groups from digital marketers to IT resellers. His Brainfluence Podcast features conversations with industry experts like Robert Cialdini and Dan Ariely, making complex research accessible and actionable. Based in Austin, Texas, Roger continues to explore and share cutting-edge insights in marketing and productivity. Connect with Roger Dooley: Website: LinkedIn: Instagram: Twitter: Facebook: Youtube:
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Boosting E-Commerce Sales Using Content Marketing with David Meerman Scott
08/20/2024
Boosting E-Commerce Sales Using Content Marketing with David Meerman Scott
Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer personas to understanding the long tail of PR, David's strategies are essential for eCommerce CEOs and executives looking to increase conversions and build a loyal customer base. Learn how to create content that not only attracts but also retains and engages your audience. tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and learn how to implement content strategies that drive growth for your eCommerce business! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: David Meerman Scott is a visionary marketing strategist and best-selling author known for his transformative ideas on aligning marketing with how people buy. After being fired for his radical ideas in 2002, he authored 12 books, including the modern business classic "The New Rules of Marketing & PR," which has sold 425,000 copies in 30 languages. His expertise spans various new communication forms like blogs, podcasts, and social networking, emphasizing direct market engagement. An independent advisor and investor in disruptive companies, David also serves as a Go-to-Market LP at Stage 2 Capital. His latest book, "Fanocracy," co-authored with his daughter, explores turning customers into loyal fans, further showcasing his innovative marketing approach. Connect with David Meerman Scott: Website: LinkedIn: Instagram: Twitter:
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Leveraging UGC, Reddit, and SEO for E-Commerce Success with Ann Smarty
08/13/2024
Leveraging UGC, Reddit, and SEO for E-Commerce Success with Ann Smarty
Harness the power of Reddit to revolutionize your SEO and reputation management strategies! In this episode, we delve into how Reddit can boost your eCommerce brand’s online presence and credibility with insights from Ann Smarty, founder of Smarty Marketing and a renowned SEO expert. Learn why Reddit is dominating search results and how e-commerce brands can leverage this platform to improve their online reputation. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable insights on using Reddit to increase traffic, conversions, and reviews. Tune in to this episode and discover how Reddit can transform your SEO and reputation management strategy. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Ann Smarty is a renowned digital marketing strategist with two decades of experience in the dynamic digital marketing landscape. Specializing in SEO and reputation management, Ann has a proven track record of helping businesses leverage organic search to drive growth and enhance brand visibility. She has led teams to achieve top rankings for competitive keywords across various industries, significantly boosting ROI. Ann's content campaigns have garnered viral attention, resulting in a 150% increase in brand engagement and a 200% surge in conversions. As a regular contributor to top industry publications like Search Engine Journal, Moz, and Buzzsumo, Ann shares her expertise with a wide audience. Passionate about continuous learning, Ann is a sought-after speaker and educator, dedicated to helping others succeed in the world of digital marketing. Connect with Ann Smarty: Website: LinkedIn: Instagram: / Facebook: Twitter: #ReputationKing #SearchEngine #OnlineReputation
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How to Build Trust and Authenticity in Business with Your WHY with Dr. Gary Sanchez
08/06/2024
How to Build Trust and Authenticity in Business with Your WHY with Dr. Gary Sanchez
Discover the transformative power of knowing your "Why" and how it can drive your e-commerce success. In this episode, Dr. Gary Sanchez shares his journey from dentistry to helping individuals and businesses uncover their "Why" through the innovative WHY Operating System (WHY.os). Learn how identifying your "Why" can improve your decision-making, boost your conversions, and enhance your online reputation. This episode is essential for eCommerce CEOs and executives aiming to build a purpose-driven business that attracts loyal customers. Tune in to this episode and don’t miss out on this opportunity to unlock your business's true potential! If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Dr. Gary Sanchez, an international speaker, author, dentist, and inventor, believes that success happens when he finds a better way and shares it. Known for making complex concepts clear and understandable, Dr. Sanchez is the mastermind behind the 9 WHY’s and the WHY Operating System (WHY.os). As the founder of the WHY Institute, he created the world's first WHY Discovery tool, enabling people to discover their WHY in under 5 minutes. His journey from a successful dentist to a WHY enthusiast has led him to help hundreds of thousands uncover their purpose. In 2021, the WHY Institute launched the WHY.os Discovery, which reveals your WHY, HOW, and WHAT, crafting your personal brand message. Dr. Sanchez's mission is to impact 1 billion people by helping them understand and articulate their WHY. Connect with Dr. Gary Sanchez: Website: LinkedIn: Instagram: Facebook: Twitter: #ReputationKing #KnowYourWhy #DrGarySanchez #ScottBrandley #DJSprague
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Increasing eCommerce Success through Data Analytics and AI with Ryan Levander
07/30/2024
Increasing eCommerce Success through Data Analytics and AI with Ryan Levander
In this episode, Ryan Lavender, founder of Rednavel Consulting, shares his journey to becoming a technical marketer passionate about helping eCommerce businesses achieve their revenue goals. Learn about data analytics and AI, and Ryan’s marketing measurement framework that helps businesses navigate the complexities of analytics. This episode is packed with actionable insights to help you leverage analytics for better decision-making. Grow your organic traffic and boost conversions with the help of data analytics and AI. If you're serious about leveraging data analytics and AI to skyrocket your eCommerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Ryan Lavender, an expert in eCommerce marketing analytics, is dedicated to helping SaaS and eCommerce businesses excel through quantitative, qualitative, and experimentation programs. As the head of a boutique consultancy, Ryan leads strategy development, allowing him to assist numerous companies while remaining hands-off in implementation. Passionate about analytics and optimization, he speaks at renowned conferences such as Conversion Conference, Marketing Analytics Summit, and Carnegie Conference, with a scheduled appearance at SMX London in October 2024. Ryan also teaches workshops on using Generative AI in marketing. His expertise spans tools like GTM, GA4, Looker Studio, BigQuery, and more. Known for his constant learning and mastery of complex strategies, Ryan is now exploring full-time or fractional roles to further impact the industry. Connect with Ryan Lavender: Website: LinkedIn: Youtube: Twitter: #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConvertion
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How to Boost Ecommerce Traffic with Video Marketing Strategies with Greg Jarboe
07/23/2024
How to Boost Ecommerce Traffic with Video Marketing Strategies with Greg Jarboe
Use YouTube to transform your e-commerce strategy and boost your sales! In this episode, we explore how to leverage YouTube for e-commerce success with insights from Greg Jarboe, president and co-founder of SEO-PR. He shares his journey and the strategies he uses to help brands succeed on YouTube, from creating engaging content to leveraging YouTube shopping and partnering with influencers. This episode is packed with actionable tips for e-commerce CEOs and executives looking to grow their online presence. Tune in to this episode and discover how to unleash the power of YouTube for your e-commerce success. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Greg Jarboe, President and co-founder of SEO-PR, is a distinguished expert in YouTube and video marketing strategy, dedicated to unleashing the potential of YouTube for e-commerce success. With a comprehensive approach, Greg guides brands through defining and implementing successful content strategies on YouTube, from creating compelling videos and devising channel strategies to promoting videos through both paid and non-paid avenues. His expertise includes optimizing content to maximize the platform’s functionalities and leveraging metrics to refine strategies. Author of "YouTube and Video Marketing: An Hour a Day" and contributor to several renowned marketing publications, Greg also teaches at Rutgers Business School and is a frequent conference speaker. His insights have positioned him as one of the top online marketing gurus, making him a pivotal figure in driving e-commerce growth through video marketing. Connect with Greg Jarboe: Website: LinkedIn: Facebook: Twitter: #ReputationKing #OnlineReputation #Ecommerce #SEO #Videos #DJSprague #ScottBrandley
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Social Media Hacks Every E-commerce Brand Needs to Know with Natalie Henley
07/16/2024
Social Media Hacks Every E-commerce Brand Needs to Know with Natalie Henley
In this episode, Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, shares her insights on leveraging SEO and social media to enhance your brand's online presence. Learn how to build an engaged community, create impactful content, and drive conversions. This episode is packed with actionable tips to boost your traffic, conversions, and online reputation. Watch this episode and uncover the secrets to growing your eCommerce business with SEO and social media. Tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Natalie Henley, CEO and Owner of Volume Nine Digital Marketing is a passionate expert in growing eCommerce through SEO and social media. Since moving to Denver in 2009, Natalie has blended her extensive experience to craft exceptional online marketing strategies for her clients. She has built and led a social media marketing department, developed advanced ROI modeling, and managed a team of strategists to enhance customer communication. Recognized as one of Denver's most influential young professionals in 2016, Natalie speaks at prestigious events like Digital Summit Denver and Denver Startup Week and has been published in various industry magazines. With expertise spanning SEO, content marketing, Google Analytics, PPC, and more, Natalie excels in uncovering key marketing strategies that drive significant results. Connect with Natalie Henley: Website: Instagram: LinkedIn: Twitter: #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #SocialMedia #SEO
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Growing Organic Traffic Through High-Intent Blogging with Steven Schneider of TrioSEO
07/09/2024
Growing Organic Traffic Through High-Intent Blogging with Steven Schneider of TrioSEO
Skyrocket your website's organic traffic and drive more conversions through high-intent blogging! In this episode, we dive into effective SEO and content strategies that Steven Schneider, Co-founder & CEO of TrioSEO has mastered. He shares his journey from a finance student to a successful SEO expert, emphasizing the importance of quality content, topical authority, and strategic planning. This episode is packed with actionable insights to help you increase traffic, boost conversions, and improve your online reputation. Tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast to uncover the secrets of growing your organic traffic and boosting conversions. Don't miss out on this opportunity to take your eCommerce business to the next level! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Steven Schneider, Co-founder and CEO of TrioSEO, is dedicated to helping brands build authority and scale organic traffic through expert content strategy, keyword research, and SEO optimization. TrioSEO's comprehensive process includes a discovery call and website audit, followed by keyword research, content strategy, and article brief creation. Steven’s background includes co-owning a content marketing portfolio that scaled to 40 websites and a global team of 30, achieving a 500% growth to $1.4M in revenue solely through organic SEO. His values emphasize ambitious goal-setting, continuous learning, skill development, and authentic engagement with all communities. Steven’s approach ensures content that resonates with both people and search engines, driving meaningful results for his clients. Connect with Steven Schneider: Website: Facebook: LinkedIn: Twitter: Download TrioSEO’s FREE SEO SOP Toolkit For Your Business: How TrioSEO Grew FreeUp to $12M and an Exit with SEO: #ReputationKing #SEO #OnlineReputation #Ecommerce #DJSprague #ScottBrandley
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Online Social Proof
07/02/2024
Online Social Proof
Are you looking to drive more traffic, boost conversions, and enhance your online reputation? In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," explains the principles of social proof and its impact on eCommerce. Discover practical strategies to reduce customer uncertainty and optimize your website with compelling social proof techniques. Whether you’re an eCommerce CEO or an executive aiming to improve your online reputation, this episode is packed with actionable insights to elevate your business. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Dr. Robert Cialdini is a renowned expert in the science of influence, persuasion, and negotiation, earning international acclaim for his groundbreaking research. His seminal work, "Influence: Science & Practice," has sold over 3 million copies in more than 30 languages, solidifying his status as a New York Times Bestseller. His latest book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," quickly became a Wall Street Journal and New York Times Bestseller. Known as the "Godfather of Influence," Dr. Cialdini's extensive career includes a Ph.D. from the University of North Carolina, post-doctoral training at Columbia University, and esteemed visiting scholar appointments at top universities like Stanford. As the CEO and President of INFLUENCE AT WORK, he specializes in ethical influence training and corporate keynote programs. His impressive client list features industry giants such as Google, Microsoft, Coca-Cola, and Harvard University. Connect with Dr. Robert Cialdini: Website: Instagram: LinkedIn: Twitter:
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Authority in Search and on Your Website
06/25/2024
Authority in Search and on Your Website
Maximize your eCommerce success by harnessing the power of authority in search and on your website. In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," discusses the essential principles of authority. Learn how to apply earned and borrowed authority to enhance your online reputation and optimize your eCommerce presence. This episode is packed with practical insights to elevate your business. Tune in to this episode to learn from industry experts on how to enhance your online reputation and build trust with your audience. Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Dr. Robert Cialdini is a renowned expert in the science of influence, persuasion, and negotiation, earning international acclaim for his groundbreaking research. His seminal work, "Influence: Science & Practice," has sold over 3 million copies in more than 30 languages, solidifying his status as a New York Times Bestseller. His latest book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," quickly became a Wall Street Journal and New York Times Bestseller. Known as the "Godfather of Influence," Dr. Cialdini's extensive career includes a Ph.D. from the University of North Carolina, post-doctoral training at Columbia University, and esteemed visiting scholar appointments at top universities like Stanford. As the CEO and President of INFLUENCE AT WORK, he specializes in ethical influence training and corporate keynote programs. His impressive client list features industry giants such as Google, Microsoft, Coca-Cola, and Harvard University. Connect with Dr. Robert Cialdini: Website: Instagram: LinkedIn: Twitter: #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #Presuasion #OnlineConversion
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Online Influence and Pre-suasion
06/18/2024
Online Influence and Pre-suasion
Ready to transform your eCommerce strategy with proven techniques of online influence and pre-suasion? In this episode, discover how pre-suasion, authority, and social proof can enhance your online presence, boost traffic, and drive more sales. Whether you're an eCommerce CEO, executive, or marketer, this episode is packed with actionable strategies to improve your online reputation and increase conversions. Dive into practical examples and learn how to ethically influence customer decisions using the latest behavioral science principles. Don’t miss out on this episode packed with expert insights. Tune in now to learn how you can drive more traffic and improve your online reputation. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Dr. Robert Cialdini is a renowned expert in the science of influence, persuasion, and negotiation, earning international acclaim for his groundbreaking research. His seminal work, "Influence: Science & Practice," has sold over 3 million copies in more than 30 languages, solidifying his status as a New York Times Bestseller. His latest book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," quickly became a Wall Street Journal and New York Times Bestseller. Known as the "Godfather of Influence," Dr. Cialdini's extensive career includes a Ph.D. from the University of North Carolina, post-doctoral training at Columbia University, and esteemed visiting scholar appointments at top universities like Stanford. As the CEO and President of INFLUENCE AT WORK, he specializes in ethical influence training and corporate keynote programs. His impressive client list features industry giants such as Google, Microsoft, Coca-Cola, and Harvard University. Connect with Dr. Robert Cialdini: Website: Instagram: LinkedIn: Twitter:
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Using Behavioral Science In Marketing
06/11/2024
Using Behavioral Science In Marketing
Are you ready to transform your marketing strategies and drive more conversions? Learn how to tap into human behavior to boost your eCommerce success. In this episode, we dive into practical tactics and real-world examples to help you influence customer decisions. Nancy Harhut, a top 100 Creative Influencer and social top 50 email marketing leader, shares her expertise in integrating behavioral science with creative marketing. Whether you’re looking to increase traffic, conversions, or sales, this episode is packed with valuable tips for eCommerce CEOs and executives aiming to enhance their online reputation. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years. In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time. Connect with Scott Brandley: LinkedIn: Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. Connect with Duane “DJ” Sprague: Linkedin: Nancy Harhut is an internationally recognized Creative Director with a strategy-minded, results-oriented approach to marketing. Renowned for her expertise in both direct and digital marketing, Nancy has a proven ability to grow departments, win business, and foster client trust and employee loyalty. She specializes in using behavioral science to drive acquisition, retention, and loyalty through integrated campaigns, achieving impressive double-digit response rates and brand metric gains. A sought-after industry speaker and quoted in national and international press, Nancy has earned over 150 awards for marketing effectiveness. She holds multiple certifications and memberships, including the Echo Academy of Direct Marketing Arts and Sciences and the Neuromarketing Science and Business Association. Visit their website: Buy the book “Using Behavioral Science in Marketing” LinkedIn:
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